Discover Digital Marketing’s Powerful Green Credentials

Posted by on Jan 22, 2020 in SEO, Website Design |

Despite their considerable promotional power, printed marketing materials like posters, leaflets and magazines are some of the world’s top pollutants. If you are a business that values the health of the environment, you should be thrilled that digital marketing presents a far greener way to promote your business. It will take more green-conscious businesses like yours as well as education for the rest to move the needle towards a truly green future. To paint a picture of why a full migration away from printed marketing materials to digital marketing platforms needs to be expedited, we share facts and statistics on the advertising industry’s impact on the environment below.  According to the Green Press Initiative, the paper and pulp industry is the fourth largest contributor to greenhouse gases in the United States. The World Counts environmental statistics and advocacy project says that, as things currently stand, the demand for paper (which businesses contribute towards massively with their advertising campaigns) is expected to double by 2030. It also estimates that Americans waste enough paper in a single year to build a 12-foot wall extending from New York to California. Paper is not the only costly resource in traditional advertising. Billboards, for example, incur a host of other environmental costs, such as the materials used to build them and the power required to light them up. This is not to mention the other major cost in print advertising, namely ink and cartridges. According to The Energy Collective, a factory that produces ink cartridges emits as much CO2 as 500 average North American homes. These are pretty good reasons not to take out that full-page ad you’ve been contemplating and to stop the presses on those flyers you’ve been handing out for years. If you need any more convincing, it helps that digital is not only greener, but also cheaper. Furthermore, it has reliable metrics for measuring ROI, which print could simply never have. What we have discussed above are compelling reasons why marketers must reconsider their dependence on paper for their advertising materials. Thanks to digital media, there are now far greener ways to promote your products and business.  WSI OMS is the perfect partner to manage your migration to a paperless marketing strategy and help you make a positive contribution to the health of the environment. Contact us today to discuss ways to craft a winning digital marketing strategy for your business. Please follow and like...

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Get Targeted, Qualified Traffic with Long Tail Keywords

Posted by on Jan 15, 2020 in SEO |

The primary goal for people providing SEO services has for a long time been to target and rank for head or short tail keywords, presumably for the large traffic volumes they attract. But, because they are so coveted, everyone else, including the big brands target them. And with such fierce competition, these keywords are almost impossible to rank for if you’re a small business with a limited budget. For this and other reasons we will discuss, long tail keywords represent a goldmine of an opportunity. Long Tail Keywords Are More Specific and Bring Qualified Traffic  Long tail keywords enable you to tailor search items specific to your business, as opposed to those that would be common across your industry. For example, say you have a business that sells gourmet doughnuts. If you use a keyword like “doughnuts,” you are unlikely to get anywhere near the top of a search result list.  However, if you focus on a speciality, say “air-fried doughnuts” or “Banting doughnuts” or “custard-filled doughnuts in Cape Town,” you have now not only created a long tail keyword, but you have also placed yourself into a far narrower search bracket. The word “doughnut” may have a search volume numbering in the millions, while any of the others may be searched less than 100 times in the same period. By using these keywords, you push yourself above your competitors in the rankings. Long Tail Keywords Are a Powerful Differentiation Tool that Improves Your Marketing  Long tail keywords essentially come down to the principle of focusing on your unique selling point (USP), an old idea in marketing. The concept of the long tail keyword takes the USP into the digital realm, enabling not only powerful differentiation, but also competitive marketing. It requires you to think deeper about your business and refine your offerings, an effort that is sure to be rewarded with higher search engine rankings. WSI OMS specialises in creating SEO campaigns that pull in the right, qualified traffic for your business. We will help you optimise your SEO campaign around your business’ marketing goals. Contact us today for a free consultation. The primary goal for people providing SEO services has for a long time been to target and rank for head or short tail keywords, presumably for the large traffic volumes they attract. But, because they are so coveted, everyone else, including the big brands target them. And with such fierce competition, these keywords are almost impossible to rank for if you’re a small business with a limited budget. For this and other reasons we will discuss, long tail keywords represent a goldmine of an opportunity. Long Tail Keywords Are More Specific and Bring Qualified Traffic  Long...

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Local SEO – Your Best Inbound Marketing Investment for 2020

Posted by on Jan 13, 2020 in Inbound Marketing, SEO |

Because inbound marketing is all about creating connections that provide your audience with valuable content that solves their problems, it makes sense that local SEO plays a large role in inbound marketing. When businesses can reach local audiences, they create valuable interactions that benefit both the client and business equally.  Why Local SEO Should Be Your Inbound Marketing Focus for 2020:  It is more important than ever to be within reach of local audiences, and the key to visibility is local SEO. Different studies estimate the percentage of searches for local businesses to be around 46%, and since 2018, searches containing the words “near me” have more than doubled. Here are four reasons why local SEO should be a major focus for your business in 2020: Local Is the New Global There has been a significant shift towards sustainable consumerism in the last decade, bringing local businesses to the forefront. As audiences are becoming more aware of the environmental impact of their purchases, businesses are seeing an upswing in support from local communities. Instead of desiring globally produced items, consumers are seeking local alternatives to alleviate their impact on the environment while satisfying their buying needs. Google’s Algorithm Instead of driving traffic to websites based purely on their ad spend, Google will rank businesses based on a blended algorithm. This algorithm looks at your web results (including content, website design and link building), reviews from customers and proximity to the search query. Businesses with good quality content, higher engagement rates and better reviews get higher rankings in localised searches. This means that building authentic connections with local audiences should be taking precedence over massive budgets spent on pushing PPC ads towards audiences.  Local Is Valuable Your business needs to feature on local directory sites because directory listings are ranked second only to Map Pack results in search engine rankings. This means that Google will firstly show results on the local map, and then feature directories like TripAdvisor, Snupit and Yellow Pages that include businesses related to a specific keyword.  Best SEO practices are still very relevant for local SEO with some SEO experts estimating that 92% of customers will pick a business to support from the first page of local results. In order to benefit from local directories, you will need to appear fairly high in the organic results to attract their attention.  Different Types of Searches Search engines are allowing people to search in different ways. Google now allows longer search terms for voice searches and completes geo modifiers for their customers. This means that customers can merely type in what they are looking for instead of adding a location. Benign terms are also being used more frequently,...

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Rank for Your Target Keywords in 4 Simple Steps

Posted by on Jan 9, 2020 in SEO |

Do you want to rank in Google for keywords that matter to your business? As a top provider of SEO services in South Africa, we have helped many brands rank organically for their target keywords, boosting their visibility and market reach. Here are four steps that have anchored all the campaigns we have run for clients: Find Keywords that Are Relevant for Your Business and that You Can Realistically Rank For  Using the right keywords in your website content is of the utmost importance. While there are various keyword research tools that you can utilise, you can do keyword research for free by simply thinking about what your potential customers may be typing into Google or by utilising Google suggest.  Start typing out what your company does in the Google search bar and see what automatically pops up. This is a good indication of what people are searching for. Include these phrases in any content that you publish, as well as in your website’s base content. If you would like to target a specific area, mention the location in your content alongside the keywords that you have chosen.  Ensure Your Content Is Relevant and Offers Value to Readers Along with keywords, you will also need to ensure that the content you post is relevant, interesting and helpful. Be sure to include a few links, heading tags and alt tags for images. Also, do everything possible to maximise its readability, for instance, make use of short, concise sentences and paragraphs, bullet points and so on. Boost Your Domain Authority with Off-Page SEO  Your search engine optimisation is based on more than just your website. Off-page SEO is just as important as on-page SEO. It includes things like link building, guest blogging, social media and the like. SEO Is Ever-Evolving. Test, Tweak and Refine Constantly SEO is forever changing. So, what was important two or three years ago may no longer play as large a role in determining your rankings as of now. As such, it is essential that you are constantly monitoring your progress and keeping up to date with any relevant SEO news and SEO marketing tips.  SEO has grown too important and technical to manage on your own. To get the most out of your SEO, engage a company that specialises in SEO services. WSI OMS is that company. You will benefit from our experience, superior tools and expertise, and will be ranking for your target keywords much faster than you will be doing it on your own. Contact us to discuss how we can help with your SEO. Please follow and like...

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SEO Guide: How to Optimise Your Website for Google in 2020

Posted by on Dec 16, 2019 in SEO |

Search engine optimisation (SEO) remains an integral part of the digital marketing strategy and with Google dominating the search engine market, it makes sense to play by the rules created by Google to ensure that the Google ranking for your website is as high as possible. Here are some of the many ways to optimise your website for Google in 2020.   SEO Guide to Optimising Your Website for Google in 2020 Go Mobile-Friendly Your website needs to look beautiful on all screens, including mobile devices. Optimising your website to load effortlessly and function perfectly on different devices is one of the most important aspects of optimisation. Different sources state that mobile searches account for over 50% of Google searches performed each day, so having a mobile-friendly site should be at the top of your list.  Keywords While there are many SEO keyword tools available, the most favoured tool is Google’s own Keyword Planner. This tool is available when you sign up for a Google Ad Account and can help you to effectively find keywords to incorporate in your content and spend your ad budget wisely on keyword bidding. Using Google’s own tools will provide you with insights on how the search engine giant looks at keywords in ranking websites.  Location, location, location  Optimising your website includes taking into account how local users may interact with your site. If you provide local products and services, you will profit from adding your business to Google’s My Business listing, using location specific keywords (including: “near me” and “in my area”) and by displaying the business’ address clearly on the website. You can also incorporate backlinks from local sites to improve the authority of your site.  Google lens This powerful tool introduced by Google (available through the Google App that can be downloaded for Android and Apple devices) aims to be the next big development in search engine technology. It works on a point and search principle. So, once you’ve pointed to something you want to search, Google shows results relating to the object.  To show up on Google lens searches, you’ll need to place a prominent logo on your products, advertising materials and any other marketing collateral. It is imperative that you provide as much information as possible on images on your website, including descriptive alt tags, image captions and file names. You can also improve the chances of matching to Google images searches by placing more images on your site.  There are a plethora of ways in which you can optimise your website for the search engines and this guide covers just a few ways to optimise your website. If you are new to the concept of SEO, visit this...

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An SEO Guide to Video Marketing

Posted by on Dec 13, 2019 in SEO |

According to statistics, around 42% of South African internet users watch videos on their smartphones. It is no wonder why countless brands are turning to video marketing to really make a splash within the digital realm. While creating video content is one thing, the real challenge comes in when it is time to promote it. SEO for video marketing is different from SEO for regular content marketing. Here is what you need to know.  Focus on SEO for Your Website  Optimising a video for search is heavily dependent on the digital marketing authority of your website itself. Therefore, if your on-page and off-page SEO is great, there is a much higher chance that your video will rank better in search results.  Choose the Right Video Hosting Platform The video hosting platform that you opt for should be decided based on what you wish to achieve with the video. For instance, if the goal is to promote brand awareness, you should consider YouTube or Vimeo. If you are striving to increase the number of visits to your website, then it is better to embed the video on your website itself. There are many alternative hosting platforms that allow for this.  Write a Transcript  Think about how many people may want to view your video but do not have their earphones handy. Also, Google is unable to ‘scrape’ content from videos effectively yet. Hence, the reason why it can be beneficial to include a transcript below the video. This will likely improve web page rankings and your video’s rankings all at once.  Need help with video marketing SEO? Here at WSI OMS, we specialise in all aspects of digital marketing including SEO, inbound marketing and social media marketing. Contact us now for more information on how we can assist you.  Please follow and like...

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