In April 2012 Google introduced an algorithm called Penguin with the goal of penalising websites spamming the search results. The particular focus was on sites who used link schemes to manipulate search rankings. Penguin works by seeking out inorganic links i.e. those links which are bought or placed solely for the sake of improving search rankings. Prior to Penguin bad links would be devalued and needed replacing in order to recover search rankings. The recently re
You may be wondering why I’m writing about Imbalie Beauty. We’re not in the business of “Advanced Fluorescent Technology”, but I wanted to show Imbalie Beauty how powerful SEO marketing can be. I’m always up for a digital marketing challenge and I love showing clients how to harness the power of the internet, so I accepted the challenge of trying to get this post to page one on Google.co.za for the phrase “Advanced fluorescent Technology Gauteng”. A
IT Web recently reported that Absa tried to demote nearly 200 IT staff and prevent them from receiving bonuses or pay hikes. Last week, a union prevented them from following through with these plans. The digital magazine also claims that it is in possession of a mail (sent in 2011) by Absa’s Africa CIO, Alpelsh Patel, in which Patel told the IT leadership team that the bottom 10% of the IT staff needs to be forced into a lower rank. Crisis can lead to opportunity
Tracking ‘word of mouth’ referrals is essential for figuring out which tools and topics are working and which aren’t. There are some great partners out there who can help you, but here are three quick ways to get started right now:Tweak your formsFirst off a quick and easy way to start getting some insight into how many of your customers are coming via word of mouth is to simply…. Ask them. Try adding a line to your contact and ord
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WSI would like to welcome Vuyiswa Monageng to our team. Vuyiswa joins us in our Kyalami offices for the next 6 months as an office intern. She’ll be tasked with a variety of Internet Marketing duties including:Web Administration Link Building Website UpdatesVuyiswa is 24 years old and finished studying Web Development at Tswane University of Technology in 2009. Her internship at WSI will ensure she completes the requirements for her Web Application and Develo