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Your Guide To Google Ranking Factors In 2019!

Posted by on Jan 7, 2019 in SEO | 0 comments

As digital marketing transforms, so too do the factors that Google takes into account when ranking websites. Making sure that you understand these essential SEO ranking factors will help you to continue ranking high in Google searches – of which there are 3,5 billion each and every day! Below, we take a look at some of the ranking factors that are set to change, and how to adapt your digital marketing and SEO strategy accordingly: ResponsivityCan your website b

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SEO: Are Top Ranking Pages Getting All The Backlinks?

Posted by on Dec 20, 2018 in SEO | 0 comments

The highest-ranking pages in Google are the ones we click on when we need to do research. If you’re researching surfing spots in South Africa for an article, for example, and type these keywords into Google, then you will undoubtedly find information about the best surf spots in the country within the top-ranking search results. When it comes time to rank a source for the information that has been used for the article, the copywriter will likely link back to the t

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Use These SEO Tools to Audit and Monitor Website Performance

Posted by on Dec 17, 2018 in SEO | 0 comments

What is the point of going to the trouble of perfecting your website’s SEO if you are not going to monitor its performance thereafter? There are countless SEO and digital marketing tools available out there to help you do this, the vast majority of which don’t have to cost you a fortune. Here is our round-up of the top ones to try:  Google’s Webmaster ToolsThese tools have been designed and created by the SEO big-wigs themselves, so it makes sense t

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SEO In The South

Posted by on Sep 18, 2018 in SEO | 0 comments

Search engine optimization, or, as we like to term it, staying relevant in the eyes of Google. Sometimes it seems like getting it right is like catching a slippery fish. You might catch its attention for a bit, but before you know it, it slips through your fingers, and you have to start all over again. SEO is difficult, but it can be made easier with the right advice. South Africans need an SEO solution tailored to their needs – where else are you going to find th

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Email Design Tips to Take Your Strategy To The Next Level

Posted by on Sep 17, 2018 in SEO | 0 comments

Want to take your email marketing strategy to the next level? The SEO and design experts at WSI OMS have rounded up some top email design tips to boost your results: Email subject line The subject line of your email campaign may not traditionally be considered a ‘design element’, but the visual aspect of this part of your email can have an impact on what your reader experiences. With email subject lines, longer is not necessarily better. Research shows that keep

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Different Types of Keywords to Include In Your SEO Copy

Posted by on Aug 29, 2018 in SEO | 0 comments

A decade ago, the idea of including keywords in content and headings was a novel idea. Today, many people are still overusing keywords, which can actually damage their search engine results. If you search for something on Google, you will find that there will be many results on the first page that don’t exactly match the keyword set that you typed into the search bar. This shows that Google is very advanced in connecting topics and keywords, as well as determining

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