Google now counts page speed as a ranking factor

Posted by on Apr 14, 2010 in Search Engines |

Google, everyone’s favourite search engine (mine) confirmed on 9 April 2010 that they use a website page speed as a ranking factor according to a blog post on their official blog: Google Webmaster Central Blog. According to them “Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there“. There’s a couple of tools that they recommend that you can use to test the speed of your website.  Have a look at them below. Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement. YSlow, a free tool from Yahoo! that suggests ways to improve website speed. WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist. In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance. The easiest method to check and monitor your Website page speed is by linking your website to Google’s Webmaster tools. There is an option on the Google Webmaster tools “Labs/Site performance” that shows your website page speed in a graphical chart over a period of time. Even though fewer than 1% of the search queries will be affected by the speed signal of Google, the speed signal doesn’t carry as much weight as the relevance of a page. Please follow and like...

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The big announcement: Google Caffeine to go live soon

Posted by on Nov 10, 2009 in Search Engines | 4 comments

Google announced a while ago that they will be implementing a new update to their algorithm called “Caffeine”.  They announced on the Google webmaster centralbloga that they are in the process of adding this new change to their algorithm and they included a developers section www2.sandbox.google.com where you could test this new change. Well, if you click the above link you will see this: http://www.google.com/errors/caffeine/unavailable.html Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given. This shows that the update will be implemented soon. I will be researching this new update and check if I can find out when the update will actually go live.  Some parts of this new search update is already coming through but be sure to find important changes on Google in the near future. Please follow and like...

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