Start planning your Christmas in July digital marketing campaigns

Posted by on Jun 4, 2018 in Digital Media Marketing, Ecommerce, General |

Doesn’t it seem like Christmas and Black Friday is so far off? Luckily, digital marketers and business owners can take advantage of “Christmas in July”, which is a mid-year shopping frenzy that consumers are expecting. Whether you run an ecommerce website or you are selling a service, you need to make sure that your company is just as ready for Christmas in July this year: Know who’s buying South Africa’s ecommerce market is advanced and people are increasingly shopping online. Know who your customers are and how they will be searching for the products and services you have to offer. Make sure your website is responsive and mobile friendly so that people who are looking for Christmas in July sales can easily browse your website from any device they are using. Plan your content marketing How are people going to know what type of sales you are offering if you’re not writing and talking about it? Create a “Christmas in July” tab on your website listing all the products that will be on sale during July. Create blog posts, video clips, social media marketing posts and Instagram pictures of your sale so that you can make sure your message travels as far as possible. Doublecheck your inventory and distribution channels You need to prepare your business for the influx of orders and shipments. Make sure you have enough stock for all of the products that will be on promotion and make sure you are able to deliver the products to your customers within a short period of time. Do you need help with your Christmas in July digital marketing campaigns? Then contact WSI OMS today. Please follow and like...

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Coupons – Keep your ecommerce customers coming back for more

Posted by on Jan 18, 2016 in Ecommerce |

Ecommerce marketing can be particularly challenging. While new customer acquisition is great, it’s much more profitable to keep your existing client base engaged and coming back for more. Here’s how you can use coupons to achieve this goal: In-app coupons Customised apps are all the rage in the digital marketing sphere at the moment and for good reason. Your customers undoubtedly have their mobile phones on them 24/7 and you can create an app for your ecommerce site to capitalise on this. You can then create discount coupons which will appear within this app. Not only will you be able to stay front-of-mind seeing as your brand will be claiming precious mobile phone screen space, but you will also be able to benefit from increased sales from the discounts you are offering. Daily deals on your website Daily deals and promotions work very well on ecommerce sites. Someone could simply be browsing your site to see what you have to offer, but this website visitor will be more inclined to buy from you if they notice there’s a limited time only special on the site. Use coupons effectively to market the products that are on promotion. Include coupons in your email marketing strategy If you haven’t already started using email marketing to boost your site’s sales, then it’s time to start. Include coupons in the emails which you send customers to keep them engaged and coming back for more. Need help with your ecommerce marketing strategy? Then contact WSI OMS today. Please follow and like...

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How to reduce abandoned shopping carts this Christmas

Posted by on Dec 21, 2015 in Ecommerce |

If you run an ecommerce website, then you will know that a huge part of ecommerce marketing is getting people to successfully checkout and buy products online. It’s common for people to do window shopping and abandon their shopping carts before making an actual purchase, but there could be a few changes you could make to reduce the number of abandoned shopping carts this Christmas: Make sure people know what they will be paying for  Shipping costs, courier fees and VAT prices should all be stated upfront. It might not seem a large amount to you, but an online buyer could be discouraged to make a purchase if they only find out about additional costs when they’re about to checkout. Make sure you’ve got these prices listed before they hit the checkout button. Don’t offer just one method of payment  Some people prefer EFT’s and others like to use their PayPal accounts for online shopping. Offering multiple payment options gives website users the flexibility they need to choose how they want to pay for the products they are buying on your website. If they’re not keen on making payments with their credit card online, then they should be able to choose another payment option. Offer incentives  Coupons, discounts and sales are a great way to encourage online shoppers to buy from you. Consider a few additional marketing strategies such as flash sales and festive season discounts to encourage people to buy now. Need help with your ecommerce marketing? Then contact WSI today. Please follow and like...

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Five web development tips to help you increase online sales

Posted by on Sep 16, 2015 in Ecommerce, Online Marketing, Website Optimization |

Your online sales are greatly influenced by the design you have for your online storefront. The slightest change or shift in the storefront design has the possibility of either improving or harming your conversion rates. The best strategy to increase your sales is through web development techniques that increase your visibility. For purposes of increasing your conversion rates consider applying these web development techniques: Increasing the visibility of the shopping cart Customers need peace of mind whenever they add items to their cart, knowing whether or not the items they added to the cart were registered. Therefore, it is imperative for you to set aside a section on your website that lists items in the cart at all times. This means you are supposed to: Ensure you also provide the necessary check-out information. Make sure your customers have an easy time checking out. Have a link that takes the customer back to your check-out page. Optimising on “add-to-cart” buttons Site customers as well as visitors will respond differently to action calls. For example, buttons that state “add to cart” or “more details” tend to put off customers, compared to specific buttons such as “buy now,” as they are a direct and specific call to action with the ability to elicit positive responses. Be careful with the colours selected for your website. Green and blue are deemed as gentle colours that attract people while red and orange put them off. Clean the product pages up The manner in which you organise pages on your website is important as well. You should make sure you do this in a manner that appeals to your website visitors. As such, be certain to: Provide product images. Include product name. Add a description of the product. Add the price of the product. Clarify navigation paths Having menus or elements that are hidden on your website can be cause for shopper frustration. Consider having fly-out menus in order to keep your pages clearly visible. Shoppers will find it easier to use your website if, for instance, you provide a “continue shopping” button that makes it easy for them to navigate back. Get rid of distractions on the check-out page Ridding your website of left sidebar navigations is an ideal way to get rid of interferences. This means you should: Ignore your urge of continuing to sell through your check-out process. Consider having a single page check-out as it records high conversion rates. Your website should also have a page which allows your customers to complete their billing, credit and shipping information. Need help with your website development? Then contact WSI OMS today. Please follow and like...

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Use your buy button to boost your ecommerce

Posted by on Aug 20, 2015 in Ecommerce, Website Optimization |

If you wish to improve your ecommerce but are not yet fully invested in going into a complete online shop, then the buy button is the way to go for you. This will give you the freedom to sell only a selected amount of items on your website as opposed to being a fully-fledged online store. How to incorporate a buy button onto your website  You can start making use of this beneficial feature on either your own hosted site, WordPress, Tumblr or any other website platform imaginable. Adding your buy button is as simple as embedding a YouTube video, so you won’t have to worry about programming hassles. Why a buy button is a smart move  Incorporating a buy button onto your page can open a number of various doors for you by growing your brand. If you are trying to promote only a few items then you can write an entire review on said item and then link a buy button to the page with a photo of the item for sale. This will engage your customers and encourage them to get involved with your brand then and there. Who can help  If you wish to begin this but are not a computer whizz at the best of times, you needn’t worry. There are people in South Africa who can easily assist you today. WSI OMS is dedicated to helping you reach your digital marketing goals and we offer training courses and a number of services to help you expand and grow to where you wish to be digitally. We have a dedicated team at hand always ready and willing to help where we can. Please do not hesitate to give us a call today and begin to grow your online presence. Please follow and like...

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