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The Great Social Media Revolution

Posted by on Jan 20, 2016 in Online Marketing, Social Media Marketing, Social Media Optimization | 0 comments

For older folks it was just another fad, a passing cloud that would scud away and give way for more formal means of socialisation, but years down the line, social media simply can’t be wished away. For starters, a Pew Research Centre report says 65% of adults are now using social media and as a business owner, you need to leverage these numbers in digital marketing. It is true younger users still dominate the social media platforms, but numbers from this study sho

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Having valuable dialogue with your customers

Posted by on Jan 13, 2016 in Online Marketing | 0 comments

The amount and nature of dialogue you have with potential or existing customers will determine the success of your digital marketing efforts and business in general. You need to lay down strategies which help you to hold effective dialogue with them. These can help advance your social media marketing goals. Here are some strategies to help you with that:Identify the core issuesYou need to invest enough resources to engage your users in constructive dialogue abou

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How to rethink your digital marketing strategy for the New Year

Posted by on Jan 11, 2016 in Digital Media Marketing, Online Marketing | 0 comments

As a business owner, you need to reconsider your digital marketing strategy every once in a while. The New Year is the perfect time to do this. Sticking to the same campaigns and strategies that worked a few years ago (or even last year) won’t keep you on the cutting edge of digital marketing. Here are a few ways to rethink your digital marketing strategy this year: Analyse your website statistics Instead of just looking at the number of website visits and drop-of

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All you need to know about marketing with a Facebook custom audience

Posted by on Dec 9, 2015 in Facebook, Online Marketing | 0 comments

When putting together your online marketing strategy, using social media channels such as Facebook is absolutely crucial. Using social media in digital marketing isn’t an exact science, but there are tricks of the trade which have proven to be successful time and time again. One of these tricks is the use of Facebook custom audiences. Here is everything you need to know. What is a Facebook custom audience? A custom audience on Facebook is a new phenomenon which wi

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Social Media Marketing Tips: Using Pinterest to Grow Your Brand’s Following

Posted by on Nov 12, 2015 in Online Marketing, Pinterest, Website Optimization | 0 comments

Many people mistakenly believe that involving themselves in random pinning on Pinterest will do wonders for their social media marketing campaigns success. Unfortunately there’s a bit more effort required to get your Pinterest account working for you and earning new followers for your brand. You need to learn how to build a strong presence on Pinterest that offers your followers and potential followers an attractive and engaging visual experience. Keep in mind tha

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Digital marketing tips: What you need to know about online influencers

Posted by on Nov 2, 2015 in Online Marketing, Online Reputation Management | 0 comments

The digital marketing arena has changed so much over the years. In the past you could rely on a solid search engine optimisation strategy to show your potential clients your value. Today, people rely on the opinions of people they trust when they make purchase decisions online. The people who own these opinions are called online influencers and can mean a lot to your online strategy. Here are a few things you need to know about online influencers: They have a huge f

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