One of the biggest fears for web site owners that have long relied on search traffic for new business is a sudden drop in search engine rankings. Some webmasters are experiencing this very situation as a result of Google’s recent update. In most cases, it takes a lot for a tenured web site to mess up its search visibility. In other situations, it doesn’t take much at all. Avoiding mistakes that result in exclusion, penalties and more often confusion for sear
To answer the topic question – yes, most definitely. By adding a blog to your website and writing optimized blog posts on it can improve your overall organic SEO (Search Engine Optimization) rankings drastically. You might have heard the famous online marketing saying “Content is king” and it is true. Every blog post you create does not just count as a single blog post, but as another content page. By having a blog you can add regular fresh keywor
Title tags is one of the most important tags on a web page for on page SEO. A website title (defined with the title tag) is the first thing that appears on search engine result pages (SERP) on which the site visitors click to go to the site. Simple on page Search Engine Optimization methods like the title tag can make such a big difference on how well a website does on the search result pages. Many website owners are not even aware about the title tag defined with
As an Internet Marketing Consultant with a Search Engine Marketing (SEM) company, I am often asked by clients and prospects whether there’s a basic philosophy regarding organic (SEO) and PPC or paid search advertising: “Is one more favorable than another? How do I know which channel will work better? Should I do both?” Only after a hard look at your company’s goals and unique situation can you arrive at a concrete answer to those questions.
Title tags is one of the most important tags on a web page for on page SEO. A website title (defined with the title tag) is the first thing that appears on search engine result pages (SERP) on which the site visitors click to go to the site. Simple on page Search Engine Optimization methods like the title tag can make such a big difference on how well a website does on the search result pages. Many website owners are not even aware about the title tag define
Link Building is not the favoured pastime of SEO’s and Online Marketing strategists. It’s time-consuming, often frustrating and confusing but it’s unavoidable because ultimately, it’s still the trump card for getting a higher organic ranking. In this post I’m concerned with highlighting the effectiveness of an excellent one-way Link Building strategy (also called incoming links) and how quality one-way links can improve traffic to your website. What are the Advantages of Building one-way Links? You don’t run the risk of linking from you website to ‘bad neighbourhoods’ on the Internet If you’re offering fresh and good content on your website then other websites will naturally link to your page How can you get Quality Incoming Links to your Website? While fresh content is one way to get quality Incoming Links to your Website, there are a number of other things you can do including: Post in Blogs and Forums regularly Make use of Social Networking sites Article Marketing Web Directories All you need to do is come to a decision about whether or not you want to take on the responsibility of Building Quality Links to your website yourself, or hire a professional SEO service to do it for you. Hiring a professional is usually the better choice (if your budget allows) as they have ways and means of getting quicker...