Giving mobile marketing your best shot

Posted by on Jun 7, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

In a report published by eMarketer, it was predicted that online spend via mobile devices would account for more than 60% of all online spend in 2016 (in the US). While that seems like a neon arrow for marketers looking for advertising platforms, there are a few problems that marketers face:The need to develop creative specifically for mobile and the mobile viewing experience Accurate cross-device attribution and frequency management Allocating optimal levels of b

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Does your business need a mobile marketing strategy?

Posted by on May 12, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

In a word, yes. Latest statistics (which change almost daily) show that 67% of consumers check their email on a smartphone. As many as 75% of Gmail users access their accounts on mobile devices (Gmail has over 900 million users). Quite scary statistics show that average internet users are spending 51% of their online time on mobiles, 42% on a desktop or laptop and 7% on other connected devices. It goes to show that if you’re not reaching your audience through mobi

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Why you still need to focus on mobile marketing

Posted by on Dec 31, 2015 in Mobile Marketing, Website Optimization | 0 comments

Social media may seem to be the darling of online marketing, but mobile marketing is here to stay. With most people accessing the Internet with a mobile device, your brand can ignore it at its own peril. Look around: everyone is on their smartphones. The trick is to get your brand onto that small screen in front of them. Here is why (and how) you need to focus on mobile marketing.More people have mobile devices than PCs According to Smart Insights, mobile devices

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Is your business making any of these 5 mobile-marketing mistakes?

Posted by on Oct 12, 2015 in Mobile Marketing | 0 comments

Mobile marketing can take your business to the next level, especially since studies have shown that more and more customers are using their phones, not only to tweet and like, but to check email, surf the net and shop. Your mobile campaign is part of your overall marketing campaign and it therefore needs to tie in with your overall brand, but it also needs to be uniquely tailored to mobile users. Don’t fall into the trap of making these five mobile-marketing mista

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Four Reasons Why You Should Go Mobile with Your Digital Coupon Marketing Strategy

Posted by on Sep 21, 2015 in Mobile Marketing, Mobile Solutions | 0 comments

Digital coupons have been around for a long time. However, it was only in early 2011 that Target became the first major retailer to offer mobile coupons which were redeemable via mobile barcodes at the shop cashier. This was a breakthrough for mobile marketing, taking digital marketing to the next level. But what is all the fuss about? #1 Your Content in the Consumer’s Pocket Smart phones have become a provider of such convenience, that people dare not leave home

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The business of marketing – what you need to know about mobile conversion rates

Posted by on Aug 24, 2015 in Mobile Marketing | 0 comments

Mobile conversion rates are an important aspect to understand, regardless of whether you’re a digital marketer or a business owner. In April 2015, Google launched something called ‘mobilegeddon,’ which was basically an update of their search engine algorithm rankings that led to mobile-friendly websites performing better in search engine results of websites which weren’t mobile friendly. Since 2014, mobile search traffic has been surpassing desktop traffic,

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