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A Guide to PPC Keyword Match Types

Posted by on Apr 24, 2018 in PPC | 0 comments

Keyword match types are something that you really need to consider before setting up your PPC campaign. Here’s a quick overview of the different kinds of ‘match types’ that can form part of your paid Google advertising strategy:Exact Match TypesThis is where people can only see your ad if they have used the exact keyword in Google. This is a great match type to use if you are targeting very specific keywords and they can be very cost-effective to bid on as

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4 Ways to Leverage Paid Search for Incredible Results

Posted by on Apr 16, 2018 in PPC | 0 comments

If you are not getting enough people to your website, then one of the ways to quickly solve that problem is by running a pay-per-click ad campaign. PPC campaigns are inexpensive and work wonders when you need a jumpstart. Adding a PPC campaign to your digital marketing mix will generate added attention and add extra energy to your offering. Here are a few tips for leveraging PPC to get more results:Control Your Brand’s MessageWhen a potential customer does the

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4 Things to Think about When Creating Text Ads for PPC Advertising

Posted by on Mar 13, 2018 in PPC | 0 comments

When making use of Google AdWords for pay per click advertising, you don’t have much space to work with when it comes to grabbing the attention of your target market. This is why you need to craft your ads with care. Here are 4 things to think about in order to ensure that you get it right every time.What Search Phrases Will Your Target Market Be Using? Make the most of your chosen keywords by inserting them into the text ad in such a way that they will mir

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When to Change Your PPC Landing Page

Posted by on Feb 13, 2018 in PPC | 0 comments

Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall? It’s time to update your landing page if you notice any of the following:Your Competition Is Mim

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5 Tips to Make Sure Your PPC Ads Resonate with Your Audience

Posted by on Jan 8, 2018 in PPC | 0 comments

Want to make sure your PPC ads resonate with your audience? Then read this advice:Expert Product KnowledgeIf people are clicking on paid ads in Google, then the chance is good that they already have a pretty good idea of what they are interested in buying. One of the things that can frustrate a potential buyer is when they realise that the person who is selling to them doesn’t understand the ins-and-outs of the product they are advertising. Even if you’re hi

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Pay Per Click: Maximising Your Click-Through Rate

Posted by on Dec 19, 2017 in PPC | 0 comments

Pay per click advertising is an easy and cost-effective way in which businesses can reach their target market, increase visits to their website, as well as improve overall brand awareness and online conversions. Unfortunately, many business owners find that their ads simply aren’t performing as well as they’d hoped they would. A low click-through rate can be cause for concern but, fear not… WSI OMS is here to help you overcome this common PPC advertising chall

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