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How do you optimise your Facebook ad frequency to avoid ad fatigue?

Posted by on Jun 13, 2018 in Digital Media Marketing, General, Social Media Marketing | 0 comments

Ad frequency refers to the number of times a person sees your ad. This is a data metric that you should keep your eye on because you want to make sure that people aren’t seeing your ad so much that it’s creating ad fatigue.   Facebook ads perform the best when the ad frequency is between 3 and 5 times. So, when someone has seen the ad between 3 and 5 times, it is considered optimal. If a person hasn’t seen the ad at least three times, then they haven’t

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Why you should include a chatbot in your website design

Posted by on Jun 6, 2018 in CRM, General, Website Design, Website Development | 0 comments

If you’re not incorporating a chatbot into your website design, then you are already behind. The age of robots is now and the more people interact with them, the more they will realise the value of humanless interaction. What exactly is a ‘bot’? A bot is a computer program that automatically automates certain tasks, typically by chatting with a human through an interface. Bots plug into messaging and networking apps, and can play into larger strategies of trac

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Start planning your Christmas in July digital marketing campaigns

Posted by on Jun 4, 2018 in Digital Media Marketing, Ecommerce, General | 0 comments

Doesn’t it seem like Christmas and Black Friday is so far off? Luckily, digital marketers and business owners can take advantage of “Christmas in July”, which is a mid-year shopping frenzy that consumers are expecting. Whether you run an ecommerce website or you are selling a service, you need to make sure that your company is just as ready for Christmas in July this year: Know who’s buying South Africa’s ecommerce market is advanced and people are increas

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PSASA Mid Term Convention: Creating a speaker’s Toolbox

Posted by on Sep 22, 2017 in General | 0 comments

This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Centre in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engin

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PSASA Mid-Term Convention: Creating A Speaker’s Toolbox

Posted by on Sep 8, 2017 in General | 0 comments

This year’s mid-term Convention of the Professional Speakers Association of South Africa (PSASA) will be held on the 20th and 21st of October 2017, at the Hacklebrook Conference Centre in Craighall, Johannesburg. The theme of the 2017 mid-term convention is “Creating A Speaker’s Toolbox”. Attendees will learn everything from:setting up a winning business model, using technology, boosting their speaking businesses, publishing a business book, and managing t

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Avoid being penalised by Penguin 4.0

Posted by on Oct 18, 2016 in Digital Media Marketing, General | 0 comments

In April 2012 Google introduced an algorithm called Penguin with the goal of penalising websites spamming the search results. The particular focus was on sites who used link schemes to manipulate search rankings. Penguin works by seeking out inorganic links i.e. those links which are bought or placed solely for the sake of improving search rankings. Prior to Penguin bad links would be devalued and needed replacing in order to recover search rankings. The recently re

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