5 Common PPC mistakes to avoid in your business

Posted by on Sep 23, 2020 in PPC |

If you want to benefit from pay-per-click (PPC) advertising, you need to have clarity and intent when integrating it as a digital marketing tool. The most challenging aspect of PPC advertising is that it is by no means an exact science. There is a lot of experimenting involved in getting the correct formula for your business and budget. The rewards, however, can be substantial with Google reporting up to double revenue for the budget spent in some cases. Let’s take a closer look. 5 mistakes to avoid to fast-track success in PPC advertising  If you’re set on success in PPC advertising, here are the most common mistakes that business owners tend to make (and suggestions to help you fix them). 1. Neglecting the data  Before making any hard and fast decisions about how your campaign is doing, and which ads and keywords to target, carefully analyse all the available data. You may find that you are doing well overall, with plenty of clicks and conversions, and so you might decide to keep your current spread of ads as it is. However, parts of your campaign may be working well, while others are not working at all. One or two of your ads may be carrying your entire campaign. Analysing the data allows you to shift your strategy and spending to maximise your results. 2. Avoiding negative keywords Many marketers either forget, neglect, or choose to ignore negative keywords. This can be a big mistake. While it may seem counterintuitive to target keywords that are meant to keep people away from your website, it is actually one of the best ways to establish your niche and make sure that you attract only visitors who are most likely to become paying clients. You would be doing both yourself and internet users a favour by establishing these limits at the very beginning. Yes, negative keywords will lead to less traffic, but they will eliminate only the non-converting visitors and ensure that you get the right traffic. 3. Forgetting about ad extensions  Ad extensions can increase your click-through-rate by 10-20% – and they don’t cost any extra – yet many people forget to include them in their campaigns. Ad extensions can increase your ad’s reach, they can provide better value for money, and they offer more ways to reach you while increasing your online visibility. They may include contact details, site links, invitations to download an app (if you have one) or testimonials from your customers, among other things. Be sure to include as many of them as you can. 4. Not bidding on your own brand’s keywords  You should always run at least one campaign that is dedicated to your own brand...

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Tips to use PPC in an inbound marketing campaign

Posted by on Sep 8, 2020 in PPC |

Pay per click advertising should form part of any inbound marketing strategy to maximise the reach of the content being promoted. The two should work together to complement and enhance one another. Once pay per click and inbound marketing strategies are pushing in the same direction with the same goals, your business will reap significant rewards. Aligning PPC and inbound marketing  While it is common to think of pay per click advertising and inbound marketing as separate strategies, the two can complement one another if used correctly. Paid advertising increases the prominence of your content and sends more people to your website where they can engage further with your inbound marketing content. In order to run an effective pay per click advertising campaign, you should know who you are targeting, which keywords you would like to focus on and make use of data from testing and analytics to back those decisions up. Rather than running general ads promoting your brand visibility in a pay per click campaign, use it to promote your strongest content instead, so that consumers are more likely to engage with it. This works best on social media where people are looking for interesting content rather than just information. Paid adverts have been proven to work even once the customer knows what they are looking for, as long as the content is linked directly to a commercial opportunity. Make sure that your pay per click landing page is aligned to the content of the advert. Any good digital marketing strategy should look to integrate pay per click and inbound marketing devices to make the most of the money you are investing in paid advertising and the organic SEO content you are creating to represent your brand. Get in touch with WSI OMS today to get more insights into how to integrate PPC with your inbound marketing strategy. Please follow and like...

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Online tools for digital marketers

Posted by on Jul 15, 2020 in Digital Media Marketing, PPC, SEO, Social Media Marketing |

Whether you’re a small business owner or a digital marketer working with a limited budget, you’re most likely trying to get the most value for your money when it comes to online marketing tools. Luckily, there are some great tools available to help you with most of your marketing activities, and many of them are free or incredibly affordable.  Online tools that every business owner or digital marketer should know of:   SEO Tools  SEO Book Tools The latest tools from SEO Book will provide you with all the benefits of the expertise from across the marketplace. The site offers training courses, as well as audio and video content on the latest updates within the SEO marketplace. It also lists the latest tools for growing companies. SmallSEOTools Whether you’re looking to check the authority of a particular domain, conduct a reverse image search for your SEO campaign or check Alexa rankings, the options available through SmallSEOTools.com will provide the ideal resource.  SEOToolSet SEOToolSet focuses on the in-depth data that your SEO campaigns need to thrive. Tools include the latest reporting options to gain insight on elements such as link analysis and domain indexing. The data revealed by these tools can help keep your firm moving forward toward its SEO objectives and driving efficiency within your campaigns. Raven Tools From finding and fixing errors within your SEO campaigns to getting rankings from Google, the options within Raven’s tools will keep your campaigns moving successfully forward. Raven’s standalone site-auditor is a great tool to quickly find and eliminate SEO flaws that could otherwise see your content penalised within the rankings. WebCEO WebCEO’s suite of SEO tools will provide you with enterprise-level features for comprehensive SEO campaign management. The company also offers tools for link detoxing and local SEO campaign management to keep your company connected to your local audiences. Tools for content marketing  Outbrain Outbrain helps optimise your content, amplify content reach, and ensures it connects with relevant audiences across your marketplace. You’ll achieve higher engagement across your campaigns and thereby maximise revenue growth over the long-term. Curata Curata is the ideal tool for a streamlined content production and analysis process. The solution helps you to drive content ideation while giving you clear data on the types of content most valuable to your qualified audiences. It also allows you to build a predictable content supply chain that takes pieces from the draft stage through to analysis and their use within the conversion optimisation process. Ahrefs Content Explorer Through the Ahrefs Content Explorer, you can learn the most popular content on any topic. The tool allows you to use filters and sort information via language, traffic, backlinks, and word count among other...

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Website design: What and Why of Trust Factors

Posted by on May 25, 2020 in PPC |

“Trust is built when no one is looking” – Seth Godin If you’re clueless about trust factors and you don’t understand why they are a massive focus point for top website design companies, keep reading for the low-down from WSI OMS. Trust Factors that need to be included in your website design  Social media icons  Having your social media profile icons visible on your website is good for local SEO, PR purposes, as well as establishing trust. You can put your social media icons in your website’s footer, at the top of the page, and on your Contact Us page. Make sure the icons link to your social media profiles and that these pages are regularly updated. Well constructed site navigation  Your site structure should be designed with users in mind. Not only does it help search engine crawlers index pages, but it shows users that your website (and business) has been carefully planned and executed. Location and Contact information  Include your phone number, email address, and full street address. This will help users get in touch with you and assure them that you are a legitimate business. It will also help drive leads. Client Testimonials and Reviews   People want to do business with companies that have been reviewed by real people. Reach out to your existing and happy clients and ask them if they would give you a review to publish on your website. It is a good idea to do this once a year so that you have updated reviews. Set a reminder in your calendar so that you can get ongoing feedback to share with potential clients on your website. An added benefit is that it can highlight potential weaknesses in your business. Articles and Blogs Blogs are a great tool to drive traffic to your website and driving leads to your website. If you have educational and helpful blogs on your website, it can also help create trust with your website visitors. Policy on returns and warranties  If you are selling products on your website, make sure that you have your returns policy and warranties where website visitors can easily find it. People are cautious to part ways with their credit card details and this information can make all the difference in closing more deals. Indication of trusted payment gateway  Potential clients need to know that you are using trusted payment gateways and credit card processing. Include the information and iconic logos on your website. Contact WSI OMS, the top web design company to help you pull together your entire digital marketing strategy including web design, SEO Optimisation services, pay per click advertising, and more. Please follow and like...

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Here’s why your PPC advertising isn’t performing

Posted by on May 22, 2020 in PPC |

If you want to bring viewers to your website’s landing page or ecommerce products page, pay per click advertising can help you to bump up the amount of traffic quickly. But what can you do if your pay per click advertising strategy isn’t performing as well as you expected? This guide will provide common issues and how to solve them.   Why is my PPC advertising strategy not working?  Your settings are not correct Many times, when we check a client’s PPC campaign that is underperforming, the settings are off. Perhaps you are targeting the wrong location or the budget you have set is incorrect. It’s possible that an ad group didn’t get turned on. The first thing you need to do if you notice that a PPC campaign isn’t working is check your settings. You’re not redirecting your audience correctly If you are marketing a specific service or product, then you shouldn’t direct search engine users to the home page of your website. Make sure you have a high impact landing page that is professionally written, compelling, and gives your potential client all the information they need to do business with you. Each ad group should have its own landing page for the best results. Keep your website’s navigation simple so that they can find what they are looking for, information about the credibility of your brand, shipping information, and anything else they might want to know. You’re not looking at local factors  All pay per click advertisers want the lowest possible cost per click (CPC), but it is virtually impossible to keep the costs at bay if you ignore local factors. Localize your PPC campaigns to ensure that you not only have local vendors in the areas that you are targeting, but that you are using everything from the right lingo and slang to the desired suburb areas. You’re not getting genuine visitors  Whether you are advertising on social media or the major search engines, there will likely be networks that distribute your ads. Some of these networks are fraudulent, which means that the traffic they send to your website and landing pages are fake. Ensure your ads are distributed to the right network so that you get genuine visitors. You’re not setting up negative keywords There are many keywords that you do not want to rank for. Perhaps you want to avoid ranking for keywords such as ‘second hand’, ‘new’, ‘free’, or a specific color. Include all the negative keywords that you don’t want to rank for to prevent your ad from being triggered by these words. Need more help with your pay per click advertising strategy? Contact WSI OMS for information on our PPC advertising...

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These SEO Practices Are Out Of Date – And Could Be Harming Your Rankings

Posted by on May 14, 2020 in PPC |

Each year, Google alters its algorithm between 500 and 600 times on average. In short, this means that the world of SEO is forever changing! And, if you want to ensure that your rankings remain positive, it’s up to you to keep up. In an effort to aid you on this mission, we’ve put together a list of some out-of-date SEO practices that used to be effective for SEO marketing, but which are now probably having the exact opposite effect on your SEO standing.  Meta Data Keyword Stuffing  Back in the day, effective SEO marketing revolved around the sheer number of keywords you were able to stuff into your content. Nowadays, almost all of us know that quality content is the key to maintaining a good SEO ranking. However, this hasn’t stopped many of us from stuffing keywords into our meta data instead. Unfortunately, Google is now also recognizing this as a bad practice and will penalize your website accordingly. Rather use one meaningful, strong keyword in your meta description and leave it at that. Creating Countless Landing Pages  The age-old practice was to create a separate landing page for every keyword that a company wanted to rank for. Unfortunately, this led to a website having too many pages to count, which nowadays, doesn’t bode well for user experience! Instead of focusing too heavily on keywords and the like, focus your attention on making sure that any and every visitor to your website has a pleasant time doing so. Optimize navigation, keep an eye on page loading times and keep updating your content to entertain, inform, and impress.  Buying Backlinks  Yes, backlinks still play a large role in SEO marketing. Unfortunately, Google now puts a lot of emphasis on these backlinks being quality links from reputable sources. Therefore, buying a multitude of backlinks from link farms or creating them yourself in any and every way possible definitely is not going to do your rankings any favors.  At the end of the day, outstanding SEO marketing and effective social media marketing relies on dedicating yourself to improving user experience. If visitors enjoy the time that they spend on your website, you’re doing a great job and Google will notice this. Over time, it will reflect in your rankings too.  Need a little bit of extra help? Let WSI New Media Marketing lend a hand. We specialize in SEO, pay per click advertising, and mobile content marketing. Contact us today to learn more. Please follow and like...

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