How Twitter Can Aid Your Link Building Strategy

Posted by on May 13, 2019 in Link-building |

The goal is to boost your website’s SEO and organic rankings with the help of high quality backlinks. The question is, how do you actually go about landing those high quality backlinks? The secret is to find a way in which to build beneficial relationships with journalists, editors and content contributors who have the power to publish your content and, of course, link back to your website on various respected platforms. Here’s how Twitter can help with this:   Optimise Your Profile  Journalists and editors will take you much more seriously if your Twitter profile is complete, informative and, most importantly, grammatically correct! Give both professional and personal info on your profile and be sure to list your contact details as well. Also, ensure that you are regularly active on the platform and use your timeline as an opportunity to really showcase your personality.   Follow the Right People  Twitter lists make it easy to keep up to date with your prospects and their Twitter activity. Keep journalists who have published or shown interest in your content in a separate list to those with whom you would still like to build a relationship.   Engage  The key here is not to come across as though you want something from those that you engage with. Try your best to be authentic in all of your interactions. ‘Like’ the tweets that you truly connect with, retweet the tweets that you agree with and reply to tweets that really spark something inside of you. If your reply is genuine and contributes something of value, there’s a good chance that it could be the start of a conversation and, hopefully, a solid, mutually-beneficial relationship between you and the original poster. Remember – it is also all about timing. Don’t send a pitch through to a journalist after you just had your first two-minute conversation with them. Take your time to really build and work on that relationship so that trust is forged before asking for any favours.   When it comes to SEO and link building, WSI OMS can help make your life easier. Just as search engine optimisation, web design and social media marketing experts, we have the tools and expertise necessary to make sure that your brand really stands out. For more information about our services, do not hesitate to get in touch with our team. Please follow and like...

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Link Building No-No’s Every Business Should Be Aware Of

Posted by on May 4, 2017 in Link-building |

The age old saying ‘No press is bad press’ definitely doesn’t extend to link building! When it comes to SEO and creating external links, there is a massive divide between those that will help boost your rankings and those that will cause them to take a knock. Here are our top link building no-no’s that every business should know:   Never Purchase Links  You may think that this is a simple way in which to fool Google, but rest assured that it won’t take the global search engine long to uncover your black hat strategy. With constant algorithm updates, there’s no more hiding – and once discovered, your SEO rankings are going to plummet quite drastically indeed. In short, it just isn’t worth it.   Steer Clear of Low-Quality PR Sites  Ultimately, it doesn’t matter how interesting or well-written your press release is, if you distribute it onto every PR site that you can find, it is going to have a detrimental effect on your SEO. Be very selective about the PR sites that you choose. Remember that since the Google Penguin algorithm update, the distribution of content to free PR websites is strictly frowned upon.   Avoid Link Pyramids  Before recent updates were implemented, link pyramids were a common link building strategy that worked for a while. However, now that Google has improved its ability to detect this type of activity, it can quickly identify these pyramids as spam. Yes, you guessed it, it definitely won’t do your rankings any favours! Need help with mastering the art of link building? As a leading digital marketing agency, WSI OMS is here to help. Contact us today for more info on our wide range of services. Please follow and like...

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Why link building for SEO is still up there

Posted by on Jul 7, 2016 in Link-building, SEO |

Link building has always been a big factor in ranking at the top of search engines, but like with most things internet based, the process has changed over the years. It’s important to know why links, especially inbound links, should remain a big part of your SEO strategy. Google states there are over 200 ranking factors, yet content and links rate amongst the highest. Just a few years ago, the focus was on the quantity of links, but today it’s more about quality and trust. There are several reasons why links are important, the first being it’s a vote of confidence – when one company links to another’s website, it’s them saying yours is a quality resource. Your ideal links should be from trusted and reputable websites, offering relevance. Search engines assume that quality websites link to other quality websites. Another reason link building is vital for your SEO, it’s part of a long term strategy. Quality links, over time, will strengthen your position and build up your reputation. Domain authority, while not directly impacting search engine rankings, is a good indicator of which key words will push up your website rankings. As you build up more quality links, your domain authority increases too. Over 50% of B2B marketers say that SEO has the biggest impact on lead generation, so link building can’t be ignored. So how do you get external websites to link to yours? Here are a few ways: Create compelling content that people will want to reference and link to Submit your news to press releases and submit your site to directories Ask people you know and people you work with to link to your site Put your product, service or offering in front of influential bloggers Link building this way can be arduous and risky – you have no control of what other people say about your product or service, or the quality of their websites. There is a safer way to build links to specific pages you want to improve search ranking for, and that’s through your anchor text. Search engines take into account the actual text a linking page uses to talk about your content. Building external links to your site is important, but focusing some of energy on internal links with rich anchor text to targeted pages, can provide you a big boost in ranking. If you’d like to find out more on SEO and link building for your company website, contact us – we know all about the power of quality links and would like to help drive more traffic to your site. Please follow and like...

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How to maximise your link building strategy

Posted by on Jan 25, 2016 in Link-building, SEO |

Link building is both an art and a science. Getting other websites to link to your online web properties isn’t always easy and with Google’s algorithms that are always being tweaked and improved, it’s important to stay up to date with what works and what doesn’t. Here are a few things to keep in mind: Don’t be spammy Google doesn’t count unnatural links, in other words links you paid for or sourced from a link farm. The goal is to produce value adding content that people want to link to ‘naturally’ (in other words, on their own accord), so instead of focusing on sourcing unnatural links, focus on producing great content that people want to share or refer to in their own content. Engage guest bloggers Guest posting is one of the best ways to maximise your link building strategy. This involves getting someone from within your business (perhaps a product developer or senior executive who will have a few thoughts on where the industry is heading, for example) to write a blog post and post it on an industry website, news website or other related website. You can then link back to your own website and you will be able to benefit from the other website’s audience. Use in-content links Many sites use ‘sitewide’ links (in other words, links which appear in the footers of website content or on the side of each page) as part of their link building strategy. While this is a good SEO practice, it doesn’t really maximise your strategy. Focus on using in-content links to create a better internal linking strategy instead of relying on sitewide links. Need help with your digital marketing or link building strategy? Then contact WSI OMS today. Please follow and like...

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