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Google’s mobile-first indexing – A digital marketing guide

Posted by on Jun 18, 2018 in Digital Media Marketing, Mobile Marketing | 0 comments

For the first time ever, Google is ranking your website based on the mobile version of the site as opposed to the desktop version. This could mean big gains in search engine traffic for some people and big drops in traffic for others. The first thing you need to know about the Google mobile-first update is that you need to have a mobile equivalent of every single page on your website. So make sure that you don’t just have a desktop version of your website – you

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When Mobile Marketing and Native Advertising Collide

Posted by on May 9, 2018 in Mobile Marketing | 0 comments

Native advertising has been all the rage in the media industry for quite some time. Essentially, native advertising is sponsored or paid for content that is written and crafted in such a way that it blends into the publication or platform where it is being published. This adds value to the publisher (because they’re getting paid), the target audience (because it’s the type of content they want to consume) as well as the advertiser (because they’re reaching the

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Increase Downloads for Your Mobile App with This Advice

Posted by on Feb 6, 2018 in Mobile Marketing | 0 comments

So, you’ve developed a one-of-a-kind mobile app, added it to online stores, and you’re waiting for thousands of people to download the app and review it…. But nothing is happening. What’s wrong? The problem is that you’re not considering mobile app marketing tactics. Here are a few ways to increase downloads for your mobile marketing app:Make A VideoA video showing how your app works and what features it has, is a must. Hire a professional voice over a

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Top Ways to Encourage Your Customers to Engage on Mobile Apps

Posted by on Dec 18, 2017 in Mobile Marketing | 0 comments

Have you invested a lot of time in developing and launching a mobile application only to realise that people are downloading the app and rarely using it? Here are a few great ways to encourage mobile app engagement:Consider the Entire ExperienceFew people will give away precious space on their phone for a simple feature or gimmick. Consider the broader context of your app and how you can create a story about your app, how it fits into your customer’s lives, an

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B2B Mobile Marketing Predictions for 2018

Posted by on Dec 14, 2017 in Mobile Marketing | 0 comments

One thing is for sure, mobile marketing isn’t going anywhere anytime soon! With the use of mobile devices only becoming more and more widespread, and with the technology behind these devices only getting more and more complex, businesses of all shapes and sizes have no choice but to surrender to the mobile revolution. Here are our predictions for B2B mobile marketing in 2018:More B2B Researchers will be using their Mobile Phones during the Purchase Process 

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A Mobile Marketing Guide to Push Notifications

Posted by on Nov 27, 2017 in Mobile Marketing | 0 comments

With more and more people getting access to cell phones and other smart devices these days, push notifications should be an integral part of your mobile marketing and indeed, your larger digital marketing strategy too. Mobile marketing is all about creating personalised content that breaks through the clutter and speaks directly to the user, and while some people might consider push messages to be an annoying interruption, when they’re done right, they really can

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