Pay Per Click: Maximising Your Click-Through Rate

Posted by on Dec 19, 2017 in PPC |

Pay per click advertising is an easy and cost-effective way in which businesses can reach their target market, increase visits to their website, as well as improve overall brand awareness and online conversions. Unfortunately, many business owners find that their ads simply aren’t performing as well as they’d hoped they would. A low click-through rate can be cause for concern but, fear not… WSI OMS is here to help you overcome this common PPC advertising challenge with the following pointers: Work on Your CTA  When it comes to PPC advertising, you need to really convince your target market to click through… and the best way in which to do this is with a clear call to action that they simply can’t resist. Phrases like ‘click here’ and ‘learn more’ are both great examples to try to work into your ads. Get their Attention  Forget about telling them about your brand and focus more on convincing them that you have the necessary products/services that will help to solve a problem or satisfy a need. Use the ad to tell them directly how your product or service is going to add value to, or improve, their lives. Know Your Audience  Which social media platforms do they spend the most time on? What are the key phrases that they are entering into the Google search bar? A knowledge of your audience will make it possible for you to place your ads strategically, ensuring that they are seen by all the right people. If you are looking for more professional insight in terms of improving your pay per click advertising strategy, WSI OMS is the digital marketing agency to turn to. As leaders in our field, we will help you to build and maintain an impressive online reputation in a flash. Get in touch with us today for more info. Please follow and like...

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Pay Per Click Advertising: Google Updates Adwords Interface

Posted by on Sep 20, 2017 in PPC |

If you are already exploring pay per click advertising and using it to promote your brand and its product / service offering, good for you! The question is, have you heard about the updated Google Adwords interface? There are a few new and exciting features that we’re certain you’re going to find useful. We take a closer look at some of them below… New Targeting Options As you will already know, PPC advertising using Google Adwords is great because you have a variety of options when it comes to zeroing in on a very specific target market. The good news is that there are even more options now – one of them being the ability to target web users according to their household income! In the old interface, household income targets could only be applied via location targeting, but it is now easily accessible from the Demographics tab. Evaluating Landing Page Performance The quality and relevance of your landing pages can have a massive effect on how much you pay per click. Well, a new feature (set to be rolled out over the next few months) will make it easy to assess the quality of your landing pages in one place and, therefore, optimise in order to ensure an even better user experience, especially on mobile devices. Tailored In-Market Audiences  This is another feature that has yet to be officially launched, but that we can expect to see within the next couple of months. Custom in-market audiences will be able to be customised based on the advertiser’s website, business goals and overall pay per click advertising campaign performance. In need of professional assistance when it comes to perfecting your pay per click advertising efforts? Don’t waste any more time – get in touch with the WSI OMS digital marketing experts today! Not only do we specialise in PPC advertising, but we also offer a variety of other services including content marketing, web design and SEO. Please follow and like...

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Pay Per Click – getting the best out of paid online advertising in 2017

Posted by on Jul 19, 2017 in PPC |

With all the apparent ‘free advertising’ you can get out there by leveraging social media and combining it with SEO, paid advertising has become a little scary. Is it worth it? Yes – absolutely. PPC generates traffic very quickly. It has been proven to work very well for short-term campaigns and it works as long as you are targeting the right keywords and the right market. Even better there brand new sure-fire ways to get the best ROI out of it in 2017 – because there are more tools at your disposal than ever to help you get your keywords right and reach the right demographic in the right way.   PPC as part of an integrated online marketing campaign Your best bet for getting the most of your Google PPC campaign on Adwords is to do it as part of an integrated online marketing campaign – including AdaptiveSEO that uses social signals gained from your target markets reaction to you social media campaign to choose keywords for optimisation and PPC.   Using Social Media platforms for PPC advertising Facebook is getting more popular by the second, despite what you may have heard about people ‘giving it up’. Stats don’t lie. Pay Per Click advertising on Facebook can be very lucrative when done as part of a social media marketing campaign that is backed by a solid strategy and can be adjusted creatively and quickly in response to what’s working and what isn’t. Facebook also gives you the opportunity to use videos to get clicks and if your campaign is managed diligently and you get lots of shares – your market will grow exponentially. You might even be lucky enough have a post ‘go viral’. The above are just two examples of how your ROI from PPC can be maximised better than ever in 2017.   Contact us at WSI OMS to set up your PPC campaign on Google Adwords and Facebook – for high short-term and long-term returns on your digital marketing investment. Please follow and like...

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Tips for Writing PPC Text Ads That Will Lead to Conversions

Posted by on Apr 26, 2017 in PPC |

It doesn’t matter if you choose the best possible keywords or if you have a truly epic landing page. At the end of the day, if your PPC text ads are lacking in creativity and punch, all of your other efforts will be in vain. Fear not, though! If you have yet to learn the skill of writing PPC text ads that lead to conversions, WSI OMS is here to provide you with some handy tips to keep in mind for the future.   Think of the Potential Customer’s Need  Instead of focusing on what you can offer them, try to envision why they may be looking for your product or service. What problem are they trying to solve? What need are they hoping to fulfil? Convince them that you have the solution that they have been seeking, and your click through rate is sure to go through the roof!   Make it Personal  The potential customer doesn’t care about ‘we’ or ‘I’. Use the word ‘you’ more in your ad copy instead and they will be able to connect with it a lot more easily. Once again, the focus should always remain on the customer.   Localise Your Ads  Most of the time, when someone is looking for a product or service, they are looking for a business that can offer it to them without needing to travel a great distance to get it. Knowing this, it pays to give your PPC ads a bit of local flavour by including your location in your ad text.   For more PPC and digital marketing tips and tricks, be sure to stay tuned to our blog. Alternatively, if you are looking for professional assistance when it comes to your pay per click advertising, get in touch with us today! Please follow and like...

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How and Why to Keep an Eye on Your Adwords Competitors

Posted by on Apr 20, 2017 in PPC |

A successful PPC campaign is all about the right ads paired with the right keywords and an epic landing page – right? Wrong! If you are to make the most of your Adwords budget, it is also extremely important that you know how to identify your top competitors and how to keep an eye on them. We discuss in more detail below. How? Don’t waste your time doing this manually. There is a perfectly capable tool provided by Google themselves within the Adwords interface that will help to make your life so much easier – and it is called Auction Insights. Find it by logging into Adwords, clicking on one of your campaigns, clicking on “Details” and, below “Auction Insights”, click “All”. The Auction Insights report will supply you with information including, but not limited to, the following: The Position above Rate: How frequently one of your competitors’ ads ranked higher than yours. The Top of Page Rate: How frequently your ad shows at the top of a search results page compared to your competition. Average Position of Ads: The average position that your ad appears on search results pages. The Overlap Rate for Ads: How frequently your ad has been shown on the same page as one of your competitors. Why? The main reason why you should be ‘spying’ on your Adwords competitors is to establish what’s working and what isn’t. It is a great way in which to inspire yourself to improve your ads so that they accumulate more clicks, and to improve your landing page so that you are able to reduce your bounce rate and increase your conversions. In short, making your PPC efforts stand out will become easier than ever before! Lastly, another reason why keeping an eye on your competitors is so important is because you can bet almost anything that they are already spying on YOU! Looking for assistance with PPC / pay per click advertising or digital marketing in general? If so, WSI OMS is here to lend a helping hand. Contact us today to learn more. Please follow and like...

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5 common PPC mistakes you need to avoid

Posted by on Apr 17, 2017 in PPC |

When it comes to digital marketing, pay per click advertising is a great way to get more leads, a lot more website traffic and better brand awareness in general. However, PPC is not as easy as it sounds. In fact, some might even call it an art… an art that requires plenty of time and dedication to master. If you’re struggling to get it right, save yourself the hassle of figuring out the pitfalls and look at WSI OMS’ list of 5 common PPC mistakes you need to avoid: Using broad match keywords only Not only can broad match keywords be incredibly expensive, but they may also waste your money by appearing in search results that aren’t relevant to what your business offers. Phrase match and exact match keywords will help to ensure that your budget is always used wisely.   Not using negative keywords  Negative keywords also help to ensure that your ad only appears for relevant search results, saving you more money in the process.   Avoiding too many ad groups  By creating multiple ad groups, you can target your ads more specifically and increase your chances of accumulating more valuable clicks.   Generic ads  Make sure that your ads stand out from the crowd! Boring, generic ads won’t grab anyone’s attention and will ultimately lead to a disappointing click-through rate –nobody wants that!   Not tracking your progress  If you don’t keep an eye on things like your PPC click-through rate and the actual search terms that caused your ad to appear, you will be wasting your money. If there is room for improvement, make the effort to do what you can to make those improvements and maximise the success of your campaign.   Are you looking for assistance with pay per click advertising? WSI OMS is an online advertising company that you can count on for this kind of expertise. Contact us today for information on how we can help you. Please follow and like...

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