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How content marketing has received a bad name for itself

Posted by on Aug 18, 2015 in Content Marketing, Online Reputation Management | 0 comments

Over the past few years, content marketing has grown exponentially. Every company needs content and unfortunately many are beginning to opt for quantity over quality. This is an extremely dangerous concept because now, although they are churning out weekly blog posts and keeping their online presence busy, the actually content which they are supplying their customers is often short of acceptable. People seem to be missing the point of their blogs completely. They ar

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How you can use Social Media to Connect with Consumers on a Personal Level

Posted by on May 6, 2015 in Online Marketing, Online Reputation Management, Social Media Marketing | 0 comments

Social media is a fantastic platform that has greatly advanced the way brands communicate with consumers. Gone are the days of one-way communications when brands would simply suggest that consumers buy their product, and here are the days when brands can personally connect with consumers and discover what target markets really want. Social Media – Creating dialogues The primary difference between connecting with consumers through social media and conventional adve

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The True Value of Social Media Marketing for Brands

Posted by on Apr 28, 2015 in Online Reputation Management, Social Media Marketing | 0 comments

Although most of us use social media on the weekends, many people don’t realise the true potential that social media marketing can offer to brands. Social media, despite originally being intended for private use amongst friends and colleagues, has become a vibrant platform that brands now utilise to connect with consumers. Social Media Marketing is no Easy Task There are unfortunately many pitfalls in social media marketing. Some brands end up completely ruining

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Things to Avoid When it comes to Social Media Marketing

Posted by on Apr 8, 2015 in Online Reputation Management, Social Media Marketing, Social Media Optimization | 0 comments

One of the biggest mistakes made when it comes to social media marketing is believing that it’ll be a walk in the park. The execution of a social media marketing campaign is something that needs to be painstakingly planned in order to deliver the best possible results. Below we’ll take a look at some of the things you should be avoiding when it comes social media marketing. Too many posts The quickest way to lose followers or customers on any social media platfo

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Online reputation management: when people complain about things that aren’t your fault on social media

Posted by on Mar 23, 2015 in Online Marketing, Online Reputation Management | 0 comments

Social media has become the new customer service centre. Not only do people often prefer contacting a company on social media (as opposed to speaking to someone in a call centre), but they also expect same-day feedback from the brand they’re dealing with. But what happens when a customer complains on social media and these complaints go viral? What if the complaints gain way more attention than they are worth, for something that isn’t even your fault? This becom

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Tricks for managing your online reputation

Posted by on Mar 3, 2015 in Online Marketing, Online Reputation Management | 0 comments

In this social media run day and age, your online reputation is almost as strong as your physical presence. This is a scary thought indeed. Your business persona which you are striving to create can now be viewed by millions of people across the world, without you even knowing. Food for thought isn’t it? It is because of this fact that you should take upmost care in managing your online reputation, as this says more about you now than ever. Here are a few simple s

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