How to connect with your customers on a deeper level

Posted by on May 19, 2016 in Community Management, Online Marketing | 0 comments

It’s great to have a huge database of existing customers and a long list of potential ones, but over time, it’s the small core of loyal and consistent customers that you depend on. If these types of people have been with you a while, you are clearly doing something right, but you can work on deepening these relationships, to increase the size of your core group. To connect with your customers, you need to learn about them, share your knowledge with them, listen

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Is Paid Advertising Cheating?

Posted by on May 5, 2016 in Online Marketing, PPC, SEO | 0 comments

If inbound marketing is all about creating value for your customers and prospects in order to grow organically into an industry leader and esteemed brand… is paying for advertising not a cheat? Yes and no As with so many things in life, there is no definitive answer. Paid advertising a case of not “what”, but “how”. No one likes to be bombarded with annoying, intrusive ads. However, finding a gem of a product or service through an ad is a treat. Inbound ap

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Six compelling reasons to update your website

Posted by on Mar 10, 2016 in Online Marketing, Website Content, Website Optimization | 0 comments

As website technology evolves (daily, it seems), so does the need to update your website. Most websites need updating every few years, sometimes more often, depending on your content. As one of your most valuable marketing tools, the need for a website that is up to date and user-friendly couldn’t be more important. Here are six compelling reasons to update your website, sooner rather than later:Make your site more responsive and adaptiveIf your website starte

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The Great Social Media Revolution

Posted by on Jan 20, 2016 in Online Marketing, Social Media Marketing, Social Media Optimization | 0 comments

For older folks it was just another fad, a passing cloud that would scud away and give way for more formal means of socialisation, but years down the line, social media simply can’t be wished away. For starters, a Pew Research Centre report says 65% of adults are now using social media and as a business owner, you need to leverage these numbers in digital marketing. It is true younger users still dominate the social media platforms, but numbers from this study sho

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Having valuable dialogue with your customers

Posted by on Jan 13, 2016 in Online Marketing | 0 comments

The amount and nature of dialogue you have with potential or existing customers will determine the success of your digital marketing efforts and business in general. You need to lay down strategies which help you to hold effective dialogue with them. These can help advance your social media marketing goals. Here are some strategies to help you with that:Identify the core issuesYou need to invest enough resources to engage your users in constructive dialogue abou

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How to rethink your digital marketing strategy for the New Year

Posted by on Jan 11, 2016 in Digital Media Marketing, Online Marketing | 0 comments

As a business owner, you need to reconsider your digital marketing strategy every once in a while. The New Year is the perfect time to do this. Sticking to the same campaigns and strategies that worked a few years ago (or even last year) won’t keep you on the cutting edge of digital marketing. Here are a few ways to rethink your digital marketing strategy this year: Analyse your website statistics Instead of just looking at the number of website visits and drop-of

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