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Even experienced inbound marketers make mistakes

Posted by on Sep 20, 2016 in Inbound Marketing | 0 comments

A major part of any inbound marketing strategy is an assessment of what a company is doing, what other opportunities may be out there and the ongoing results of the strategy. Sometimes, even companies that have been actively engaged in inbound marketing for several years find they are making mistakes, leading to a decline in their results. It’s surprising, since online businesses know the importance of increasing their reach through blogs, podcasts, videos or news

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Know the ROI for your inbound marketing campaign

Posted by on Apr 25, 2016 in Inbound Marketing | 0 comments

Return on Investment (ROI) is very important in inbound marketing campaigns. It shows whether marketing campaigns are successful in attracting visitors, and converting them into customers. Every marketing campaign needs to measure the ROI or else data on how effective the inbound marketing is will be lost. You can measure the ROI through identifying goals of content marketing such as: Awareness This involves large numbers of people knowing about your marketing campa

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Content marketing and inbound marketing – What’s the difference?

Posted by on Mar 21, 2016 in Content Marketing, Inbound Marketing | 0 comments

In the course of deciding on the best strategy to market your unique product or service, it is likely that you have come across the terms ‘content marketing’ and ‘inbound marketing’. But, the question remains, what is the difference between these marketing approaches? While the debate is rife in marketing circles, there are indeed some key differences which need to be understood by anyone involved in the marketing process. Content marketing, as the term sugg

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Don’t make these three inbound marketing mistakes

Posted by on Feb 22, 2016 in Inbound Marketing | 0 comments

Nowadays, the consumer seeks to be in-the-know. Communication strategies are increasingly moving from traditional outbound marketing techniques to inbound marketing, where the consumer opts to seek brands out personally, rather than being bombarded with information and marketing noise. At WSI OMS, we understand the significance of inbound marketing and the digital marketing movement. We aim to optimise communication, with a focus on effective content marketing and t

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