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Tips for Writing PPC Text Ads That Will Lead to Conversions

Posted by on Apr 26, 2017 in PPC | 0 comments

It doesn’t matter if you choose the best possible keywords or if you have a truly epic landing page. At the end of the day, if your PPC text ads are lacking in creativity and punch, all of your other efforts will be in vain. Fear not, though! If you have yet to learn the skill of writing PPC text ads that lead to conversions, WSI OMS is here to provide you with some handy tips to keep in mind for the future.  Think of the Potential Customer’s Need Inst

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How and Why to Keep an Eye on Your Adwords Competitors

Posted by on Apr 20, 2017 in PPC | 0 comments

A successful PPC campaign is all about the right ads paired with the right keywords and an epic landing page – right? Wrong! If you are to make the most of your Adwords budget, it is also extremely important that you know how to identify your top competitors and how to keep an eye on them. We discuss in more detail below. How? Don’t waste your time doing this manually. There is a perfectly capable tool provided by Google themselves within the Adwords interface t

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5 common PPC mistakes you need to avoid

Posted by on Apr 17, 2017 in PPC | 0 comments

When it comes to digital marketing, pay per click advertising is a great way to get more leads, a lot more website traffic and better brand awareness in general. However, PPC is not as easy as it sounds. In fact, some might even call it an art… an art that requires plenty of time and dedication to master. If you’re struggling to get it right, save yourself the hassle of figuring out the pitfalls and look at WSI OMS’ list of 5 common PPC mistakes you need to av

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More About Paid Advertising

Posted by on Mar 15, 2017 in PPC | 0 comments

As a business owner you have probably tried all kinds of advertising – newspapers, flyers, billboards, radio and television ads. That kind of advertisement can help you reach some potential customers, but they have their limitations:    Once your ad is in print or on the air, it is hard to make changes. Most of the time you also can’t really measure how many people see your advert, or tell if they are the right people. Even if the advert goes

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The Lowdown on Paid Advertising – Part 1

Posted by on Mar 14, 2017 in PPC | 0 comments

To leverage social selling strategies to develop your reputation and generate new leads, you can use paid advertising. PPC (pay per click) essentially allows you to “buy” visits to your website by bidding for your advert to be placed in a search engine’s sponsored links. Each time one of your ads is clicked, you pay a fee.   PPC on Google When you search for something on Google, you generally see two kinds of results on the page:Paid adverts at t

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Pay Per Click Advertising: The Importance of Negative Keywords

Posted by on Feb 2, 2017 in PPC | 0 comments

When it comes to digital marketing, and specifically pay per click advertising  everyone acknowledges the importance of using strong keywords. However, very few are aware of the importance of including negative keywords in these campaigns. What are negative keywords exactly? Negative keywords are buffers that will help to prevent your paid ad from showing up on irrelevant search queries. For example, if you are a company that sells car insurance exclusively, negati

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