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Web Design Tips to Create a Good Resource Centre

Posted by on May 31, 2018 in SEO | 0 comments

Your website’s Resource Centre or blog archive page probably doesn’t get much thought or attention from your marketing or web design team. This is the page where all of your news stories, blog posts, company announcements and press releases get published. Resource Centre and blog archive pages get more links than individual posts. This makes sense because other websites are inclined to direct people to the freshest source of content on your site and this is the

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Small Business SEO Must-Knows

Posted by on May 25, 2018 in SEO | 0 comments

SEO is a key marketing tool for small businesses across the globe. Milkwhale recently published an infographic about SEO facts for small businesses. Here are some key facts that are worth repeating: Google Is the Market Leader  Google accounts for 81% of all global desktop search traffic globally. Only 4.7% of search traffic comes from Yahoo and 7% from Bing. Some more interesting statistics about Google’s search traffic include:Google gets over 57,000 searches

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Why You Need a Buyer Persona – And How to Use It

Posted by on May 7, 2018 in SEO | 0 comments

If your digital marketing strategy is targeted at the faceless masses, then you’re fighting a losing battle. This hit-and-miss strategy may seem like it will help you hit more birds with a single stone. However, the reality is that you will never really be hitting the mark when it comes to speaking to your ideal customer. A comprehensive buyer persona will help you to categorise your core customers according to their needs, likes and dislikes, spending habits, onl

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Why PR Is Important For SEO

Posted by on Apr 17, 2018 in SEO | 0 comments

Gone are the days of spammy backlinks that penalise your website. We still, however, need to build up the backlinks from somewhere as part of good Search Engine Optimisation (SEO) and this is where PR comes in. Digital PR is all about building relationships with your brand, digital influencers, press publications and bloggers. Your main goal should be targeting your content towards highly credible online platforms. Not only does digital PR amplify and promote your d

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Redesigning Your Website? Will it Affect Your SEO?

Posted by on Mar 28, 2018 in SEO, Website Design | 0 comments

Website design trends are forever changing, just like every other aspect of online marketing! Because of this, it is important to ensure that your website mirrors industry standards. This means doing regular website redesigns and updates. While a website refresh may sound all well and good, you are probably wondering how it will affect your already existing on-page/off-page SEO and Google rankings. This is what you need to know:The Goal What is important to r

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Local Search: Increase Your Google Ranking in 4 Easy Steps

Posted by on Mar 22, 2018 in Search Engines, SEO | 0 comments

Focusing your SEO efforts on improving your company website’s local search ranking is a great idea for many businesses. The question is, how exactly do you get your website ranking at that top spot without overspending on your budget? We provide you with some expert insight below.Keep Track of Your Progress The only way in which to discover what is working and what is not when it comes to your search engine optimisation strategy, is to keep track of your ra

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