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Local Search Engine Optimisation

Posted by on Nov 16, 2016 in SEO | 0 comments

Online marketing’s buzz phrase is – without a doubt – SEO. The competition has become fiercer since Google cut the Top 7 to just three listings and businesses are vying with advertisements in the local space too. Let’s take a look at local Search Engine Optimisation and see what we should and should not be doing to get into Google’s highly prized Top 3. On-site Optimisation and Links Regularly review and correct your on page SEO elements. Contact details s

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SEO is dead! Long live SEO.

Posted by on Nov 8, 2016 in SEO | 0 comments

As we evolve more and more into a digital age, most marketers have included digital marketing as an essential element to their strategies. It is critical to keep up – or even ahead of – the times to safeguard that you aren’t lagging behind your competitors or getting stuck in a marketing rut. No area of inbound marketing gets hackles up more than SEO does. Critics of search engine optimization (SEO) go as far as saying that if it is not dead now, it will b

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Your guide to landing page optimisation

Posted by on Oct 24, 2016 in SEO | 0 comments

First impressions count, making your website landing page the most important aspect of your website design. While great search engine optimisation will bring visitors to your site, your landing page is what makes or breaks your website’s conversion rate. It’s the difference between turning visitors into customers, or making them turn away. A great landing page is actually quite simple to achieve. Here are the basics: Have a specific goal What do you want visitor

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4 areas to focus on in your SEO campaign

Posted by on Sep 19, 2016 in SEO | 0 comments

Is search engine optimization (SEO) a focus area for your digital marketing campaign? Then these are the four areas that you should focus on before you get started: Analysing your competition Your first step in the right direction is to look at what your competitors are doing. Ask a digital marketing company to do a thorough competitive analysis so that you know which keywords your competitors are targeting, how they are ranking in the search engine results for thes

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5 local SEO myths – busted

Posted by on Aug 22, 2016 in SEO | 0 comments

There are many misguided beliefs about local SEO. Here we have busted some of the top myths:A Google listing is all that you needAs with all types of digital marketing efforts, there’s not a single thing you can do to magically boost your rankings. Local SEO algorithms are complex and while claiming your Google listing is a step in the right direction, it’s definitely not all that is needed. If you have just kick-started your local SEO efforts, then be sure

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Answers to commonly asked SEO questions

Posted by on Aug 18, 2016 in SEO | 0 comments

Many businesses out there with an online presence find SEO and all its intricacies very confusing and either outsource it completely, or ignore it. Unfortunately, it’s not something you can really ignore, not if you want to succeed in the digital world. Here are some answers to commonly asked questions, which might help to get your head around the importance of optimizing your website and content to get maximum returns.Should I outsource SEO or do it myself?It

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