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Best Mobile Marketing Practices For Small To Medium-Sized Businesses

Posted by on Mar 13, 2019 in Mobile Marketing | 0 comments

If you are a small to medium-sized business just starting out with mobile marketing, you will probably find the sheer volume of information available online mind-boggling. To streamline your approach, our digital marketing company has created four clear best practices for your business:Start With PermissionMaking customers feel secure about your communications is an essential starting point. The vast majority of people are annoyed to receive messages from sender

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Mobile Marketing Statistics That May Change Your Digital Marketing Strategy In 2019

Posted by on Mar 12, 2019 in Mobile Marketing | 0 comments

Look around you and you will see many people enamoured with the content on their phone. If you’re not paying attention to mobile devices in 2019, then you are going to get left behind. Here are five statistics that may change your digital marketing strategy this year:Users Spend 69% Of Their Media Time On Smart PhonesThis means you are more likely to engage with people on their mobile phones than on desktop computers. If you are not optimising for mobile, then

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5 Do’s and Don’ts for Mobile Conversion Design

Posted by on Feb 26, 2019 in Mobile Marketing | 0 comments

Your mobile site needs to be designed with conversions in mind. Here are a few tips from our mobile marketers and web designers:  Do: Design With The User In MindPeople often approach a website design company with an idea in their mind of what they want their websites to look like. Many times, it is a show-piece for their company, instead of a tool that can help their potential clients become paying customers. Design with the user in mind and focus on how t

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Mobile Marketing Best Practices For Push Notifications

Posted by on Nov 26, 2018 in Mobile Marketing | 0 comments

Push notifications are a great way to engage – they are free and they are effective. When done right, they can really boost conversions and engagement with your mobile app. Here are the top things to consider to ensure you are using best practice for push notifications:RelevanceConsider who the audience is and what type of communication they want to receive to avoid confusing them. Segment your audience into categories so that you can send the right messag

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Google’s mobile-first indexing – A digital marketing guide

Posted by on Jun 18, 2018 in Digital Media Marketing, Mobile Marketing | 0 comments

For the first time ever, Google is ranking your website based on the mobile version of the site as opposed to the desktop version. This could mean big gains in search engine traffic for some people and big drops in traffic for others. The first thing you need to know about the Google mobile-first update is that you need to have a mobile equivalent of every single page on your website. So make sure that you don’t just have a desktop version of your website – you

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When Mobile Marketing and Native Advertising Collide

Posted by on May 9, 2018 in Mobile Marketing | 0 comments

Native advertising has been all the rage in the media industry for quite some time. Essentially, native advertising is sponsored or paid for content that is written and crafted in such a way that it blends into the publication or platform where it is being published. This adds value to the publisher (because they’re getting paid), the target audience (because it’s the type of content they want to consume) as well as the advertiser (because they’re reaching the

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