Google’s featured snippets are a massive talking point within the online marketing community at the moment – and there is no doubt as to why! They provide marketers with an amazing opportunity to get their content featured and, as a result, to generate more clicks to their website. Here is what you need to know about this relatively recent search engine revelation, and how best to use it to your advantage. Google Featured Snippets and Traffic to Your Website 

There are many online marketing tools that can help you attract new visitors to your website, and increase your online exposure – from paid Facebook advertising, to Google Adwords and banner adverts. You’ve probably used, or at least heard of, all of these. But what about native advertising? Native advertising is a relatively new form of online advertising, where adverts are designed to blend in with a website’s look and feel. This is a more unobtrusive fo

It goes without saying that creating a personal experience is the gold standard for all online marketing endeavours, and this is especially true for online sales and marketing. The technology to create personal user experiences in ecommerce has been around for years, but the reality is that personalisation – effective personalisation that translates into actual sales – is extremely hard to achieve. Why though? We have the technology, so why can’t we ma

Is your content marketing going stale? Then it’s time to look at new ways to generate content and topic ideas. Many product and service companies generate vast amounts of data within their businesses. While this data is often used to improve business efficiency and sales, it can also be incorporated into your content marketing campaign. Consider the following ideas: Share more information about your business with your followers Many people find infographics and st

Paid online advertising or Pay-per-click advertising with Google Adwords, is an attractive option to get traffic to your site, but if it’s not done properly, you could be throwing money away needlessly. Here’s how to make the best of your PPC advertising.   Keywords and Analytics for PPC ROIBe flexible and prepared for on-going keyword research, analytics, tests and adjustments. Experiment a little to see not only what keywords bring you customers and wha

Google Analytics is a free web analytics service that tracks everything that happens on your website. It is quite simple to use and has been deemed a must for businesses of all types and sizes. Here are 5 awesome things that it can do, all of which are sure to benefit your online marketing efforts:  Tailor which Data You See FirstAre you more interested in analysing your website’s bounce rate? Perhaps you want to see the number of weekly visitors immediat