An E-Commerce Guide to Instagram Checkout

Posted by on Oct 18, 2019 in Ecommerce |

Would you actually purchase something through the Instagram app? In March 2019, Instagram launched the checkout feature, which lets users checkout within the app.   Instagram has opened a whole new revenue stream for e-commerce sites. Instead of directing your followers to your website with “link in bio”, they can complete the purchase as soon as something catches their eye.   The checkout system is built into the app, which means that users can store their payment information. If a product is checkout-enabled, then an Instagram user will see the option to “checkout on Instagram”. If they tap to view more details and fill out their contact, shipping and payment information, the user can order through the app as well as check the status of their delivery within the app. The information that a user will see includes the estimated delivery date, tracking number, cancel order, initiate a return or request support from the brand.   Currently, only select e-commerce platforms have the feature. Some brands who are using it include Nike and cosmetic companies. The company is currently only selecting companies from America to try out the feature, so the rest of us will have to wait until there is a wider roll out.   Instagram has positioned the checkout feature as follows:   “Checkout enhances the shopping experience by making the purchase simple, convenient and secure. People no longer have to navigate to the browser when they want to buy. And with their protected payment information in one place, they can shop their favorite brands without needing to log in and enter their information multiple times.”   This will undoubtedly change the way e-commerce companies market their products online.   For more information about giving your digital marketing strategy an overhaul, contact WSI OMS today. Please follow and like...

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Signposts on the Buyer’s Journey: Using Content to Sell

Posted by on Oct 16, 2019 in Content Marketing, Ecommerce |

As a content marketer, you have a dual purpose. Yes, of course! You want to create original, attention-grabbing, well-written, quality content! But, you also want that content to serve the aims of your business. Your content needs to sell.   That sounds simple enough. But, how well is your content serving your sales really? How well have you strategised it towards that end? One way to guide your hand, and to ensure that content is geared towards sales, is to work to match content to the buyer’s journey. Let the content speak to the journey at all its stages. Let’s make this clearer by taking you through the journey and briefly looking at how your content can move with the customer.   • First Signpost: Offering Solutions for Specific Problems At this stage, potential customers are aware they have a need or a problem, and they need fulfilment or a solution. Perhaps they Google something like “affordable water purifiers,” for example. You, as a producer of competitively priced water purifiers, match them up with content that provides an answer to that need. You’ve met them at the first stage, you have their click, now you need to move them to the next stage.   • Second Signpost: Why Your Solution? Now the customer has found your water purifiers, but he/she wants to know why yours is better than anyone else’s. Your content should be filled with ready answers to that question so that, whether they follow internal links on your website or search Google for comparisons, you can provide the information they need to assess your value offering.   • Third Signpost: Sealing the Deal Your first and second signposts should have answered the initial questions satisfactorily. The customer knows that you are a better choice compared to your competitors. They’re ready to buy. All you have to do is make sure that your content, design and UX all guide them easily towards that final checkout.   • Fourth Signpost: Following Up Start off with an email confirming the purchase and thanking the customer. Then follow up with whatever is necessary to add even more value. Do you offer free delivery? Are there products that can be added on to your water purifier? How can customers contact you for after-sale service? All of this information needs to go in your website copy and/or in your emails.   WSI OMS can help you to create excellent, SEO-beating, high-converting content. Contact us for help with your website copy, blogs, social media and more.   Please follow and like...

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Tips for Setting Up a High-Functioning E-Commerce Platform

Posted by on Sep 12, 2019 in Ecommerce |

So you’ve finally set up your business, you have your stock ready to roll, you know your product from back to front and you may even have a great website getting plenty of traffic. Now you’re ready to take that big next step – setting up an e-commerce platform so you can finally see the fruits of your marketing efforts and start shifting that stock. It’s quite an easy process, provided you follow a few simple guidelines. Here are the main tips you should bear in mind before you invite customers to fill their shopping carts: • Keep It Simple This is one we tell everybody, all the time, in connection with all aspects of online business. Customers want simplicity and ease of use. Whatever platform you’re using to develop your e-commerce site, always make sure your focus is on the simplest possible accessibility and usability. That means simple processes, which include clear navigation and easy-to-follow prompts. • Be Upfront About Costs Imagine being a customer and placing your order for an item you’ve just found and which is exactly what you wanted, at an unexpectedly reasonable price. You follow the checkout process all the way to the end, only to find that the shipping is going to multiply the purchase total by three. What would you do?  Never allow hidden costs at any point of your customer interface. Be upfront about additional fees from the get-go. It’s advisable to state shipping costs on the product page, so the customer knows exactly what they’re spending before they click the check-out button. • Fuel Demand Through Scarcity CLEARANCE SALE! ONE-TIME-ONLY OFFER! ONLY ONE LEFT IN STOCK! Don’t underestimate the power of phrases like this. They draw attention to specific products and create a sense of urgency in the client to complete the transaction. The perception of scarcity can turn a casual browser into an instant buyer. • Provide Wide-Ranging, Specific Filters You must enable your customers to browse for exactly what they want. They are not going to browse through thousands of items to find what they’re after; they’ll simply look elsewhere. Create dropdown filters with categories and subcategories that will allow customers to narrow down their search in seconds. This can make or break numerous sales. • Make Good Use of Testimonials and Social Media Potential buyers who are uncertain of a purchase will always find good testimonials useful. They read reviews at the tipping point of their shopping experience. It’s that moment when they could just walk away or pull out their credit cards. Provide space for reviews and encourage customers who have already bought certain items to write testimonials. You should also encourage links to social media,...

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How to Use Facebook Ads For E-Commerce Marketing

Posted by on Jul 13, 2019 in Ecommerce |

If you are selling products online, then Facebook ads should be a part of your marketing arsenal. The way that Facebook allows you to market based on demographics, interests and virtually any other criteria, combined with the low cost of marketing, makes this a must-have for people selling online. What most people get wrong when creating Facebook ads for their e-commerce sites is that they do their marketing based on their product instead of their potential customer. When targeting people on Facebook, you need to think about the following: What problem is the product solving? Who will the end user of the product be? Why do they have this problem? Strategies to Consider: Once you have carefully considered how your product can solve a potential customer’s problem and drafted your ads, you can move onto Facebook ad strategies, here you can learn what is social media marketing and how to work it on facebook, by our friends at Salesforce. Dynamic Product Ads One way to increase your sales with Facebook ads is by using Dynamic Product Ads. In the same way that Amazon remarkets to you based on your activity on their website, Dynamic Product Ads also let you remarket to people who have visited your site. Multi Product Ads Another tactic that works well for online retailers is Facebook’s Multi Product Ads, which lets you show multiple products in a single advertisement. The more relevant products a Facebook user sees, the greater your chances of a sale are. Install a Conversion Tracking Pixel  The last tip is to install a conversion tracking pixel on your checkout page. This enables Facebook to track who is visiting your site, what they are doing or buying on your site, and generate lookalike audiences for future Facebook ad campaigns. These are only some of the fascinating ways that Facebook ads can be used for e-commerce marketing. For help with your digital marketing strategy, contact WSI OMS today. Please follow and like...

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Improve Your Digital Marketing Strategy with These e-Commerce Statistics

Posted by on Apr 17, 2019 in Ecommerce |

It is estimated that there are 18.43 million eCommerce users in South Africa, but what are these people’s online behaviours, expectations, and preferences? How can you tailor your e-commerce digital marketing, content marketing, social media marketing, and website design strategies to meet their unique needs and wants? We hope that the following statistics can help with that… Page Loading Speed  Studies have found that slower page loading speeds, even those delayed by a mere second, can result in 7% fewer conversions. Reduce loading speeds (you should be aiming for a maximum loading time of three seconds) by paying close attention to the file size of the images you use in your website design. Less isn’t More  It would seem that the number of landing pages you have on your website has a dramatic impact on the number of conversions you generate. Research has shown that companies with more than 40 landing pages saw 12 times more leads than companies with five or less. Mobile Matters  When it comes to e-commerce, it is all about mobile marketing and ensuring that your website is 100% mobile-friendly. This year, mobile e-commerce sales are expected to make up more than 63.5% of all e-commerce sales. Streamline Your Checkout Process  A complicated, long-winded checkout process results in the loss of copious amounts of business. For example, 35% of transactions are lost when websites require shoppers to create accounts before making a payment. Retargeting is Wise  Worried that spending money on retargeting isn’t worth it? Relax. Our sources say that three out of four users notice retargeting ads and that people are 70% zamore likely to convert when retargeted with display ads. Need help with improving your digital marketing efforts and optimising your e-commerce website? WSI OMS is here to lend a hand. As leading specialists in content marketing, mobile marketing, social media marketing, website design, and website development, you can count on us to boost your online visibility and reputation in a flash. Contact us today to learn more. Please follow and like...

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Use Twitter And Instagram As Search Engines To Boost Your Social Media Strategy

Posted by on Mar 20, 2019 in Ecommerce, Instagram, Social Media Marketing, Twitter |

Let’s face it, Twitter and Instagram provide users with a lot of data and easy access to reach people. You can go on Twitter right now, type in any search phrase, any business or any company that you want to work with and find them. If you are a creator or an influencer that wants to work with Under Armour, for example, you can put these keywords in the search box on Twitter, click ‘People’, and see anyone who as “@Underarmour” in their bio. The same thing applies to Instagram. You can also run searches for hashtags to find people who are speaking about specific topics. If you are an SEO expert, you can type in #SEOhelp and see anyone who is talking about this particular topic, swoop in, and offer to help them out. That is the power of using Twitter and Instagram for search. Make Your Content Travel Further On Social Media Sites Going forward, make sure that as you are building content on these platforms, that you are also using these platforms as search engines. Creating content takes a lot of time. Not only do you have to research what you want to write about, but you have to draft content, proof it, upload it and distribute it. Make it travel even further by finding your tribe on Twitter and Instagram. WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money on social media. Please follow and like...

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