Using SEO to sustain your presence during COVID-19

Posted by on Jun 23, 2020 in SEO |

During the COVID-19 pandemic, we are seeing the emergence of what digital marketing experts are calling the “infodemic”, but with proper SEO practices and a sincere desire to provide your audience with relevant, trustworthy information, your business can remain pertinent to consumers.  How SEO can help you sustain your presence online during COVID-19:  Stay visible  Now is not the time to relax and forget about your SEO strategy- your competitors won’t! Now is the best time to clarify what you want to achieve and how to use your SEO strategy to accomplish your digital marketing goals. The topics listed below can further help you to develop your SEO strategy. The effort you make during the pandemic will help you to establish your reputation in your industry, which will help you to outrank your competitors when the pandemic blows over.  Provide your expertise Even if your products or services are not directly related to the pandemic, or deemed to be essential, you can still share your knowledge and improve your SEO ranking. The best way to approach the task of providing your expertise is to think about how your offerings can improve the lives of consumers right now. If you’re a restaurant owner, you might now be able to receive clients at the moment, but you can share some of your recipes or cooking tips that people can try at home. It won’t sell meals during the pandemic, but it will show your audience that you can impact their lives positively and that builds loyalty. Now is the time to serve your audience with your expertise and knowledge instead of trying to merely sell products.  Be sincere in showing empathy If you’ve received an email from every brand you’ve ever interacted with, you will understand how awful some of the digital marketing efforts can be. Ensure that your content is positive, hopeful and most importantly, sincere in showing empathy. It’s one thing to tell consumers that you care, but a whole different thing to prove that you are sincere.  Extend a lifeline for other businesses  If you can help out other brands during the pandemic, create an offer and use your SEO strategy to reach the largest possible audience. If you’re considering an offer that provides a discount on your services or products during the pandemic, think strategically about how you can share the message with the largest group of people, including the use of SEO tactics to generate interest in your offering.  Stay on top of trends  Keyword research is always essential, but staying aware of the changing trends should be a fundamental part of your SEO strategy at the moment. Because changes are happening rapidly in the digital...

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The Effect of the COVID-19 Pandemic on SEO Trends

Posted by on Jun 19, 2020 in SEO |

The global reach of the COVID-19 pandemic is making an impact on every aspect of the digital marketing world, and SEO trends are not exempt from the changes brought on by COVID-19. Digital marketers have seen a shift in SEO trends. These are some of the current SEO trends that could influence digital marketing until the COVID-19 pandemic dies down. SEO Trends during the COVID-19 pandemic Trends on the rise  – Online shopping: Instead of heading out to physical retail stores, consumers are now more likely to use online shopping to purchase goods and services. Click and collect options, delivery of shopping and purchase of digital vouchers to support small businesses are all included in the online shopping trend. This trend is rising as the pandemic becomes worse all across the globe and might positively influence the future of commerce, as many people are shopping online for the first time. If the experience is positive, customers may return to online shopping even when the pandemic has runs its course. – Essential products and services  Searches for essential products and services are rising daily, and consumers are searching for items that used to be reserved for smaller, niche markets. Personal protective equipment such as face masks and gloves and hand sanitizers are becoming more popular as consumers try to keep themselves safe from infection. Local searches are becoming increasingly important because many governments are restricting travel, and people are starting to self-isolate, consumers will be looking for convenient, local options to solve their needs for products and services. – Health, hygiene and wellness information With the rising awareness of the existence and dangers of COVID-19, consumers are searching for products, services and information to keep themselves safe from the pandemic. Rising search trends include the symptoms of COVID-19, how to prevent infection, methods of sanitising your home, and reports on the global and local infection and death rates. – Recipes, food trends and nutrition Due to restaurants and fast-food outlets being closed during the pandemic and stricter rules for movement being put in place, people are preparing food at home more often. Searches for recipes, meal ideas, nutritional information and tips on how to meal-prep and make ingredients last longer have been on the rise. Spending more time at home and having limited options for shopping for food items has necessitated a more creative approach to preparing meals, and online sources that supply this kind of information is seeing an increase in website traffic. – News Most news outlets and news media companies are seeing a lot more traffic during the pandemic, but the increase in search traffic isn’t limited only to traditional news publishers. Independent creators are providing information...

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SEO: Ranking during COVID-19

Posted by on Jun 17, 2020 in SEO |

The world is currently facing a challenge like never before with the COVID-19 pandemic. Because this virus has permeated every part of our lives, SEO will definitely be influenced by the pandemic. If you’re trying to understand how you can switch gears to rank for the SEO keywords during the pandemic, here’s a list of our top tips. 6 ideas for SEO ranking during COVID-19: 1. Find ways to connect with the issue  The time is ripe for brands and businesses to show how they can provide value to their audiences, so don’t slip in a few COVID-19 related keywords for the sake of ranking. Insread, do proper research and find ways to connect your business to the issue at hand. You don’t have to provide an essential service to be relevant, but you do need to create a clear link between your business and the issues your audience might face during the COVID-19 pandemic. Think about the products and services you provide and emphasise how your business can solve problems.  2. Research COVID-19 related keywords and plan your target strategy Even if your brand does not directly relate to the COVID-19 pandemic, you can still find ways to target certain keywords and rank in search results. You will have to spend a considerable amount of time in researching which keywords are appropriate to use and find creative ways to use those keywords in your content. 3. Ask your audience  If you feel lost in your attempt to rank for questions related to COVID-19, ask your audience about their experiences, pain points and worries. If you understand what your audience needs, you can change your strategy to align with what your audience wants to know right now.  4. Create a dedicated page to address the COVID-19 situation  If you want to provide information to your audience about your business during the COVID-19 pandemic, you can create one dedicated page on your website that contains relevant content, answers their questions and stipulates how your operation will address the challenges of the day. Be sure to include appropriate SEO keywords on this page to get the best results.  5. Be sure to update your FAQ page  If you don’t want to dedicate an entire page to COVID-19, be sure to at least update your FAQ section so your audience can stay informed on your strategies for coping with the situation. If your business can still operate normally, tell your audience of the measures you have taken to keep them safe when interacting with you.  6. Explore new channels  Most businesses have suspended regular trading, which has created the perfect opportunity for you to explore new communication channels. Experiment with providing content...

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What is SEO in digital marketing?

Posted by on Jun 16, 2020 in SEO |

You are probably still trying to ‘find your feet’ if you are relatively new to the world of online marketing. You might have started creating a presence for your business on social media, or investing in PPC advertising to boost website hits. However, you need to be aware that if you do not dedicate enough time and money to perfect your website’s SEO, all of your other digital marketing efforts are almost certain to be in vain.  So, what is SEO, exactly? And why is it such a vital aspect of any digital marketing strategy? Furthermore, how can you master it? Below are all of the facts that you need to know.  What is SEO?  SEO revolves around optimizing your website in line with best practice guidelines as outlined by Google and other search engines. By adhering to these recommendations, Google will rank your website higher when potential customers type keywords or keyphrases relevant to your service offering. The higher towards the top you rank, the better the chances of potential customers clicking through to your website before clicking through to your competitors.  In order to understand the true meaning of SEO, you need to look at its three main components – the quality of the traffic, how much of it you are getting, and organic results. Ultimately, the goal of SEO should not be to attract hordes of people to your website. It should be to attract the right people to your website. Those people should be individuals who are actually interested in buying what you are selling. When you have the right people making their way to your website, only then can you focus on boosting the numbers.  SEO is all about generating organic results – in other words, organic traffic for which you do not pay anything extra. Having said that, paid traffic / PPC is a great way to support your SEO efforts.  What is included in SEO?  There are various aspects to consider when putting an SEO strategy together. You will need to ensure that you cover both on-page and off-page SEO factors. On-page SEO factors include metadata, engaging content, proper inter-linking, and easy navigation across the site map. Off-page SEO factors include links from trustworthy websites back to your own website, as well as reviews and social media.  Other great tips to remember to maximise your SEO efforts include ensuring optimal crawl accessibility so that the search engines can effortlessly scan through and ‘understand’ your website. You should also focus your attention on crafting compelling content that strives to provide in-depth answers to the questions that searchers are typing into Google. Doing this also boosts your chances of your content appearing in a...

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SEO Services: Google’s opinion on website quality

Posted by on May 26, 2020 in SEO |

Your website page quality (according to Google) is one of the most important factors that need to be addressed by your SEO services partner. If Google rates your website as low-quality, you won’t rank high on the search results for their audiences which means that you might be practically invisible to your ideal clients. Here’s what you need to know about Google’s quality standard. How SEO Services influence Google’s rankings As an SEO services provider, we have come to realise that many people think that more content on their website is better, but this isn’t the case. If your website is filled with low-quality content, then even if there is lots of it, it will send a really bad quality signal to Google. If, for example, you are answering commonly asked questions in the form of a blog post, but the content is poorly written and people quickly click away from the page, Google will notice. Google is very focused on the user experience and they keep track of how people interact with the content on your site. If you have authority content on your website, then you will have a higher chance of sending positive signals to Google. The best way to determine a page’s quality is to focus on engagement metrics such as the following:  Total visits Internal and external links Pages per visit – if a website visitor clicks through to other pages, then it is a good sign. Some of the offsite metrics that you can measure include:  Page authority Social shares Google considers a number of factors when determining the quality of a page. They are:  Unique content (including unique words, phrases and sentences) Links to the page Links from high quality websites to your pages The Page Answers the Query: Google can determine whether your page answers the searcher’s query by analysing the journey the searcher took to find your website. If the searcher enters a query into Google and finds your page, then goes back to Google with a completely different search term, then they will deduct that the information on your page answered the searcher’s query. WSI OMS offers SEO Services, SEO optimisation and link building services to businesses and brands of all sizes, in all industries. For help with your SEO Services, contact WSI OMS today. Please follow and like...

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SEO services & tools to monitor web performance

Posted by on May 19, 2020 in SEO |

When you spend money on SEO services, you need to find ways to monitor your performance and see if your rankings are climbing thanks to new tactics being employed. Using SEP optimisation tools can cut down on manual monitoring, they are quite affordable and they are easy to use. Here is more information on the best options available and how you can use them to your advantage. Top SEO services and tools:  Backlinks and more with Open Site Explorer This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.  Check your bounce-rate with Crazy Egg  Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. CrazyEgg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.  Address technical issues with Screaming Frog  When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.  If you’re looking for a local company that offers world-class SEO services including link building services and SEO optimisation, contact WSI OMS for more information on our packages and services. Please follow and like...

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