How To Use PPC Advertising To Build Your Brand

Posted by on May 20, 2019 in PPC |

Have you ever wished that you could flip a switch and have instant traffic to your website? And not just any traffic. The traffic you want needs to be from people who want to do business with you because they trust your brand.   Paid Google advertising, also known as pay per click advertising, isn’t only just for getting traffic and moving products. If your brand is not yet top of mind amongst your target audience, then you should consider using it for branding purposes.   Many companies who use PPC don’t bid on their branded terms. They undoubtedly reason that they would rather earn traffic for keywords of products and services that they offer.  Subliminal brand exposure leads people to act in certain ways and it can have an impact on your bottom line.   When embarking on a PPC campaign to build your brand, you need to focus on making it easier to choose you than your opposition.  If your brand is at the top of Google and you have a clear and compelling call to action, a dedicated landing page, and all the trust signals and easy payment processing tools that website visitors need, you will make it easy for them to choose you.   Don’t make the mistake of always looking for the next niche longtail keyword if you aren’t getting the basics right. Organise the site links in your ad copy according to a potential customer’s level of interest.   Another way to build your brand with PPC is by answering helpful questions. If you are already bidding on your branded terms, take a look at the most common questions related to your products and services that people are asking. Instead of a hard sell, create landing pages that serve an educational and helpful purpose to your website visitors.   Need help with your online advertising or digital marketing? Then contact WSI OMS today.   Please follow and like...

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3 Reasons Why Your PPC Ads Are Failing

Posted by on Apr 16, 2019 in PPC |

While pay per click advertising is certainly not easy, at the same time, there are a few simple things you can do to make sure your ad campaigns are working. However, there are a number of common pitfalls that lead companies to abandon PPC. Make sure you are not doing any of these things:     Too Many Keywords   We have seen PPC campaigns for a very specific service, such as a plumber or another professional service such as an accountant, with thousands and thousands of keywords. Many of these keywords have low search volumes and it makes PPC account management very ineffective. What you need to do is focus your campaign on keyword niches that are highly targeted and optimised, or else you will have many rubbish keywords that only generate poor traffic quality.   If you have a very large product portfolio, then you may need lots of keywords. For the most part, work with selected, targeted keywords for the best results.     Not Using Negative Keywords   You may think that match-types of your keywords are enough to ensure good traffic quality, but you must ensure that you have negative keywords in your campaign. Many campaigns only have a handful of negative keywords, but you should be building your negative keyword list on an ongoing basis. Use your website analytics to see which negative keywords are sending people to your site and include these in your negative keyword list.     Lack Of Using The Full Repertoire Of Ad Extensions   An ad extension allows you to show extra information to the user who is searching for your product. These ad extensions can be things like for instance: A bullet-pointed list, Call out extensions, An instruction snippet, and/or Your location, among other things.   There are so many different things that you can show your users which will help them to decide to choose you over your competitors. Need help with your pay per click advertising? Then contact WSI OMS for online advertising services today. Please follow and like...

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Using Gmail Ads? Make The Most Of Your Headlines!

Posted by on Feb 13, 2019 in PPC |

If you have not used Gmail Ads before (or if it has been a while), these ads appear as unread emails in a person’s Gmail account with a little green “Ad” sign next to them. It is a great way to boost brand awareness and make sure that your message gets in front of your target audience. One thing that many people get wrong is the headlines they use for their Gmail ads. PPC specialists will know that any headline can make or break a paid search strategy, but it is even more crucial to get this right in Gmail ads.   Character Limits Keep the character limits for headlines and descriptions in mind when you craft your Gmail ads. The headline can only be 25 words and the ad’s description is limited to 90 characters. As you can believe, it can be incredibly hard to write a compelling headline and description with so few characters.   What To Write Avoid using copy that sounds like an ad. Your Gmail ad headline should read like a Gmail subject line, so writing “50% off! Free shipping. Unlimited products!” will not get people clicking. Instead, write something such as “We are giving you half price off on all our online goodies”.  The subject line should read like a natural email that a supplier, vendor or client would send you.   Use Emojis According to research by mobile marketing platform, Leanplum, emojis can boost open rates with 254%. You may not often use emojis in your ad campaigns, but Gmail ads are a place where you should consider it. However, only use emojis if they are directly related to what you are offering.   Need help with your Gmail ads or PPC strategy? Then contact WSI OMS today. Please follow and like...

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Tips For Winning With Gmail Ads

Posted by on Feb 11, 2019 in PPC |

If you are already using a paid search strategy, then you should definitely consider adding Gmail ads to your marketing mix. Not only are these ads less competitive, but you will be able to ensure that your brand is front and centre on a platform that people monitor for hours each day. An added benefit is that if you have struggled to get your emails into your potential customers’ inboxes due to spam filters, Gmail ads will ensure that you make your way there.   If you have not used Gmail ads before, these ads show up as an unread email with a little green “Ad” sign, similar to other Google ads. Here are a few tips to make sure you boost brand awareness and your bottom line:   Target Your Keywords As with any PPC campaign, you need to choose your keywords. Some of the strategies to follow include: Keywords based on certain words or phrases, and Targeting your competitors’ branded keywords. If there are a few big name brands in your industry, you should definitely use their brand names in your Gmail ads, but be sure to make it clear why the reader should switch to you instead. If you are offering a discount or incentive, make it obvious in the subject line.   Remarketing You can target your ads by using a list of names that you have already built into your account. This is a good approach if you are trying to upsell to existing clients or if you are running a remarketing campaign.   Expand Your Email List Some people do not know about this option, but you can also upload your contact list and use similar audiences to grow your list. This is a great way to reach much more people.   Narrow Down Your Demographics If you are selling products to men aged 20 to 40, then you need to make sure you are not wasting clicks on people who do not fall into this demographic. You can use your Google Analytics to drill down into the people who are converting on your site by clicking on Audience > Demographic > Overview.   Need help with your Gmail ads or PPC strategy? Then contact WSI OMS today. Please follow and like...

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Here’s Why Your PPC Campaign Isn’t Converting

Posted by on Sep 10, 2018 in PPC |

Are you investing in paid online advertising but battling to get the results you envisioned? Here are a few reasons why your PPC campaign may not be converting the way you thought it would: You Aren’t Using Landing Pages If you’re going through the effort of setting bids, crafting ads, researching keywords and optimising your strategy, then you better be creating landing pages for your ads as well. All too often, customers spend time on every aspect of their paid online advertising without considering what people will read and experience when they decide to click on your ad. The landing page that your potential customer is sent to should reflect the messaging in your ad. Besides using the same keywords, the content on the page should contain everything they need to progress through the sales funnel and contact you or buy the product then and there. Focus on establishing trust and authority, give them all the pricing and warranty information they need, and show them why they should turn to you when they are ready to spend money. You’re Not A/B Testing Enough Virtually any PPC campaign can be optimised with slight tweaks and changes. Creating an effective PPC campaign requires investigating different approaches to keywords, targeting and bidding. The more you test your ads, the better you will get at creating a strategy that consistently leads to conversions. Your CTAs Aren’t Clear Landing page content is different to the content on your website or blog in the way that it promotes and sells what you are advertising. The calls to action need to be clear and compelling. Experiment with clickable buttons and other design elements to make your calls to action stand out from the rest of the content on your page. Need help with your pay per click advertising and digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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How to Use LinkedIn Sponsored Content Ads

Posted by on Jul 23, 2018 in PPC |

There are over 500 million active professionals on LinkedIn. Just as you can have promoted Tweets on Twitter or Facebook ads, you can also opt for sponsored ads on LinkedIn. Similar to other forms of paid advertising, you can easily control your budget and costs with LinkedIn’s sponsored content options. When creating sponsored content, you will have three options: Choosing to boost an update from your LinkedIn company page Choosing to boost an update from your LinkedIn showcase page Creating new sponsored content LinkedIn has published a blog post listing best practices for sponsored content. Some of the key takeaways from this post include the following: Write short, clear and catchy headings Keep descriptive copy under 70 characters Include a call to action in your content Target your ads to specific locations. You can target people by job title, industry, function, and more. Be careful to not be too specific with your targeting or else you can be narrowing down your target audience too much. Read this blog for best practices for targeting sponsored ads. Don’t simply share generic content: add your own insights and thought leadership to trend pieces Use multimedia such as infographics, video, text, and images Use A/B testing so that you can continue to measure and optimise your ads. Relook your ads every few weeks and pause a low performing ad. WSI OMS specialises in all types of paid online advertising. Whether you are interested in PPC or other types of social media content marketing, we can help you. Contact us for more information today. Please follow and like...

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