Digital marketing tips: What you need to know about online influencers

Posted by on Nov 2, 2015 in Online Marketing, Online Reputation Management |

The digital marketing arena has changed so much over the years. In the past you could rely on a solid search engine optimisation strategy to show your potential clients your value. Today, people rely on the opinions of people they trust when they make purchase decisions online. The people who own these opinions are called online influencers and can mean a lot to your online strategy. Here are a few things you need to know about online influencers: They have a huge following Influencers often have loads of online followers. If they decide to tweet about a bad customer experience they had at their local coffee shop, thousands of people will see it. The amount of people who follow their online interactions means they can boost or burn a brand in an instant with a few social updates or a blog post.  Their opinions are valued If they recommend a product, restaurant or service, people trust what they have to say. They are often authentic about what they’re interested in and their advice is taken to heart by those who follow them. They have a niche Many online influencers are famous in certain circles. Some blog about fitness, others about entrepreneurship or parenting. They’ve created a following based on their expertise and the value they provide to online communities that are interested in what they have to say.  The good ones can’t be ‘bought’ If you can pay an online influencer to say something nice about you, then they’re not worth their salt. The really good ones would be willing to review your product and provide an unbiased opinion to their online communities, however steer clear from online influencers who are prepared to post whatever you want them to say as this type of inauthenticity can be smelled a mile away. Want to start working with online influencers to get your message across? Then contact WSI OMS today and we will make it happen. Please follow and like...

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How content marketing has received a bad name for itself

Posted by on Aug 18, 2015 in Content Marketing, Online Reputation Management |

Over the past few years, content marketing has grown exponentially. Every company needs content and unfortunately many are beginning to opt for quantity over quality. This is an extremely dangerous concept because now, although they are churning out weekly blog posts and keeping their online presence busy, the actually content which they are supplying their customers is often short of acceptable. People seem to be missing the point of their blogs completely. They are meant to be helpful snippets of information given to your clients on a regular basis. Instead, patrons are now receiving less than adequate articles on topics which are not necessarily relative to them. Content vs. experience This is a hot debate which has slowly begun to rear its head. Should companies sacrifice their amount to ensure their readers are actually receiving worthy bits of information? Of course they should! This should not even be up for debate as your business can begin to earn a bad name for itself if you repeatedly produce less than satisfactory content. Getting a team of skilled and experienced writers on your side is key to the survival of your online presence. A team willing to help We at WSI OMS understand that it is vital for you to receive content that is accurate and comment that is fair and we strive to provide this for all of our clients. If you find yourself in need of assistance with the creation of your content, do not hesitate to ask us. We will help you however we can and ensure that whatever you receive is an accurate representation of your business. Please do not hesitate to contact us today and see how we can begin to lend you a helping hand in the digital world. Please follow and like...

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How you can use Social Media to Connect with Consumers on a Personal Level

Posted by on May 6, 2015 in Online Marketing, Online Reputation Management, Social Media Marketing |

Social media is a fantastic platform that has greatly advanced the way brands communicate with consumers. Gone are the days of one-way communications when brands would simply suggest that consumers buy their product, and here are the days when brands can personally connect with consumers and discover what target markets really want. Social Media – Creating dialogues The primary difference between connecting with consumers through social media and conventional advertising methods is that social media is a platform that offers two-way dialogue. This is far healthier than traditional advertising, since consumers are no longer simply taking in one-way communications, but are actually getting personally involved with the brands they like. These dialogues also generate brand awareness as consumers discuss your service offerings with both you and other consumers. Ultimately, this can be used to really build genuine consumer loyalty. Connecting in an Environment where your Consumers Feel Safe As modern advertising continues to force itself into the lives of consumers, with branding and advertising appearing almost everywhere now, consumers are developing filters to block out unwanted advertising. On social media, however, consumers have the option to simply turn off their computers or visit other sites – making them feel far safer and more in control. This translates to more personalised communications and helps nurture genuinely sustainable relationships. To learn more about our extensive expertise, our experienced team and to find out more about how you can enjoy the great branding benefits of social media, contact WSI OMS today. Please follow and like...

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The True Value of Social Media Marketing for Brands

Posted by on Apr 28, 2015 in Online Reputation Management, Social Media Marketing |

Although most of us use social media on the weekends, many people don’t realise the true potential that social media marketing can offer to brands. Social media, despite originally being intended for private use amongst friends and colleagues, has become a vibrant platform that brands now utilise to connect with consumers. Social Media Marketing is no Easy Task There are unfortunately many pitfalls in social media marketing. Some brands end up completely ruining their reputation with simple miscommunication, while others fail to engage or respond appropriately or promptly. These are just two of the common pitfalls, although both of these examples can lead to decreased sales and damaged brand reputation. We cover all aspects of your social media marketing Every brand has to start somewhere and, like growing up, this is often a daunting process. Not only do you have to build your online reputation and consistently connect with both happy and angry consumers, but you also have to worry about not making mistakes that could hinder your efforts. At WSI OMS, we take the burden off your shoulders. The following are some of the facets we help with in regards to social media marketing: Building brand awareness and online reputation Creative planning for effective social media strategies Nurturing sustainable relationships with your online target markets Identifying and posting relevant, current and insightful industry information Contact WSI OMS for more information on our fantastic social media marketing service and how we can tailor a package that suits your needs. Please follow and like...

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Things to Avoid When it comes to Social Media Marketing

Posted by on Apr 8, 2015 in Online Reputation Management, Social Media Marketing, Social Media Optimization |

One of the biggest mistakes made when it comes to social media marketing is believing that it’ll be a walk in the park. The execution of a social media marketing campaign is something that needs to be painstakingly planned in order to deliver the best possible results. Below we’ll take a look at some of the things you should be avoiding when it comes social media marketing. Too many posts The quickest way to lose followers or customers on any social media platform is to clog your followers’ feeds with posts. Your content should be providing value to your clients; you shouldn’t simply be posting for the sake of meeting certain targets that you’ve set. Snarky responses to clients It is of the utmost importance that you approach complaints and queries from clients on your social media channels cautiously. All interactions on Facebook or Twitter for example are very much in the public domain, so anything that comes across as snarky or peevish may definitely have repercussions for your public image. Always approach responses professionally. Get your spelling right There’s nothing worse than seeing typos and spelling errors strewn across social media posts. Simple errors like this can devastate your credibility. Always run your text through a spell checker and proofread it several times before posting. There are no doubt vast benefits to having content prepared by expert copywriters and accounts managed by specialists. Contact the team here at WSI OMS today to learn more about us, our social media marketing service and how it can help your business grow. Please follow and like...

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Online reputation management: when people complain about things that aren’t your fault on social media

Posted by on Mar 23, 2015 in Online Marketing, Online Reputation Management |

Social media has become the new customer service centre. Not only do people often prefer contacting a company on social media (as opposed to speaking to someone in a call centre), but they also expect same-day feedback from the brand they’re dealing with. But what happens when a customer complains on social media and these complaints go viral? What if the complaints gain way more attention than they are worth, for something that isn’t even your fault? This becomes an online reputation management issue because it can quickly escalate to a full-blown crisis management situation. Even if you’re not at fault, you need to handle the situation correctly. Here’s what to do: Don’t down-play the situation If you want to show the public that you take customer complaints and dissatisfaction seriously, then you need to demonstrate the seriousness of the issue. Don’t down-play the complaint or divert the blame to someone else. Publish a response Draft a response on your blog and website that you can refer people to. If the customer is complaining on social media, it could be hard to write a worthwhile response with limited character counts. Also, when you publish a statement, it gives people quotes and comments to refer to and it shifts the conversation away from flinging back questions and comments on social media to a more professional way of communicating about a crisis. Don’t delete comments on social media Allow people to express their feelings and complaints. It’s okay to delete derogatory statements, swearing and online abuse, but don’t delete complaints just because it makes you look bad. Need help with your online reputation management? Then contact WSI OMS today. Please follow and like...

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