Local SEO – Your Best Inbound Marketing Investment for 2020

Posted by on Jan 13, 2020 in Inbound Marketing, SEO |

Because inbound marketing is all about creating connections that provide your audience with valuable content that solves their problems, it makes sense that local SEO plays a large role in inbound marketing. When businesses can reach local audiences, they create valuable interactions that benefit both the client and business equally.  Why Local SEO Should Be Your Inbound Marketing Focus for 2020:  It is more important than ever to be within reach of local audiences, and the key to visibility is local SEO. Different studies estimate the percentage of searches for local businesses to be around 46%, and since 2018, searches containing the words “near me” have more than doubled. Here are four reasons why local SEO should be a major focus for your business in 2020: Local Is the New Global There has been a significant shift towards sustainable consumerism in the last decade, bringing local businesses to the forefront. As audiences are becoming more aware of the environmental impact of their purchases, businesses are seeing an upswing in support from local communities. Instead of desiring globally produced items, consumers are seeking local alternatives to alleviate their impact on the environment while satisfying their buying needs. Google’s Algorithm Instead of driving traffic to websites based purely on their ad spend, Google will rank businesses based on a blended algorithm. This algorithm looks at your web results (including content, website design and link building), reviews from customers and proximity to the search query. Businesses with good quality content, higher engagement rates and better reviews get higher rankings in localised searches. This means that building authentic connections with local audiences should be taking precedence over massive budgets spent on pushing PPC ads towards audiences.  Local Is Valuable Your business needs to feature on local directory sites because directory listings are ranked second only to Map Pack results in search engine rankings. This means that Google will firstly show results on the local map, and then feature directories like TripAdvisor, Snupit and Yellow Pages that include businesses related to a specific keyword.  Best SEO practices are still very relevant for local SEO with some SEO experts estimating that 92% of customers will pick a business to support from the first page of local results. In order to benefit from local directories, you will need to appear fairly high in the organic results to attract their attention.  Different Types of Searches Search engines are allowing people to search in different ways. Google now allows longer search terms for voice searches and completes geo modifiers for their customers. This means that customers can merely type in what they are looking for instead of adding a location. Benign terms are also being used more frequently,...

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How to Build a Powerful Real Estate Inbound Marketing Strategy

Posted by on Dec 9, 2019 in Inbound Marketing |

As a real estate agent, you are missing out on an incredible opportunity to maximise your sales if you are not yet harnessing the power of both inbound marketing and digital marketing in general. The question is, what is inbound marketing and how can it benefit you going forward? We share the facts below.  What Is Inbound Marketing? Inbound marketing is an approach to marketing in that it encourages potential clients to find you as opposed to you finding them. This marketing practice is focused on establishing your brand and creating an authoritative reputation for it through the creation of interesting, helpful content. The main idea is to assure your potential clients that you are both a thought leader in the industry and that you really know what you are talking about. How to Go About It  Your greatest inbound marketing tool is the internet. Start off with a functional and beautiful website design and a decent amount of search engine optimisation to improve your rankings on Google. From there, you will need to create and post content regularly, avoiding anything too salesy or promotional. The key is to supply potential clients with the information that they are looking for without pushing too hard for them to utilise your services. Once you have created a fair amount of content, you may want to use PPC, as well as your various social media pages, to promote it.  Why Is Inbound Marketing and Real Estate a Great Fit? The market in South Africa has taken a dip in recent times, leaving many estate agents scrambling for new leads. This often takes way too much time out of your day when you could be focusing on nurturing the leads that you already have. Inbound marketing takes care of lead acquisition so that you can focus on providing your clients with the level of service that they deserve.  Furthermore, recent studies have shown that prospective home buyers, regardless of their age, are using the internet to look for houses. However, despite the fact that they are finding houses that they love online, they still consider estate agents beneficial when it comes to negotiating and closing a deal. You want to be the first estate agent they contact when they decide they want to sell or view a property! Inbound marketing can help you to achieve that.  Need assistance when it comes to inbound marketing, search engine optimisation, website design or PPC? Then be sure to get in touch with WSI OMS today! Please follow and like...

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Even experienced inbound marketers make mistakes

Posted by on Sep 20, 2016 in Inbound Marketing |

A major part of any inbound marketing strategy is an assessment of what a company is doing, what other opportunities may be out there and the ongoing results of the strategy. Sometimes, even companies that have been actively engaged in inbound marketing for several years find they are making mistakes, leading to a decline in their results. It’s surprising, since online businesses know the importance of increasing their reach through blogs, podcasts, videos or newsletters. So just what are these commonly made mistakes? Ignoring buyer personas A really important part of inbound marketing, yet something that gets ignored or outdated –  is creating personas to outline the ideal client profile. Creating them is hard enough, keeping them up to date is even harder, but essential, if you want to gain and maintain traction. When creating personas, the objective should clearly define the identifiers for each persona, their challenges and priorities, their experience with your product or service and what questions they seek answers to, on an ongoing basis. Habits change, so personas should be closely reviewed, at least annually, to make sure they are still relevant. Your website Like the personas, websites need to be reviewed and updated, since the efforts of inbound marketing could bring about the need for support from the website. Sites with more and more added content become confusing and overloaded, so often there is a need to take it right back to the original design and see what needs changing at the core. When designing a website, bear in mind the ongoing need for change when your business and its needs evolve, from design and images to content. Content alignment Creating a content map for each page of your website, your blogs, landing pages, graphics and CTAs is a good way to address the relationship your website needs to have with its visitors. The content must align with their needs, their buying journey, their questions and their device choice. Not enough nurturing Inbound marketing, done correctly, captures the attention of potential buyers and brings them to your website, but there is still work to be done to convert them to leads. Most often visitors to your site seek information, not to buy something. Lead nurturing is the next step, helping your potential leads understand their needs and the value you can provide them. More than just sending out emails or free downloads, nurturing requires a plan, a lot of personalisation and discipline to reap results. Using your data Despite the valuable data you can collect as a result of inbound marketing, very few companies use this data to make decisions. Checking metrics to see which pages get the most traffic, which buying patterns emerge...

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Know the ROI for your inbound marketing campaign

Posted by on Apr 25, 2016 in Inbound Marketing |

Return on Investment (ROI) is very important in inbound marketing campaigns. It shows whether marketing campaigns are successful in attracting visitors, and converting them into customers. Every marketing campaign needs to measure the ROI or else data on how effective the inbound marketing is will be lost. You can measure the ROI through identifying goals of content marketing such as: Awareness This involves large numbers of people knowing about your marketing campaign. The awareness can come from using SEO techniques (like increasing the number of visitors to websites through link building), and social media marketing strategies (like social media mentions to generate interest). Increase in awareness leads to increase in the ROI of B2B marketing. Engagement This is another way of measuring the ROI of inbound marketing. Under engagement focus is on how customers engage with the content. The following content marketing metrics (systems of measurement) indicate whether there is engagement with customers; email sign-ups, comments and social shares. Increase in page views The number of visitors your website receives is also used to find the ROI of the inbound marketing campaign. Increase in page views leads to increase in traffic, indicating a good ROI on your digital marketing strategy. Increase in Social Media Activity Increase in social media activity is also used to measure ROI Inbound marketing. Factors considered include: Improvement in social selling on the website Number of people that follow marketing campaigns through social media Number of pages shared on social media Level of user engagement Increase in Conversion rates An increase in conversion rates shows that an inbound marketing campaign is effective. Analyse conversion rates to measure the ROI. A key indicator is performance of landing pages in attracting new visitors, and converting them into customers during online advertising. Revenue Growth Use trends such as revenue growth during a marketing campaign to know the ROI. You can use channels like PPC (Pay-Per-Click), from where some of the sales come from, to decide whether there is ROI of inbound marketing or not. At WSI OMS, we are experts in inbound marketing and content marketing for lead generation. For more information on our effective digital services like B2B marketing, social selling and search engine optimisation, get in touch with us today. Please follow and like...

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Content marketing and inbound marketing – What’s the difference?

Posted by on Mar 21, 2016 in Content Marketing, Inbound Marketing |

In the course of deciding on the best strategy to market your unique product or service, it is likely that you have come across the terms ‘content marketing’ and ‘inbound marketing’. But, the question remains, what is the difference between these marketing approaches? While the debate is rife in marketing circles, there are indeed some key differences which need to be understood by anyone involved in the marketing process. Content marketing, as the term suggests, is an approach which focuses on creating appealing, interesting and valuable content for the consumer. This content, of course, will be linked to the product or service which a business offers, allowing consumers to make informed purchasing decisions. In an age where the customer is demanding sincere and honest information on and engagement with the product, this marketing technique is essential in order to gain your customers’ trust. Consequently, content marketing is less invasive than hard selling methods and can be disseminated across a number of channels, including the use of video, email and social media platforms. Content marketing is a crucial element in any inbound marketing strategy, where the aim of inbound marketing is to draw consumers in to your business’s website, rather than push communication out to the consumer, which can intrusive and unwelcomed. At WSI OMS, we specialise in the implementation of content marketing and inbound marketing strategies, where the development of the right lead generation strategies is key to your online success. For more information on our array of digital marketing services, including B2B marketing, social media marketing and search engine optimisation, get in touch with us today. Please follow and like...

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Don’t make these three inbound marketing mistakes

Posted by on Feb 22, 2016 in Inbound Marketing |

Nowadays, the consumer seeks to be in-the-know. Communication strategies are increasingly moving from traditional outbound marketing techniques to inbound marketing, where the consumer opts to seek brands out personally, rather than being bombarded with information and marketing noise. At WSI OMS, we understand the significance of inbound marketing and the digital marketing movement. We aim to optimise communication, with a focus on effective content marketing and the right social media channels. Three inbound marketing mistakes As world leaders in the internet marketing space, we wish to caution against three common inbound marketing mistakes: Forgetting about your marketing strategy. Before establishing an inbound marketing strategy, it is essential to ensure that this strategy fits in with the overall strategy for the brand, where the message is clear and consistent. Producing sporadic content. Inbound marketing requires regular communication and cannot expect to be successful if content ceases to be recurrent. Producing irrelevant, rushed content. For inbound marketing to be successful, content has to add value to the consumer and needs to be communicated clearly and professionally. At WSI OMS, we specialise in constructive communication and pride ourselves on fostering relationships with consumers based on our successful digital marketing strategies, including social media marketing, content marketing, search engine optimisation, web design and much more. Get in touch with WSI OMS today to find out more about how we can be of service in boosting your brand image and taking advantage of the inbound marketing movement. Please follow and like...

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