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SEO 101: How to Optimise Images

Posted by on Apr 15, 2019 in SEO | 0 comments

The focus of SEO has been on website design and content marketing for a while now. Because of this, many of us tend to forget just how valuable SEO optimised images can be when it comes to rankings and boosting traffic on our websites. Did you know that images which have been SEO optimised also have faster loading times, ultimately improving user experience? It’s true! Here’s how to go about it… Pay Attention to Image and File Size/Format  Remember that PNG,

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Why your business should compete for space in the organic SERPs through local pages

Posted by on Mar 8, 2019 in SEO | 0 comments

For the purpose of this blog post, we are not referring to the maps or other items in the top of Google’s search results. We are discussing how to compete for organic space in the top ten blue links on page one of Google’s search results with local pages. By ‘local pages’, we mean pages by a national or international business that are location specific. An example of this would be Indeed.com, who has location specific pages for Seattle, NYC, and other cities

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It Is Time to Retire These Outdated SEO Practices

Posted by on Feb 21, 2019 in SEO | 0 comments

SEO is always changing because Google is constantly improving their search algorithms. Everything – from the increase in mobile searches as well as voice searches to the way people consume content – guides Google’s algorithm and SEO practices, which is why you need to stay up to date with how Google ranks websites. Here are a few outdated SEO practices that you should no longer waste your time on:  Keyword StuffingTen years ago, everything was

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Your Guide To Google Ranking Factors In 2019!

Posted by on Jan 7, 2019 in SEO | 0 comments

As digital marketing transforms, so too do the factors that Google takes into account when ranking websites. Making sure that you understand these essential SEO ranking factors will help you to continue ranking high in Google searches – of which there are 3,5 billion each and every day! Below, we take a look at some of the ranking factors that are set to change, and how to adapt your digital marketing and SEO strategy accordingly: ResponsivityCan your website b

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SEO: Are Top Ranking Pages Getting All The Backlinks?

Posted by on Dec 20, 2018 in SEO | 0 comments

The highest-ranking pages in Google are the ones we click on when we need to do research. If you’re researching surfing spots in South Africa for an article, for example, and type these keywords into Google, then you will undoubtedly find information about the best surf spots in the country within the top-ranking search results. When it comes time to rank a source for the information that has been used for the article, the copywriter will likely link back to the t

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Use These SEO Tools to Audit and Monitor Website Performance

Posted by on Dec 17, 2018 in SEO | 0 comments

What is the point of going to the trouble of perfecting your website’s SEO if you are not going to monitor its performance thereafter? There are countless SEO and digital marketing tools available out there to help you do this, the vast majority of which don’t have to cost you a fortune. Here is our round-up of the top ones to try:  Google’s Webmaster ToolsThese tools have been designed and created by the SEO big-wigs themselves, so it makes sense t

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