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Revitalise your digital marketing strategy by re-engaging dead email subscribers

Posted by on Dec 2, 2014 in E-mail Marketing | 0 comments

Email marketing is one of the key components of any digital marketing strategy, but just like mobile text messages, many consumers are inundated with commercial emails on a daily basis and this causes them to lose interest and become “dead” email subscribers. If you are not grabbing and holding the attention of your audience, your business stands very little chance of success. It is important to learn how to re-engage with these users in order to refresh and rev

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Using gifs in your email marketing campaign

Posted by on Sep 30, 2014 in E-mail Marketing, Web Tools | 0 comments

For any email campaign to be successful, it needs to be planned properly. While some email messages and newsletters are highly successful, companies are finding it increasingly hard to grab the attention of their readers via email. One of the latest trends is to use a gif (a moving image) inside an email. People love gifs – whether it’s a cat gif, a gif of an old person dancing like it’s 1965 at a wedding or a simple gif of something related to a brand that’

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Using videos in email

Posted by on Sep 10, 2014 in E-mail Marketing, Website Optimization | 0 comments

YouTube isn’t the second largest search engine for no reason. With everything from email marketing, mobile marketing and social media marketing available to digital marketers – it’s no wonder the people investing in video marketing are getting the best results. While you might not be ready to kick-start a full video marketing strategy, there are ways to incorporate videos into your existing email campaigns. Research from Email Monks showed that including a vid

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Stay on top of your email marketing strategy [Infographic]

Posted by on Jun 21, 2013 in E-mail Marketing | 0 comments

When was the last time your company paid close attention to its email marketing campaign? Most of us, for most of the time, forget the effect a simple email to a loyal customer can have. With people’s email accounts being bombarded with spam, bills and other unpleasant and forgettable things, it’s easy to turn a blind eye on that aspect of your marketing strategy. But an email newsletter from a business they know and trust with services and delivery can further

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Who thinks e-mail marketing is still effective?

Posted by on Mar 10, 2012 in E-mail Marketing | 0 comments

With the focus of many companies turning toward social and search marketing, much of the attention once given to e-mail marketing has faded. People seem to have little faith in e-mail marketing (and rightly so, considering the impact of the Consumer Protection Act and the fact that so many people simply delete spammy e-mails). But it’s not e-mail marketing itself that is the problem – it’s the way e-mail marketing is used. Read these tips to improve your e-mai

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