In terms of SEO, 2017 saw the rise of voice search, a consistent focus on mobile marketing, as well as a new interest in progressive web apps (PWAs). The question is, what can companies expect from search engine optimisation trends in 2018? We take a sneak peek below…Accelerated Mobile Pages and SEO Rankings Accelerated Mobile Pages, which is a Google-backed project intended as an open standard making it possible for any publisher to have pages load quickly
Search engine optimization (SEO) is normally quite straightforward. We identify how people search for our product or services online, then we optimise our websites and content to match those searches to make sure Google can find it. In theory, that’s when the traffic should start to roll in. But what do you do when you’re doing everything right, but you just can’t get your ranking to go any higher? Or what if you’ve got pretty good search volume but the powe
Search engine optimisation is all about getting Google to recognise your website content as relevant and good quality, so that it appears higher in search engine results. You can improve your website’s Google ranking by removing or revising pages that don’t make the grade – but how can you tell which pages are considered low quality by Google? According to Google, high quality pages meet the following criteria:They have unique and relevant content (not j
If you thought having a web site that performs optimally on specific search engine searches is a mountainously technical procedure, you couldn’t be more wrong! As a Search Engine Optimisation (SEO) expert, website designer, developer, or web owner understanding the elements of SEO is essential. Learn SEO tips and tricks with this simple 7-minute video.
Few businesses and digital marketers will dispute how important social media is. While having a social presence is crucial in today’s business environment, you need to make sure you’re leveraging it so that your digital marketing strategy can benefit as well. There are many moving parts to creating a comprehensive search engine optimisation strategy. Earning high-quality backlinks is one important element of an SEO campaign. Spammy link building strategies, howe
Optimising for local search is a simple way in which to improve conversions and target customers within your area. Unfortunately, it is an aspect of SEO that is often overlooked and underestimated. Here are our 4 top tips for effortlessly improving your local search ranking and getting the profit-driven results that you deserve. Choose the Right Keywords For example, if you own a homeware store in Johannesburg, using a keyword like ‘home essentials’ isn’t go