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How Marketing Automation Supports Lead Generation

Posted by on Apr 9, 2018 in Lead Generation | 0 comments

Marketing automation is a tool that automates and measures all your digital marketing tasks. You can think of marketing automation as a handy digital robot that takes on all the tedious tasks that you generally procrastinate to do.Essentially, a marketing automation tool will market everything from your email marketing and lead capturing to your lead scoring. It can even automate your social media campaigns. Marketing automation supports lead generation by followi

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How to Create Real Sales Leads from Social Media

Posted by on Jan 6, 2016 in Lead Generation, Social Media Marketing | 0 comments

These days if you ask any digital marketing expert for advice on advertising, he or she will immediately start talking about why you should get into social media marketing. However, actually getting sales leads from social media marketing often leaves these people flustered. One type of content marketing strategy which has proven its worth is the personality quiz. In fact, of the top five publishers on Facebook, three are well-known for their quizzes. However, if yo

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Four Speakers – Four Business Topics – Four Hours

Posted by on Mar 1, 2012 in Articles, Lead Generation, Online Marketing, Social Media Marketing | 0 comments

Last year I made a commitment to myself – looking for a new career. I decided that I will focus on speaking, training and consulting in the Digital space. I joined the Professional Speakers Association of South Africa in October and started volunteering to speak at every opportunity. Being a speaker can be hard work and I have already learned from some of South Africa’s greatest speakers, like Stef Du Plessis. He presented a couple of months ago and the

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The NEW approach to Generating a Sales Pipeline

Posted by on Oct 27, 2011 in Lead Generation | 0 comments

In this new digital world marketers have been forced to move beyond the traditional approach to the sales pipeline (awareness, interest, demand, action) and the more moderated approach (awareness, interest, consideration, purchase) which is outdated. The customer is no longer a passive recipient of information or a sidelined spectator. Today, customers are actively engaged in the buying process. To create engagement and enhance the customer experience, marketers tod

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Unlock your Company’s profitability with Lead Nurturing

Posted by on Mar 22, 2011 in Lead Generation | 0 comments

Like most companies, you have probably built a significant database of prospective customers. It’s not uncommon to have 100,000’s of contacts, or even millions, in a B2B or B2C company’s contact database. That database is a significant asset that gets undervalued at most companies. Think about it: if your average cost per new contact is even just R50 (a low assumption) and you have a modest database of 20,000 contacts, then your company database is a R1 mi

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