Six advantages of mobile marketing

Posted by on Jun 23, 2016 in Digital Media Marketing, Mobile Marketing |

There are a number of reasons that mobile advertising works better than traditional digital marketing. The biggest and most obvious reason for mobile marketing is the fact internet usage via a mobile device has overtaken the desktop, with over 60% of online activity conducted on a smart phone or other mobile device. This percentage is likely to grow over the next year or so, so it’s a market you need to be in! If you are not yet active in promoting your business on mobile, chew on these six examples and see if you change your mind. Accessibility Most mobile phone owners are never more than an arm’s length away from their devices, at any given time. Conversations are possible, anytime, anywhere. This means your customers can almost always be reached. Up to date The always-on nature of mobile devices provides a speedier communication channel. The use of SMS/MMS and micro-blogging tools supports a more spontaneous response or reaction than other channels. Location awareness Knowing a person’s geographical location allows the use of location based services to engage with customers on a more personal level. More personal Mobile devices often form part of the identity of their owner, with people becoming quite attached to their mobiles. Mobile marketing may be perceived as friendlier or more familiar, allowing two-way communication, that can result in high levels of engagement. More targeted Having a phone number gives marketers a core delivery address for their transmissions, allowing them to reach a highly targeted audience. It also offers the ability for marketers to reference previous interactions, making the process more personable. Cheaper Mobile marketing has a much lower CPM than other traditional marketing channels. Set up and campaign costs are lower because you can easily integrate with other media channels to promote your mobile marketing campaign. If you’d like to find out more about the mobile marketing game, contact us. We’ll work with you to create a mobile marketing strategy specifically geared to reach your target audience. Please follow and like...

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Giving mobile marketing your best shot

Posted by on Jun 7, 2016 in Mobile Marketing, Mobile Solutions |

In a report published by eMarketer, it was predicted that online spend via mobile devices would account for more than 60% of all online spend in 2016 (in the US). While that seems like a neon arrow for marketers looking for advertising platforms, there are a few problems that marketers face: The need to develop creative specifically for mobile and the mobile viewing experience Accurate cross-device attribution and frequency management Allocating optimal levels of budget to mobile There are big rewards and opportunities for marketers willing to invest in tools needed to succeed at mobile marketing, but the key is to realise that mobile requires different creative, expertise and measurement systems from other channels. Some things to remember when developing material for mobile marketing, is that most mobile phones are held in the vertical position, so videos should mimic that orientation. Another factor is the need for cross-device measurement technology – a third-party technology platform that tracks, weights and measure the role of mobile across all devices is a necessary investment for those wanting to understand the impact that mobile has on the consumer buying decision. Difficulty in measuring ROI has been a major factor holding back the growth in mobile ads. Email, in addition to being the top mobile activity, is the third biggest driver of revenue on tablets and mobile phones. Marketing emails should be mobile-friendly, as well as being short and to-the-point, encouraging the reader to find out more at a later time. Geotargeting – a phone’s location service is used to send geo-relevant content to consumers – is a trend worth considering. Many retailers have adopted the location-aware apps and beacons, which allow them to send relevant information and promotions based on the consumer location. Creating and deploying mobile apps is another way to drive interactions and engagement with customers. Push notifications, relevant updates and gamification are ways to keep customers engaged once they have downloaded the app. SMS marketing tools still work well, allowing you to reach smartphone users with targeted deals. These can have engagement rates up to eight times higher than email marketing. With the right mobile marketing strategy, tools and team, marketers can really succeed in this segment of the market. For more on mobile marketing and developing a marketing strategy, contact us – we can craft a varied approach to reach your customers and maximise your budget. Please follow and like...

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Does your business need a mobile marketing strategy?

Posted by on May 12, 2016 in Mobile Marketing, Mobile Solutions |

In a word, yes. Latest statistics (which change almost daily) show that 67% of consumers check their email on a smartphone. As many as 75% of Gmail users access their accounts on mobile devices (Gmail has over 900 million users). Quite scary statistics show that average internet users are spending 51% of their online time on mobiles, 42% on a desktop or laptop and 7% on other connected devices. It goes to show that if you’re not reaching your audience through mobile search or display, or the mobile experience you provide is not satisfactory, you will lose business to the competitors who can provide it. The way mobile marketing works is by sending adverts that appear on smartphones, tablets or other mobile devices. Formats and styles can vary tremendously, offering customisation opportunities. There are a number of mobile marketing strategies to try, depending on your budget, target audience and industry. App-based marketing uses mobile apps to channel the adverts. You don’t need to create your own app – services like Google AdMob help to connect advertisers with third party mobile apps. Facebook’s mobile Promoted Post allows advertisers to create ads that are integrated into the social media app. Another strategy is using In-game marketing – ads appear within the mobile games, in the form of pop-ups, full-page images or video ads. QR codes (Quick Response) have appeal as they are interesting looking and not obvious – people scan them with their smart devices and can be directed to a website, Facebook page, contact information page or can be loaded with discount codes. SMS marketing uses text offers, but these are considered old hat, since they are often deleted before being read. Google’s Enhanced Campaigns allows for advertisers to manage their AdWords bids across various devices in the same campaign, across locations and different times. Google also offers handy mobile ad extensions, like Mobile Site Links, which makes it easy for users to jump to specific pages of your site. Another good one is the Click-to Call: this extension puts a “call” button beneath an ad, allowing a user to easily get in touch with your business. The Click-to-Download extension takes users to the download page of the advertiser’s pre-selected app. Probably the most useful, the Local Ad extension offers a phone number or a link to Google Maps – very helpful when you consider that 1 out of 3 mobile searches have local intent. It’s good to experiment with mobile marketing strategies until you find one that works for you. If you would like to find out more about mobile and digital marketing and how it can significantly grow your business, contact us today! Please follow and like...

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Why you still need to focus on mobile marketing

Posted by on Dec 31, 2015 in Mobile Marketing, Website Optimization |

Social media may seem to be the darling of online marketing, but mobile marketing is here to stay. With most people accessing the Internet with a mobile device, your brand can ignore it at its own peril. Look around: everyone is on their smartphones. The trick is to get your brand onto that small screen in front of them. Here is why (and how) you need to focus on mobile marketing. More people have mobile devices than PCs According to Smart Insights, mobile devices surpassed desktop devices in 2014 and continues on a significant upward trajectory. The amount of time looking at a mobile (vertical) screen now exceeds a PC (horizontal) screen, when not counting time spent in front of a TV. This means that when you are designing a digital marketing campaign, you absolutely have to be optimised for mobile use, otherwise you are missing out on that audience. Tweak your email marketing for mobile According to Recruiting Times, in 2014, 65% of emails sent were opened on a mobile device. Out of those 69%, emails which weren’t optimised for mobile were instantly deleted. That is a massive percentage of your audience which you are potentially throwing away if your campaign hasn’t been tweaked for mobile devices. Apps are still on-trend When people are constantly on their mobile devices, chances are they are using apps. You need to get in on this by creating an app experience for your customer and target audience. For instance, if your brand is an event venue, you could have an app which offers visitors a map of the grounds, a way to buy event tickets, find parking, etc. All the while your audience is getting a positive experience out of it and associating this positivity with your brand. Mobile marketing is not something to be ignored. If your brand hasn’t yet, it’s time to embrace it by getting in touch with WSI OMS. We specialise in everything to do with digital marketing, including email marketing, social media and content marketing. Contact us today. Please follow and like...

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Is your business making any of these 5 mobile-marketing mistakes?

Posted by on Oct 12, 2015 in Mobile Marketing |

Mobile marketing can take your business to the next level, especially since studies have shown that more and more customers are using their phones, not only to tweet and like, but to check email, surf the net and shop. Your mobile campaign is part of your overall marketing campaign and it therefore needs to tie in with your overall brand, but it also needs to be uniquely tailored to mobile users. Don’t fall into the trap of making these five mobile-marketing mistakes: 1 – Using content that is not compatible across all devices All cell phones are not created equally – make sure that all aspects of your website work on all types of mobile devices. Using content that is not mobile optimised will turn customers off. There’s nothing worse than googling your favourite website on your phone only to find an illegible scramble. 2 – Making the opt-in option complicated Ensure that the opt-in option is user-friendly. Making users follow a complicated, 6-step joining programme will no doubt frustrate them and probably drive a few customers away. Keep it simple; keep it easy. 3 – Using too much content Create unique content especially for mobile devices. Offer snippets of information that is precise and engaging. Mobile users don’t spend hours browsing; they are on and off their devices, so avoid streams of copy. 4 – Using a QR code that leads to nowhere If you are going to direct users to a twitter feed, or website, via a QR code, make sure the content you are offering is worth the journey. If people are taking the time to scan a code they want to get something out of it. 5 – Not enabling social autofill Demanding lifestyles means most people cherish their time – don’t expect them to waste it with tedious, unnecessary tasks. Allowing users to fill out a form using their social media accounts is the BEST thing about mobile devices. The time for filling in forms is over. Need help to develop your mobile marketing campaign? Then contact WSI OMS today. Please follow and like...

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Four Reasons Why You Should Go Mobile with Your Digital Coupon Marketing Strategy

Posted by on Sep 21, 2015 in Mobile Marketing, Mobile Solutions |

Digital coupons have been around for a long time. However, it was only in early 2011 that Target became the first major retailer to offer mobile coupons which were redeemable via mobile barcodes at the shop cashier. This was a breakthrough for mobile marketing, taking digital marketing to the next level. But what is all the fuss about? #1 Your Content in the Consumer’s Pocket Smart phones have become a provider of such convenience, that people dare not leave home without their mobile device. There are now no limits to what the customer can do on his smart phone. He can browse, he can enquire, he can even pay and arrange delivery. With that kind of convenience at our fingertips, the discerning marketer should recognise the opportunity of putting their brand directly into the hands of the consumer, along with an attractive and easy call-to-action: the coupon. #2 Share-ability via Social Media Mobile apps have changed the way people connect – social media engagement has become a constant for most, with social media apps giving notification alerts throughout the day. In addition to this, the way in which social media apps are integrated and interconnected on mobile devices has made sharing painless and possible at any given time of the day. Bearing this in mind, the content being viewed on the consumer’s smart phone needs to be shareable. In other words, it needs to be simple, exciting content. #3 Text Marketing is Unobtrusive Sending a text message to remind a consumer of a promotion, or to give them a promo code, is one of the most understated forms of communication. While emails can be lengthy and often perceived as ‘spam’ and with cold calls being particularly taboo, the text message offers all the information, with the least amount inconvenience to the receiver. Smart devices can now receive elaborate text messages, complete with branding, slideshows and interactive links. #4 Geo-targeting Possibilities This aggressive form of marketing, used predominantly by larger, more elite retailers, is the Rolls Royce of digital coupon marketing via mobile. The consumer is right at the retailer’s doorstep – all it takes is targeted marketing to their device, to entice them to participate in a sale or product launch. While some consumers do find this intrusive, offering a coupon does serve incredibly well for attracting new customers. Do you need help making your business mobile friendly? The WSI team is on standby – contact us to find out how our mobile marketing services can benefit your business today. Please follow and like...

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