Mobile Marketing – best practices…and what not to do

Posted by on Jul 5, 2017 in Mobile Marketing |

Mobile Marketing is not just an essential aspect of digital marketing, it is absolutely necessary. More and more people are using mobile devices to access and browse the internet these days. In fact, mobile devices have lately become the primary interface. Thus, making mobile functionality and online marketing aimed at mobile users, the key to a successful digital marketing campaign. However, there are ‘best practices’ that will maximise the success of your campaign, and some pitfalls to avoid. The thing with mobile marketing though – is that there is a very fine line between the two… Main Mobile Marketing ‘Do’s’ Ensure that your website is optimised for Mobile: from your website’s design and functionality to your content and the way it is delivered. Be creative but keep it simple, keeping the old adage of ‘less is more’ in mind at all time. Know your customer base. Use as many data collection methods as you can to understand what they want and like, don’t want or don’t like and may want in the future.  Use this to target segments of your customer base on a more personalised and local level as your campaign moves along. Integrate your mobile marketing with a wider cross-device campaign. Main Mobile Marketing ‘Don’ts’ Don’t mismatch calls to action across devices, e.g. don’t send a text message to a customer using a smartphone with a link to content designed to be delivered best on a laptop or desktop. Don’t spam your customers. It’s easy to overreach and put customers off through real-time, instant access marketing. You may be getting enthusiastic, but they’ll think you are getting annoying. Don’t get too Don’t let your customers feel like you know more about them than they’d be comfortable with – even if you do. Privacy and the data collection abilities of various apps and platforms already have people on edge. They will react quickly and negatively if they feel that your campaign may use data collected through a digital invasion of their privacy – even if, legally, it doesn’t. Contact us at WSI OMS to set up a mobile marketing campaign, using best practices from the very start. We can help you find your customers and keep them – building brand loyalty and trust. Please follow and like...

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A guide to cross-device marketing

Posted by on Jun 12, 2017 in Mobile Marketing |

Cross-device marketing involves reaching your customers and potential customers through a variety of devices: from laptops to smartphones and tablets. A variety of apps and platforms are used: from your website to your social media pages, through to e-mail and text messaging.   Websites need to be functional across all devices If your customers aren’t online while sitting at their computer, they are online on their smartphones and tablets. Cross-device marketing starts with the destination in mind: your online store, content hub or ‘digital shop-front’. It’s no good getting your customers there and then locking them out.   Websites must be designed so that they display properly across all devices. This requires specific coding to create a site that is as functional, readable and navigable on an Apple iPad, Tablet and smartphone of any make as it is on a laptop. Existing websites can be updated to give them cross-device functionality. However, websites should increasingly be designed to be cross-device friendly. They must work with mobile apps, SEO services and strategies for websites along with them.   Mobile Marketing services Once your website is set up for full cross-device functionality, you are ready to bring in your customers. Dynamic cross-device and mobile marketing services through apps and web-based messaging platforms are not only a crucial part of digital marketing, it’s claimpng a lions’ share of online marketing strategy – including content marketing, SEO and social media marketing. Not only are they necessary, they have been shown to have a high return.   Mobile Marketing techniques Mobile marketing techniques include text messages (SMS), multi-media marketing (MMS) and other mobile advertising through e-mail, apps and social media with online and push notifications. Done well, these mobile marketing techniques can result in high engagement and conversion – your existing and potential customers responding by clicking onto your site. It’s fast, easy and most often reaches your target market when they have the time to engage.   Contact us today for more information on how WSI OMS can help you maximise your reach and navigate cross-device marketing with our mobile marketing services and solutions. Please follow and like...

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The Best Ways to Approach Mobile Optimization

Posted by on Jan 26, 2017 in Mobile Marketing |

A mobile-friendly website is an essential for all those business owners who wish to succeed in the world of digital marketing, therefore, mobile optimization must be a top priority. To get you started towards a responsive and adaptable online presence, here are some useful tips to keep in mind: Keep it Simple  Since mobile devices have smaller screens, bombarding your website visitors with copious amounts of text and large image files which take ages to download probably isn’t the best course of action. Instead, keep all content simple and to the point (you can always include expandable content for those who wish to continue reading) and stick to smaller-sized images. Keep Branding the Same  Your mobile site should resemble your desktop site in every way possible: keep all the fonts, images and text similar, if not entirely the same. You want your visitors to experience a sense of familiarity and loyalty every time they land on one of your web pages – regardless of the device that they are using to browse. Ensure Easy Navigation  Make sure that the tiles of your navigation bar are a good size and easy to click on, and be certain that mobile users can navigate effortlessly on your site. To ensure that your website is fully responsive and that your mobile marketing is up to scratch, get in touch with the professionals for assistance: contact WSI OMS. With experience in both web design and mobile optimization, we will help you to increase your reach, improve your bottom line and, most importantly, keep all your customers happy! Please follow and like...

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Why you should care about mobile optimisation

Posted by on Oct 26, 2016 in Mobile Marketing |

More and more people are spending the majority of their online time using their mobile devices, especially social media sites. Mobile users tend to share content twice as much as they do from a desktop computer. With this in mind, it’s no surprise then that social media marketers are focusing a lot of their attention on how to optimise their social posts for mobile users. Here are some very interesting statistics on the trend of mobile usage: Mobile digital media time is now up to 51%, compared to desktop (42%) The percentage of customers using mobile devices to search the internet: 91% laptop 80% smartphone 47% tablet 37% games console Emerging devices used to search the internet: 34% smart TV 9% smart watch 7% smart wristband Apps vs mobile site usage: 89% app 11% mobile web Mobile ad spending is still lagging behind, despite growth in mobile media time The implications are crystal clear- if you’re not reaching your audience through mobile search or display, you will miss out to competitors who are. Mobile apps are also a growing business – companies now have to decide whether to develop mobile apps or restrict themselves to mobile optimised sites. Some tips for mobile social marketing success: Make sure your pinned posts are relevant to mobile users. If you are aiming video at Facebook, target users connected via Wi-Fi. Make sure your content looks good in mobile feeds before posting it. Make sure your content is easily shared from mobile devices. If you post a link, make sure it’s to a mobile friendly page. People don’t want stripped down content – they want quick and easy access to whatever they need, regardless of the device they’re using. Technology is moving at a scary pace, with people happy to gallop along. If you’re finding it all a bit much, or need to take another look at your mobile marketing strategy, contact us. We’re keeping up. Please follow and like...

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Five ways to get more mobile marketing leads

Posted by on Sep 29, 2016 in Mobile Marketing |

The basic technique for lead generation is simple – you place an offer of sorts behind a form on a landing page and then promote it excessively through your social media channels, your blog and through email marketing. People check it out, fill out the form, get the offer and become a lead. A piece of cake, right? But then the use of mobiles as the preferred medium for internet usage happened, which makes things less straightforward. So you need to change your lead generation tactics slightly, because of the way people behave on their mobile phone – but it’s not that big a deal – you don’t necessarily need to create new content for the mobile market; you can use what you already have and just tweak it slightly. When looking at what to tweak, you should consider the following 5 tactics: Use progressive profiling forms One of the frustrations of filling out forms on a mobile device is that the fields are too small, leading to mis-clicks. The forms are also often too long, so users give up and turn to a competitor with shorter forms. Progressive profiling allows you to replace form fields that have already been filled in the next time a user visits your website. That way, you can have more space for the information you do need them to fill out and make your form shorter. By hosting progressive forms on your website content, you optimise your mobile presence for higher conversions. Provide mobile only discounts and promotions Using promo codes, customer loyalty discounts or on-location specials encourage customer interaction. Placing a sign in-store offering something for free in return for a Facebook page ‘Like’ gets people digging out their mobiles on the spot, creating a loyal customer base that can be nurtured by a social media team. Create simple CTAs Mobile screens are quite different to desktop or tablets, so you need to make CTA buttons that are clear with easy-to-read text, yet not that large they are distracting. Optimise your content People often use their mobiles when killing time or standing in a queue – generally a short period of time. When writing for mobile, make sure you put your links for lead generation at the start of the text. Keep the content clear, leaving out filler words and fluff. Make your headlines bold, catchy and short (i.e. tweetable). Lists and bullet points are often easier to read than paragraphs. Make your phone number clickable Get people to the point of conversion more quickly by making it easy for them to contact you. Having a clickable number eliminates the need to copy and paste or memorise numbers. People using their mobiles...

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Riding the Pokémon Go wave

Posted by on Sep 13, 2016 in Mobile Marketing |

The new location-based augmented reality mobile game by Niantic, only released a month ago, has taken the world by storm, for kids, teens and adults alike. Not only has it unleashed hordes of people onto the streets in search of game characters to catch, but has sparked a few business ideas, completely transforming some retail businesses. For the unenlightened few, the game makes use of the GPS and camera of compatible devices, allowing players to capture, battle and train virtual creatures, called Pokémon, who appear on device screens as though in the real world. The game is free to play, although it supports in-app purchases of additional gameplay items. It has a real social aspect, bringing unlikely people together. The simplest way to actively engage in Pokémon Go marketing is to establish a Lure Module purchase for the physical retail location. This will capture the game characters in the geolocation for about thirty minutes. The cost works out to around $1.19 per hour. Food establishments and convenience stores are obvious choices, with one restaurant raising their business by 75% in one night by using Lure Modules. Another quick pop-up business, offering smartphone charging stations to Pokémon Go players, has proven to be a remarkable opportunity to generate new sales. Pokémon Gyms, set in locations usually in or near a park or street corner, cannot be purchased, but can be located. Food vans set up around a Pokémon Gym saw a 7000% increase in business, about 200 hundred people per hour, with trade running on well into the night. Soon, advertisers will be able to buy sponsored places in Pokémon Go, according to Niantic CEO. Large national retailers will most likely sponsor elements like Pokéballs, and see big organic growth. With this game already being the most popular in history, in the first week of its launch, it’ll be around for a while. It will be most interesting to observe the Augmented Reality marketing ploys that emerge and impact different business. As always, business opportunities are for the bold and the quick to act. Can you think of a way to harness the enormous following of Pokémon in your business? Please follow and like...

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