Best Mobile Marketing Practices For Small To Medium-Sized Businesses

Posted by on Mar 13, 2019 in Mobile Marketing | 0 comments

If you are a small to medium-sized business just starting out with mobile marketing, you will probably find the sheer volume of information available online mind-boggling. To streamline your approach, our digital marketing company has created four clear best practices for your business: Start With Permission Making customers feel secure about your communications is an essential starting point. The vast majority of people are annoyed to receive messages from senders they have not approved (just think about how ticked off you get when you receive unsolicited spam from companies). The best engagement will come from simply asking your customers for their consent. Understand The Consumer Mobile marketing evokes negative sentiment. For starters, you need to understand the reasoning behind this. According to statistics from digital security company Gemalto, annual survey respondents had the following to say: 77% said they received an offer that was not in line with their interests, 75% said it was difficult to opt out of the communication, and 80% felt that the benefit they received was not attractive.   Know Your Audience Customers can be divided into four categories: Marketing Immune 27% belong to the category marketing immune with no interest in the benefits offered by mobile messages, Easy Going 27% belong to the category easy going with no need to be in control but with limited impact on purchases, Control Freaks 29% belong to the category control freaks who need to be in control of incoming messages and remain interested in mobile marketing, and Connected Marketing Lovers 18% belong to the category connected marketing lovers who are interested in promotions or other benefits and do not need to be in control. It should, therefore, be clear that the segmentation of customers will ensure a more effective approach. Be Relevant Send the right message to the right person at the right moment. Over half of the people surveyed were happy to receive certain types of messages when relevant, and 52% said they would take advantage of an immediate discount. Need help with your mobile marketing or digital marketing campaign? Then contact WSI OMS today. Please follow and like...

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Mobile Marketing Statistics That May Change Your Digital Marketing Strategy In 2019

Posted by on Mar 12, 2019 in Mobile Marketing | 0 comments

Look around you and you will see many people enamoured with the content on their phone. If you’re not paying attention to mobile devices in 2019, then you are going to get left behind. Here are five statistics that may change your digital marketing strategy this year: Users Spend 69% Of Their Media Time On Smart Phones This means you are more likely to engage with people on their mobile phones than on desktop computers. If you are not optimising for mobile, then you could be alienating your target audience. 80% Of Social Media Time Is Spent On A Mobile Device If people are engaging with your social media content, then they are probably doing it on their smartphones. Think mobile first. 57% Of Users Say They Won’t Recommend A Business With A Poorly Designed Website Your credibility is on the line. If you are not optimising for mobile, you are losing business. Mobile Email Opens Have Grown By 180% In The Last 3 Years Email is not dead, in fact, it is actually growing. Are you checking your emails on mobile devices? So are your clients. By 2019, Mobile Advertising Is Expected To Represent 72% Of All US Digital Ad Spend Mobile marketing isn’t going anywhere. The chances are good that your competition is already investing in it – and you should, too. Need help with your mobile marketing or digital marketing campaign? Then contact WSI OMS today. Please follow and like...

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5 Do’s and Don’ts for Mobile Conversion Design

Posted by on Feb 26, 2019 in Mobile Marketing | 0 comments

Your mobile site needs to be designed with conversions in mind. Here are a few tips from our mobile marketers and web designers:   Do: Design With The User In Mind People often approach a website design company with an idea in their mind of what they want their websites to look like. Many times, it is a show-piece for their company, instead of a tool that can help their potential clients become paying customers. Design with the user in mind and focus on how the user will navigate the site. Make it simple for them to sign up, complete a purchase or find the information they are looking for.   Do: Design For Speed Your website needs to be designed for fast loading times. You only have three seconds to make an impression on a potential customer, so you have lost the client if they have to wait more than a few seconds for your pages to load. Partner with a designer who also specialises in mobile marketing. They will know how to resize and adjust your website’s images for fast loading times.   Don’t: Make It A Replica Of Your Desktop Site The way people browse desktop websites is completely different to mobile websites. Design with mobile users in mind first, because mobile searches have already surpassed desktop searches. Your mobile site should be built for people who are scrolling on small screens and want to find what they are looking for quickly and with ease.   Don’t: Assume You Know How People Are Using Your Site On Mobile Use your Google Analytics to find out how people are browsing your website on their mobile phones. The results may surprise you, and it can help you to improve your design to optimise the experience for visitors.   Do: Make CTA’s Easy To See People need to see your calls to action loud and clear. You need to tell them what steps to take. Make the CTA’s easy to see and click on.   Need help with your mobile content marketing? Then contact WSI OMS today. Please follow and like...

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Mobile Marketing Best Practices For Push Notifications

Posted by on Nov 26, 2018 in Mobile Marketing | 0 comments

Push notifications are a great way to engage – they are free and they are effective. When done right, they can really boost conversions and engagement with your mobile app. Here are the top things to consider to ensure you are using best practice for push notifications: Relevance Consider who the audience is and what type of communication they want to receive to avoid confusing them. Segment your audience into categories so that you can send the right message to the right person. If you are running a news app, for example, breaking news for one person might not be considered breaking news for another person. Analytics You need to manage the push notifications that you send against the ones that have been opened. Push notifications that have a very low open rate can be indicative of a problem with the quality of your notification. When you fatigue users with push notifications that are not effective, it can result in your app being deleted off their device. You can query the Apple and Google Quality of Service API, which will let you know which device tokens fail to receive the push. When you see a campaign or a push that has resulted in deletions or uninstalls of your app, you need to take this information back into your strategy and consider what you need to change. Sensitivity Some of the contextual information you need to take into consideration with push notifications is the following: The Time Of Day, The Time Zone, And The frequency of the push notifications. Your industry and the type of company you are, for example, will impact the time of day that you send push notifications. If you are a retailer, it would be more beneficial to send a push notification around mid-morning as opposed to first thing in the morning or in the evening. These are only three of the best practices you need to keep in mind for push notifications. Need help with your mobile marketing strategy? Then contact WSI OMS today. Please follow and like...

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Google’s mobile-first indexing – A digital marketing guide

Posted by on Jun 18, 2018 in Digital Media Marketing, Mobile Marketing | 0 comments

For the first time ever, Google is ranking your website based on the mobile version of the site as opposed to the desktop version. This could mean big gains in search engine traffic for some people and big drops in traffic for others. The first thing you need to know about the Google mobile-first update is that you need to have a mobile equivalent of every single page on your website. So make sure that you don’t just have a desktop version of your website – you also need a mobile version. The second thing you need to do is make sure that all of your pages pass the Google mobile testing tool site. You can put your pages into the Google mobile testing tool to see if it passes the test.  You can do this on a template by template basis, so you can check your home page, followed by your category pages, your main service pages, your landing page template, and make sure that all of those pages pass. In addition to that, you can go inside of the Google Search Console and check out the mobile usability report, which will crawl all of your pages and it will tell you whether or not they are mobile ready.  If you do these two things, you will be in a good position to diagnose whatever mobile issue you might have. Need help with your mobile marketing or digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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When Mobile Marketing and Native Advertising Collide

Posted by on May 9, 2018 in Mobile Marketing | 0 comments

Native advertising has been all the rage in the media industry for quite some time. Essentially, native advertising is sponsored or paid for content that is written and crafted in such a way that it blends into the publication or platform where it is being published. This adds value to the publisher (because they’re getting paid), the target audience (because it’s the type of content they want to consume) as well as the advertiser (because they’re reaching their target audience). As one can expect, native advertising has made its way to printed magazines, blogs, websites, social media and even mobile platforms. There are, however, a few things to keep in mind if you are embarking on a mobile marketing strategy that involves native advertising. With over 50% of Google searches coming from mobile devices, it’s worth your while to make sure you’re getting it right. Cell phone screens are small, so any type of ad that you create shouldn’t hi-jack this space. If the ad you are running pops up on a person’s screen and they are unable to close it or click away, the ad won’t be doing your brand any favours. Your native mobile ad will only be appreciated if it flows seamlessly with the content that your reader is already busy consuming on their phones. Native ads need to be non-obtrusive. It’s not enough that your ad works across platforms – it has to be designed with a mobile-first approach. If you need to make sure that your native mobile ads are aligning with user intent, then contact WSI OMS today. Please follow and like...

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