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Old-School SEO Tactics That Could Still Benefit Your Business

Posted by on Jun 29, 2017 in SEO | 0 comments

Keyword stuffing definitely isn’t going to do your SEO and Google ranking any favours. However, there are indeed a few old-school tactics that many of us have forgotten about that still have the potential to add value to our digital marketing efforts. We investigate below:  Link Building  Good quality links from other reputable websites is still a massive rankings booster! Because of this, it still pays to build mutually-beneficial relationships with

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3 Tricks for Successful Local SEO

Posted by on May 3, 2017 in SEO | 0 comments

Local SEO is important for almost all types of businesses. However, for those businesses that rely solely on locals for an income, like hairdressers, doctors and lawyers, for example, local SEO is essential! Here are useful tricks to help you get it right:Google My Business Even if you have never heard of ‘Google My Business’, you are definitely familiar with it. You know that information/fact sheet that pops up when you Google a company specifically by nam

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Local SEO: The Top 4 Business Types that it Benefits

Posted by on Apr 25, 2017 in SEO | 0 comments

Many believe that the SEO landscape is a dog eat dog world where big businesses dominate and small businesses fall short – unless they turn to local SEO, that is. By focusing their budgets and attention on appealing to and communicating with the local public alone, they are sure to see an increase in customer trust, brand awareness and a pretty awesome improvement in the form of their bottom line. Here are the 4 main types of businesses that would benefit most fro

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The Top SEO and Digital Marketing Podcasts that You Should Be Tuning in to

Posted by on Apr 19, 2017 in SEO | 0 comments

Seeing as though the world of SEO and digital marketing is constantly changing, it makes sense to stay tuned to those experts who can help you to get a handle on it! If you want to keep your head in the game and maintain the lead that you have over your competitors, these are some of the top SEO and digital marketing podcasts that you should be adding to your playlist. PNR: This Old Marketing  All of us know Robert Rose and Joe Pulizzi. They are content marketing i

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Do You Know The Difference Between SEO & SEM Marketing?

Posted by on Apr 7, 2017 in SEO | 0 comments

There is nothing like jargon and acronyms to tickle the fancy of computer geeks and marketers alike. Bring the two professions together, as in digital marketing, and even the team at WSI find ourselves speaking in letters! In a nutshell, SEO is an abbreviation for search engine optimisation, and SEM refers to search engine marketing.   Sounds Similar Be warned: we are going to use loads of acronyms in this article. While SEO and SEM may sound similar, and some

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How Long Does It Take To Rank In Google?

Posted by on Mar 31, 2017 in SEO | 0 comments

At WSI, we put bets on how soon a new client will ask us, “How long will it take for my website to be on top of Google?” It is the main aim of search engine optimization after all, so it is a perfectly good question. The problem comes in when we try to answer it though. Seems, “It depends” is not a very popular response!   A More Quantifiable Answer In an attempt to be as specific as possible despite the myriad variable, we have examined historical data

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