Google Analytics is a free web analytics service that tracks everything that happens on your website. It is quite simple to use and has been deemed a must for businesses of all types and sizes. Here are 5 awesome things that it can do, all of which are sure to benefit your online marketing efforts:  Tailor which Data You See FirstAre you more interested in analysing your website’s bounce rate? Perhaps you want to see the number of weekly visitors immediat

Countless small business owners worry about how their seemingly tiny budget can ever compete with the gargantuan amounts that so many other enterprises are spending when it comes to digital marketing… and this is mistake number one! The good news is that with the right planning, a dedicated team (no matter how small) and the ambition to make online marketing work for you, there is no reason why a small business can’t make a lasting impact within the digital sphe

Small and large businesses alike want to harness the true potential of their online marketing opportunities. All too often, mobile marketing is forgotten about. Advertising online can produce phenomenal results but even better results can be obtained if they’re optimized for mobile use. If you think about it, the clear majority of the population uses a smartphone to browse the internet – it is obvious you need to cater to this very type of customer.   B

When last did you refer to the telephone book? Online marketing has taken over. Recent statistics show that by the end of 2015, South Africa had just under 25 million internet users. This increase in internet use also means an upsurge in both online marketing and e-commerce. Whether your online marketing is aimed at expanding brand awareness, developing leads, or increasing sales, there are various parts of the whole that need to be addressed for a successful online

Don’t be fooled into thinking that this social platform is just a bunch of silly kids putting goofy filters onto photographs. Snapchat has over 100 million daily users who use that app for an average of 30 minutes per day. 9000 snaps are shared per second on this app and 8 billion videos are viewed daily. What an opportunity to expand your brand with Snapchat. The beauty of this platform is that it is more targeted than the other platforms with this many users: 70

One of the problems with running a successful paid online advertising campaign is that there are so many things to do and so many things to focus on. We’ve narrowed down the 5 most common AdWords mistakes that can be avoided so that you have a better chance of running a profitable PPC campaign: Not checking your keyword search terms When you start choosing the keywords that you will be bidding on, make sure that you also check which keyword phrases that will lead