Using Gmail Ads? Make The Most Of Your Headlines!

Posted by on Feb 13, 2019 in PPC |

If you have not used Gmail Ads before (or if it has been a while), these ads appear as unread emails in a person’s Gmail account with a little green “Ad” sign next to them. It is a great way to boost brand awareness and make sure that your message gets in front of your target audience. One thing that many people get wrong is the headlines they use for their Gmail ads. PPC specialists will know that any headline can make or break a paid search strategy, but it is even more crucial to get this right in Gmail ads.   Character Limits Keep the character limits for headlines and descriptions in mind when you craft your Gmail ads. The headline can only be 25 words and the ad’s description is limited to 90 characters. As you can believe, it can be incredibly hard to write a compelling headline and description with so few characters.   What To Write Avoid using copy that sounds like an ad. Your Gmail ad headline should read like a Gmail subject line, so writing “50% off! Free shipping. Unlimited products!” will not get people clicking. Instead, write something such as “We are giving you half price off on all our online goodies”.  The subject line should read like a natural email that a supplier, vendor or client would send you.   Use Emojis According to research by mobile marketing platform, Leanplum, emojis can boost open rates with 254%. You may not often use emojis in your ad campaigns, but Gmail ads are a place where you should consider it. However, only use emojis if they are directly related to what you are offering.   Need help with your Gmail ads or PPC strategy? Then contact WSI OMS today. Please follow and like...

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Tips For Winning With Gmail Ads

Posted by on Feb 11, 2019 in PPC |

If you are already using a paid search strategy, then you should definitely consider adding Gmail ads to your marketing mix. Not only are these ads less competitive, but you will be able to ensure that your brand is front and centre on a platform that people monitor for hours each day. An added benefit is that if you have struggled to get your emails into your potential customers’ inboxes due to spam filters, Gmail ads will ensure that you make your way there.   If you have not used Gmail ads before, these ads show up as an unread email with a little green “Ad” sign, similar to other Google ads. Here are a few tips to make sure you boost brand awareness and your bottom line:   Target Your Keywords As with any PPC campaign, you need to choose your keywords. Some of the strategies to follow include: Keywords based on certain words or phrases, and Targeting your competitors’ branded keywords. If there are a few big name brands in your industry, you should definitely use their brand names in your Gmail ads, but be sure to make it clear why the reader should switch to you instead. If you are offering a discount or incentive, make it obvious in the subject line.   Remarketing You can target your ads by using a list of names that you have already built into your account. This is a good approach if you are trying to upsell to existing clients or if you are running a remarketing campaign.   Expand Your Email List Some people do not know about this option, but you can also upload your contact list and use similar audiences to grow your list. This is a great way to reach much more people.   Narrow Down Your Demographics If you are selling products to men aged 20 to 40, then you need to make sure you are not wasting clicks on people who do not fall into this demographic. You can use your Google Analytics to drill down into the people who are converting on your site by clicking on Audience > Demographic > Overview.   Need help with your Gmail ads or PPC strategy? Then contact WSI OMS today. Please follow and like...

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Here’s Why Your PPC Campaign Isn’t Converting

Posted by on Sep 10, 2018 in PPC |

Are you investing in paid online advertising but battling to get the results you envisioned? Here are a few reasons why your PPC campaign may not be converting the way you thought it would: You Aren’t Using Landing Pages If you’re going through the effort of setting bids, crafting ads, researching keywords and optimising your strategy, then you better be creating landing pages for your ads as well. All too often, customers spend time on every aspect of their paid online advertising without considering what people will read and experience when they decide to click on your ad. The landing page that your potential customer is sent to should reflect the messaging in your ad. Besides using the same keywords, the content on the page should contain everything they need to progress through the sales funnel and contact you or buy the product then and there. Focus on establishing trust and authority, give them all the pricing and warranty information they need, and show them why they should turn to you when they are ready to spend money. You’re Not A/B Testing Enough Virtually any PPC campaign can be optimised with slight tweaks and changes. Creating an effective PPC campaign requires investigating different approaches to keywords, targeting and bidding. The more you test your ads, the better you will get at creating a strategy that consistently leads to conversions. Your CTAs Aren’t Clear Landing page content is different to the content on your website or blog in the way that it promotes and sells what you are advertising. The calls to action need to be clear and compelling. Experiment with clickable buttons and other design elements to make your calls to action stand out from the rest of the content on your page. Need help with your pay per click advertising and digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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How to Use LinkedIn Sponsored Content Ads

Posted by on Jul 23, 2018 in PPC |

There are over 500 million active professionals on LinkedIn. Just as you can have promoted Tweets on Twitter or Facebook ads, you can also opt for sponsored ads on LinkedIn. Similar to other forms of paid advertising, you can easily control your budget and costs with LinkedIn’s sponsored content options. When creating sponsored content, you will have three options: Choosing to boost an update from your LinkedIn company page Choosing to boost an update from your LinkedIn showcase page Creating new sponsored content LinkedIn has published a blog post listing best practices for sponsored content. Some of the key takeaways from this post include the following: Write short, clear and catchy headings Keep descriptive copy under 70 characters Include a call to action in your content Target your ads to specific locations. You can target people by job title, industry, function, and more. Be careful to not be too specific with your targeting or else you can be narrowing down your target audience too much. Read this blog for best practices for targeting sponsored ads. Don’t simply share generic content: add your own insights and thought leadership to trend pieces Use multimedia such as infographics, video, text, and images Use A/B testing so that you can continue to measure and optimise your ads. Relook your ads every few weeks and pause a low performing ad. WSI OMS specialises in all types of paid online advertising. Whether you are interested in PPC or other types of social media content marketing, we can help you. Contact us for more information today. Please follow and like...

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A Guide to PPC Keyword Match Types

Posted by on Apr 24, 2018 in PPC |

Keyword match types are something that you really need to consider before setting up your PPC campaign. Here’s a quick overview of the different kinds of ‘match types’ that can form part of your paid Google advertising strategy: Exact Match Types This is where people can only see your ad if they have used the exact keyword in Google. This is a great match type to use if you are targeting very specific keywords and they can be very cost-effective to bid on as well. On the flip side, it can limit the amount of traffic that is coming into your site. Phrase Match Type This means that your ad will only appear if they type in another word before or after your keyword phrase. If your keyword phrase is ‘wedding dress’ and the user types in ‘white wedding dress’, for example, then your ad may appear. Broad Match Type This is where the searcher’s query can be related to any word in your keyword phrase. This can include synonyms or related words. If your keyword phrase is ‘wedding dress’, then a related broad match type could be ‘wedding gown’. This can be very costly to use but it can also bring in a lot of traffic. It can take a while to become familiar with AdSense and PPC. Many times, you will only get good at paid Google advertising once you have played around with different keyword phrases and experimented with your results. If you want quick and effective PPC results, then contact WSI OMS today. Please follow and like...

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4 Ways to Leverage Paid Search for Incredible Results

Posted by on Apr 16, 2018 in PPC |

If you are not getting enough people to your website, then one of the ways to quickly solve that problem is by running a pay-per-click ad campaign. PPC campaigns are inexpensive and work wonders when you need a jumpstart. Adding a PPC campaign to your digital marketing mix will generate added attention and add extra energy to your offering. Here are a few tips for leveraging PPC to get more results: Control Your Brand’s Message When a potential customer does their own research on your brand, then they may come across content that is not the first thing you want them to find. Control your brand’s message by bidding on your company or product’s name and keywords (in addition to other keywords) so that you tailor the message that you want a new client to read. Rise In Search Engine Results Your search engine result positions (SERPs) are important. If you are starting to lose rankings, then you can bring them back up with a well-planned paid Google advertising campaign. By combining SEO with PPC, you will ensure that a search engine user sees a lot more of you when they are looking for information online. Check What Your Competition Is Doing Is your competition outselling you many times over? It might be because they have found smart ways to use PPC. Check out what your competition is doing in the PPC sphere so that you craft your PPC ads and landing pages to be even better than theirs. Start With A Small Budget While many digital marketing consultants will try to get you to put as much money as possible into a PPC campaign, we often do the exact opposite. With a smaller budget, you are more careful about the keywords that you are bidding on and you are more likely to tweak your ads so that you can optimise what you are spending. Need help with your online advertising or PPC campaign? Then contact WSI OMS today. Please follow and like...

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