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A guide to Google’s mobile-first index

Posted by on Jul 17, 2017 in Google | 0 comments

The rapid spike in mobile device use over the past few years has forced Google to adapt – and consequently Google is forcing the internet to adapt…and quickly. Google’s roll out of its ‘mobile first index’ has huge significance for digital marketing, SEO, web development and website owners – and businesses that don’t adapt are going to suffer for it. So it helps to understand what this mobile first index is and why Google is adopting it. Google

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How long does it take to rank in Google?

Posted by on Feb 8, 2017 in Articles, Google | 0 comments

When starting an SEO project, clients often ask us how long it will take to rank in Google and the simple answer is that it’s difficult to say. There’s no stock standard answer for all clients because it on many variables. A big data analysis from Ahrefs, however, has shed some light and given us a few more quantifiable answers. Ahrefs analysed the top ranking pages of 2 million random keywords to find out what the common denominators are. The average top rankin

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Digital marketing tips: What Google Analytics can tell you about your ecommerce site

Posted by on Oct 19, 2015 in Digital Media Marketing, Google | 0 comments

You may have an intricate digital marketing strategy and a functional ecommerce site, but how much do you know about your customers? An ecommerce site means you don’t get to physically interact with your customers and notice their spending habits and preferences. That’s where Google Analytics comes in – it gives you insight into your customers’ activity on your site and allows you to get to know them – virtually. Detailed reports Google Analytics generates

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Succeed with Facebook Ads by kicking these five Google Adwords Habits

Posted by on Jul 15, 2015 in Google, Social Media Marketing | 0 comments

If you have a highly successful Google Adwords campaign, but a failing Facebook Ads campaign, you are probably feeling quite stumped by social media marketing in general. If you have been wondering about this for some time and struggling to get your Facebook Ads working, then there is one thing you need to realise: Facebook Ads is not Google Adwords. It’s as simple as that. Forget everything you know about Adwords when working with Facebook Ads. Below are five com

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Has Google Penguin 2.0 affected the SEO on your website?

Posted by on May 29, 2013 in Google, SEO | 0 comments

Search Engine Optimisation is a very important aspect of any digital marketing strategy. On 22 May Google announced their latest Penguin update. This update to the Google search algorithm is aimed at penalising websites using black hat tactics to improve their SEO. It is estimated that 2.3% of English-US search queries are affected by Penguin 2.0. This might seem like a small percentage, but there are over 5 billion searches per day (making it a rather large nu

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Google Reader retires on 1 July

Posted by on Mar 15, 2013 in Google | 0 comments

On 13 March, Google announced that it will retire Google Reader as of 1 July 2013. The reason for this is simple: “Usage of Google Reader has declined, and as a company we are pouring all of our energy into fewer products,” said Google. Google Reader was launched in 2005 in an effort to make it easy for people to discover and keep tabs on their favourite websites. The web giant has urged users interested in RSS (which stands for Rich Site Summary) alternatives t

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