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Why you should care about mobile optimisation

Posted by on Oct 26, 2016 in Mobile Marketing | 0 comments

More and more people are spending the majority of their online time using their mobile devices, especially social media sites. Mobile users tend to share content twice as much as they do from a desktop computer. With this in mind, it’s no surprise then that social media marketers are focusing a lot of their attention on how to optimise their social posts for mobile users. Here are some very interesting statistics on the trend of mobile usage:Mobile digital media

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Five ways to get more mobile marketing leads

Posted by on Sep 29, 2016 in Mobile Marketing | 0 comments

The basic technique for lead generation is simple – you place an offer of sorts behind a form on a landing page and then promote it excessively through your social media channels, your blog and through email marketing. People check it out, fill out the form, get the offer and become a lead. A piece of cake, right? But then the use of mobiles as the preferred medium for internet usage happened, which makes things less straightforward. So you need to change your lea

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Riding the Pokémon Go wave

Posted by on Sep 13, 2016 in Mobile Marketing | 0 comments

The new location-based augmented reality mobile game by Niantic, only released a month ago, has taken the world by storm, for kids, teens and adults alike. Not only has it unleashed hordes of people onto the streets in search of game characters to catch, but has sparked a few business ideas, completely transforming some retail businesses. For the unenlightened few, the game makes use of the GPS and camera of compatible devices, allowing players to capture, battle an

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Six advantages of mobile marketing

Posted by on Jun 23, 2016 in Digital Media Marketing, Mobile Marketing | 0 comments

There are a number of reasons that mobile advertising works better than traditional digital marketing. The biggest and most obvious reason for mobile marketing is the fact internet usage via a mobile device has overtaken the desktop, with over 60% of online activity conducted on a smart phone or other mobile device. This percentage is likely to grow over the next year or so, so it’s a market you need to be in! If you are not yet active in promoting your business o

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Giving mobile marketing your best shot

Posted by on Jun 7, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

In a report published by eMarketer, it was predicted that online spend via mobile devices would account for more than 60% of all online spend in 2016 (in the US). While that seems like a neon arrow for marketers looking for advertising platforms, there are a few problems that marketers face:The need to develop creative specifically for mobile and the mobile viewing experience Accurate cross-device attribution and frequency management Allocating optimal levels of b

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Does your business need a mobile marketing strategy?

Posted by on May 12, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

In a word, yes. Latest statistics (which change almost daily) show that 67% of consumers check their email on a smartphone. As many as 75% of Gmail users access their accounts on mobile devices (Gmail has over 900 million users). Quite scary statistics show that average internet users are spending 51% of their online time on mobiles, 42% on a desktop or laptop and 7% on other connected devices. It goes to show that if you’re not reaching your audience through mobi

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