When to Change Your PPC Landing Page

Posted by on Feb 13, 2018 in PPC |

Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall? It’s time to update your landing page if you notice any of the following: Your Competition Is Mimicking What You’re Doing Digital marketers often do competitor analysis to get to the route of any problem. If your landing page performs well, then it’s possible that competitors in your industry have found it and have decided to copy what you’re doing. Conversion rates that have gone down suddenly can indicate that a competitor has plagiarised your content or that they’ve replicated your landing page in a few ways. Your Customers Are Used to What You Have to Offer It’s possible that your customers have become familiar with what your website (and landing page) has to offer, and they’re going elsewhere to find a better option. In this case, you should start checking out what your competitors are selling. Do they offer free shipping? Are there bulk discounts? Is their landing page more usable and visually appealing? Don’t simply mimic what they are doing. Rather, make a note about what you like and see how you can do it even better.   If you need help with your PPC campaign or landing pages, then get in touch with WSI OMS today. Please follow and like...

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5 Tips to Make Sure Your PPC Ads Resonate with Your Audience

Posted by on Jan 8, 2018 in PPC |

Want to make sure your PPC ads resonate with your audience? Then read this advice: Expert Product Knowledge If people are clicking on paid ads in Google, then the chance is good that they already have a pretty good idea of what they are interested in buying. One of the things that can frustrate a potential buyer is when they realise that the person who is selling to them doesn’t understand the ins-and-outs of the product they are advertising. Even if you’re hiring a professional copywriter, make sure the writer of the ads understands the product and has all the technical specifications he or she needs to write the ad. Use the Same Language as Your Audience Understanding and using the industry jargon and the buzzwords that your potential buyers use is important when it comes to ensure your PPC ads resonate with your audience. Also keep this in mind when targeting specific geographies, because the slang name for a city or town may be different than the Google Maps description. Use the same language as your audience to make your ads stand out. Solve a Problem Does your potential buyer know that they have a problem? Write down what the buyer will gain from using your product and how you can solve their problem for them. Make sure that this information is included in your ad copy in a concise way. WSI OMS can help you with your online advertising and pay per click advertising campaigns. Contact us for more information today. Please follow and like...

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Pay Per Click: Maximising Your Click-Through Rate

Posted by on Dec 19, 2017 in PPC |

Pay per click advertising is an easy and cost-effective way in which businesses can reach their target market, increase visits to their website, as well as improve overall brand awareness and online conversions. Unfortunately, many business owners find that their ads simply aren’t performing as well as they’d hoped they would. A low click-through rate can be cause for concern but, fear not… WSI OMS is here to help you overcome this common PPC advertising challenge with the following pointers: Work on Your CTA  When it comes to PPC advertising, you need to really convince your target market to click through… and the best way in which to do this is with a clear call to action that they simply can’t resist. Phrases like ‘click here’ and ‘learn more’ are both great examples to try to work into your ads. Get their Attention  Forget about telling them about your brand and focus more on convincing them that you have the necessary products/services that will help to solve a problem or satisfy a need. Use the ad to tell them directly how your product or service is going to add value to, or improve, their lives. Know Your Audience  Which social media platforms do they spend the most time on? What are the key phrases that they are entering into the Google search bar? A knowledge of your audience will make it possible for you to place your ads strategically, ensuring that they are seen by all the right people. If you are looking for more professional insight in terms of improving your pay per click advertising strategy, WSI OMS is the digital marketing agency to turn to. As leaders in our field, we will help you to build and maintain an impressive online reputation in a flash. Get in touch with us today for more info. Please follow and like...

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Pay Per Click Advertising: Google Updates Adwords Interface

Posted by on Sep 20, 2017 in PPC |

If you are already exploring pay per click advertising and using it to promote your brand and its product / service offering, good for you! The question is, have you heard about the updated Google Adwords interface? There are a few new and exciting features that we’re certain you’re going to find useful. We take a closer look at some of them below… New Targeting Options As you will already know, PPC advertising using Google Adwords is great because you have a variety of options when it comes to zeroing in on a very specific target market. The good news is that there are even more options now – one of them being the ability to target web users according to their household income! In the old interface, household income targets could only be applied via location targeting, but it is now easily accessible from the Demographics tab. Evaluating Landing Page Performance The quality and relevance of your landing pages can have a massive effect on how much you pay per click. Well, a new feature (set to be rolled out over the next few months) will make it easy to assess the quality of your landing pages in one place and, therefore, optimise in order to ensure an even better user experience, especially on mobile devices. Tailored In-Market Audiences  This is another feature that has yet to be officially launched, but that we can expect to see within the next couple of months. Custom in-market audiences will be able to be customised based on the advertiser’s website, business goals and overall pay per click advertising campaign performance. In need of professional assistance when it comes to perfecting your pay per click advertising efforts? Don’t waste any more time – get in touch with the WSI OMS digital marketing experts today! Not only do we specialise in PPC advertising, but we also offer a variety of other services including content marketing, web design and SEO. Please follow and like...

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Pay Per Click – getting the best out of paid online advertising in 2017

Posted by on Jul 19, 2017 in PPC |

With all the apparent ‘free advertising’ you can get out there by leveraging social media and combining it with SEO, paid advertising has become a little scary. Is it worth it? Yes – absolutely. PPC generates traffic very quickly. It has been proven to work very well for short-term campaigns and it works as long as you are targeting the right keywords and the right market. Even better there brand new sure-fire ways to get the best ROI out of it in 2017 – because there are more tools at your disposal than ever to help you get your keywords right and reach the right demographic in the right way.   PPC as part of an integrated online marketing campaign Your best bet for getting the most of your Google PPC campaign on Adwords is to do it as part of an integrated online marketing campaign – including AdaptiveSEO that uses social signals gained from your target markets reaction to you social media campaign to choose keywords for optimisation and PPC.   Using Social Media platforms for PPC advertising Facebook is getting more popular by the second, despite what you may have heard about people ‘giving it up’. Stats don’t lie. Pay Per Click advertising on Facebook can be very lucrative when done as part of a social media marketing campaign that is backed by a solid strategy and can be adjusted creatively and quickly in response to what’s working and what isn’t. Facebook also gives you the opportunity to use videos to get clicks and if your campaign is managed diligently and you get lots of shares – your market will grow exponentially. You might even be lucky enough have a post ‘go viral’. The above are just two examples of how your ROI from PPC can be maximised better than ever in 2017.   Contact us at WSI OMS to set up your PPC campaign on Google Adwords and Facebook – for high short-term and long-term returns on your digital marketing investment. Please follow and like...

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Tips for Writing PPC Text Ads That Will Lead to Conversions

Posted by on Apr 26, 2017 in PPC |

It doesn’t matter if you choose the best possible keywords or if you have a truly epic landing page. At the end of the day, if your PPC text ads are lacking in creativity and punch, all of your other efforts will be in vain. Fear not, though! If you have yet to learn the skill of writing PPC text ads that lead to conversions, WSI OMS is here to provide you with some handy tips to keep in mind for the future.   Think of the Potential Customer’s Need  Instead of focusing on what you can offer them, try to envision why they may be looking for your product or service. What problem are they trying to solve? What need are they hoping to fulfil? Convince them that you have the solution that they have been seeking, and your click through rate is sure to go through the roof!   Make it Personal  The potential customer doesn’t care about ‘we’ or ‘I’. Use the word ‘you’ more in your ad copy instead and they will be able to connect with it a lot more easily. Once again, the focus should always remain on the customer.   Localise Your Ads  Most of the time, when someone is looking for a product or service, they are looking for a business that can offer it to them without needing to travel a great distance to get it. Knowing this, it pays to give your PPC ads a bit of local flavour by including your location in your ad text.   For more PPC and digital marketing tips and tricks, be sure to stay tuned to our blog. Alternatively, if you are looking for professional assistance when it comes to your pay per click advertising, get in touch with us today! Please follow and like...

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