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Google’s New Tool for Marketers

Posted by on Oct 9, 2018 in Content Marketing, Google | 0 comments

Earlier this year, Google rolled out an exciting tool for marketers, specifically marketers who are engaged in video campaigns. Google’s Reach Planner helps you plan your reach on YouTube and other video sharing platforms. The tool is available in Google AdWords; it is currently still in its Beta phase of testing. It allows you to get unique data on your reach in more than fifty countries and you can look at people’s demographics all the way down to the devices

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How to get featured in Google’s answer boxes

Posted by on Jun 27, 2018 in Google, Search Engines, SEO | 0 comments

Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.   There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will fi

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Signs That Google Thinks Your Web Pages Are Low Quality

Posted by on Mar 19, 2018 in Content Marketing, Google | 0 comments

As most people know by now, Google’s algorithms are continuously updated.  If you have low-quality content or web pages, then you will start to lose rankings. The problem, however, comes when you’re trying to determine if your site is suffering from an algorithmic penalty or if the better content is simply outperforming your own content. You can go to webmaster tools to find out if Google thinks there is keyword stuffing or keyword cloaking on your site (you wi

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A guide to Google’s mobile-first index

Posted by on Jul 17, 2017 in Google | 0 comments

The rapid spike in mobile device use over the past few years has forced Google to adapt – and consequently Google is forcing the internet to adapt…and quickly. Google’s roll out of its ‘mobile first index’ has huge significance for digital marketing, SEO, web development and website owners – and businesses that don’t adapt are going to suffer for it. So it helps to understand what this mobile first index is and why Google is adopting it. Google

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How long does it take to rank in Google?

Posted by on Feb 8, 2017 in Articles, Google | 0 comments

When starting an SEO project, clients often ask us how long it will take to rank in Google and the simple answer is that it’s difficult to say. There’s no stock standard answer for all clients because it on many variables. A big data analysis from Ahrefs, however, has shed some light and given us a few more quantifiable answers. Ahrefs analysed the top ranking pages of 2 million random keywords to find out what the common denominators are. The average top rankin

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Digital marketing tips: What Google Analytics can tell you about your ecommerce site

Posted by on Oct 19, 2015 in Digital Media Marketing, Google | 0 comments

You may have an intricate digital marketing strategy and a functional ecommerce site, but how much do you know about your customers? An ecommerce site means you don’t get to physically interact with your customers and notice their spending habits and preferences. That’s where Google Analytics comes in – it gives you insight into your customers’ activity on your site and allows you to get to know them – virtually. Detailed reports Google Analytics generates

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