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Is Paid Advertising Cheating?

Posted by on May 5, 2016 in Online Marketing, PPC, SEO | 0 comments

If inbound marketing is all about creating value for your customers and prospects in order to grow organically into an industry leader and esteemed brand… is paying for advertising not a cheat? Yes and no As with so many things in life, there is no definitive answer. Paid advertising a case of not “what”, but “how”. No one likes to be bombarded with annoying, intrusive ads. However, finding a gem of a product or service through an ad is a treat. Inbound ap

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3 myths about SEO – busted!

Posted by on May 2, 2016 in PPC, SEO | 0 comments

Search Engine Optimisation continues to evolve and change. Google’s search algorithms reward relevance, great content and engaging pages, but there are still a lot of myths about shortcuts that can be taken to bypass Google’s systems. Here are some of the top SEO myths: Keyword stuffing is the way to rank well  If anything, keyword stuffing will hurt your SEO efforts. A paragraph that reads as follows: “XYZ Company is a cheap electrician in Gauteng and if you

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What’s so special about a landing page?

Posted by on Apr 20, 2016 in Content Marketing, PPC, Website Optimization | 0 comments

When referring to a landing page, this means the page a visitor arrives at after clicking on an advert. Inexperienced marketers will direct all their PPC traffic to their homepage, but this can be a mistake. Having landing pages tailored to different offers can be just the thing to provide a quality experience for your visitors and to drive conversions. Great landing pages that convert, have a number of traits in common. While some of these tips may seem obvious, re

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What’s the better investment for business in 2015 – SEO or PPC?

Posted by on Jun 1, 2015 in Digital Media Marketing, PPC, SEO | 0 comments

Content and advertisement on the internet is booming and the competition to appear at the top of search results is always increasing. SEO (Search Engine Optimization) and Pay-Per-Click (PPC) are two ways to ensure your content gets found and that you’re able to convert search engine users to paying clients. While many businesses are still hesitant to start using PPC because it is deemed more expensive, there are quite a few reasons why you should consider this str

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PPC Should speak to your target market, not just your bidding budget

Posted by on May 13, 2013 in PPC | 0 comments

Marketing managers usually have to get approval for the PPC (Pay-Per-Click) campaigns they want to run – which means giving the cold, hard figures to their boss. Even if you’re the business owner (and the decision maker), deciding how much you’re prepared to spend on a monthly basis is a huge part of kick-starting your paid search advertising campaign. There is, however, one thing that’s even more important than your bidding budget – and that’s choosing

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Online Mother’s Day Shopping: You’re mother’s gift is most likely sold with PPC

Posted by on May 2, 2013 in PPC | 0 comments

If there’s one thing that business owners are quick to tell you, it’s that PPC (Pay-Per-Click) marketing is expensive. To a certain degree, this is true (seeing as other lead generation strategies such as content marketing and social media marketing are free and don’t cost you per click). Here at WSI, our internet marketing experts will tell you that there are definitely certain instances when PPC is the better way to market a product. Mother’s Day promotion

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