How to get the most from your Facebook advertising

Posted by on Jun 13, 2016 in Facebook, PPC |

Humble beginnings Founded in February 2004 by Mark Zuckerberg, Facebook started out as an online social networking service for Harvard students. Seeing its fair share of ups and downs and legal battles, as of 27 April 2016, Facebook now boasts 109 billion daily active users, with the average user spending 20+ minutes per day on Facebook. That’s a LOT of people! And they are all potential customers. Realistically In the world of digital marketing, social media marketing is by far one of the most cost effective options. And many platforms, like Facebook, have embraced the use of social media by businesses. How does Facebook help you reach your business goals? drive online sales increase local sales promote your app raise brand awarenes When it comes to online advertising, Facebook offers an extremely effective digital marketing strategy through powerful and unique methods to target your adverts to the people who are most likely to care about your business. Facebook PPC Ads operate on a pay-per-click basis and enable you to reach people based on location, age, gender, and interests. It also has tools available for you to understand how the adverts are performing. Amongst the most useful monitoring tools available is the ability to find out if an advert to get people to your website was successful in helping visitors to make a purchase or take another action This has a direct impact on link building – where external pages link to a page on your website. This, in turn, is one of the many procedures used in search engine optimisation (SEO). Facebook is so encouraging of business that it has published several guidelines, including one specifically related to content marketing: “Include a clear action you want your audience to take in the body text of your ad Highlight any benefits, sales or similar specials that your business is offering Use a simple, eye-catching image that is related to your ad text If you’re advertising a website, include your business name or other key information in the headline” To find out how our marketing experts can help you grow your social marketing, please get in touch with us today. Please follow and like...

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Is Paid Advertising Cheating?

Posted by on May 5, 2016 in Online Marketing, PPC, SEO |

If inbound marketing is all about creating value for your customers and prospects in order to grow organically into an industry leader and esteemed brand… is paying for advertising not a cheat? Yes and no As with so many things in life, there is no definitive answer. Paid advertising a case of not “what”, but “how”. No one likes to be bombarded with annoying, intrusive ads. However, finding a gem of a product or service through an ad is a treat. Inbound approach to paid advertising A service like Google’s AdWords, allows you to “be seen by customers at the very moment that they’re searching on Google for the things you offer.” While Facebook’s Adverts, allows you to select an audience who “are more likely to care about your business.” Neither of these would work if you didn’t approach your ad creation with an inbound mindset. Because paid advertising leads to something of value to your fans, it is more relevant for the people who see them. That, in turn, increases leads and customers – a real result. When done correctly, paid advertising leads to good content, and is an extremely effective contribution to a well-rounded inbound marketing strategy. It’s cost-effective too With the advances in technology which allows service providers to know so much about their users, these digital paid ads are very accurate in targeting the right prospects. So much so, that PPC stands for “pay per click” – in other words, you only pay when they click to visit your website or call. So whether your marketing goal is to bring in new website visitors, grow online sales, get the phones ringing, or keep customers coming back for more; let us help you generate new leads today. Contact us today to review your PPC ads, analyse your landing pages, and suggest ways to improve your overall campaign. Please follow and like...

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3 myths about SEO – busted!

Posted by on May 2, 2016 in PPC, SEO |

Search Engine Optimisation continues to evolve and change. Google’s search algorithms reward relevance, great content and engaging pages, but there are still a lot of myths about shortcuts that can be taken to bypass Google’s systems. Here are some of the top SEO myths: Keyword stuffing is the way to rank well  If anything, keyword stuffing will hurt your SEO efforts. A paragraph that reads as follows: “XYZ Company is a cheap electrician in Gauteng and if you need the best cheap electrician in Gauteng than you should contact our cheap electrician before it’s too late” doesn’t read well and Google will definitely classify this as ‘keyword stuffing’. Meta tags are very important In the past, a well-optimised meta tag would help your SEO efforts. While it’s not a bad idea to optimise your website’s meta tags, this isn’t the be all and end all of SEO anymore. There are many different types of tags that are crucial for quality SEO, including description tags, alt tags and title tags. The meta tag is only one of the factors that Google takes into consideration, so make sure you’re not neglecting the other vital tags. A Pay-Per-Click (PPC) campaign will boost your search results A common myth is that paid search advertising will increase your organic search results. PPC offers many benefits, including instant results and being able to accurately manage your advertising spend, but investing in a PPC strategy isn’t a short cut to good SEO results. WSI OMS offers SEO strategies that work. To find out more, contact us today. Please follow and like...

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What’s so special about a landing page?

Posted by on Apr 20, 2016 in Content Marketing, PPC, Website Optimization |

When referring to a landing page, this means the page a visitor arrives at after clicking on an advert. Inexperienced marketers will direct all their PPC traffic to their homepage, but this can be a mistake. Having landing pages tailored to different offers can be just the thing to provide a quality experience for your visitors and to drive conversions. Great landing pages that convert, have a number of traits in common. While some of these tips may seem obvious, results don’t lie, so let’s look at some pointers: The best landing pages are short and sweet, containing the necessary information but not overwhelming the visitor with endless detail. Give the audience the essential information to pique their interest. They provide high quality content that inspires trust. Good, relevant and useful content goes a long way with new visitors. Good landing pages make conversion easy, with as few barriers between arriving and buying as possible. If forms are required, make them simple and user-friendly. If it’s a download, make the button obvious. Don’t skimp on design. The information architecture is vital – you need simple and obvious navigation, with nothing coming between the visitor and the conversion. Calls to action are clear as a bell, telling your visitors exactly what to do and how to do it. Use action words to encourage clicking! Landing pages need eye catching headlines, with sub-headlines for more explanation. The copy below that should be engaging, aiming to reach the visitor on a personal level. Use video where appropriate – if you can provide information and entertainment at the same time, you’re in business! Landing pages should be able to convince the user to stay on your page in under 8 seconds. You only have their quick glance, so use colours and fonts that grab the attention. Use quality images that emphasise your offering; this will create a better experience overall. Make sure the landing page uses the same keywords from the PPC ad text – you don’t want your visitor to think they’ve landed on the wrong page. Give them what they came for and don’t make them hunt for the product in the ad. Show testimonials from happy customers: word-of-mouth has always been a driving force of success. Make sure your landing page is mobile friendly – this can double your conversions. Landing pages that are slow to load are one of the biggest reasons for bounce rates, so keep your images realistic sizes and use a speedy web host. If your landing pages are a little lacking, contact us for some assistance. We are digital marketing experts and can help get your online marketing strategy back on track! Please follow and...

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What’s the better investment for business in 2015 – SEO or PPC?

Posted by on Jun 1, 2015 in Digital Media Marketing, PPC, SEO |

Content and advertisement on the internet is booming and the competition to appear at the top of search results is always increasing. SEO (Search Engine Optimization) and Pay-Per-Click (PPC) are two ways to ensure your content gets found and that you’re able to convert search engine users to paying clients. While many businesses are still hesitant to start using PPC because it is deemed more expensive, there are quite a few reasons why you should consider this strategy in 2015: In many cases, PPC advertising will have a positive impact on your organic SEO initiatives and click-through-rates. Read the results of this study to learn more about how this works. While you will be paying per click, you’re only paying when you’ve attracted the attention of an interested potential client. You can make your ad extremely niche. With SEO, you’re marketing to the masses and hoping an interested person finds your content. With PPC, you can determine everything from the time of day your ad will appear, geo-target your locations and set preferences such as mobile searches. The results are instant. While SEO is more cost-effective in the long run, it takes time for an SEO strategy to gain momentum. With PPC, you can see results almost instantly. Your best bet is to combine both SEO and PPC so that you can get the benefits of both. Speak to an experienced internet marketing consultant to determine the best strategy for you. Contact WSI Biz for more information today. Please follow and like...

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PPC Should speak to your target market, not just your bidding budget

Posted by on May 13, 2013 in PPC |

Marketing managers usually have to get approval for the PPC (Pay-Per-Click) campaigns they want to run – which means giving the cold, hard figures to their boss. Even if you’re the business owner (and the decision maker), deciding how much you’re prepared to spend on a monthly basis is a huge part of kick-starting your paid search advertising campaign. There is, however, one thing that’s even more important than your bidding budget – and that’s choosing your keywords. It happens far too often that people choose keyword phrases that are way too broad and not specific to their niche target market. The problem with choosing broad keyword phrases is that you will be competing with too many other bidders in order to reach a too broad audience. A better strategy is to go as niche as possible and find specific, long-tail keywords that speak directly to a potential customer. An example of a broad keyword phrase would be “learn to cook”. If you’re looking to target a specific group of customers online, you should rather focus on exactly what you’re offering clients and rather choose keywords such as “evening cooking courses for couples” or “gourmet cooking classes for professional chefs”. One of the reasons why this can be so confusing is that PPC and SEO (Search Engine Optimization) keywords are often very different. While they do overlap in some cases, you will get the most out of our bidding budget if you spend a bit more time finding niche keyword phrases. If you need help determining keyword profitability, maximum cost per click or keyword research it’s time to talk to the internet marketing pros at WSI OMS. Give us a call to find out how we can help you with your next PPC campaign. Please follow and like...

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