Here’s Why Your PPC Campaign Isn’t Converting

Posted by on Sep 10, 2018 in PPC |

Are you investing in paid online advertising but battling to get the results you envisioned? Here are a few reasons why your PPC campaign may not be converting the way you thought it would: You Aren’t Using Landing Pages If you’re going through the effort of setting bids, crafting ads, researching keywords and optimising your strategy, then you better be creating landing pages for your ads as well. All too often, customers spend time on every aspect of their paid online advertising without considering what people will read and experience when they decide to click on your ad. The landing page that your potential customer is sent to should reflect the messaging in your ad. Besides using the same keywords, the content on the page should contain everything they need to progress through the sales funnel and contact you or buy the product then and there. Focus on establishing trust and authority, give them all the pricing and warranty information they need, and show them why they should turn to you when they are ready to spend money. You’re Not A/B Testing Enough Virtually any PPC campaign can be optimised with slight tweaks and changes. Creating an effective PPC campaign requires investigating different approaches to keywords, targeting and bidding. The more you test your ads, the better you will get at creating a strategy that consistently leads to conversions. Your CTAs Aren’t Clear Landing page content is different to the content on your website or blog in the way that it promotes and sells what you are advertising. The calls to action need to be clear and compelling. Experiment with clickable buttons and other design elements to make your calls to action stand out from the rest of the content on your page. Need help with your pay per click advertising and digital marketing strategy? Then contact WSI OMS today. Please follow and like...

read more

How to Use LinkedIn Sponsored Content Ads

Posted by on Jul 23, 2018 in PPC |

There are over 500 million active professionals on LinkedIn. Just as you can have promoted Tweets on Twitter or Facebook ads, you can also opt for sponsored ads on LinkedIn. Similar to other forms of paid advertising, you can easily control your budget and costs with LinkedIn’s sponsored content options. When creating sponsored content, you will have three options: Choosing to boost an update from your LinkedIn company page Choosing to boost an update from your LinkedIn showcase page Creating new sponsored content LinkedIn has published a blog post listing best practices for sponsored content. Some of the key takeaways from this post include the following: Write short, clear and catchy headings Keep descriptive copy under 70 characters Include a call to action in your content Target your ads to specific locations. You can target people by job title, industry, function, and more. Be careful to not be too specific with your targeting or else you can be narrowing down your target audience too much. Read this blog for best practices for targeting sponsored ads. Don’t simply share generic content: add your own insights and thought leadership to trend pieces Use multimedia such as infographics, video, text, and images Use A/B testing so that you can continue to measure and optimise your ads. Relook your ads every few weeks and pause a low performing ad. WSI OMS specialises in all types of paid online advertising. Whether you are interested in PPC or other types of social media content marketing, we can help you. Contact us for more information today. Please follow and like...

read more

A Guide to PPC Keyword Match Types

Posted by on Apr 24, 2018 in PPC |

Keyword match types are something that you really need to consider before setting up your PPC campaign. Here’s a quick overview of the different kinds of ‘match types’ that can form part of your paid Google advertising strategy: Exact Match Types This is where people can only see your ad if they have used the exact keyword in Google. This is a great match type to use if you are targeting very specific keywords and they can be very cost-effective to bid on as well. On the flip side, it can limit the amount of traffic that is coming into your site. Phrase Match Type This means that your ad will only appear if they type in another word before or after your keyword phrase. If your keyword phrase is ‘wedding dress’ and the user types in ‘white wedding dress’, for example, then your ad may appear. Broad Match Type This is where the searcher’s query can be related to any word in your keyword phrase. This can include synonyms or related words. If your keyword phrase is ‘wedding dress’, then a related broad match type could be ‘wedding gown’. This can be very costly to use but it can also bring in a lot of traffic. It can take a while to become familiar with AdSense and PPC. Many times, you will only get good at paid Google advertising once you have played around with different keyword phrases and experimented with your results. If you want quick and effective PPC results, then contact WSI OMS today. Please follow and like...

read more

4 Ways to Leverage Paid Search for Incredible Results

Posted by on Apr 16, 2018 in PPC |

If you are not getting enough people to your website, then one of the ways to quickly solve that problem is by running a pay-per-click ad campaign. PPC campaigns are inexpensive and work wonders when you need a jumpstart. Adding a PPC campaign to your digital marketing mix will generate added attention and add extra energy to your offering. Here are a few tips for leveraging PPC to get more results: Control Your Brand’s Message When a potential customer does their own research on your brand, then they may come across content that is not the first thing you want them to find. Control your brand’s message by bidding on your company or product’s name and keywords (in addition to other keywords) so that you tailor the message that you want a new client to read. Rise In Search Engine Results Your search engine result positions (SERPs) are important. If you are starting to lose rankings, then you can bring them back up with a well-planned paid Google advertising campaign. By combining SEO with PPC, you will ensure that a search engine user sees a lot more of you when they are looking for information online. Check What Your Competition Is Doing Is your competition outselling you many times over? It might be because they have found smart ways to use PPC. Check out what your competition is doing in the PPC sphere so that you craft your PPC ads and landing pages to be even better than theirs. Start With A Small Budget While many digital marketing consultants will try to get you to put as much money as possible into a PPC campaign, we often do the exact opposite. With a smaller budget, you are more careful about the keywords that you are bidding on and you are more likely to tweak your ads so that you can optimise what you are spending. Need help with your online advertising or PPC campaign? Then contact WSI OMS today. Please follow and like...

read more

4 Things to Think about When Creating Text Ads for PPC Advertising

Posted by on Mar 13, 2018 in PPC |

When making use of Google AdWords for pay per click advertising, you don’t have much space to work with when it comes to grabbing the attention of your target market. This is why you need to craft your ads with care. Here are 4 things to think about in order to ensure that you get it right every time. What Search Phrases Will Your Target Market Be Using?  Make the most of your chosen keywords by inserting them into the text ad in such a way that they will mirror the potential search phrase(s) entered into Google by your target market. In doing so, you will likely see an improvement in your ad quality score. This will also result in a drop in your cost per click. Making the Reader the Subject  This subtle detail can make all the difference when it comes time for a person to decide whether or not to click on your ad. For example, if you specialise in the sale of office products, ‘Top Quality Laptops for Your Office’ will be a much more effective ad headline than ‘We Sell Top Quality Laptops’. How Will Your Ad Compare?  PPC advertising is all about making sure that your text ad is more effective than that of your competitors. With this in mind, it pays to do some research not only on the types of ads that these competitors are running but also in terms of the different keywords that they are using. Once you have gathered this info, think about what you can do in order to make your ad even more impactful. The Big Picture  Think about pay per click advertising as an extension of your digital marketing campaign as a whole. Remember to keep your brand messaging and focus consistently throughout all portals, from your PPC advertising to your social media marketing, etc. For assistance when it comes to effective PPC advertising and digital marketing, do not hesitate to contact the WSI OMS team. We look forward to helping you achieve the results that you deserve. Please follow and like...

read more

When to Change Your PPC Landing Page

Posted by on Feb 13, 2018 in PPC |

Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall? It’s time to update your landing page if you notice any of the following: Your Competition Is Mimicking What You’re Doing Digital marketers often do competitor analysis to get to the route of any problem. If your landing page performs well, then it’s possible that competitors in your industry have found it and have decided to copy what you’re doing. Conversion rates that have gone down suddenly can indicate that a competitor has plagiarised your content or that they’ve replicated your landing page in a few ways. Your Customers Are Used to What You Have to Offer It’s possible that your customers have become familiar with what your website (and landing page) has to offer, and they’re going elsewhere to find a better option. In this case, you should start checking out what your competitors are selling. Do they offer free shipping? Are there bulk discounts? Is their landing page more usable and visually appealing? Don’t simply mimic what they are doing. Rather, make a note about what you like and see how you can do it even better.   If you need help with your PPC campaign or landing pages, then get in touch with WSI OMS today. Please follow and like...

read more