KPIs your Mobile Marketing Analytics should track

Posted by on May 6, 2020 in Mobile Marketing |

If your mobile marketing campaigns are not yielding measurable results that help your profitability and business growth, you’re wasting time and money.  The aim of mobile marketing should not just be to create beautiful visuals and marketing materials, it should be to find new customers, retain current ones and increase your business’ revenue Perhaps the above is stating the obvious, but how do we actually measure these variables? Well, in order to do so, you need to focus on a set of central key performance indicators (KPIs). Here are the four main KPIs your mobile analytics should be tracking daily so as to ensure you aren’t just ‘winging it’ with your marketing efforts: 4 Main KPIs to track in your mobile marketing  1. (Cpi/Cpa) Cost per Install and Cost per Acquisition  This is a question of the feasibility and profitability of your business, as well as the cost-effectiveness of your mobile marketing. Whatever analytics system you are using, make sure it can tell you exactly how much it costs you to acquire one new user/customer. You can then adjust your marketing budget accordingly or, if all goes well, have real figures to take to your finance department when they question your ad spend.  2. (CLTV) Customer Lifetime Value  This crucial metric tells you how much gross profit is generated by a single customer over the entire time you are doing business with them. It’s calculated by multiplying the average period payment (say your monthly or annual subscription fee) by your average gross margin and the number of periods the customer is expected to be with you. Together with your CPI/CPA measurements, this metric enables you to work out and project the profitability of individual users and groups of users. This helps you know where to focus your marketing and customer retention efforts. 3. (DAU) Daily Active Users  Acquisitions are fine. But, they mean little to your business in the long run if they don’t translate to consistent, regular customers. This KPI enables you to see how many active customers you have and to set goals for their retention, as well as for the addition of new active customers and the targeted acquisition of more. 4. Impact on Revenue What is the net impact of your mobile marketing on overall revenue for the business? This is something you can and should measure. It is perhaps the simplest KPI to measure. The figures acquired from this, together with your user data, will often enable you – or your analytics software – to calculate the three KPIs above, as well as a range of others. If you want to improve your mobile marketing efforts, you need to start using analytics and tools...

read more

Mobile Marketing Expands With Snapchat Discover

Posted by on Apr 29, 2020 in Mobile Marketing, Social Media Marketing, Social Networking |

South African’s, whether urban or rural, are all using mobile phones to access information on the latest news or search for products and services. Marketing strategies must now adapt to include mobile marketing. Every business should have a mobile-responsive website designed to respond to the screen size of the device used by its customer. This kind of positive user experience will make customers stay on your site longer, instead of moving on quickly.   Snapchat, a mobile messaging application (“app”) used to share photos, videos, text and drawings, are very popular with Millennials and Generation X, probably because the downloading of the app and sending of messages are free. Snapchat is not known to be marketing-friendly, but with the introduction of Snapchat Discover, this has changed slightly. Snapchat Discover is still not user-friendly for small businesses, but it is a good platform to get inspiration for the Facebook or Instagram story content of your business. What Is Snapchat Discover? Snapchat Discover is a page on the Snapchat app that shows story-styled content from brands, major influencers and brands that partner with Snapchat. How Do Big Brands Use Snapchat Discover? Let’s look at how National Geographic and Harvard Business Review use Snapchat Discover for visual storytelling.  National Geographic National Geographic posts content to Snapchat Discover similar to what you might see on its television channel or magazines. However, because platforms such as Snapchat are so fast-paced, National Geographic often adds interactivity to their Stories. Their Stories also read more like fun-facts or news bytes, to keep users engaged. Exposed to the National Geographic brand on Snapchat, users might even start following them on other channels.  Harvard Business Review (HBR) Harvard Business Review uses Snapchat Discover to tell easy to understand Stories about complex topics that include technology, finances, global warming, academics and job seeking. A mix of harder content and advise-orientated content, Harvard Business Review uses a mix of snap-based Stories, swipe-up Stories, video, animation and even interactive elements such as polls or quizzes.  Connect with WSI OMS if you want to start communicating with your target audience on their preferred platform and use mobile marketing to promote your business.  Please follow and like...

read more

4 Ways to Make Your Mobile Marketing Truly Stand Out

Posted by on Oct 28, 2019 in Mobile Marketing |

Text message marketing is a great way to gain visibility in front of your loyal followers and customers, but how do you do it? What’s the best way to take advantage of text message marketing to grow your business? And, furthermore, why text message marketing over email?   We get that question all the time! And the reason is that text message marketing gets in front of people instantly, and basically, everybody sees it. With email, there’s a little bit more of a delay because people don’t check their email in real-time. In this blog, we’re going to give you examples of how you can use mobile marketing to make your brand stand out.   1. Include Calls to Action on Your Website For an e-commerce store, a good text message marketing campaign might be something like an instant coupon. Maybe somebody is on your e-commerce store, they’re on the check-out page and you have a lot of abandoned carts and you want to try to reduce that. Put a call to action on the page: “Hey, opt in to our text message campaign right now and get an instant coupon for 20% off.” This helps customers move forward through the buying process.   2. Give People the Information They Want A dance studio has classes and scheduling. Maybe classes need to move out due to bad weather. This would be information that would be super important to get in front of people in real-time. Email wouldn’t be as effective here, right? Text is much more effective if the class was cancelled because of a heatwave or a big traffic pile up, for example. In this case, people will be grateful to get a text message because it gives them important information they need to plan their day.   3. Offer Worthwhile Specials and Deals A restaurant is another great example. It’s a slow day on Tuesday at lunch, right? Instead of just sitting there with a slow day, you can send a text message out to the loyal followers of your restaurant and tell them there’s a buy-one-get-one-free burger deal or 30% off lunch menu items, for example.   4. Make Sure You Have Permission to Text With text message marketing, you can’t just put somebody’s phone number into a text message marketing software programme to text them. That’s against the rules. They need to actually opt-in to receive the information that you want to provide. So, what you need to do is think about where are you going to get this call to action out in front of people. If you own a restaurant, this should be in-store, on the table or on the menu. If you...

read more

Inside the First Ever Cashierless Store

Posted by on Jun 10, 2019 in Mobile Marketing |

Four years ago, Amazon started to wonder what would a grocery store look like if people could walk in, grab what they wanted and just go? What would happen if they could weave the most advanced machine learning, artificial intelligence and computer vision into the fabric of a store so that shoppers never had to wait in line? This is exactly what Amazon achieved with their first Amazon Go store, which was launched in Seattle in 2019. There are no lines and no cashiers. How Does it Work? Shoppers need to download the Amazon Go app and scan their phones on the way into the store. Then they can put away their phones and start shopping. Anything that is picked up is automatically added to the virtual shopping cart on the Amazon Go app. If you change your mind, all you have to do is put it back and the technology will update the virtual cart automatically. Once you have everything you want or need, you can just walk out. Everything will be added up and charged to your Amazon account. Amazon used sensor fusion, deep learning algorithms and computer vision that is similar to that found in self-driving cars for their first Amazon Go store. They call it ‘just walk out technology’. If brick and mortar shopping is getting this easy and seamless, consider what the future will hold for people looking to use mobile marketing to target shoppers in specific locations. Need help with your digital marketing, social media marketing or SEO? Then contact WSI OMS today. Please follow and like...

read more

Best Mobile Marketing Practices For Small To Medium-Sized Businesses

Posted by on Mar 13, 2019 in Mobile Marketing |

If you are a small to medium-sized business just starting out with mobile marketing, you will probably find the sheer volume of information available online mind-boggling. To streamline your approach, our digital marketing company has created four clear best practices for your business: Start With Permission Making customers feel secure about your communications is an essential starting point. The vast majority of people are annoyed to receive messages from senders they have not approved (just think about how ticked off you get when you receive unsolicited spam from companies). The best engagement will come from simply asking your customers for their consent. Understand The Consumer Mobile marketing evokes negative sentiment. For starters, you need to understand the reasoning behind this. According to statistics from digital security company Gemalto, annual survey respondents had the following to say: 77% said they received an offer that was not in line with their interests, 75% said it was difficult to opt out of the communication, and 80% felt that the benefit they received was not attractive.   Know Your Audience Customers can be divided into four categories: Marketing Immune 27% belong to the category marketing immune with no interest in the benefits offered by mobile messages, Easy Going 27% belong to the category easy going with no need to be in control but with limited impact on purchases, Control Freaks 29% belong to the category control freaks who need to be in control of incoming messages and remain interested in mobile marketing, and Connected Marketing Lovers 18% belong to the category connected marketing lovers who are interested in promotions or other benefits and do not need to be in control. It should, therefore, be clear that the segmentation of customers will ensure a more effective approach. Be Relevant Send the right message to the right person at the right moment. Over half of the people surveyed were happy to receive certain types of messages when relevant, and 52% said they would take advantage of an immediate discount. Need help with your mobile marketing or digital marketing campaign? Then contact WSI OMS today. Please follow and like...

read more

Mobile Marketing Statistics That May Change Your Digital Marketing Strategy In 2019

Posted by on Mar 12, 2019 in Mobile Marketing |

Look around you and you will see many people enamoured with the content on their phone. If you’re not paying attention to mobile devices in 2019, then you are going to get left behind. Here are five statistics that may change your digital marketing strategy this year: Users Spend 69% Of Their Media Time On Smart Phones This means you are more likely to engage with people on their mobile phones than on desktop computers. If you are not optimising for mobile, then you could be alienating your target audience. 80% Of Social Media Time Is Spent On A Mobile Device If people are engaging with your social media content, then they are probably doing it on their smartphones. Think mobile first. 57% Of Users Say They Won’t Recommend A Business With A Poorly Designed Website Your credibility is on the line. If you are not optimising for mobile, you are losing business. Mobile Email Opens Have Grown By 180% In The Last 3 Years Email is not dead, in fact, it is actually growing. Are you checking your emails on mobile devices? So are your clients. By 2019, Mobile Advertising Is Expected To Represent 72% Of All US Digital Ad Spend Mobile marketing isn’t going anywhere. The chances are good that your competition is already investing in it – and you should, too. Need help with your mobile marketing or digital marketing campaign? Then contact WSI OMS today. Please follow and like...

read more