4 Ways to Make Your Mobile Marketing Truly Stand Out

Posted by on Oct 28, 2019 in Mobile Marketing |

Text message marketing is a great way to gain visibility in front of your loyal followers and customers, but how do you do it? What’s the best way to take advantage of text message marketing to grow your business? And, furthermore, why text message marketing over email?   We get that question all the time! And the reason is that text message marketing gets in front of people instantly, and basically, everybody sees it. With email, there’s a little bit more of a delay because people don’t check their email in real-time. In this blog, we’re going to give you examples of how you can use mobile marketing to make your brand stand out.   1. Include Calls to Action on Your Website For an e-commerce store, a good text message marketing campaign might be something like an instant coupon. Maybe somebody is on your e-commerce store, they’re on the check-out page and you have a lot of abandoned carts and you want to try to reduce that. Put a call to action on the page: “Hey, opt in to our text message campaign right now and get an instant coupon for 20% off.” This helps customers move forward through the buying process.   2. Give People the Information They Want A dance studio has classes and scheduling. Maybe classes need to move out due to bad weather. This would be information that would be super important to get in front of people in real-time. Email wouldn’t be as effective here, right? Text is much more effective if the class was cancelled because of a heatwave or a big traffic pile up, for example. In this case, people will be grateful to get a text message because it gives them important information they need to plan their day.   3. Offer Worthwhile Specials and Deals A restaurant is another great example. It’s a slow day on Tuesday at lunch, right? Instead of just sitting there with a slow day, you can send a text message out to the loyal followers of your restaurant and tell them there’s a buy-one-get-one-free burger deal or 30% off lunch menu items, for example.   4. Make Sure You Have Permission to Text With text message marketing, you can’t just put somebody’s phone number into a text message marketing software programme to text them. That’s against the rules. They need to actually opt-in to receive the information that you want to provide. So, what you need to do is think about where are you going to get this call to action out in front of people. If you own a restaurant, this should be in-store, on the table or on the menu. If you...

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Inside the First Ever Cashierless Store

Posted by on Jun 10, 2019 in Mobile Marketing |

Four years ago, Amazon started to wonder what would a grocery store look like if people could walk in, grab what they wanted and just go? What would happen if they could weave the most advanced machine learning, artificial intelligence and computer vision into the fabric of a store so that shoppers never had to wait in line? This is exactly what Amazon achieved with their first Amazon Go store, which was launched in Seattle in 2019. There are no lines and no cashiers. How Does it Work? Shoppers need to download the Amazon Go app and scan their phones on the way into the store. Then they can put away their phones and start shopping. Anything that is picked up is automatically added to the virtual shopping cart on the Amazon Go app. If you change your mind, all you have to do is put it back and the technology will update the virtual cart automatically. Once you have everything you want or need, you can just walk out. Everything will be added up and charged to your Amazon account. Amazon used sensor fusion, deep learning algorithms and computer vision that is similar to that found in self-driving cars for their first Amazon Go store. They call it ‘just walk out technology’. If brick and mortar shopping is getting this easy and seamless, consider what the future will hold for people looking to use mobile marketing to target shoppers in specific locations. Need help with your digital marketing, social media marketing or SEO? Then contact WSI OMS today. Please follow and like...

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Best Mobile Marketing Practices For Small To Medium-Sized Businesses

Posted by on Mar 13, 2019 in Mobile Marketing |

If you are a small to medium-sized business just starting out with mobile marketing, you will probably find the sheer volume of information available online mind-boggling. To streamline your approach, our digital marketing company has created four clear best practices for your business: Start With Permission Making customers feel secure about your communications is an essential starting point. The vast majority of people are annoyed to receive messages from senders they have not approved (just think about how ticked off you get when you receive unsolicited spam from companies). The best engagement will come from simply asking your customers for their consent. Understand The Consumer Mobile marketing evokes negative sentiment. For starters, you need to understand the reasoning behind this. According to statistics from digital security company Gemalto, annual survey respondents had the following to say: 77% said they received an offer that was not in line with their interests, 75% said it was difficult to opt out of the communication, and 80% felt that the benefit they received was not attractive.   Know Your Audience Customers can be divided into four categories: Marketing Immune 27% belong to the category marketing immune with no interest in the benefits offered by mobile messages, Easy Going 27% belong to the category easy going with no need to be in control but with limited impact on purchases, Control Freaks 29% belong to the category control freaks who need to be in control of incoming messages and remain interested in mobile marketing, and Connected Marketing Lovers 18% belong to the category connected marketing lovers who are interested in promotions or other benefits and do not need to be in control. It should, therefore, be clear that the segmentation of customers will ensure a more effective approach. Be Relevant Send the right message to the right person at the right moment. Over half of the people surveyed were happy to receive certain types of messages when relevant, and 52% said they would take advantage of an immediate discount. Need help with your mobile marketing or digital marketing campaign? Then contact WSI OMS today. Please follow and like...

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Mobile Marketing Statistics That May Change Your Digital Marketing Strategy In 2019

Posted by on Mar 12, 2019 in Mobile Marketing |

Look around you and you will see many people enamoured with the content on their phone. If you’re not paying attention to mobile devices in 2019, then you are going to get left behind. Here are five statistics that may change your digital marketing strategy this year: Users Spend 69% Of Their Media Time On Smart Phones This means you are more likely to engage with people on their mobile phones than on desktop computers. If you are not optimising for mobile, then you could be alienating your target audience. 80% Of Social Media Time Is Spent On A Mobile Device If people are engaging with your social media content, then they are probably doing it on their smartphones. Think mobile first. 57% Of Users Say They Won’t Recommend A Business With A Poorly Designed Website Your credibility is on the line. If you are not optimising for mobile, you are losing business. Mobile Email Opens Have Grown By 180% In The Last 3 Years Email is not dead, in fact, it is actually growing. Are you checking your emails on mobile devices? So are your clients. By 2019, Mobile Advertising Is Expected To Represent 72% Of All US Digital Ad Spend Mobile marketing isn’t going anywhere. The chances are good that your competition is already investing in it – and you should, too. Need help with your mobile marketing or digital marketing campaign? Then contact WSI OMS today. Please follow and like...

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5 Do’s and Don’ts for Mobile Conversion Design

Posted by on Feb 26, 2019 in Mobile Marketing |

Your mobile site needs to be designed with conversions in mind. Here are a few tips from our mobile marketers and web designers:   Do: Design With The User In Mind People often approach a website design company with an idea in their mind of what they want their websites to look like. Many times, it is a show-piece for their company, instead of a tool that can help their potential clients become paying customers. Design with the user in mind and focus on how the user will navigate the site. Make it simple for them to sign up, complete a purchase or find the information they are looking for.   Do: Design For Speed Your website needs to be designed for fast loading times. You only have three seconds to make an impression on a potential customer, so you have lost the client if they have to wait more than a few seconds for your pages to load. Partner with a designer who also specialises in mobile marketing. They will know how to resize and adjust your website’s images for fast loading times.   Don’t: Make It A Replica Of Your Desktop Site The way people browse desktop websites is completely different to mobile websites. Design with mobile users in mind first, because mobile searches have already surpassed desktop searches. Your mobile site should be built for people who are scrolling on small screens and want to find what they are looking for quickly and with ease.   Don’t: Assume You Know How People Are Using Your Site On Mobile Use your Google Analytics to find out how people are browsing your website on their mobile phones. The results may surprise you, and it can help you to improve your design to optimise the experience for visitors.   Do: Make CTA’s Easy To See People need to see your calls to action loud and clear. You need to tell them what steps to take. Make the CTA’s easy to see and click on.   Need help with your mobile content marketing? Then contact WSI OMS today. Please follow and like...

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Mobile Marketing Best Practices For Push Notifications

Posted by on Nov 26, 2018 in Mobile Marketing |

Push notifications are a great way to engage – they are free and they are effective. When done right, they can really boost conversions and engagement with your mobile app. Here are the top things to consider to ensure you are using best practice for push notifications: Relevance Consider who the audience is and what type of communication they want to receive to avoid confusing them. Segment your audience into categories so that you can send the right message to the right person. If you are running a news app, for example, breaking news for one person might not be considered breaking news for another person. Analytics You need to manage the push notifications that you send against the ones that have been opened. Push notifications that have a very low open rate can be indicative of a problem with the quality of your notification. When you fatigue users with push notifications that are not effective, it can result in your app being deleted off their device. You can query the Apple and Google Quality of Service API, which will let you know which device tokens fail to receive the push. When you see a campaign or a push that has resulted in deletions or uninstalls of your app, you need to take this information back into your strategy and consider what you need to change. Sensitivity Some of the contextual information you need to take into consideration with push notifications is the following: The Time Of Day, The Time Zone, And The frequency of the push notifications. Your industry and the type of company you are, for example, will impact the time of day that you send push notifications. If you are a retailer, it would be more beneficial to send a push notification around mid-morning as opposed to first thing in the morning or in the evening. These are only three of the best practices you need to keep in mind for push notifications. Need help with your mobile marketing strategy? Then contact WSI OMS today. Please follow and like...

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