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How to get featured in Google’s answer boxes

Posted by on Jun 27, 2018 in Google, Search Engines, SEO | 0 comments

Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.   There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will fi

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SEO tips: How to get links without asking for links

Posted by on Jun 26, 2018 in SEO | 0 comments

Some people dread having to directly ask for links. While link building is a crucial part of any SEO strategy, it can be a mammoth task when you get to the nuts of bolts of making a list of authority websites and contacting each one to suggest a link sharing opportunity.   Even if you are regularly producing great content that you want people to link to, it’s not uncommon to dislike the outreach process involved with getting links (and it’s even less common

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Static vs dynamic URLS for content pages and SEO

Posted by on Jun 14, 2018 in SEO | 0 comments

Many of our clients have asked us whether their blogs and sites in general should have dynamic or static URLs. There seems to be a resistance to changing a site to static URLs unless there is solid SEO evidence that proves it is worth the developers’ time. We always like to highlight the user-friendliness of static URLs. It’s also valid to consider that user experience plays a very important role in SEO.   Dynamic URLs have dynamic or changing information t

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How your SEO and content strategy should reflect changing search intent

Posted by on Jun 5, 2018 in Content Marketing, SEO | 0 comments

It wasn’t long ago that you would type something like “Johannesburg restaurant” into Google. Nowadays, you can type something like “Where should I go for dinner?” into Google. This is because we have started to assume that search engines are smart enough to recognise intent. The question is: does your SEO strategy reflect this changing search behaviour? This is what the “topic cluster model” is all about. Topic clusters is an SEO strategy that focuses

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Web Design Tips to Create a Good Resource Centre

Posted by on May 31, 2018 in SEO | 0 comments

Your website’s Resource Centre or blog archive page probably doesn’t get much thought or attention from your marketing or web design team. This is the page where all of your news stories, blog posts, company announcements and press releases get published. Resource Centre and blog archive pages get more links than individual posts. This makes sense because other websites are inclined to direct people to the freshest source of content on your site and this is the

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Small Business SEO Must-Knows

Posted by on May 25, 2018 in SEO | 0 comments

SEO is a key marketing tool for small businesses across the globe. Milkwhale recently published an infographic about SEO facts for small businesses. Here are some key facts that are worth repeating: Google Is the Market Leader  Google accounts for 81% of all global desktop search traffic globally. Only 4.7% of search traffic comes from Yahoo and 7% from Bing. Some more interesting statistics about Google’s search traffic include:Google gets over 57,000 searches

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