Creating a winning welcome email

Posted by on Nov 29, 2015 in Content Marketing, E-mail Marketing | 0 comments

When it comes to email marketing, the aim is to get as many subscribers signed up as possible. But getting subscribers to complete the sign-up is only a small part of the process – more importantly is the welcome email the subscriber will receive next. A welcome email is the first friendly exchange that occurs between your business and the subscriber and is an ideal opportunity to sell your story and create a memorable experience. While most would agree that a wel

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Why Clients Unsubscribe From Mailing Lists and How to Prevent Them from Doing So

Posted by on Nov 26, 2015 in E-mail Marketing, Website Optimization | 0 comments

You email subscription list is not only valuable for your digital marketing strategy, it’s vital to ensure achievement of your core business objectives. However, regardless of how well you plan and execute your email marketing efforts, you will use subscribers over time, which may leave you stumped, wondering what you could be doing wrong. The length of your email list is affected by two main factors, the number of people that are added to the list and the number

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Get Your Email Marketing Strategy and Campaign Up and Running

Posted by on Nov 17, 2015 in Content Marketing, E-mail Marketing | 0 comments

Everyone seems to be actively involved in email marketing as part of their social media marketing strategy. Marketing professionals are well aware that email marketing is offers the best return on investment when compared with any other online marketing medium. Of course you want to drive sales and revenue to your business in every possible way, but you might not be sure how to get started with email. How can you claim your portion of the market and get started with

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Your guide to lifecycle email marketing

Posted by on Nov 9, 2015 in E-mail Marketing | 0 comments

What is lifecycle email marketing and why should you use it? Also known as ‘drip marketing,’ lifecycle email marketing refers to creating clear set of emails that you will send to potential clients at specific times to take them through your sales funnel. Your first step to creating an effective lifecycle email marketing campaign is to determine the different messages each interested person would need. For example, a person who has just become aware of your comp

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Email Marketing Tips: Create Better Welcome Emails

Posted by on Nov 3, 2015 in E-mail Marketing | 0 comments

When it comes to email marketing, it can be easy to forget that your readers are real people and as such, your relationship with them should be real too. It’s not all just about data. Your emails and online communications and marketing efforts should be able to develop an emotional connection with your consumers while responding to a need and adding value at the same time. Your welcome email is the very first opportunity that you will get to ensure that your consu

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Integrate your email and social media marketing campaigns and increase ROI today

Posted by on Oct 5, 2015 in E-mail Marketing, Social Media Marketing, Social Media Optimization | 0 comments

Social media marketing should play an integral part in your email marketing strategy, and vice versa. The first and foremost thing to do is ensure that your email and social media marketing campaigns look and feel the same; the second is to build a link between the two. The benefits Besides the resultant positive brand association, there are other benefits to integrating your email and social media marketing campaigns. Email marketing is inexpensive, and if it drive

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