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Why is your business not on Groupon?

Posted by on Jun 16, 2014 in Online Marketing, Online Reputation Management | 0 comments

Groupon is a great way to introduce your product or service to the market and create online brand awareness.  The goal of Groupon’s website and e-mail marketing campaigns is to entice thousands of customers with a “deal of the day”. Groupon’s marketing is quite smart, seeing as deals are marketed in such a way that consumers feel it costs them more money “not” to purchase the deal. How Groupon entices customers We all know what it feels

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Social media tips: how to deal with negative feedback

Posted by on Sep 30, 2013 in Online Reputation Management, Social Media Optimization | 0 comments

Here are some social media tips for companies whose social media campaigns have received negative feedback: First off, the worst thing you can do is to ignore negative feedback and just have the comments that fall into this category removed from your website or Facebook page. Rather see it as constructive criticism, gather as much information as you can on the problem and then implement change. Keep people informed of your progress and remember to let them know when

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The secret to a successful About Us page

Posted by on Sep 12, 2013 in Copywriting, Online Reputation Management | 0 comments

Online reputation management is all about building trust and authority online. Whether you’re blogging, tweeting, uploading videos or trying to push products into an online shopping cart – at one point or another, people are going to click back to your website (and eventually your About Us page) to check who you are and decide whether you’re a reputable company or not. Your About Us page is a great way to convince website visitors that you are worthy of their

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Creating a professional online business video [Infographic]

Posted by on May 17, 2013 in Articles, Online Reputation Management | 1 comment

A well thought out professional video can go a long way in establishing your online reputation. In under 3 minutes you can give a potential customer a snapshot of what your value proposition is. However a poor quality, or poorly edited video can do more harm than damage. It is estimated that 20% of online viewers will click away within the first 10 seconds. That means that you need to ensure that your video is attention grabbing and interesting. YouTube is one of th

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Online Transparency is the new route to Customer Trust

Posted by on May 6, 2013 in Online Reputation Management | 0 comments

Online reputation management isn’t only about managing negative comments on review websites and social media. A huge part of ORM is ensuring that your customers are able to trust you. One of the ways to achieve this is by being completely transparent. Consumers trust their peers According to the twice yearly Neilsen Global Online Consumer Survey of over 25,000 consumers from 50 countries, people trust their peers more than they trust information from brands and co

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Monitoring Online Reputation: Google wants quality referrals as proof

Posted by on Mar 26, 2013 in Online Reputation Management | 0 comments

What does online reputation monitoring really entail? Some people have built entire careers from this field of digital marketing and quite a few companies have created advanced software that will help you monitor your presence online. Online reputation monitoring generally refers to keeping tabs on what’s being said about you online. While having a dedicated staff member (or expensive software, for that matter) sounds grand – it’s not really necessary for each

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