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PSASA Mid Term Convention: Creating a speaker’s Toolbox

Posted by on Sep 22, 2017 in General | 0 comments

This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Centre in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engin

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PSASA Mid-Term Convention: Creating A Speaker’s Toolbox

Posted by on Sep 8, 2017 in General | 0 comments

This year’s mid-term Convention of the Professional Speakers Association of South Africa (PSASA) will be held on the 20th and 21st of October 2017, at the Hacklebrook Conference Centre in Craighall, Johannesburg. The theme of the 2017 mid-term convention is “Creating A Speaker’s Toolbox”. Attendees will learn everything from:setting up a winning business model, using technology, boosting their speaking businesses, publishing a business book, and managing t

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Avoid being penalised by Penguin 4.0

Posted by on Oct 18, 2016 in Digital Media Marketing, General | 0 comments

In April 2012 Google introduced an algorithm called Penguin with the goal of penalising websites spamming the search results. The particular focus was on sites who used link schemes to manipulate search rankings. Penguin works by seeking out inorganic links i.e. those links which are bought or placed solely for the sake of improving search rankings. Prior to Penguin bad links would be devalued and needed replacing in order to recover search rankings. The recently re

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Advanced Fluorescent Technology treatments in Gauteng

Posted by on Jan 15, 2013 in General | 0 comments

You may be wondering why I’m writing about Imbalie Beauty. We’re not in the business of “Advanced Fluorescent Technology”, but I wanted to show Imbalie Beauty how powerful SEO marketing can be.  I’m always up for a digital marketing challenge and I love showing clients how to harness the power of the internet, so I accepted the challenge of trying to get this post to page one on Google.co.za for the phrase “Advanced fluorescent Technology Gauteng”. A

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Absa trying to ‘force out’ its employees

Posted by on Apr 19, 2012 in General | 0 comments

IT Web recently reported that Absa tried to demote nearly 200 IT staff and prevent them from receiving bonuses or pay hikes. Last week, a union prevented them from following through with these plans. The digital magazine also claims that it is in possession of a mail (sent in 2011) by Absa’s Africa CIO, Alpelsh Patel, in which Patel told the IT leadership team that the bottom 10% of the IT staff needs to be forced into a lower rank. Crisis can lead to opportunity

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3 idea’s for tracking ‘referrals’ to your site

Posted by on Nov 23, 2010 in General | 0 comments

Tracking ‘word of mouth’ referrals  is essential for figuring out which tools and topics are working and which aren’t. There are some great partners out there who can help you, but here are three quick ways to get started right now:Tweak your formsFirst off a quick and  easy way to start getting some insight into how many of your customers are coming via word of mouth is to simply…. Ask them. Try adding a line to your contact and ord

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