Starting a mobile marketing campaign

Posted by on May 23, 2012 in Mobile Marketing |

Everyday you will find more people who are accessing the internet from mobile devices such as tablets and smartphones. Even though the mobile web is growing at the speed of lite, most websites were not designed to be accessed via a mobile device with a smaller screen, mouse, and keyboard. There are millions of phones and tablets in the world that exceeds the number of computers. The potential for internet marketing on the mobile website is not big, it is massive.  The number of web enabled mobile phones is growing. The new generation (smartphone) enabled phones with optimized mobile web browsers are quickly beginning to replace the older phones with no web connectivity. Smartphones such as the iPhone, Android, and Blackberry ones offer computer like functionality and are busy growing in popularity. New 3G data plans have made accessing the mobile web more affordable. Businesses online are quickly responding to this trend and developing mobile friendly versions of their websites and blogs. Utilize the mobile web If you want to create a mobile version of your website, here’s a couple of ways you can utilize the mobile web with your website. Create a subdomain on your main domain that will be used for the mobile friendly site eg: “http://m.yourdomain.co.za”. Build a responsive theme for your website to automatically re size and style your website when someone access your website from a mobile device. If you don’t have a mobile website, find a mobile website developer that can convert your website for the mobile web. Search online for various mobile website templates that you can optimize with your look and feel. When you are in the process of designing your mobile website, structure your mobile website around mobile visitors. These people are looking for quick access to information. Use short and direct content by keeping it to the point. The navigation should also be easily accessible. Think about what your visitors might be looking for and provide them with the answers for their questions. If you can answer their questions, you will make it useful to them. Please follow and like...

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Why you should run a mobile marketing campaign

Posted by on Feb 15, 2012 in Mobile Marketing |

In this new digital connected world where our daily lives depends on technology, it is no surprise that mobile use is on the rise. More people are starting to use smartphones as it can run your daily life straight out of your pocket. If you want to check email, search for local restaurants, find out what is being said online, or just have fun and share a picture with your friends, use your mobile. With this growing trend, what should a internet marketing agency focus on when it comes to mobile marketing? Understanding how mobile can support your other internet marketing strategies is the best place to start. Most people searching for local businesses is done on a mobile device. These are the people who are looking for new restaurant, movie schedule, driving directions, etc. Sadly, most local businesses does not have a mobile website dedicated to these visitors. Mobile friendly websites should be simple and they should not be as cluttered than the websites viewed on normal browsers. Mobile websites should generally be designed to be compatible with mobile devices and sometimes needs special requirements. Local businesses that doesn’t have a mobile website, are missing out on a huge growing market segment. Here are a couple of reasons why your mobile website needs to be different from your normal business or personal website. Mobile website tips There’s a variety of screen sizes. Screen sizes vary tremendously from the small to the much larger smart phones with touch screens. With smaller screen sizes, images must be reduced or even eliminated on only focusing on content. Smaller mobile pages needs less text than the text found on your website.  Remember, the screen is only that small and you want to get your message across. Don’t use frames and flash animations. Also, reduce HTML tables and focus only on compliant XHTML code to make your mobile website compatible with most mobile phones. Please follow and like...

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