What Is SEO Reputation Management?

Posted by on Apr 9, 2019 in Online Reputation Management |

SEO reputation management is a service that companies are increasingly turning towards out of necessity. If negative search results are causing you grief, damaging your brand, or impacting sales, it is time to take action.   In today’s world of negative media consumption, one negative article, news story or bad customer review can impact your business. Too often, we see this type of content reach the top of Google’s search results and completely wipe out a company’s growth.   Over 90% of consumers research a company, product or service online before they make a purchase. Once they have honed in on a product, company or the CEO of a company, they search for that specific name. When they do, you better hope that there is no dirt on that name. If there is, you could also consider that lead, customer or fan lost forever.   Whether you are an athlete, consultant, celebrity or an Average Joe, you are still subject to online reputation damage. DUI’s, court cases, lawsuits, dud photos – all of these things could have your digital name stamped on it and this information can be presented by search engines to the world.   You need a solution for cleaning up your online reputation. Your strategy should be proactive and, in some cases, aggressive. The challenge is that most of the content can’t be removed from the internet because you can’t control the websites that the information has been posted on. With WSI’s help, however, you can work towards ensuring that the bad, horrible and even sometimes dirty content never gets found if they are searching for your name, your company or your product.   Contact WSI OMS for more information about how we can help you use SEO and other digital marketing services to improve your online reputation. Please follow and like...

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Easy online reputation management strategies

Posted by on Jun 21, 2018 in Community Management, Online Reputation Management |

How are you supposed to track what people are saying about you all across the internet? Online reputation management doesn’t have to be an expensive, labour intensive process. Here are a few things to keep in mind:   There are over 300 social platforms on the internet. The biggest are undoubtedly Facebook, Twitter, Instagram and LinkedIn, but there are also many niche social media platforms that may be relevant to your niche. Following social media sites, you’ve also got blogs, forums, and review websites. Many of these sites have been created with the intent of providing people a platform where they can share their experience with a brand.   There are a number of free tools available for online reputation management, such as Google Alerts. This is a free service that works with your Google account. All you have to do is login and type the phrase that you want to track (this may be a brand, your own name, or a trademarked name) and it will report back to you on a daily, weekly or fortnightly basis of the mentions of that phrase online. A Google Alert will also show you where the term has been published, which means you can choose to interact with positive or negative brand mentions online with the help of these alerts.   Hootsuite and Tweetdeck are also great online reputation management tools that are geared towards social media activity. Both of these tools will pull information from social media sites if your brand name is mentioned. You can then choose to interact with people who are contacting you on social media.   These strategies will give you an overview of what’s being said about you online, but many companies require a more hands-on approach. WSI OMS can help you with both online reputation management as well as community management. Contact us http://www.wsioms.co.za/contact-us for more information today. Please follow and like...

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How to build an online presence – Jason Scholtz

Posted by on Mar 14, 2017 in Online Reputation Management |

By Francois Muscat What happens when you Google your name, your brand or your product’s name? If you don’t have complete control over what people read about you, then you’re not off to a good start when it comes to building your online presence. Here are a few things that we did to make sure that Jason Scholtz’s search results contain information that was published by him:   Social media profiles Social media websites already rank well in Google. Therefore, if you want to make sure that people find information about you that you have approved when they search your name, it’s worth your time to create complete profiles on all the top social media sites like Facebook, LinkedIn, Pinterest and Twitter.   Blog posts A blog is a way to share information about yourself online. You can write how-to articles, checklists, opinion pieces about market trends or share case studies about projects that you have worked on. Optimise these blogs for your name or brand name and you have another way of publishing content that stands a chance of ranking well in search results.   Share information and contribute helpful advice on other platforms Commenting on other blog posts or becoming an author on article-publishing platforms such as Ezinearticles.com can go a long way in getting your name to rank well in search results. Find out which blog posts are popular, influential and rank well in your industry – then make sure you are contributing helpful advice to these online communities.   These are just a few of the ways that Jason Scholtz has succeeded in building an online presence. Contact WSI OMS for more information today. Please follow and like...

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Why it’s Best to Outsource Your Company’s Online Reputation Management

Posted by on Jan 19, 2017 in Online Reputation Management |

Your online reputation plays an important role when it comes to the success of your social media and digital marketing efforts. Turning to an external company with specialization in this vital field will help your establishment grow in leaps and bounds. Here are a few reasons as to why it’s always a good idea to outsource your online reputation management to the professionals: They Will Help to Increase Your Following and Visibility  An online reputation management company is responsible for more than simply ensuring that you don’t wind up with a bad reputation, they are also responsible for actually building a good one. By enlisting their services, you can be guaranteed that your following is going to increase at a rapid pace and that your digital marketing efforts will reach a far greater number of people. They Will Help to Give You the ‘Edge’  Quality online reputation management involves keeping an eye on the activities of your competitors – along with their results achieved. Based on this info, your ORM company will suggest the best course of action to outshine and gain the ‘edge’ over the competition’. They Get It Done  ORM is a full-time job… especially when it comes to social media. Your followers are active online at all hours of the day and night. The question is, do you have the time and the internal resources necessary to do the same? Luckily, a professional ORM company offers their services 24/7/365, so if a follower has something to say, whether good or bad, they will always receive a timeous reply and an all-around positive experience. Looking for online reputation management services that you know you can count on? Then be sure to contact the experts at WSI OMS today! Please follow and like...

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Look at your competitors for digital marketing inspiration

Posted by on Jul 11, 2016 in Digital Media Marketing, Online Marketing, Online Reputation Management |

Knowledge is power To benchmark is to “evaluate (something) by comparison with a standard”. It does not mean to copy or plagiarize or pirate. So rest assured that when our experts suggest you look to your competitors as part of your digital marketing strategy, we are not suggesting you do any such thing. However, there is no one who understands the ins and outs of your industry quite like your competitors. They may be your rivals, but they can also be your allies. Knowing how you compare with them assists you to evolve your digital marketing campaigns and to outline your medium to long term strategy. Through the looking glass When potential customers are doing their online research, they often look at you and your competition side by side. Putting yourself in your customers’ shoes provides awareness on where you can improve. Innovation Having a thorough look at the digital marketing efforts of your competitors can encourage you to try new methods related to content, design, or the brand communications used. Today, 80% of online content is user-generated, which means that consumers are now collaborators in the marketing mix. And there is no reason to limit this alliance to only your clients and prospects. Conversations in which your competitors’ clients are engaged are equally applicable to your business, and can give you insights which you may not have gleaned from your own exchanges. Questions frequently asked of your opposition are a valuable source of content and engagement when combined with your unique slant on the issues. At the end of the day, your fiercest rivals have an integral role in holding you to a higher standard and pushing you to your limits. When the rivalry is mutual, your entire industry benefits and profits. To find out more about how WSI OMS can inspire you, please contact us today. Please follow and like...

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Ways to find and engage with influencers online

Posted by on May 18, 2016 in Online Reputation Management, Social Media Marketing, Social Media Optimization |

It’s getting more difficult to grow your email marketing subscriber list these days, with people being more careful about personal security and also just tired of being spammed. You can keep on with the ways that do work, like offering sign-up specials or freebies, or you could try expanding your list by engaging with influencers, who already have thousands of connections. So how do you get and engage with influencers online? Firstly, you need to identify the platforms on which to approach them. LinkedIn, Twitter and Facebook are the preferred social media platforms for finding influencers, but it’s not going to be an overnight phenomenon – you need to put in time and dedication into engaging with your connections. Secondly, take the time to identify who you want to connect with – people in your industry obviously, but bear in mind, you will need to offer something in return. Influencers are not likely to give you their followers for nothing. A quick way to get started, is to open up your Twitter account, and type keywords into the search bar, that relate back to your industry, product or service. Then, click on “Accounts” and it will show you everyone on Twitter with those keywords in their profile. Choose who you want to follow – but the key now is to get them to notice you. To do this can be tricky, but a good start is to retweet their posts. The influencer will receive a notification when their content gets retweeted, so you are likely to get noticed. Include their names in your own posts, perhaps quoting them or crediting an idea back to them; then send them a tweet to show them what you’ve done. Make a note of what times they use social media, and reach out to them during those times. Once you have done this, you can start to engage with the influencers, by responding to emails, commenting on their blogs, inviting them to join a conversation or download something you’ve posted. Keeping at these steps will hopefully get you a guest post opportunity, or a mention in one of their posts. It’s a good idea to set a time limit on engagement – if it hasn’t worked after a month, move onto the next influencer. For more on email marketing or using social media to grow your business, contact us today! Please follow and like...

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