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Is your business making any of these 5 mobile-marketing mistakes?

Posted by on Oct 12, 2015 in Mobile Marketing | 0 comments

Mobile marketing can take your business to the next level, especially since studies have shown that more and more customers are using their phones, not only to tweet and like, but to check email, surf the net and shop. Your mobile campaign is part of your overall marketing campaign and it therefore needs to tie in with your overall brand, but it also needs to be uniquely tailored to mobile users. Don’t fall into the trap of making these five mobile-marketing mista

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Four Reasons Why You Should Go Mobile with Your Digital Coupon Marketing Strategy

Posted by on Sep 21, 2015 in Mobile Marketing, Mobile Solutions | 0 comments

Digital coupons have been around for a long time. However, it was only in early 2011 that Target became the first major retailer to offer mobile coupons which were redeemable via mobile barcodes at the shop cashier. This was a breakthrough for mobile marketing, taking digital marketing to the next level. But what is all the fuss about? #1 Your Content in the Consumer’s Pocket Smart phones have become a provider of such convenience, that people dare not leave home

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The business of marketing – what you need to know about mobile conversion rates

Posted by on Aug 24, 2015 in Mobile Marketing | 0 comments

Mobile conversion rates are an important aspect to understand, regardless of whether you’re a digital marketer or a business owner. In April 2015, Google launched something called ‘mobilegeddon,’ which was basically an update of their search engine algorithm rankings that led to mobile-friendly websites performing better in search engine results of websites which weren’t mobile friendly. Since 2014, mobile search traffic has been surpassing desktop traffic,

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Is your email marketing campaign geared towards mobile success to? What to do if it’s not

Posted by on Jul 9, 2015 in E-mail Marketing, Mobile Marketing | 0 comments

Your email content and design can directly affect how your emails convert for mobile with your email marketing campaign. Mobile optimisation has become basic business practice for those who are looking to truly harness the marketing potential of their email and online marketing campaign. Below are a few factors that can affect the conversion of your emails to mobile:Understand the engagement expectations of a mobile user – desktop users have different expectatio

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Google will start penalising sites that aren’t mobile friendly from 21 April, 2015

Posted by on Apr 10, 2015 in Mobile Marketing, SEO, Website Optimization | 0 comments

By now, most people know that Google prefers mobile friendly and responsive websites. Google is now taking it a step further by announcing they will start penalising websites that aren’t mobile friendly from 21 April, 2015. From the end of April, a comparable mobile friendly site will rank higher than a site that isn’t mobile friendly, so if you haven’t tested what your website looks like on your smart phone – now is the time. “Starting April 21, we will b

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Three tips for a top mobile marketing strategy

Posted by on Mar 24, 2015 in Content Marketing, Mobile Marketing | 0 comments

Are you using mobile marketing for your African business as part of an overall digital marketing strategy? If you aren’t, then you certainly should be, because the statistics surrounding mobile usage and mobile Internet usage in the African region are quite astounding. Here are our top three tips for a winning mobile marketing strategy:Create a seamless user experience. Your mobile site shouldn’t be an exact replica of your website. It needs to be less clutter

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