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Mobile Marketing Best Practices For Push Notifications

Posted by on Nov 26, 2018 in Mobile Marketing | 0 comments

Push notifications are a great way to engage – they are free and they are effective. When done right, they can really boost conversions and engagement with your mobile app. Here are the top things to consider to ensure you are using best practice for push notifications:RelevanceConsider who the audience is and what type of communication they want to receive to avoid confusing them. Segment your audience into categories so that you can send the right messag

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Google’s mobile-first indexing – A digital marketing guide

Posted by on Jun 18, 2018 in Digital Media Marketing, Mobile Marketing | 0 comments

For the first time ever, Google is ranking your website based on the mobile version of the site as opposed to the desktop version. This could mean big gains in search engine traffic for some people and big drops in traffic for others. The first thing you need to know about the Google mobile-first update is that you need to have a mobile equivalent of every single page on your website. So make sure that you don’t just have a desktop version of your website – you

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When Mobile Marketing and Native Advertising Collide

Posted by on May 9, 2018 in Mobile Marketing | 0 comments

Native advertising has been all the rage in the media industry for quite some time. Essentially, native advertising is sponsored or paid for content that is written and crafted in such a way that it blends into the publication or platform where it is being published. This adds value to the publisher (because they’re getting paid), the target audience (because it’s the type of content they want to consume) as well as the advertiser (because they’re reaching the

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Increase Downloads for Your Mobile App with This Advice

Posted by on Feb 6, 2018 in Mobile Marketing | 0 comments

So, you’ve developed a one-of-a-kind mobile app, added it to online stores, and you’re waiting for thousands of people to download the app and review it…. But nothing is happening. What’s wrong? The problem is that you’re not considering mobile app marketing tactics. Here are a few ways to increase downloads for your mobile marketing app:Make A VideoA video showing how your app works and what features it has, is a must. Hire a professional voice over a

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Top Ways to Encourage Your Customers to Engage on Mobile Apps

Posted by on Dec 18, 2017 in Mobile Marketing | 0 comments

Have you invested a lot of time in developing and launching a mobile application only to realise that people are downloading the app and rarely using it? Here are a few great ways to encourage mobile app engagement:Consider the Entire ExperienceFew people will give away precious space on their phone for a simple feature or gimmick. Consider the broader context of your app and how you can create a story about your app, how it fits into your customer’s lives, an

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B2B Mobile Marketing Predictions for 2018

Posted by on Dec 14, 2017 in Mobile Marketing | 0 comments

One thing is for sure, mobile marketing isn’t going anywhere anytime soon! With the use of mobile devices only becoming more and more widespread, and with the technology behind these devices only getting more and more complex, businesses of all shapes and sizes have no choice but to surrender to the mobile revolution. Here are our predictions for B2B mobile marketing in 2018:More B2B Researchers will be using their Mobile Phones during the Purchase Process 

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