1. Write descriptive headlines. Make sure your article headline would make sense to the average reader when written on a blank sheet of paper. That headline might show up out of context in an RSS reader, a search result or who-knows-what. So the headline alone must tell the reader what to expect. And, of course, the headline will likely become your article’s title tag, which is key to SEO. 2. Forget about wrap. Don’t shorten your headlines or subheads.
To attract more visitors to your website is the ultimate goal in Search Engine Optimization (SEO). Everyone agrees that organic search results is more effective for conversion and producing positive results. Websites that have a higher organic search ranking are usually more trusted by people for a service or product and it shows that the website has authority. This post is the first part in a series where I will be discussing things to do for the optimization of
One of the biggest fears for web site owners that have long relied on search traffic for new business is a sudden drop in search engine rankings. Some webmasters are experiencing this very situation as a result of Google’s recent update. In most cases, it takes a lot for a tenured web site to mess up its search visibility. In other situations, it doesn’t take much at all. Avoiding mistakes that result in exclusion, penalties and more often confusion for sear
To answer the topic question – yes, most definitely. By adding a blog to your website and writing optimized blog posts on it can improve your overall organic SEO (Search Engine Optimization) rankings drastically. You might have heard the famous online marketing saying “Content is king” and it is true. Every blog post you create does not just count as a single blog post, but as another content page. By having a blog you can add regular fresh keywor
Title tags is one of the most important tags on a web page for on page SEO. A website title (defined with the title tag) is the first thing that appears on search engine result pages (SERP) on which the site visitors click to go to the site. Simple on page Search Engine Optimization methods like the title tag can make such a big difference on how well a website does on the search result pages. Many website owners are not even aware about the title tag defined with
As an Internet Marketing Consultant with a Search Engine Marketing (SEM) company, I am often asked by clients and prospects whether there’s a basic philosophy regarding organic (SEO) and PPC or paid search advertising: “Is one more favorable than another? How do I know which channel will work better? Should I do both?” Only after a hard look at your company’s goals and unique situation can you arrive at a concrete answer to those questions.