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Pay Per Click Advertising: The Importance of Negative Keywords

Posted by on Feb 2, 2017 in PPC | 0 comments

When it comes to digital marketing, and specifically pay per click advertising  everyone acknowledges the importance of using strong keywords. However, very few are aware of the importance of including negative keywords in these campaigns. What are negative keywords exactly? Negative keywords are buffers that will help to prevent your paid ad from showing up on irrelevant search queries. For example, if you are a company that sells car insurance exclusively, negati

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Using Pay Per Click advertising to get into inboxes

Posted by on Oct 12, 2016 in PPC | 0 comments

Promoted social posts and search ads are effective ways to get the attention of new customers, but getting into their inboxes is more effective. B2C products are usually bought without too much thought, whereas B2B has a much longer sales cycle, which is where effective email marketing comes in. When you’re able to reach your audience though email, you can cultivate relationships and personalise the content. But email marketing is permission based and people aren

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How to get the most from your Facebook advertising

Posted by on Jun 13, 2016 in Facebook, PPC | 0 comments

Humble beginnings Founded in February 2004 by Mark Zuckerberg, Facebook started out as an online social networking service for Harvard students. Seeing its fair share of ups and downs and legal battles, as of 27 April 2016, Facebook now boasts 109 billion daily active users, with the average user spending 20+ minutes per day on Facebook. That’s a LOT of people! And they are all potential customers. Realistically In the world of digital marketing, social media mark

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Is Paid Advertising Cheating?

Posted by on May 5, 2016 in Online Marketing, PPC, SEO | 0 comments

If inbound marketing is all about creating value for your customers and prospects in order to grow organically into an industry leader and esteemed brand… is paying for advertising not a cheat? Yes and no As with so many things in life, there is no definitive answer. Paid advertising a case of not “what”, but “how”. No one likes to be bombarded with annoying, intrusive ads. However, finding a gem of a product or service through an ad is a treat. Inbound ap

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3 myths about SEO – busted!

Posted by on May 2, 2016 in PPC, SEO | 0 comments

Search Engine Optimisation continues to evolve and change. Google’s search algorithms reward relevance, great content and engaging pages, but there are still a lot of myths about shortcuts that can be taken to bypass Google’s systems. Here are some of the top SEO myths: Keyword stuffing is the way to rank well  If anything, keyword stuffing will hurt your SEO efforts. A paragraph that reads as follows: “XYZ Company is a cheap electrician in Gauteng and if you

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What’s so special about a landing page?

Posted by on Apr 20, 2016 in Content Marketing, PPC, Website Optimization | 0 comments

When referring to a landing page, this means the page a visitor arrives at after clicking on an advert. Inexperienced marketers will direct all their PPC traffic to their homepage, but this can be a mistake. Having landing pages tailored to different offers can be just the thing to provide a quality experience for your visitors and to drive conversions. Great landing pages that convert, have a number of traits in common. While some of these tips may seem obvious, re

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