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How to improve your web content

Posted by on Dec 8, 2016 in SEO | 0 comments

With the digital marketing world becoming massively competitive and driven daily by content, the mindset is that well-written content generate a lot of website traffic. Unfortunately, this is not always the case: the reality is that competitors are doing the exact same thing.  Businesses are guilty of providing their audience with low-quality content that is neither informative nor conducive to building trust and credibility with their clients.   Research is y

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How to build a successful national SEO strategy

Posted by on Nov 28, 2016 in SEO | 0 comments

Everyone wants to be on the first page of a Google search. It’s probably one of the most common requests that digital marketers receive. While taking the top position on a search engine (or as close to the top as possible) is by no means easy, the beauty of search engine optimisation is that it can be targeted by country, province and city. This increases the likelihood of a high Google ranking, as many internet users refine their search according to location. Bui

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Local Search Engine Optimisation

Posted by on Nov 16, 2016 in SEO | 0 comments

Online marketing’s buzz phrase is – without a doubt – SEO. The competition has become fiercer since Google cut the Top 7 to just three listings and businesses are vying with advertisements in the local space too. Let’s take a look at local Search Engine Optimisation and see what we should and should not be doing to get into Google’s highly prized Top 3. On-site Optimisation and Links Regularly review and correct your on page SEO elements. Contact details s

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SEO is dead! Long live SEO.

Posted by on Nov 8, 2016 in SEO | 0 comments

As we evolve more and more into a digital age, most marketers have included digital marketing as an essential element to their strategies. It is critical to keep up – or even ahead of – the times to safeguard that you aren’t lagging behind your competitors or getting stuck in a marketing rut. No area of inbound marketing gets hackles up more than SEO does. Critics of search engine optimization (SEO) go as far as saying that if it is not dead now, it will b

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Your guide to landing page optimisation

Posted by on Oct 24, 2016 in SEO | 0 comments

First impressions count, making your website landing page the most important aspect of your website design. While great search engine optimisation will bring visitors to your site, your landing page is what makes or breaks your website’s conversion rate. It’s the difference between turning visitors into customers, or making them turn away. A great landing page is actually quite simple to achieve. Here are the basics: Have a specific goal What do you want visitor

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4 areas to focus on in your SEO campaign

Posted by on Sep 19, 2016 in SEO | 0 comments

Is search engine optimization (SEO) a focus area for your digital marketing campaign? Then these are the four areas that you should focus on before you get started: Analysing your competition Your first step in the right direction is to look at what your competitors are doing. Ask a digital marketing company to do a thorough competitive analysis so that you know which keywords your competitors are targeting, how they are ranking in the search engine results for thes

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