About three months ago, Facebook changed its algorithm again and many people want to know what this means for their Facebook Business Page and how it will affect the reach of the content they post on Facebook. The idea behind Facebook’s algorithm update is to go about removing corporate or public content from their site. When they announced the update, Facebook said that it is shifting the focus of its news feed to promote “meaningful” posts, mostly those shar
I receive requests frequently from business owners that would like me to look at their website and give an opinion on what I think. I am usually quite surprised on what I find. I always ask six questions before I conduct an analysis of a website. Initial questions:Are you happy with your site and online presence? What is the purpose of your website? Who do you want to reach with your website? Where do you want your traffic to originate from? What are you selling?
How can you tune your website, blog or online profile to focus only on your best customers? You can do this by creating a behavioural profile of your best buyer. By creating a behavioural profile you will also be able to predict future actions, so understanding what drives behaviour is critical. By creating behavioural profiles, you are creating a best buyer “persona” and you can effectively market to this group. It helps you to design into your we