If you have a highly successful Google Adwords campaign, but a failing Facebook Ads campaign, you are probably feeling quite stumped by social media marketing in general. If you have been wondering about this for some time and struggling to get your Facebook Ads working, then there is one thing you need to realise: Facebook Ads is not Google Adwords. It’s as simple as that. Forget everything you know about Adwords when working with Facebook Ads. Below are five com
Search Engine Optimisation is a very important aspect of any digital marketing strategy. On 22 May Google announced their latest Penguin update. This update to the Google search algorithm is aimed at penalising websites using black hat tactics to improve their SEO. It is estimated that 2.3% of English-US search queries are affected by Penguin 2.0. This might seem like a small percentage, but there are over 5 billion searches per day (making it a rather large nu
On 13 March, Google announced that it will retire Google Reader as of 1 July 2013. The reason for this is simple: “Usage of Google Reader has declined, and as a company we are pouring all of our energy into fewer products,” said Google. Google Reader was launched in 2005 in an effort to make it easy for people to discover and keep tabs on their favourite websites. The web giant has urged users interested in RSS (which stands for Rich Site Summary) alternatives t
From time to time I like to profile other consultants in the WSI network, and today I want to showcase my friend and fellow digital marketing consultant Chuck Bankoff, Director of Web Services for Kreative Webworks, an online marketing firm in Orange County California. He has written a blog for WSI OMS on the changes in Google’s algorithm. – Francois Muscat Google Wages War on Monochromatic animals! Can you name their next victim? Is it just me or am
When searching for a local business on Google, there are 7 Google Map listings that appear. According to the big boys (Google),97% of consumers searches online for local businesses. Listings are free for any business with a physical address. Businesses that makes in person contact with customers qualify for a Google Places listing. On Google Places, the listings are optimized for smartphones. If you don’t have a mobile site, or if your website is not mob
I recently sat (and passed!) The Google Adwords Search Advertising Advanced exam meaning I’m now ‘Google Adwords Qualified’. I’d suggest the Google Adwords Professional Certification for anyone involved in Internet Marketing, and especially PPC Campaign Managers. It will expand your knowledge considerably and allow you to sell yourself as an Adwords Certified Internet Marketer as opposed to the “School of Hard Blogs” chancers out there that don’t always know what they’re talking about when it comes to Internet Marketing Services and Search Advertising. About the Google Adwords Qualification The exam takes two hours (120 multiple choice questions = 1 minute per question) and you can do it online from the comfort of your home or office. You can use the Adwords Learning Center as a good place to practice for the test. It’s pretty comprehensive and the general rule is that if you can score highly in the mock exam then you should pass the real one with ease. In order to qualify you have to take two tests. The compulsory one is the Google Advertising Fundamentals exam Therafter you must choose one advanced exam which could be any (or all if you’re feeling inspired) of the following: Search Advertising Advanced Exam Display Advertising Advanced Exam Google Reporting & Analysis Advanced Exam Be warned – The Google Exams are not a walk in the park. Take advantage of the Google Adwords Learning Center and study hard before you attempt to sit the...