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Harness the power of effective mobile marketing

Posted by on Dec 28, 2016 in Online Marketing | 0 comments

Small and large businesses alike want to harness the true potential of their online marketing opportunities. All too often, mobile marketing is forgotten about. Advertising online can produce phenomenal results but even better results can be obtained if they’re optimized for mobile use. If you think about it, the clear majority of the population uses a smartphone to browse the internet – it is obvious you need to cater to this very type of customer.   B

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Online Marketing 101

Posted by on Dec 1, 2016 in Online Marketing | 0 comments

When last did you refer to the telephone book? Online marketing has taken over. Recent statistics show that by the end of 2015, South Africa had just under 25 million internet users. This increase in internet use also means an upsurge in both online marketing and e-commerce. Whether your online marketing is aimed at expanding brand awareness, developing leads, or increasing sales, there are various parts of the whole that need to be addressed for a successful online

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Expand Your Brand with Snapchat

Posted by on Nov 10, 2016 in Online Marketing | 0 comments

Don’t be fooled into thinking that this social platform is just a bunch of silly kids putting goofy filters onto photographs. Snapchat has over 100 million daily users who use that app for an average of 30 minutes per day. 9000 snaps are shared per second on this app and 8 billion videos are viewed daily. What an opportunity to expand your brand with Snapchat. The beauty of this platform is that it is more targeted than the other platforms with this many users: 70

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Don’t make these 5 AdWords mistakes

Posted by on Sep 12, 2016 in Online Marketing | 0 comments

One of the problems with running a successful paid online advertising campaign is that there are so many things to do and so many things to focus on. We’ve narrowed down the 5 most common AdWords mistakes that can be avoided so that you have a better chance of running a profitable PPC campaign: Not checking your keyword search terms When you start choosing the keywords that you will be bidding on, make sure that you also check which keyword phrases that will lead

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How important is your landing page?

Posted by on Jul 12, 2016 in Content Marketing, Copywriting, Online Marketing | 0 comments

There’s a wealth of information out there for small businesses and marketers on how to optimise their landing pages to improve conversion rates. Sadly, you can’t trust everything you read online, so bad information could lead to bad decisions which ultimately are to the detriment of your business. Here are three of the most common misconceptions about landing pages:Low conversion rates = problems with your landing pageYou can improve your conversion rates wi

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Look at your competitors for digital marketing inspiration

Posted by on Jul 11, 2016 in Digital Media Marketing, Online Marketing, Online Reputation Management | 0 comments

Knowledge is power To benchmark is to “evaluate (something) by comparison with a standard”. It does not mean to copy or plagiarize or pirate. So rest assured that when our experts suggest you look to your competitors as part of your digital marketing strategy, we are not suggesting you do any such thing. However, there is no one who understands the ins and outs of your industry quite like your competitors. They may be your rivals, but they can also be your allie

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