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When to Change Your PPC Landing Page

Posted by on Feb 13, 2018 in PPC | 0 comments

Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall? It’s time to update your landing page if you notice any of the following:Your Competition Is Mim

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5 Tips to Make Sure Your PPC Ads Resonate with Your Audience

Posted by on Jan 8, 2018 in PPC | 0 comments

Want to make sure your PPC ads resonate with your audience? Then read this advice:Expert Product KnowledgeIf people are clicking on paid ads in Google, then the chance is good that they already have a pretty good idea of what they are interested in buying. One of the things that can frustrate a potential buyer is when they realise that the person who is selling to them doesn’t understand the ins-and-outs of the product they are advertising. Even if you’re hi

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Pay Per Click: Maximising Your Click-Through Rate

Posted by on Dec 19, 2017 in PPC | 0 comments

Pay per click advertising is an easy and cost-effective way in which businesses can reach their target market, increase visits to their website, as well as improve overall brand awareness and online conversions. Unfortunately, many business owners find that their ads simply aren’t performing as well as they’d hoped they would. A low click-through rate can be cause for concern but, fear not… WSI OMS is here to help you overcome this common PPC advertising chall

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Pay Per Click Advertising: Google Updates Adwords Interface

Posted by on Sep 20, 2017 in PPC | 0 comments

If you are already exploring pay per click advertising and using it to promote your brand and its product / service offering, good for you! The question is, have you heard about the updated Google Adwords interface? There are a few new and exciting features that we’re certain you’re going to find useful. We take a closer look at some of them below… New Targeting Options As you will already know, PPC advertising using Google Adwords is great because you have a

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Pay Per Click – getting the best out of paid online advertising in 2017

Posted by on Jul 19, 2017 in PPC | 0 comments

With all the apparent ‘free advertising’ you can get out there by leveraging social media and combining it with SEO, paid advertising has become a little scary. Is it worth it? Yes – absolutely. PPC generates traffic very quickly. It has been proven to work very well for short-term campaigns and it works as long as you are targeting the right keywords and the right market. Even better there brand new sure-fire ways to get the best ROI out of it in 2017 – bec

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Tips for Writing PPC Text Ads That Will Lead to Conversions

Posted by on Apr 26, 2017 in PPC | 0 comments

It doesn’t matter if you choose the best possible keywords or if you have a truly epic landing page. At the end of the day, if your PPC text ads are lacking in creativity and punch, all of your other efforts will be in vain. Fear not, though! If you have yet to learn the skill of writing PPC text ads that lead to conversions, WSI OMS is here to provide you with some handy tips to keep in mind for the future.  Think of the Potential Customer’s Need Inst

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