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How to use Google Tag Manager as an SEO tool

Posted by on Aug 14, 2017 in Content Marketing, SEO | 0 comments

Google Tag Manager is a free tool developed by Google to meet an increasingly pressing need for ease of access, functionality and complex data collection-made-easy as the digital and digital marketing world becomes more complex – and it’s great for SEO. SEO is all about tracking user behaviour and responding to it to give users what they want and like. Google Tag Manager is, therefore, a powerful SEO tool in that it:enables advanced tracking and data colle

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Mobile Optimisation – Aiming for Google’s Answer Box

Posted by on Jul 25, 2017 in SEO | 0 comments

With all the hype about social media, it’s easy to forget the importance of good old organic search traffic and the on-site efforts aimed at garnering the market on keywords. Organic SEO is alive and kicking thanks to some new challenges, particularly in relation to mobile. Mobile optimisation has the potential to bring in huge amounts of traffic, increase brand awareness and create a rock solid foundation for digital marketing efforts. One of those challenges is

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AdaptiveSEO – staying ahead of the game

Posted by on Jul 12, 2017 in SEO | 0 comments

SEO has come a long way, constantly adapting to the changing landscape of the internet, the algorithms used by search engines and user behaviour. It has also lately adapted to the popularity of social media and increased mobile use and by the availability of increasingly detailed metrics that measured traffic and from where and whom.   ‘Traditonal SEO’ focused on algorithms  SEO was based solidly on search and keywords – and the adapting part was using t

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How to optimise your website images to boost SEO

Posted by on Jul 10, 2017 in SEO | 0 comments

SEO can be complex – and it’s getting more and more complex and adaptive as the competition on the internet increases. Luckily, there are certain techniques used in SEO that are fail-safe if done properly from the start, and these are based on transparency, honesty, value and quality. Search engines want to know what your website is about in the clearest possible ways – especially if they are relying on you to tell them, as in the case of images. They also wan

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Old-School SEO Tactics That Could Still Benefit Your Business

Posted by on Jun 29, 2017 in SEO | 0 comments

Keyword stuffing definitely isn’t going to do your SEO and Google ranking any favours. However, there are indeed a few old-school tactics that many of us have forgotten about that still have the potential to add value to our digital marketing efforts. We investigate below:  Link Building  Good quality links from other reputable websites is still a massive rankings booster! Because of this, it still pays to build mutually-beneficial relationships with

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3 Tricks for Successful Local SEO

Posted by on May 3, 2017 in SEO | 0 comments

Local SEO is important for almost all types of businesses. However, for those businesses that rely solely on locals for an income, like hairdressers, doctors and lawyers, for example, local SEO is essential! Here are useful tricks to help you get it right:Google My Business Even if you have never heard of ‘Google My Business’, you are definitely familiar with it. You know that information/fact sheet that pops up when you Google a company specifically by nam

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