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The business of marketing – what you need to know about mobile conversion rates

Posted by on Aug 24, 2015 in Mobile Marketing | 0 comments

Mobile conversion rates are an important aspect to understand, regardless of whether you’re a digital marketer or a business owner. In April 2015, Google launched something called ‘mobilegeddon,’ which was basically an update of their search engine algorithm rankings that led to mobile-friendly websites performing better in search engine results of websites which weren’t mobile friendly. Since 2014, mobile search traffic has been surpassing desktop traffic,

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Is your email marketing campaign geared towards mobile success to? What to do if it’s not

Posted by on Jul 9, 2015 in E-mail Marketing, Mobile Marketing | 0 comments

Your email content and design can directly affect how your emails convert for mobile with your email marketing campaign. Mobile optimisation has become basic business practice for those who are looking to truly harness the marketing potential of their email and online marketing campaign. Below are a few factors that can affect the conversion of your emails to mobile:Understand the engagement expectations of a mobile user – desktop users have different expectatio

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Google will start penalising sites that aren’t mobile friendly from 21 April, 2015

Posted by on Apr 10, 2015 in Mobile Marketing, SEO, Website Optimization | 0 comments

By now, most people know that Google prefers mobile friendly and responsive websites. Google is now taking it a step further by announcing they will start penalising websites that aren’t mobile friendly from 21 April, 2015. From the end of April, a comparable mobile friendly site will rank higher than a site that isn’t mobile friendly, so if you haven’t tested what your website looks like on your smart phone – now is the time. “Starting April 21, we will b

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Three tips for a top mobile marketing strategy

Posted by on Mar 24, 2015 in Content Marketing, Mobile Marketing | 0 comments

Are you using mobile marketing for your African business as part of an overall digital marketing strategy? If you aren’t, then you certainly should be, because the statistics surrounding mobile usage and mobile Internet usage in the African region are quite astounding. Here are our top three tips for a winning mobile marketing strategy:Create a seamless user experience. Your mobile site shouldn’t be an exact replica of your website. It needs to be less clutter

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Three reasons why you should include a mobile wallet in your marketing strategy this Christmas

Posted by on Nov 10, 2014 in Mobile Marketing | 0 comments

Christmas fever is beginning to set in and including a mobile wallet in your mobile marketing strategy could be the best way for you to benefit from the shopping mayhem that is bound to occur. In today’s society, people look for speed and convenience and these needs are only made more important during the chaos that is Christmas shopping. Consumers are changing the way they spend money and it is crucial for businesses to evolve with their customers. Mobile wallets

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A step by step guide to setting up a mobile marketing plan or strategy

Posted by on Oct 30, 2014 in Mobile Marketing | 0 comments

Mobile marketing is the ideal way of making a connection with modern, tech savvy clients who can drive your sales and spread the word about your product and brand. The average person will spend a couple of hours on their phone each day, which makes mobile devices a prime advertising medium for businesses. If you want your mobile marketing campaign to yield great results you will need to plan properly, understand the technology involved and ensure you present your ta

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