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How to build an online presence – Jason Scholtz

Posted by on Mar 14, 2017 in Online Reputation Management | 0 comments

By Francois Muscat What happens when you Google your name, your brand or your product’s name? If you don’t have complete control over what people read about you, then you’re not off to a good start when it comes to building your online presence. Here are a few things that we did to make sure that Jason Scholtz’s search results contain information that was published by him:  Social media profilesSocial media websites already rank well in Google. Ther

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Why it’s Best to Outsource Your Company’s Online Reputation Management

Posted by on Jan 19, 2017 in Online Reputation Management | 0 comments

Your online reputation plays an important role when it comes to the success of your social media and digital marketing efforts. Turning to an external company with specialization in this vital field will help your establishment grow in leaps and bounds. Here are a few reasons as to why it’s always a good idea to outsource your online reputation management to the professionals:They Will Help to Increase Your Following and Visibility An online reputation mana

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Look at your competitors for digital marketing inspiration

Posted by on Jul 11, 2016 in Digital Media Marketing, Online Marketing, Online Reputation Management | 0 comments

Knowledge is power To benchmark is to “evaluate (something) by comparison with a standard”. It does not mean to copy or plagiarize or pirate. So rest assured that when our experts suggest you look to your competitors as part of your digital marketing strategy, we are not suggesting you do any such thing. However, there is no one who understands the ins and outs of your industry quite like your competitors. They may be your rivals, but they can also be your allie

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Ways to find and engage with influencers online

Posted by on May 18, 2016 in Online Reputation Management, Social Media Marketing, Social Media Optimization | 0 comments

It’s getting more difficult to grow your email marketing subscriber list these days, with people being more careful about personal security and also just tired of being spammed. You can keep on with the ways that do work, like offering sign-up specials or freebies, or you could try expanding your list by engaging with influencers, who already have thousands of connections. So how do you get and engage with influencers online? Firstly, you need to identify the plat

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Digital marketing tips: What you need to know about online influencers

Posted by on Nov 2, 2015 in Online Marketing, Online Reputation Management | 0 comments

The digital marketing arena has changed so much over the years. In the past you could rely on a solid search engine optimisation strategy to show your potential clients your value. Today, people rely on the opinions of people they trust when they make purchase decisions online. The people who own these opinions are called online influencers and can mean a lot to your online strategy. Here are a few things you need to know about online influencers: They have a huge f

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How content marketing has received a bad name for itself

Posted by on Aug 18, 2015 in Content Marketing, Online Reputation Management | 0 comments

Over the past few years, content marketing has grown exponentially. Every company needs content and unfortunately many are beginning to opt for quantity over quality. This is an extremely dangerous concept because now, although they are churning out weekly blog posts and keeping their online presence busy, the actually content which they are supplying their customers is often short of acceptable. People seem to be missing the point of their blogs completely. They ar

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