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Which Platforms Are Giving The Highest Return On Video Marketing Investment?

Posted by on May 16, 2018 in Digital Media Marketing, Online Marketing, Social Media Marketing, Visual Marketing, Website Design | 0 comments

Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products. A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides

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Everything You Have Ever Wanted to Know about Google’s Featured Snippets

Posted by on Mar 21, 2018 in Online Marketing, SEO | 0 comments

 Google’s featured snippets are a massive talking point within the online marketing community at the moment – and there is no doubt as to why! They provide marketers with an amazing opportunity to get their content featured and, as a result, to generate more clicks to their website. Here is what you need to know about this relatively recent search engine revelation, and how best to use it to your advantage. Google Featured Snippets and Traffic to Your Website 

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Native online advertising can attract more visitors to your website

Posted by on Nov 14, 2017 in Online Marketing | 0 comments

There are many online marketing tools that can help you attract new visitors to your website, and increase your online exposure – from paid Facebook advertising, to Google Adwords and banner adverts. You’ve probably used, or at least heard of, all of these. But what about native advertising? Native advertising is a relatively new form of online advertising, where adverts are designed to blend in with a website’s look and feel. This is a more unobtrusive fo

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Problems with personalised online marketing, and solutions to make it work

Posted by on Nov 9, 2017 in Articles, Online Marketing | 0 comments

It goes without saying that creating a personal experience is the gold standard for all online marketing endeavours, and this is especially true for online sales and marketing. The technology to create personal user experiences in ecommerce has been around for years, but the reality is that personalisation – effective personalisation that translates into actual sales – is extremely hard to achieve. Why though? We have the technology, so why can’t we ma

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Using data in content marketing

Posted by on Oct 3, 2017 in Online Marketing | 0 comments

Is your content marketing going stale? Then it’s time to look at new ways to generate content and topic ideas. Many product and service companies generate vast amounts of data within their businesses. While this data is often used to improve business efficiency and sales, it can also be incorporated into your content marketing campaign. Consider the following ideas: Share more information about your business with your followers Many people find infographics and st

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How to get the most out of your paid online advertising

Posted by on Jul 24, 2017 in Online Marketing | 0 comments

Paid online advertising or Pay-per-click advertising with Google Adwords, is an attractive option to get traffic to your site, but if it’s not done properly, you could be throwing money away needlessly. Here’s how to make the best of your PPC advertising.   Keywords and Analytics for PPC ROIBe flexible and prepared for on-going keyword research, analytics, tests and adjustments. Experiment a little to see not only what keywords bring you customers and wha

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