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Creating a lead nurturing strategy for email marketing

Posted by on Oct 23, 2017 in E-mail Marketing | 0 comments

Email marketing is still one of the best internet marketing strategies. It’s important to keep in mind, however, that very few people will be ready to commit to a purchase after receiving their first email. You need to invest in a solid lead nurturing strategy if you want your email efforts to have a direct impact on your bottom line. Here are some of the elements that you need to keep in mind when creating a lead nurturing strategy: Focused content You can’t ex

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SEO Tips for Optimising Your Email Marketing Strategy

Posted by on Sep 18, 2017 in E-mail Marketing | 0 comments

Email marketing is a great way in which to keep already existing customers up to date in terms of specials and your brand’s monthly focus – but did you know that it also helps to boost your SEO? SEO and email marketing work hand in hand to keep your business ranking as high as it possibly can. Here are our top tips for optimising your SEO and email marketing strategy easily and effectively. Invest in Software While it is indeed possible to conduct an email marke

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Predictions about the Future of Email Marketing

Posted by on Sep 7, 2017 in E-mail Marketing | 0 comments

Email marketing has had an integral role to play in almost every brand’s digital marketing strategy thus far. It allows for marketers to notify consumers, as well as potential consumers, about specials, business direction and to promote content marketing and social media marketing efforts. The question is, what does the future hold for email marketing? Is it set to continue to help increase online conversions? Or is it doomed to be replaced by new approaches? We i

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6 inspiring tips for your email marketing campaign

Posted by on Aug 21, 2017 in E-mail Marketing | 0 comments

There is no doubt that email marketing is one of the most powerful tools out there when it comes to product and content marketing. Carefully designed and integrated with other digital marketing strategies such as your social media campaign, email marketing is the most direct way to reach your customers. It encourages the engagement and click-through your to website where you need conversions, SEO and long-term link-building. Here are 6 tips to help you use your emai

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E-mail Marketing – The Power of Personality

Posted by on Jul 18, 2017 in E-mail Marketing | 0 comments

Once the primary method of online marketing, e-mail marketing quickly very quickly gained the ubiquitous synonym of ‘spam’. Fair enough – because as most of it was. Before mail platforms were developed to ‘filter’ it out, it was quite common to have to sift through 30 or 40 ‘spam e-mails’ a day, every single one of them trying to sell your something, to get to the ones you wanted to open. This is where personality comes in – because the mails you

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5 Helpful Tips to Improve Your Email Marketing

Posted by on Jun 15, 2017 in E-mail Marketing | 0 comments

Email marketing is a wonderful, cost-effective way in which to connect with your customers.  When done right, it can lead to a massive boost in sales, social media followers and interest in your business in general. Here are 5 helpful tips from the WSI OMS team to help you make the most of your next campaign:  Conduct A/B TestingIn doing so, you will get a better idea of what your audience best responds to in terms of subject lines, image placement, conten

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