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Local SEO and Link-Building Techniques – A Guide

Posted by on Jul 9, 2018 in SEO | 0 comments

SEO is a powerful way to claim top spots on search engines, but if you aren’t targeting specific locations, then you could be missing out on a lot of search traffic that is not only more relevant to your business but also easier to compete for. While keyword placement and PPC advertising are a good step in the right direction to kick-start a local SEO strategy, link building should most definitely play a key role in helping you achieve your goals. First and foremo

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5 Elements of High-Ranking Website Pages

Posted by on Jul 4, 2018 in SEO | 0 comments

Who doesn’t want to have one of the most popular websites on the web? There’s a site called Alexa.com (owned by Amazon) that focuses on ranking websites for popularity.   The first thing you need to know about Alexa.com is that they rank millions of websites across all niches. The closer you are to no.1, the higher your website ranks in search engine results. To increase your Alexa.com ranking, you will need to get more traffic to your website and the best

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How to get featured in Google’s answer boxes

Posted by on Jun 27, 2018 in Google, Search Engines, SEO | 0 comments

Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.   There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will fi

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SEO tips: How to get links without asking for links

Posted by on Jun 26, 2018 in SEO | 0 comments

Some people dread having to directly ask for links. While link building is a crucial part of any SEO strategy, it can be a mammoth task when you get to the nuts of bolts of making a list of authority websites and contacting each one to suggest a link sharing opportunity.   Even if you are regularly producing great content that you want people to link to, it’s not uncommon to dislike the outreach process involved with getting links (and it’s even less common

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Static vs dynamic URLS for content pages and SEO

Posted by on Jun 14, 2018 in SEO | 0 comments

Many of our clients have asked us whether their blogs and sites in general should have dynamic or static URLs. There seems to be a resistance to changing a site to static URLs unless there is solid SEO evidence that proves it is worth the developers’ time. We always like to highlight the user-friendliness of static URLs. It’s also valid to consider that user experience plays a very important role in SEO.   Dynamic URLs have dynamic or changing information t

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How your SEO and content strategy should reflect changing search intent

Posted by on Jun 5, 2018 in Content Marketing, SEO | 0 comments

It wasn’t long ago that you would type something like “Johannesburg restaurant” into Google. Nowadays, you can type something like “Where should I go for dinner?” into Google. This is because we have started to assume that search engines are smart enough to recognise intent. The question is: does your SEO strategy reflect this changing search behaviour? This is what the “topic cluster model” is all about. Topic clusters is an SEO strategy that focuses

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