What Is Partnership Marketing?

Posted by on Sep 16, 2019 in SEO |

Partnership marketing is something that almost every single business can do (and do well) regardless of its budget. Partnership marketing is not about creating a legal arrangement with another person or business. Rather, partnership marketing involves collaborating with another business or influencer, so that you both get an opportunity to reach the other audience in some way. Many times, teaming up with a partner can get you the same reach that would have cost a lot more                                                                        through traditional advertising methods.   For partnership marketing to be effective, you need to be thoughtful about the type of partners you pursue. You’re not looking to collaborate with any business. There are several types of businesses that could be worthwhile collaborators, such as businesses that share the same target market but have different offerings, businesses that are local to you and could potentially draw foot traffic, competitive businesses in different locations, or competitor businesses in the same location that are able to refer overflow customers or have a unique point of differentiation from your business.   Every business invests in marketing to its audience in some way. As you know from your own business, a lot of hard work goes into building a client base, nurturing leads and retaining customers. If a business is isolated and it is marketing and functioning in a silo, the only benefit to be gained comes from reaching an audience with its own voice. If two businesses partner together, however, they stand to gain exponentially without spending much more time or money on marketing by gaining exposure to each other’s audiences.   Some of the methods that you can consider include social media shares, verbal testimonials, newsletter mentions or guest blog posts on each other’s sites.   Need help with your SEO, digital marketing or partnership marketing strategy? Then contact WSI OMS today. Please follow and like...

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What are E-A-T Factors? And, Why Should You Focus on Them?

Posted by on Sep 2, 2019 in SEO |

Google E-A-T quality standards revealed a huge part of the Google search algorithm. Basically, every top-ranked website follows these criteria because Google loves their content. E-A-T is an acronym that you need to learn in order to boost your SEO efforts. • E Is for Expertise  If you are a leader in your industry, you need to showcase this on your website. For a digital marketing agency, certificates and badges such as those that are given to Google Analytics Qualified Individuals, are great to put on your website. Other options are the Udemy database, which offers a variety of digital marketing courses and certificates, or the HubSpot Academy.   • A Is for Authoritative  When it comes to building an authoritative website, you need to focus on two things, quality and quantity.  1.Quality  From a search engine point of view, a quality link is one from a famous person. For example, if Neil Patel mentions you in a video or links to your website, it will boost your authority.  2.Quantity Quantity is the opposite. If a lot of people share your content and a popular blog post on your site shows there were 1 228 shares on Facebook, this will also boost your authority. If you are just starting out, it may be easier to focus on quantity instead of quality. Start to participate in social discussions on YouTube or Facebook, join some expert groups and so on. You need to put in the time and effort, as well as consistently engage online, to make this work.   • T is for Trustworthy Just ask yourself – who do you trust?   Contact WSI OMS for more help with your digital marketing efforts.   Please follow and like...

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Long-tail keywords – the key to boosting your SEO

Posted by on Aug 14, 2019 in SEO |

The prevalence of keywords in SEO content creation is old news. However, chances are that you may not be using keywords to their fullest potential and that, as a result, your website or blog may be lagging behind. The problem with keywords is that they tend to be generic and broad. Hundreds, if not thousands of other websites and blog posts, will be using these short-tail keywords and this means greater competition. If you rely only on short-tail keywords, you will be among these competitors, all vying for the same readers and possibly getting lost in the process. The solution to reducing competition in this arena is to get more specific, and this involves long-tail keywords. Long-tail keywords enable you to tailor search items specific to your business, as opposed to those that would be common across your industry. For example, say you’re a musical instrument dealer. If you use a keyword like “guitars,” you are unlikely to get anywhere near the top of a search result list. However, if you focus on a speciality, say “vintage collectible Gibson”, you have now created a long-tail keyword and placed yourself into a far narrower search bracket. The word “guitar” may have a search volume numbering in the millions, while “vintage collectible Gibson” may be searched less than 100 times in the same period. What this means is that you’ve reduced your search competition by a pretty respectable order of magnitude. Focusing on your unique selling point (USP) is an old idea in marketing. The concept of the long-tail keyword takes the USP into the digital realm, enabling you to differentiate yourself from your hordes of competitors. It requires you to think deeper about your business and refine your offerings, an effort that is sure to be rewarded with higher search engine rankings.    Contact WSI to assist you in creating a winning SEO strategy. Please follow and like...

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5 SEO Tips for Small Businesses

Posted by on Jul 9, 2019 in SEO |

Do you want to improve the Search Engine Optimization of your small business’ website? Then follow these five tips: Content Is Still King When people work with small businesses, they hope to receive a series of personalised services. Great content helps achieve this desire. Create content that is optimised for keywords that you are targeting to help drive traffic to your website. Mobile-Friendly Website Google penalises websites that aren’t optimised for mobile users. If you have a website, make sure that the content displays dynamically across different devices to increase your chances of ranking well in Google and to ensure you give your website visitors a seamless experience. Speed up Your Website If your website is too slow, customers will look to your competitors for answers. Not only will you frustrate potential clients, but Google may penalise you if your site is too slow. Optimise Everything While including keywords in your headings and content is a great place to start, be sure to include keywords in the alt-text of your images, meta descriptions and links as well. Link Building Create high-quality links by doing guest posts on popular websites in your industry linking back to your site. Also, make sure that your internal website pages are linked to one another to improve the ‘stickiness’ of your website. These are only some of the ways that you can improve the SEO of your small business’ website. For digital marketing services and advice, contact WSI OMS today. Please follow and like...

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What to Look for When Hiring an SEO Agency

Posted by on Jun 11, 2019 in SEO |

Are you looking to hire an SEO agency? Here are a few things to look for: Look for the Most Impressive Work They Have Done Ask the agency that you are considering to hire what the most impressive thing is in terms of SEO that they have done and why they think it is impressive. From there, they can elaborate on the projects they have taken on, what they were assigned to do and what their contribution was. You can ask them what they were measured on and dig into the deliverables that they offered the client. Elon Musk is known to ask recruits what the most impressive thing is that they have done and seeing as he continues to build successful companies, it is a good idea to follow his line of questioning. Ask Them How They Would Improve Your Website Make sure you have a laptop or computer with you. Open your website and ask them to take a look. Ask them if they would make any tactical changes, what they would do from an internal linking perspective, what they think of your link profile and what it would take to make your website an SEO success. Ask for Referrals One of the big problems with hiring an SEO agency nowadays is that there is a big shortage. Ask for referrals so that you can get a sense of whether their clients are happy with the work they have delivered. What is Your SEO Process? Ask them how they approach an SEO project. Do they start with a website audit or a competitor analysis? You need to understand how the agency thinks so that you can determine whether they are aligned with your thinking. Need help with your SEO and digital marketing strategy? Then content WSI OMS today. Please follow and like...

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3 of the Most Important On-Site SEO Factors

Posted by on May 17, 2019 in SEO |

SEO can seem like a never-ending rollercoaster. Just when you think you have overcome the worst, you are faced with a new dip or an unexpected twist and turn that shakes you up completely. With all of the algorithm updates that take place each year, it is nearly impossible to keep up with what Google really wants. Having said that, there are three important on-site SEO factors that are likely to remain super important for the time being – and it is these factors that you should be dedicating most of your time towards perfecting if you are to see some long-term, positive results in your rankings.   Content Relevant to User Intent  As always, content is key. But not just any content! With Google now making use of neural matching technology, it is becoming more and more important to really understand user intent. In other words, why is a person clicking through to your website? Whatever this reason may be, it is essential that your website adequately mirrors this.   User Experience  Stop worrying so much about tailoring your website design to suit the expectations of search engines. If you focus your attention more on providing an overall positive user experience, you are going to look good in the eyes of Google in any case! Take note of metrics like ‘Pages Per Session’ (the number of pages a user visits before leaving your website), bounce rate (a good indication of how well your landing page is or is not working for you) and click-through rate for a better idea of how your website is being received by its visitors.   Linking  Inter-linking within your website is always good for SEO as it makes your website more crawlable, allows for easy navigation from a user experience perspective and helps to contribute to link building.   When it comes to perfecting on-site and off-site SEO, WSI OMS is the company to contact. We specialise in all aspects of digital marketing including search engine optimisation, website design, website development and content marketing. To learn more, please do not hesitate to get in touch. Please follow and like...

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