Succeed with Facebook Ads by kicking these five Google Adwords Habits

Posted by on Jul 15, 2015 in Google, Social Media Marketing |

If you have a highly successful Google Adwords campaign, but a failing Facebook Ads campaign, you are probably feeling quite stumped by social media marketing in general. If you have been wondering about this for some time and struggling to get your Facebook Ads working, then there is one thing you need to realise: Facebook Ads is not Google Adwords. It’s as simple as that. Forget everything you know about Adwords when working with Facebook Ads. Below are five common Google Adwords habits you should avoid using on Facebook Ads: Don’t focus on buying intent – on Google, consumers are searching for a specific product or service and that is why your content is displayed to them. With Facebook, the user isn’t searching for products and services and quite simply has no buying intent when on the site. Facebook shows ads to users based on their interests, preferences and demographics. Know your target audience and what interests them – then gear your ads towards that sort of content. It’s not all about the text – Google ads are focused on keywords and text and when it comes to Facebook ads, business owners feel the same approach is required when it’s not. Facebook offers additional advertising options such as video or images which really grab attention more effectively. Use these features. Choose the right placement for your ad – on Google, your placement is chosen for you and you can push it up by increasing how much you will spend. With Facebook you have five different placements to choose from. Check them all out and choose a variety of placements to see which one works best for you. Your advert is not designed to sell – Google will have trained you to think that adverts are designed to sell, but Facebook does things differently. The adverts are of a more “social” nature and are designed to create awareness and interest. Remember that. Stop expecting instant gratification – with Google Adwords you will experience instant results for your online campaign whereas with Facebook Ads, the results take a little longer to show themselves. Facebook Ads should be focused on long term benefits and not instant sales. Better Facebook Ad results with social media marketing services from WSI If you want to drive better results for your social media marketing efforts via Facebook Ads, turn to the professionals in the field. At WSI we provide professional and effective online marketing solutions to businesses looking to boost their online awareness and sales. To learn more about our social media marketing strategies and services, contact us at WSI via email or telephone today. Please follow and like...

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Has Google Penguin 2.0 affected the SEO on your website?

Posted by on May 29, 2013 in Google, SEO |

Search Engine Optimisation is a very important aspect of any digital marketing strategy. On 22 May Google announced their latest Penguin update. This update to the Google search algorithm is aimed at penalising websites using black hat tactics to improve their SEO. It is estimated that 2.3% of English-US search queries are affected by Penguin 2.0. This might seem like a small percentage, but there are over 5 billion searches per day (making it a rather large number). If you are worried that your website has been affected, take a look at the tell tale signs and find out how you can fix it. Has your website been penalised by Penguin 2.0? Keyword rankings: If your keyword rankings have declined drastically since the 22nd of May it could be that your website has been affected by the update Link Building: Go over all the pages on your website that have received the most link building focus. If your website traffic has declined sharply this is another sign that you have been penalised by the Penguin update. Organic Traffic: Measure your organic traffic before and after 22 May. Has your traffic decreased from the 22nd? Check your traffic across major pages. What to do if you see a sharp decline in traffic since Penguin 2.0 Spam: Remove any pages that are spammy from your site. If the page can be improved, edit it so that it truly provides value to viewers of your website. If not, remove it entirely. Audit your inbound links: Remove any low quality inbound links. You can also make use of Google’s Disavow Links Yool for web-masters. Build trustworthy links: To prove to Google that your website is worthy of being ranked near the top, you need to get credible links from third parties. Start an inbound link building campaign targeting websites that rank well. Google is making it harder for websites to rank using unethical SEO tricks. This cleans up search results ensuring that when searches are conducted only the most valuable results rank at the top of Google. If you are worried that you may have been affected by Penguin 2.0 or if you would like to launch a SEO campaign, contact WSI OMS for more information. Please follow and like...

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Google Reader retires on 1 July

Posted by on Mar 15, 2013 in Google |

On 13 March, Google announced that it will retire Google Reader as of 1 July 2013. The reason for this is simple: “Usage of Google Reader has declined, and as a company we are pouring all of our energy into fewer products,” said Google. Google Reader was launched in 2005 in an effort to make it easy for people to discover and keep tabs on their favourite websites. The web giant has urged users interested in RSS (which stands for Rich Site Summary) alternatives to export their data (including all their subscription) with Google Takeout over the course of the next four months. “Twitter and social sites have already replaced RSS feeds” The RSS icon – a distinctive orange button – has become a familiar fixture on websites, blogs and especially news sites. Even though there are still many users, social networks and content aggregator systems like Twitter and Flipboard have already started to replace the traditional RSS subscription. “The writing has been on the wall for RSS clients in general as Twitter and other social networks have grown better at delivering the news,” says Gizmodo. Tech website The Verge agreed and also speculated that Google Reader’s retirement could mean the end of RSS protocol. “The death of Google Reader could spell doom for the RSS protocol itself, which has seen waning popularity since the rise of social sharing services,” comments The Verge. Protests and petitions The announcement has sparked a number of online protest sites and petitions. Since Wednesday, an online petition has already reeled in 75,000 signatures. The user who started the petition, Daniel Lewis, said he started the petition because he still uses Google Reader several times a week. “This isn’t just about our data in Reader. This is about us using your product because we love it, because it makes our lives better, and because we trust you not to nuke it,” writes Lewis on the petition site Change.org. While users like Lewis are upset, there are a few people who are taking a more light-hearted approach. Check out this funny video that was posted on YouTube about Hitler’s reaction to Google Reader shutting down. Please follow and like...

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Google Wages War on Monochromatic animals!

Posted by on Oct 11, 2012 in Google |

From time to time I like to profile other consultants in the WSI network, and today I want to showcase my friend and fellow digital marketing consultant Chuck Bankoff, Director of Web Services for Kreative Webworks, an online marketing firm in Orange County California. He has written a blog for WSI OMS on the changes in Google’s algorithm. – Francois Muscat   Google Wages War on Monochromatic animals! Can you name their next victim? Is it just me or am I the only one who made the connection between Google’s war on black and white animals and old time Western movies?  You know the ones where you can tell the good guys from the bad guys by the color of the hat they wear. It wasn’t immediately apparent when Google’s historic Panda algorithm was released in early 2011, but when Penguin made its debut earlier this year, I thought a blind man could see it with a cane. In simpler times Hollywood made it easy for us to tell good from evil. Darth Vader…dressed in black from head to toe. Jedi Knights? White robes of course. Is it any wonder search engine optimizers typically fall into two separate camps…those who pay attention to what search engines are actually looking for and actually manage their clients websites accordingly, and those who take shortcuts and look to exploit temporary vulnerabilities for short term gains. In other words; white hat vs. black hat…good versus evil…black and white animals like Panda’ and Penguin’s. OK, so that begs the question; what is the next black and white creature for Google to corrupt?  Here is my short list: Zebra Orca Skunk (my personal favorite) What did I miss? Let me know in the comments below (no fair Googling… ) Chuck Bankoff Please follow and like...

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Increase your visibility with Google local listings

Posted by on May 20, 2011 in Google | 1 comment

When searching for a local business on Google, there are 7 Google Map listings that appear.  According to the big boys (Google),97% of consumers searches online for local businesses.  Listings are free for any business with a physical address. Businesses that makes in person contact with customers qualify for a Google Places listing. On Google Places, the listings are optimized for smartphones.  If you don’t have a mobile site, or if your website is not mobile optimized, then this is the perfect free tool to get mobile visibility for your business. These listings appear in addition to your normal website listings on the SERP’s (search engine result pages). Once again, Google offers this service for free so get started with your Google Places listing. How to add your Google Places listing Business Name: This is your business name.  Don’t add extra keywords to your name Location: Use your business actual address.  Never use a PO Box.  Don’t create multiple listings if you service multiple areas from your location. If you are, designate service areas. Phone: Use your local phone number for your business. Website: Add your website address. Categories: Select up to 5 categories that describes your business.  Select the best categories from the drop down.  You can also use your own keyword categories, but do some research by searching for those keywords first in Google with your city name to make sure a map listing will appear with that keyword. Description: Use the description fields to include a description about your business.  You can also use keywords in your description and the custom attribute field. When using Google Places, make your listing as complete as possible.  Answer all the questions on the entry form on Google Places and include your hours of operation and methods of payment.  Upload videos and images as well to make your listing complete. Contact us if you need help in setting up your Google Places listing. Please follow and like...

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The Google Adwords Professional Certification

Posted by on Sep 23, 2010 in Google |

I recently sat (and passed!) The Google Adwords Search Advertising Advanced exam meaning I’m now ‘Google Adwords Qualified’. I’d suggest the Google Adwords Professional Certification for anyone involved in Internet Marketing, and especially PPC Campaign Managers. It will expand your knowledge considerably and allow you to sell yourself as an Adwords Certified Internet Marketer as opposed to the “School of Hard Blogs” chancers out there that don’t always know what they’re talking about when it comes to Internet Marketing Services and Search Advertising. About the Google Adwords Qualification The exam takes two hours (120 multiple choice questions = 1 minute per question) and you can do it online from the comfort of your home or office. You can use the Adwords Learning Center as a good place to practice for the test. It’s pretty comprehensive and the general rule is that if you can score highly in the mock exam then you should pass the real one with ease. In order to qualify you have to take two tests. The compulsory one is the Google Advertising Fundamentals exam Therafter you must choose one advanced exam which could be any (or all if you’re feeling inspired) of the following: Search Advertising Advanced Exam Display Advertising Advanced Exam Google Reporting & Analysis Advanced Exam Be warned – The Google Exams are not a walk in the park. Take advantage of the Google Adwords Learning Center and study hard before you attempt to sit the test. Please follow and like...

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