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The Value of Social Media in Your E-Commerce Strategy

Posted by on Nov 7, 2018 in Ecommerce | 0 comments

When it comes to digital marketing for e-commerce platforms, many people are focused on retargeting and a mix of inbound and outbound marketing efforts. Social media usually does not top the list of things that marketers should focus on, but a new infographic by Prima Software shows how valuable social media can be when used to market e-commerce websites. Here are some of the most interesting statistics from their research:26% of consumers are likely to use Facebo

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Black Friday and E-commerce – A Match Made in Heaven

Posted by on Oct 1, 2018 in Ecommerce | 0 comments

Black Friday is the biggest shopping holiday of the year. We look at why it is best suited for e-commerce and at its impact on e-commerce marketing.Traffic Boost on E-commerce WebsitesPopular e-commerce websites see a significant increase in traffic to their websites during the week leading up to this day. This can be further increased by creating content marketing specifically aimed at Black Friday deals, including promotions and emails related to sales. It is

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5 ecommerce website design tips

Posted by on Jun 7, 2018 in Ecommerce, Website Design, Website Development | 0 comments

Online marketing for ecommerce websites can be very complicated because there are so many different things that you can do. Here are a few tips that we recommend ecommerce sites focus on first:  Use a good shopping cartShopify, Woo commerce and Big Commerce are shopping carts that work very well. Not only do they seamlessly slot into website designs, but they are also great for SEO and paid search. These carts have everything you need to scale your business

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Start planning your Christmas in July digital marketing campaigns

Posted by on Jun 4, 2018 in Digital Media Marketing, Ecommerce, General | 0 comments

Doesn’t it seem like Christmas and Black Friday is so far off? Luckily, digital marketers and business owners can take advantage of “Christmas in July”, which is a mid-year shopping frenzy that consumers are expecting. Whether you run an ecommerce website or you are selling a service, you need to make sure that your company is just as ready for Christmas in July this year: Know who’s buying South Africa’s ecommerce market is advanced and people are increas

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Coupons – Keep your ecommerce customers coming back for more

Posted by on Jan 18, 2016 in Ecommerce | 0 comments

Ecommerce marketing can be particularly challenging. While new customer acquisition is great, it’s much more profitable to keep your existing client base engaged and coming back for more. Here’s how you can use coupons to achieve this goal: In-app coupons Customised apps are all the rage in the digital marketing sphere at the moment and for good reason. Your customers undoubtedly have their mobile phones on them 24/7 and you can create an app for your ecommerce

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How to reduce abandoned shopping carts this Christmas

Posted by on Dec 21, 2015 in Ecommerce | 0 comments

If you run an ecommerce website, then you will know that a huge part of ecommerce marketing is getting people to successfully checkout and buy products online. It’s common for people to do window shopping and abandon their shopping carts before making an actual purchase, but there could be a few changes you could make to reduce the number of abandoned shopping carts this Christmas: Make sure people know what they will be paying for  Shipping costs, courier fees a

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