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Here’s Why Your PPC Campaign Isn’t Converting

Posted by on Sep 10, 2018 in PPC | 0 comments

Are you investing in paid online advertising but battling to get the results you envisioned? Here are a few reasons why your PPC campaign may not be converting the way you thought it would: You Aren’t Using Landing Pages If you’re going through the effort of setting bids, crafting ads, researching keywords and optimising your strategy, then you better be creating landing pages for your ads as well. All too often, customers spend time on every aspect of their pai

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How to Use LinkedIn Sponsored Content Ads

Posted by on Jul 23, 2018 in PPC | 0 comments

There are over 500 million active professionals on LinkedIn. Just as you can have promoted Tweets on Twitter or Facebook ads, you can also opt for sponsored ads on LinkedIn. Similar to other forms of paid advertising, you can easily control your budget and costs with LinkedIn’s sponsored content options. When creating sponsored content, you will have three options:Choosing to boost an update from your LinkedIn company page Choosing to boost an update from your L

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A Guide to PPC Keyword Match Types

Posted by on Apr 24, 2018 in PPC | 0 comments

Keyword match types are something that you really need to consider before setting up your PPC campaign. Here’s a quick overview of the different kinds of ‘match types’ that can form part of your paid Google advertising strategy:Exact Match TypesThis is where people can only see your ad if they have used the exact keyword in Google. This is a great match type to use if you are targeting very specific keywords and they can be very cost-effective to bid on as

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4 Ways to Leverage Paid Search for Incredible Results

Posted by on Apr 16, 2018 in PPC | 0 comments

If you are not getting enough people to your website, then one of the ways to quickly solve that problem is by running a pay-per-click ad campaign. PPC campaigns are inexpensive and work wonders when you need a jumpstart. Adding a PPC campaign to your digital marketing mix will generate added attention and add extra energy to your offering. Here are a few tips for leveraging PPC to get more results:Control Your Brand’s MessageWhen a potential customer does the

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4 Things to Think about When Creating Text Ads for PPC Advertising

Posted by on Mar 13, 2018 in PPC | 0 comments

When making use of Google AdWords for pay per click advertising, you don’t have much space to work with when it comes to grabbing the attention of your target market. This is why you need to craft your ads with care. Here are 4 things to think about in order to ensure that you get it right every time.What Search Phrases Will Your Target Market Be Using? Make the most of your chosen keywords by inserting them into the text ad in such a way that they will mir

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When to Change Your PPC Landing Page

Posted by on Feb 13, 2018 in PPC | 0 comments

Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall? It’s time to update your landing page if you notice any of the following:Your Competition Is Mim

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