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Giving mobile marketing your best shot

Posted by on Jun 7, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

In a report published by eMarketer, it was predicted that online spend via mobile devices would account for more than 60% of all online spend in 2016 (in the US). While that seems like a neon arrow for marketers looking for advertising platforms, there are a few problems that marketers face:The need to develop creative specifically for mobile and the mobile viewing experience Accurate cross-device attribution and frequency management Allocating optimal levels of b

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Does your business need a mobile marketing strategy?

Posted by on May 12, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

In a word, yes. Latest statistics (which change almost daily) show that 67% of consumers check their email on a smartphone. As many as 75% of Gmail users access their accounts on mobile devices (Gmail has over 900 million users). Quite scary statistics show that average internet users are spending 51% of their online time on mobiles, 42% on a desktop or laptop and 7% on other connected devices. It goes to show that if you’re not reaching your audience through mobi

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Four Reasons Why You Should Go Mobile with Your Digital Coupon Marketing Strategy

Posted by on Sep 21, 2015 in Mobile Marketing, Mobile Solutions | 0 comments

Digital coupons have been around for a long time. However, it was only in early 2011 that Target became the first major retailer to offer mobile coupons which were redeemable via mobile barcodes at the shop cashier. This was a breakthrough for mobile marketing, taking digital marketing to the next level. But what is all the fuss about? #1 Your Content in the Consumer’s Pocket Smart phones have become a provider of such convenience, that people dare not leave home

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Mobile app analytics tools can track your app’s performance

Posted by on Aug 20, 2014 in Blogging, Mobile Solutions | 0 comments

Gone are the days when website development teams could focus on building apps and websites that worked on desktop computers. Today, we’re creating robust apps that work on everything from tablets and iPads to small screen cell phones. If you have a mobile app, it’s worth your while to use an analytics tool that shows you how users are engaging and using your app. Here are a few mobile app analytics tool you can use: Tapstream: Tapstream is a free mobile analytic

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Google Real-Time Insights Finder adds a new dimension to your website analytics

Posted by on Dec 12, 2013 in Mobile Marketing, Mobile Solutions | 0 comments

Using analytics for your website is an effective way to make sure you’re marketing your site the right way to reach your target audience. You can quickly and easily see how certain people are landing on your site, what they’re searching for and what attracts them (or detracts them) from your site. This is essential for marketing for mobile, as it helps you market your business by building a site that takes advantage of your audience’s search and web navigation

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Do’s and Don’ts of Tablet Friendly Web Design

Posted by on Jun 27, 2012 in Mobile Solutions, Website Design | 0 comments

With the introduction of the Apple iPad and the many variations of tablets found on the market it is becoming increasingly important for companies to tailor their websites to tablet users. The market share of tablets and iPads continue to grow, making it vital for web designers to understand the design implications of designing for screens that are smaller than desktops and larger than mobile phone screens.   Here are a few ‘do’s and don’ts’ of designin

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