The 5 elements of a strong inbound marketing strategy

Posted by on Jun 8, 2020 in Inbound Marketing |

There are so many reasons why all businesses need to adopt a solid inbound marketing strategy. Firstly, this manner of marketing helps to ensure a more targeted approach to drawing in new clients because it focuses on the buyer’s journey by tailoring content to edge the consumer ever closer to making a conversion. Secondly, it ensures that you cover all bases from a digital perspective, making certain that you fully embrace all opportunities to make a lasting impression. Sound interesting? Here are the five elements that go into creating a strong, successful inbound marketing strategy.  Search engine optimisation  SEO is arguably the most vital aspect of this kind of strategy purely because it is responsible for attracting more visitors to your website. By optimising your site for search, as well as for improved user experience, your chances of gaining a higher number of leads are vastly increased.  Social media marketing  Social media provides you with the chance to interact with your customers and potential customers directly. It is also a tool that allows you to extend your reach and brand influence, all the while moulding a positive online reputation.  PPC  Fast-track your way to the top (literally) by dedicating a decent amount of your marketing budget to PPC, otherwise known as Pay Per Click, advertising. This advertising will push more customers onto your website and further boost your chances of them making a conversion. Maximize this opportunity by making doubly sure that your landing page and website design is easy to navigate and appealing to your specific target market. Do not forget to go beyond Google Ads and investigate remarketing and display advertising opportunities, too.  Content marketing  By creating quality, relevant content, you actively engage your customers in your brand while setting yourself apart as an industry thought leader. Content marketing should extend from blogs and videos all the way through to beautiful images, podcasts, and more.   Email marketing  It is a proven fact that email marketing can encourage customer loyalty and retention. It is a wonderful tactic for keeping customers interested in your offering, ensuring a constant flow of traffic to your website, and putting up-sell ideas and tactics into practice.  Are you in search of a full-service inbound marketing partner? Look no further than WSI OMS. We will help you to bring all of these elements together for a seamless strategy that will generate the results that you deserve. Contact us now to learn more.  Please follow and like...

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How to Create an Inbound Marketing Strategy for a Hotel

Posted by on Mar 9, 2020 in Inbound Marketing |

It’s 2020. Guests don’t want to have information pushed in their faces. They want to be drawn to a hotel because it’s the right fit for them. But in a heavily saturated industry, how do you simultaneously increase brand visibility while advertising your services to people who actually want to stay at your hotel? With inbound marketing. Tactics to include in your Inbound marketing strategy   Understand SEO 88% of guests prefer to book a hotel online. If guests can’t find you there, your hotel won’t get booked. SEO strategies can help improve brand visibility and Google ranking. Create a social media presence One in every three people are active on a social media platform. What better way to advertise your hotel than with a strong social media presence? A social media presence helps potential guests understand your brand and determine your trustworthiness based on your engagement. Blog Contentis king. It can come in many forms, but blog posts are a fantastic way to show off industry knowledge, exhibit social proof and increase brand engagement. On top of that, SEO optimised blog posts can help you generate new leads for months- even years- to come. Social proof Guests don’t care what you have to say about your hotel because- of course- you’re biased. They want to hear what other people have to say about their experience at your hotel. Collect social proof in the form of social media likes, customer reviews, video testimonials and celebrity and influencer endorsements. If you want to create a seamless inbound marketing strategy for your hotel using proven techniques to drive results, then you should work with a digital marketing agency. Let us worry about your inbound marketing so you can focus all of your time on your guests. And with the right strategy, they’ll be booking in droves! Contact us today. Please follow and like...

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How to Create Great Inbound Marketing Content

Posted by on Feb 24, 2020 in Articles, Inbound Marketing |

Inbound marketing is different from the old ways of disruptive marketing (or outbound marketing). The reason is that instead of bashing the audience over the head with what you want to tell them, inbound marketing focuses on understanding what your audience needs as well as when the best time would be to give it to them.    6 Tips for Creating Great Inbound Marketing Content 1. Know Your Audience You can’t get away with not understanding your audience when it comes to inbound marketing. Knowing your audience will help you to approach them with both the content and solutions they need at a time when they will be most receptive to it, which will give you better returns on your content creation efforts.  If you create content for an audience you don’t know and understand, you might as well be looking for a needle in a very big haystack, hoping that someone who sees your content will react positively to it. Instead, you should focus on getting to know your audience through research. Your research should cover aspects such as: Their likes and dislikes,  What they need,  How and where they interact, and  What your competitors are doing for the audience.  This will give you valuable and time-saving insights to create content your audience will love.  Tip: Get to know your audience 2. Building Trust Now that you know your audience, you’ll have a good grip not only on what makes them tick, but also about what will be likely to build trust for your brand. When you build trust with your audience, they will be more inclined to share your content and recommend your service or product to their loved ones, thereby reaching a wider audience and potential client pool.  Content that builds trust is authoritative, well-researched, relevant and updated regularly. Good, authoritative content gets shared and linked back too. All this serves to show Google that you are trustworthy and, as a result, will help you to climb the search engine rankings, leading to wider exposure and better brand reputation. Tip: Earn trust with authoritative content 3. Don’t Fake It Because You Won’t Make It Inbound marketing content relies on making connections with your audience through your online presence and, therefore, authenticity is the key to making lasting connections. It is easy to see through the spammy, fake interactions that try to force engagement with some scheme. Besides, most people don’t fall for it in the long run. The key is to balance professionalism with letting the human side of the business shine through. You can be real and fun and professional all at once, and that is something your audience will respond to. Tip: Be real...

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Local SEO – Your Best Inbound Marketing Investment for 2020

Posted by on Jan 13, 2020 in Inbound Marketing, SEO |

Because inbound marketing is all about creating connections that provide your audience with valuable content that solves their problems, it makes sense that local SEO plays a large role in inbound marketing. When businesses can reach local audiences, they create valuable interactions that benefit both the client and business equally.  Why Local SEO Should Be Your Inbound Marketing Focus for 2020:  It is more important than ever to be within reach of local audiences, and the key to visibility is local SEO. Different studies estimate the percentage of searches for local businesses to be around 46%, and since 2018, searches containing the words “near me” have more than doubled. Here are four reasons why local SEO should be a major focus for your business in 2020: Local Is the New Global There has been a significant shift towards sustainable consumerism in the last decade, bringing local businesses to the forefront. As audiences are becoming more aware of the environmental impact of their purchases, businesses are seeing an upswing in support from local communities. Instead of desiring globally produced items, consumers are seeking local alternatives to alleviate their impact on the environment while satisfying their buying needs. Google’s Algorithm Instead of driving traffic to websites based purely on their ad spend, Google will rank businesses based on a blended algorithm. This algorithm looks at your web results (including content, website design and link building), reviews from customers and proximity to the search query. Businesses with good quality content, higher engagement rates and better reviews get higher rankings in localised searches. This means that building authentic connections with local audiences should be taking precedence over massive budgets spent on pushing PPC ads towards audiences.  Local Is Valuable Your business needs to feature on local directory sites because directory listings are ranked second only to Map Pack results in search engine rankings. This means that Google will firstly show results on the local map, and then feature directories like TripAdvisor, Snupit and Yellow Pages that include businesses related to a specific keyword.  Best SEO practices are still very relevant for local SEO with some SEO experts estimating that 92% of customers will pick a business to support from the first page of local results. In order to benefit from local directories, you will need to appear fairly high in the organic results to attract their attention.  Different Types of Searches Search engines are allowing people to search in different ways. Google now allows longer search terms for voice searches and completes geo modifiers for their customers. This means that customers can merely type in what they are looking for instead of adding a location. Benign terms are also being used more frequently,...

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How to Build a Powerful Real Estate Inbound Marketing Strategy

Posted by on Dec 9, 2019 in Inbound Marketing |

As a real estate agent, you are missing out on an incredible opportunity to maximise your sales if you are not yet harnessing the power of both inbound marketing and digital marketing in general. The question is, what is inbound marketing and how can it benefit you going forward? We share the facts below.  What Is Inbound Marketing? Inbound marketing is an approach to marketing in that it encourages potential clients to find you as opposed to you finding them. This marketing practice is focused on establishing your brand and creating an authoritative reputation for it through the creation of interesting, helpful content. The main idea is to assure your potential clients that you are both a thought leader in the industry and that you really know what you are talking about. How to Go About It  Your greatest inbound marketing tool is the internet. Start off with a functional and beautiful website design and a decent amount of search engine optimisation to improve your rankings on Google. From there, you will need to create and post content regularly, avoiding anything too salesy or promotional. The key is to supply potential clients with the information that they are looking for without pushing too hard for them to utilise your services. Once you have created a fair amount of content, you may want to use PPC, as well as your various social media pages, to promote it.  Why Is Inbound Marketing and Real Estate a Great Fit? The market in South Africa has taken a dip in recent times, leaving many estate agents scrambling for new leads. This often takes way too much time out of your day when you could be focusing on nurturing the leads that you already have. Inbound marketing takes care of lead acquisition so that you can focus on providing your clients with the level of service that they deserve.  Furthermore, recent studies have shown that prospective home buyers, regardless of their age, are using the internet to look for houses. However, despite the fact that they are finding houses that they love online, they still consider estate agents beneficial when it comes to negotiating and closing a deal. You want to be the first estate agent they contact when they decide they want to sell or view a property! Inbound marketing can help you to achieve that.  Need assistance when it comes to inbound marketing, search engine optimisation, website design or PPC? Then be sure to get in touch with WSI OMS today! Please follow and like...

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Even experienced inbound marketers make mistakes

Posted by on Sep 20, 2016 in Inbound Marketing |

A major part of any inbound marketing strategy is an assessment of what a company is doing, what other opportunities may be out there and the ongoing results of the strategy. Sometimes, even companies that have been actively engaged in inbound marketing for several years find they are making mistakes, leading to a decline in their results. It’s surprising, since online businesses know the importance of increasing their reach through blogs, podcasts, videos or newsletters. So just what are these commonly made mistakes? Ignoring buyer personas A really important part of inbound marketing, yet something that gets ignored or outdated –  is creating personas to outline the ideal client profile. Creating them is hard enough, keeping them up to date is even harder, but essential, if you want to gain and maintain traction. When creating personas, the objective should clearly define the identifiers for each persona, their challenges and priorities, their experience with your product or service and what questions they seek answers to, on an ongoing basis. Habits change, so personas should be closely reviewed, at least annually, to make sure they are still relevant. Your website Like the personas, websites need to be reviewed and updated, since the efforts of inbound marketing could bring about the need for support from the website. Sites with more and more added content become confusing and overloaded, so often there is a need to take it right back to the original design and see what needs changing at the core. When designing a website, bear in mind the ongoing need for change when your business and its needs evolve, from design and images to content. Content alignment Creating a content map for each page of your website, your blogs, landing pages, graphics and CTAs is a good way to address the relationship your website needs to have with its visitors. The content must align with their needs, their buying journey, their questions and their device choice. Not enough nurturing Inbound marketing, done correctly, captures the attention of potential buyers and brings them to your website, but there is still work to be done to convert them to leads. Most often visitors to your site seek information, not to buy something. Lead nurturing is the next step, helping your potential leads understand their needs and the value you can provide them. More than just sending out emails or free downloads, nurturing requires a plan, a lot of personalisation and discipline to reap results. Using your data Despite the valuable data you can collect as a result of inbound marketing, very few companies use this data to make decisions. Checking metrics to see which pages get the most traffic, which buying patterns emerge...

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