Posted by on Nov 14, 2017 in Events | 0 comments

Did you know that over 3 billion people use the internet daily? LinkedIn has many benefits as a professional social platform, online presence is a vital part of any business’ web and social media strategy. If you’re in the digital, communications, marketing or branding space come listen to me, Francois Muscat, digital marketing specialist and certified social selling trainer at WSIoms at the Kiweb’s Digital Marketing Gathering 2017 DATES: 15-17 November VENUE: Eagle’s Nest Conference Centre, 373 Leslie Avenue, Cnr William Nicol Drive, Fourways Please follow and like...

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PSASA Mid Term Convention: Creating a speaker’s Toolbox

Posted by on Aug 17, 2017 in Events, PSASA | 0 comments

This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Center in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engine optimization of your website. The agenda for the convention is as follows: Friday 20 October – 12H00 to 19H15 12h00 – 12H15 – Registration 12H15 – Networking Lunch 13h30 – Dawn Klatzko: Art of the suit workshop – Rethinking Your Business Model– Session 1 14h50 – Tea Break 15h15 –  Dawn Klatzko: Art of the suit workshop – Session 2 16h30 – 16h40 – Wrap up 16H40 – Tea 17h00 – 19h15 – Networking Dinner – Drum-Power entertainment with Colin Heaney Saturday 21 October – 07H30 to 16H30 07h30 – Registration 07h45 – Networking Breakfast 09h00 – Cindy Alter: Drive to Thrive: 09h45 – Ross Saunders: Technology and your Business Today 10h40 – Tea 11h00 – Charlotte Kemp: Marketing your Business Services on LinkedIn 11h50 – Leon Lategan: Lead Generation & Building Business Databases 12h35 – Lunch 13h30 – Dean Murinik – Levelling the Playing Field 14H15 – Jacques De Villiers and Jacques Vellerman: Writing and Publishing Business Books 15H05 -Tea 15h25 – Francois Muscat: Designing & Managing your Website and SEO 16h15 – 16h30 – Convention Wrap-up and Closure. An Early Bird Convention fee for both days is R1500. From the 16th of September, the price will be R 1950. For more information, contact Please follow and like...

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Francois Muscat announced as Deputy President of the Professional Speakers Association of Southern Africa

Posted by on Jul 5, 2016 in Digital Media Marketing, Events, PSASA | 0 comments

In March 2016, the Professional Speakers Association of Southern Africa (PSASA) appointed internet marketing consultant and professional speaker, Francois Muscat, as the Deputy President of the association. Francois joined the four years ago with the goal of starting a professional speaking business and he is both excited and humbled to be nominated by his fellow members. Over the past few years, Francois has been able to connect with other motivational speakers, trainers and authors at the PSASA and he is honoured to be able to continue supporting his fellow members at the organisation. What is PSASA? The Professional Speakers Association of Southern Africa (PSASA) is the primary body for and home of Professional Speakers in Southern Africa. The PSASA and its members enjoy and maintain full membership accreditation to the Global Speakers Federation (GSF). Both aspiring speakers and established business speakers benefit from PSASA membership. Business communication is an ever-expanding industry and there are many opportunities for both personal and professional development. Francois, who regularly presents on topics such as digital marketing and social media marketing, says the valuable feedback from PSASA members and being to network with other business owners and speakers has proved to be extremely helpful in establishing his own professional speaking business. It has also helped him to continue representing WSI at international conferences and events. Please follow and like...

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Five Valentine’s Day marketing ideas to inspire you

Posted by on Feb 1, 2016 in Digital Media Marketing, Events, Social Media Marketing | 0 comments

Romance is in the air with Valentine’s Day just around the corner. This is a busy time on the retail front, with flower and chocolate sales booming and restaurants around the country fully booked as couples anticipate a celebratory evening together. Yet, even those businesses that do not offer romantic products can still enjoy the benefits of Valentine’s Day. At WSI OMS, we believe in the efficacy of digital marketing solutions, with its vast customer reach and ability to allow communication that is both inexpensive and interactive. This Valentine’s Day, why not embrace the digital marketing revolution and craft an unforgettable campaign? In seeking to inspire you, here are just a few tips courtesy of WSI OMS: Create a Valentine’s Day offer. Whether this is a discount on orders placed on the day or a free gift with certain purchases, special offers on Valentine’s Day can boost your brand’s reputation and gain customer loyalty. Incorporate the idea of love into your product offerings by presenting your goods creatively in your website design, such as including the colour red or a heart shape in your displays. Run a competition. Competitions are the ideal way to garner support for your brand, where employing social media marketing tactics permits your brand ample exposure. Send gifts to loved ones. Valentine’s Day is an opportunity to show love in a tangible way and, bearing this in mind, special offers can be presented via social media and email campaigns to bolster sales and share the love. Show your love. Valentine’s Day is about celebrating love and, in this spirit, social campaigns to demonstrate societal love could enhance customer loyalty, such as online engagement with charities and non-profit organisations. As a digital marketing specialist, WSI OMS will take care of all your communication needs, from social media to search engine optimisation to website design and link building. Contact WSI OMS today and enjoy the fruits of a comprehensive and successful marketing strategy this Valentine’s Day. Please follow and like...

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WSI’s Francois Muscat at the BNI National Conference

Posted by on Aug 28, 2015 in Events, Social Media Marketing | 0 comments

WSI’s Francois Muscat recently presented at the popular BNI National Conference in Johannesburg. The day was filled with exciting presentations by BNI executives, entrepreneurs and world-class economist, Dawie Roodt. Francois’ presentation focused on social media marketing advice for business owners. One of the key take-aways from his presentation was that you have to start engaging with your target audience if you want them to talk to you and about you. For more information about the presentations at this event and the value that BNI offers its members, read this blog post about the day. Please follow and like...

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LinkedIn Social Selling workshop at the Black Eagle

Posted by on Feb 18, 2015 in Articles, Events, LinkedIn | 0 comments

A competition is being held by the Roodepoort Northsider for one lucky reader to win a seat at the exclusive workshop hosted by our expert trainer Francois Muscat at the Black Eagle venue this Thursday. Learn the new path to sales and never make another cold call. During the day, Francois will teach you how to Get Started with LinkedIn and Social Selling. In addition, all readers of the Roodepoort Northsider are offered an all inclusive rate of R1500 per person, compared to the usual R2500. The Course  Introduction to Social Selling Digital Marketing Strategy mix Preferred communication channels Persona profiling Setting Social Selling goals Keyword brainstorming Personal Social Selling plan LinkedIn Strategy and many more! For details on how you can enter the competition please contact Jenny Gordon at Black Eagle on 076 791 3502 or Tina at 072 422 6686. Booking is essential. Article Source: Roodepoort Northsider Please follow and like...

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