How and Why to Keep an Eye on Your Adwords Competitors

Posted by on Apr 20, 2017 in PPC |

A successful PPC campaign is all about the right ads paired with the right keywords and an epic landing page – right? Wrong! If you are to make the most of your Adwords budget, it is also extremely important that you know how to identify your top competitors and how to keep an eye on them. We discuss in more detail below. How? Don’t waste your time doing this manually. There is a perfectly capable tool provided by Google themselves within the Adwords interface that will help to make your life so much easier – and it is called Auction Insights. Find it by logging into Adwords, clicking on one of your campaigns, clicking on “Details” and, below “Auction Insights”, click “All”. The Auction Insights report will supply you with information including, but not limited to, the following: The Position above Rate: How frequently one of your competitors’ ads ranked higher than yours. The Top of Page Rate: How frequently your ad shows at the top of a search results page compared to your competition. Average Position of Ads: The average position that your ad appears on search results pages. The Overlap Rate for Ads: How frequently your ad has been shown on the same page as one of your competitors. Why? The main reason why you should be ‘spying’ on your Adwords competitors is to establish what’s working and what isn’t. It is a great way in which to inspire yourself to improve your ads so that they accumulate more clicks, and to improve your landing page so that you are able to reduce your bounce rate and increase your conversions. In short, making your PPC efforts stand out will become easier than ever before! Lastly, another reason why keeping an eye on your competitors is so important is because you can bet almost anything that they are already spying on YOU! Looking for assistance with PPC / pay per click advertising or digital marketing in general? If so, WSI OMS is here to lend a helping hand. Contact us today to learn more. Please follow and like...

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5 common PPC mistakes you need to avoid

Posted by on Apr 17, 2017 in PPC |

When it comes to digital marketing, pay per click advertising is a great way to get more leads, a lot more website traffic and better brand awareness in general. However, PPC is not as easy as it sounds. In fact, some might even call it an art… an art that requires plenty of time and dedication to master. If you’re struggling to get it right, save yourself the hassle of figuring out the pitfalls and look at WSI OMS’ list of 5 common PPC mistakes you need to avoid: Using broad match keywords only Not only can broad match keywords be incredibly expensive, but they may also waste your money by appearing in search results that aren’t relevant to what your business offers. Phrase match and exact match keywords will help to ensure that your budget is always used wisely.   Not using negative keywords  Negative keywords also help to ensure that your ad only appears for relevant search results, saving you more money in the process.   Avoiding too many ad groups  By creating multiple ad groups, you can target your ads more specifically and increase your chances of accumulating more valuable clicks.   Generic ads  Make sure that your ads stand out from the crowd! Boring, generic ads won’t grab anyone’s attention and will ultimately lead to a disappointing click-through rate –nobody wants that!   Not tracking your progress  If you don’t keep an eye on things like your PPC click-through rate and the actual search terms that caused your ad to appear, you will be wasting your money. If there is room for improvement, make the effort to do what you can to make those improvements and maximise the success of your campaign.   Are you looking for assistance with pay per click advertising? WSI OMS is an online advertising company that you can count on for this kind of expertise. Contact us today for information on how we can help you. Please follow and like...

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More About Paid Advertising

Posted by on Mar 15, 2017 in PPC |

As a business owner you have probably tried all kinds of advertising – newspapers, flyers, billboards, radio and television ads. That kind of advertisement can help you reach some potential customers, but they have their limitations:     Once your ad is in print or on the air, it is hard to make changes. Most of the time you also can’t really measure how many people see your advert, or tell if they are the right people. Even if the advert goes to the right people, it is hard to make sure you reach them at just the right moment. AdWords addresses all of these limitations by letting you tailor your advertising to the unique needs of your business.   Tweak AdWords AdWords gives you the ability to reach potential customers at the moment when they’re searching for what you are offering. AdWords allows you to tailor your advertising to the needs of your business – even if those need change during the year, season, or the same day.   Measuring Results AdWords takes the guess work out of advertising by telling you how many saw and clicked on your ad. Since you can make changes to your advert at any time and at no extra cost, you can tell exactly which ads are the most beneficial to your business.   Control Your Budget How much will you spend? That’s up to you. During sign up, you choose an average daily budget that you are comfortable starting out with, and you can change that budget at any time. How do you know if your investment is paying off? You can choose to pay per click so instead of spending money hoping you are reaching new customers with a traditional media ad, with AdWords you pay only when someone is actually interested and clicks on your ad.   Unleash the Power of AdWords Are you keen to increase position on internet search results in order to boost your sales? WSI OMS will help you to use paid advertising to enhance your results. Contact us for more information. Please follow and like...

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The Lowdown on Paid Advertising – Part 1

Posted by on Mar 14, 2017 in PPC |

To leverage social selling strategies to develop your reputation and generate new leads, you can use paid advertising. PPC (pay per click) essentially allows you to “buy” visits to your website by bidding for your advert to be placed in a search engine’s sponsored links. Each time one of your ads is clicked, you pay a fee.   PPC on Google When you search for something on Google, you generally see two kinds of results on the page: Paid adverts at the top or bottom of the Google search results page. The order and positions of these ads is determined mainly by: how relevant and useful the ads are the advertisers bid on the keywords used in a user’s search The rest of what you see on the page is called organic search results – unpaid links to websites with content related directly to what the user searched for. The more relevant the site is to the search terms, the higher the link will appear on the list.   Using AdWords Because Google is such a popular search engine, their AdWords platform is also the most popular PPC advertising system. If you are an AdWords advertiser, how much you are willing to pay for your adverts will normally have an impact on where your ads appears in relation to other ads when a user searches a term. Advertising online using AdWords helps you reach the right customers at the right time and all within the budget you choose.   Leverage the Power of PPC Are you interested in using paid advertising to increase your position on internet search results in order to prospect for new leads? WSI OMS has years of experience and international collaboration to enhance your results. Contact us for more information. Please follow and like...

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Pay Per Click Advertising: The Importance of Negative Keywords

Posted by on Feb 2, 2017 in PPC |

When it comes to digital marketing, and specifically pay per click advertising  everyone acknowledges the importance of using strong keywords. However, very few are aware of the importance of including negative keywords in these campaigns. What are negative keywords exactly? Negative keywords are buffers that will help to prevent your paid ad from showing up on irrelevant search queries. For example, if you are a company that sells car insurance exclusively, negative keywords to consider would be ‘health’ or ‘business’, to prevent your ad from showing up to people who are looking for health or business insurance. By choosing the right negative keywords, you can save yourself hundreds of rands every single week. Instead, use your budget to reach people who are looking for the products and services that your business offers. Quick Tip: If you are unsure about the types of negative keywords to include in your Google Adwords campaign, you can view the keywords which triggered your ads to appear in the past. From there, if it is obvious that certain people were served your ads in an irrelevant search, you can craft negative keywords that will stop this from happening in the future. Just click on your ‘Campaigns’ tab, followed by your ‘Keywords’ tab and then the ‘Search Terms’ button. Do you need professional assistance regarding your pay per click advertising? As leaders in the digital marketing field, the WSI OMS team is here to lend a helping hand. For more information on what we can do for you, please do not hesitate to get in touch. Please follow and like...

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Using Pay Per Click advertising to get into inboxes

Posted by on Oct 12, 2016 in PPC |

Promoted social posts and search ads are effective ways to get the attention of new customers, but getting into their inboxes is more effective. B2C products are usually bought without too much thought, whereas B2B has a much longer sales cycle, which is where effective email marketing comes in. When you’re able to reach your audience though email, you can cultivate relationships and personalise the content. But email marketing is permission based and people aren’t so keen to give out their email addresses to just anyone. While PPC ads are easy to reach people you don’t know, it lacks the personal aspect that you can achieve with email. Over 200 billion emails are sent and received each day, with this figure expected to grow by 4% annually. With about 40% of US adults saying half their email is from marketers, it’s only going to get harder to get people to subscribe. One of the ways to reassure your prospects is to include a statement about email privacy and to be upfront about how you intend to use their details. It takes time to build trust and nurture relationships by email, unlike PPC advertising that seeks to drive traffic to your site only. There are, however, some ways to use PPC to get into those inboxes. Pay your way in way in Using Gmail Sponsored Promotions (GSP), you can get an ad at the top of your prospects’ inboxes, and/or the right-hand sidebar. Technically part of Google’s Display Network, it uses all of GDN’s targeting capabilities, so you can use keyword targeting and segment by age, gender etc. The downside is Gmail ads only get you into the inboxes of Gmail users, which means you miss out on users from other platforms. Sales Intelligence tools These types of tools show you which companies your anonymous website visitors work for – then you can use a tool like LinkedIn Sales Navigator to send targeted sales Inmails. This approach can come off as spammy, which could end up annoying your prospects instead of engaging them. The best approach would be to send a polite message highlighting some of your great products, or asking if there is any problem they may have that you can assist with.  Using a sales intelligence tool with PPC is very powerful – every visit to your website can be considered a lead, however small the chance of converting it. Run Lead Capture Ads Both Facebook and Twitter have the ability to run highly targeted ads, as relatively low cost per click. The formats on both of these social media platforms are getting more sophisticated – if a person encounters a post with lead capture functionality, they can...

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