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Using email marketing in 2015? Make your emails stand out with these tools

Posted by on Mar 9, 2015 in E-mail Marketing | 0 comments

Email marketing is still one of the most effective ways to reach your target audience. Not only are you communicating on a platform that people use every day, but it’s also their preferred way of communicating. The drawback of email marketing, however, is that you can easily pester your clients. It is for this reason you have to make sure you have something valuable to say and you need to make sure you say it in an interesting, fun way. Here are a few tools to hel

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Keys to success with email marketing

Posted by on Feb 24, 2015 in Digital Media Marketing, E-mail Marketing | 0 comments

Email marketing has proven its effectiveness year in and year out. Any digital media marketing campaign that lacks email marketing as a key element is one that will be lacking when it comes to new leads, boosted sales and engaging with a targeted audience. One of the biggest mistakes digital marketers make is sending out untargeted mass messages in a one-size-fits-all fashion. If your messages aren’t personalised and your emails not targeted, chances are you are g

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What email marketers need to know about Inbox by Gmail

Posted by on Feb 11, 2015 in Digital Media Marketing, E-mail Marketing, Google + | 0 comments

Do you know how to create an email marketing campaign that works effectively for Gmail users? It is no secret that Google’s Gmail has undergone a number of changes over the past few months and the introduction of their new email app, Inbox by Gmail, has created a stir. Gmail Inbox is not a replacement for the existing email app – it is something entirely new. You can only access this service via Chrome, iOS and Android apps. Below are a few features and function

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Using Video in Email? Here is What You Need to Know

Posted by on Dec 9, 2014 in E-mail Marketing | 0 comments

Video marketing is a great way to incorporate story telling into your content marketing strategy as it is consumed easily by users and gives your brand a more personalised, human image. Email is also one of the most effective forms of digital marketing and drives ROI for businesses with exceptional results. Many business owners and online marketers wonder if using video in their email marketing campaign is a good idea and we are here to tell you: YES. Email Monks an

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Revitalise your digital marketing strategy by re-engaging dead email subscribers

Posted by on Dec 2, 2014 in E-mail Marketing | 0 comments

Email marketing is one of the key components of any digital marketing strategy, but just like mobile text messages, many consumers are inundated with commercial emails on a daily basis and this causes them to lose interest and become “dead” email subscribers. If you are not grabbing and holding the attention of your audience, your business stands very little chance of success. It is important to learn how to re-engage with these users in order to refresh and rev

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Using gifs in your email marketing campaign

Posted by on Sep 30, 2014 in E-mail Marketing, Web Tools | 0 comments

For any email campaign to be successful, it needs to be planned properly. While some email messages and newsletters are highly successful, companies are finding it increasingly hard to grab the attention of their readers via email. One of the latest trends is to use a gif (a moving image) inside an email. People love gifs – whether it’s a cat gif, a gif of an old person dancing like it’s 1965 at a wedding or a simple gif of something related to a brand that’

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