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Web Design – Taking your brand to your consumers

Posted by on May 7, 2015 in Online Marketing, Website Optimization | 0 comments

In the past, web design was always considered secondary to expensive offline advertising, promotions and other strategies. This is changing, however, as both brands and consumers are realising the sheer convenience and personal engagement that can occur in online spaces. This is why quality web design is gaining popularity, as brands are realising that the digital sphere offers a platform to nurture mutually beneficial business relationships. And for us, this is ano

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How you can use Social Media to Connect with Consumers on a Personal Level

Posted by on May 6, 2015 in Online Marketing, Online Reputation Management, Social Media Marketing | 0 comments

Social media is a fantastic platform that has greatly advanced the way brands communicate with consumers. Gone are the days of one-way communications when brands would simply suggest that consumers buy their product, and here are the days when brands can personally connect with consumers and discover what target markets really want. Social Media – Creating dialogues The primary difference between connecting with consumers through social media and conventional adve

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Upgrade your Online Presence with Quality Web Design

Posted by on Apr 23, 2015 in Online Marketing, Website Design | 0 comments

Web design is becoming increasingly popular in our modern times, as a company’s online platform is very similar to their offline physical premises. Consider how a bad website design can make you immediately click away and find a different service provider. This is precisely the same offline, where premises located in dangerous neighbourhoods are far less appealing to visit, compared to premises located in affluent areas. Web Design to Build Your Online Presence Th

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Online reputation management: when people complain about things that aren’t your fault on social media

Posted by on Mar 23, 2015 in Online Marketing, Online Reputation Management | 0 comments

Social media has become the new customer service centre. Not only do people often prefer contacting a company on social media (as opposed to speaking to someone in a call centre), but they also expect same-day feedback from the brand they’re dealing with. But what happens when a customer complains on social media and these complaints go viral? What if the complaints gain way more attention than they are worth, for something that isn’t even your fault? This becom

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Tricks for managing your online reputation

Posted by on Mar 3, 2015 in Online Marketing, Online Reputation Management | 0 comments

In this social media run day and age, your online reputation is almost as strong as your physical presence. This is a scary thought indeed. Your business persona which you are striving to create can now be viewed by millions of people across the world, without you even knowing. Food for thought isn’t it? It is because of this fact that you should take upmost care in managing your online reputation, as this says more about you now than ever. Here are a few simple s

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Three Holiday Marketing Tips for Your Business

Posted by on Dec 10, 2014 in Online Marketing | 0 comments

The festive season is upon us and you will certainly start noticing stores with their decorations and specials being displayed. The same is the case for online marketing. You will see that online stores are starting to promote their specials and discounts and are using high quality content to draw the interest and attention of the target audience. Below are three holiday marketing tips to add a little cheer and sparkle to your online marketing campaign and to keep y

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