5 Facts that prove WSI is not a scam

Posted by on Dec 3, 2018 in General |

Owning your own business is an empowering and exciting experience, and franchises are a fantastic way to stretch your wings and build a legacy! The first step, however, is to ensure that you’re partnering with a franchise that you can trust, as there are many scams out there. Here are some facts that demonstrate why WSI is the perfect franchise partner for your new investment venture! Our franchise rankings: In franchising, a reputation for excellence is everything – and we’re proud to be recognized as one of the top franchises in the world. As a result of our world-class franchise system, we’re ranked as part of Entrepreneur’s Franchise 500 Top Franchise Brands for 2017 & 2018, Franchise Direct’s Top 100 Global Franchises and Bond’s Top 100 Franchises. Our history: The WSI franchise was established over 20 years ago and we’ve continued to thrive because of our focus on continual learning, building our global network of consultants and our network of partners, which include HubSpot, Google, and Adobe. Our testimonials: At WSI, we’re happy to give potential franchisees, as well as clients, access to plenty of feedback and data from our WSI Consultants – and, as marketing specialists know, there are few things as reliable as word-of-mouth! Our extensive on-boarding process: Becoming part of the WSI franchise is not as simple as signing up or buying in. We know that our success is founded on a reputation for excellence, so we vet each and every applicant extensively before a franchise is awarded. This protects the quality of the brand and, more importantly, it protects each and every franchisee and investor that relies on this brand. Our dedication to continual learning and networking: There are few franchising brands that put as much effort into supporting their franchisees as WSI. We’re dedicated to extensively training our franchisees so that they start on the right foot – and we keep up this training long after. We know that the world of digital marketing is always evolving, so we continually invest in our franchisees to ensure they stay ahead of the curve – and exceed their client’s expectations. Say “no” to scam franchise opportunities – Partner with WSI for lasting success Investing in a franchise is a serious decision and it’s critical to choose a partner who has the experience, reputation and industry credibility to help you succeed. To find out more about WSI franchises, the high-quality, proven franchising system we offer and what the world of digital marketing has to offer you, please contact us today. Please follow and like...

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How do you optimise your Facebook ad frequency to avoid ad fatigue?

Posted by on Jun 13, 2018 in Digital Media Marketing, General, Social Media Marketing |

Ad frequency refers to the number of times a person sees your ad. This is a data metric that you should keep your eye on because you want to make sure that people aren’t seeing your ad so much that it’s creating ad fatigue.   Facebook ads perform the best when the ad frequency is between 3 and 5 times. So, when someone has seen the ad between 3 and 5 times, it is considered optimal. If a person hasn’t seen the ad at least three times, then they haven’t really seen it enough to take effect (and if they have seen it more than five times, then it is losing its effect and you are also wasting ad money). You can check that you are not exceeding this threshold in the ‘ad frequency’ column of Facebook’s ad manager.   After you have hit the 5 times frequency, there are certain things that you can do. This is when you need to get creative and change up your ad a bit. The change doesn’t have to be huge – you can decide on a simple colour change. The ad basically has to be refreshed because people are becoming blind to it. An ad on Facebook typically hits the 3 – 5 threshold between two to four weeks, so you need to plan how you are going to update your ad. Video ads have a longer shelf life than image ads, so if you are creating videos then you can rest assured that they won’t have to be updated as often as your image ads.   Need help with your Facebook marketing strategy? Then http://www.wsioms.co.za/contact-us contact WSI OMS today. Please follow and like...

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Why you should include a chatbot in your website design

Posted by on Jun 6, 2018 in CRM, General, Website Design, Website Development |

If you’re not incorporating a chatbot into your website design, then you are already behind. The age of robots is now and the more people interact with them, the more they will realise the value of humanless interaction. What exactly is a ‘bot’? A bot is a computer program that automatically automates certain tasks, typically by chatting with a human through an interface. Bots plug into messaging and networking apps, and can play into larger strategies of tracking trends and consumer behaviour. People shop and buy in a world of immediacy. Messaging is how they communicate. Having an app simply doesn’t cut it anymore because half of smartphone users download a whopping 0 apps per month. Chatbots don’t require app downloads and people don’t have to pick up their phone to talk to an ill-informed service rep. By chatting in a familiar conversational interface, bots know they need to solve a problem and do nothing more or nothing less. When chatbots are linked with a CRM, they get even smarter by leveraging past conversations to personalise their responses to a person’s unique situation and preferences. At a time where app usage and email efficacy are decreasing, chatbots offer businesses the opportunity to have one-to-one conversations at scale and customers a better way to interact with brands. Do you need help with your website design or development? Then http://www.wsioms.co.za/contact-us contact WSI OMS today. Please follow and like...

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Start planning your Christmas in July digital marketing campaigns

Posted by on Jun 4, 2018 in Digital Media Marketing, Ecommerce, General |

Doesn’t it seem like Christmas and Black Friday is so far off? Luckily, digital marketers and business owners can take advantage of “Christmas in July”, which is a mid-year shopping frenzy that consumers are expecting. Whether you run an ecommerce website or you are selling a service, you need to make sure that your company is just as ready for Christmas in July this year: Know who’s buying South Africa’s ecommerce market is advanced and people are increasingly shopping online. Know who your customers are and how they will be searching for the products and services you have to offer. Make sure your website is responsive and mobile friendly so that people who are looking for Christmas in July sales can easily browse your website from any device they are using. Plan your content marketing How are people going to know what type of sales you are offering if you’re not writing and talking about it? Create a “Christmas in July” tab on your website listing all the products that will be on sale during July. Create blog posts, video clips, social media marketing posts and Instagram pictures of your sale so that you can make sure your message travels as far as possible. Doublecheck your inventory and distribution channels You need to prepare your business for the influx of orders and shipments. Make sure you have enough stock for all of the products that will be on promotion and make sure you are able to deliver the products to your customers within a short period of time. Do you need help with your Christmas in July digital marketing campaigns? Then contact WSI OMS today. Please follow and like...

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PSASA Mid Term Convention: Creating a speaker’s Toolbox

Posted by on Sep 22, 2017 in General |

This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Centre in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engine optimisation of your website.   The agenda for the convention is as follows: Friday 20 October – 12H00 to 19H15 12h00 – 12H15 – Registration 12H15 – Networking Lunch 13h30 – Dawn Klatzko: Art of the suit workshop – Rethinking Your Business Model– Session 1 14h50 – Tea Break 15h15 –  Dawn Klatzko: Art of the suit workshop – Session 2 16h30 – 16h40 – Wrap up 16H40 – Tea 17h00 – 19h15 – Networking Dinner – Drum-Power entertainment with Colin Heaney Saturday 21 October – 07H30 to 16H30 07h30 – Registration 07h45 – Networking Breakfast 09h00 – Cindy Alter: Drive to Thrive: 09h45 – Ross Saunders: Technology and your Business Today 10h40 – Tea 11h00 – Charlotte Kemp: Marketing your Business Services on LinkedIn 11h50 – Leon Lategan: Lead Generation & Building Business Databases 12h35 – Lunch 13h30 – Dean Murinik – Levelling the Playing Field 14H15 – Jacques De Villiers and Jacques Vellerman: Writing and Publishing Business Books 15H05 -Tea 15h25 – Francois Muscat: Designing & Managing your Website and SEO 16h15 – 16h30 – Convention Wrap-up and Closure. An Early Bird Convention fee for both days is R1500. From the 16th of September, the price will be R 1950. For more information, contact www.psasouthernafrica.co.za. Please follow and like...

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PSASA Mid-Term Convention: Creating A Speaker’s Toolbox

Posted by on Sep 8, 2017 in General |

This year’s mid-term Convention of the Professional Speakers Association of South Africa (PSASA) will be held on the 20th and 21st of October 2017, at the Hacklebrook Conference Centre in Craighall, Johannesburg. The theme of the 2017 mid-term convention is “Creating A Speaker’s Toolbox”. Attendees will learn everything from: setting up a winning business model, using technology, boosting their speaking businesses, publishing a business book, and managing the search engine optimisation of their websites.   The agenda for the convention is as follows:   Friday 20 October: 12H00 to 19H15 12h00 – 12H15 Registration 12H15 – Networking Lunch 13h30 – Dawn Klatzko: Session 1 Art of The Suit Workshop – Rethinking Your Business Model 14h50 – Tea Break 15h15 – Dawn Klatzko: Session 2 Art of The Suit Workshop 16h30 – 16h40 Wrap Up 16H40 – Tea 17h00 – 19h15 Networking Dinner: Drum-Power entertainment with Colin Heaney Saturday 21 October: 07H30 to 16H30 07h30 – Registration 07h45 – Networking Breakfast 09h00 – Cindy Alter: Drive to Thrive 09h45 – Ross Saunders: Technology and Your Business Today 10h40 – Tea 11h00 – Charlotte Kemp: Marketing Your Business Services on LinkedIn 11h50 – Leon Lategan: Lead Generation & Building Business Databases 12h35 – Lunch 13h30 – Dean Murinik: Levelling the Playing Field 14H15 – Jacques De Villiers & Jacques Vellerman: Writing and Publishing Business Books 15H05 -Tea 15h25 – Francois Muscat: Designing & Managing Your Website and SEO 16h15 – 16h30 Convention Wrap-Up and Closure. Book early to ensure your Early Bird Convention fee of only R1 500 for both days. After the 16th of September, the price will be R 1950. For more information, contact www.psasouthernafrica.co.za. Please follow and like...

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