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Your guide to lifecycle email marketing

Posted by on Nov 9, 2015 in E-mail Marketing | 0 comments

What is lifecycle email marketing and why should you use it? Also known as ‘drip marketing,’ lifecycle email marketing refers to creating clear set of emails that you will send to potential clients at specific times to take them through your sales funnel. Your first step to creating an effective lifecycle email marketing campaign is to determine the different messages each interested person would need. For example, a person who has just become aware of your comp

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Email Marketing Tips: Create Better Welcome Emails

Posted by on Nov 3, 2015 in E-mail Marketing | 0 comments

When it comes to email marketing, it can be easy to forget that your readers are real people and as such, your relationship with them should be real too. It’s not all just about data. Your emails and online communications and marketing efforts should be able to develop an emotional connection with your consumers while responding to a need and adding value at the same time. Your welcome email is the very first opportunity that you will get to ensure that your consu

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Integrate your email and social media marketing campaigns and increase ROI today

Posted by on Oct 5, 2015 in E-mail Marketing, Social Media Marketing, Social Media Optimization | 0 comments

Social media marketing should play an integral part in your email marketing strategy, and vice versa. The first and foremost thing to do is ensure that your email and social media marketing campaigns look and feel the same; the second is to build a link between the two. The benefits Besides the resultant positive brand association, there are other benefits to integrating your email and social media marketing campaigns. Email marketing is inexpensive, and if it drive

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Five Must-Haves for your Email Marketing Campaign

Posted by on Sep 28, 2015 in E-mail Marketing | 0 comments

Email marketing channels are flooded. What this means for most people with an inbox, is ten minutes every morning abusing the “delete” key on their keyboard. The challenge for most email marketing strategists is in getting their email noticed before it gets nuked. #1 Your Content Begins in the Subject Line You have one opportunity to grab your potential reader’s attention and that falls within your subject line. Be creative, be catchy, but remain relevant to w

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How to Harness the Power of Emojis in E-mail Marketing

Posted by on Sep 22, 2015 in Content Marketing, E-mail Marketing | 0 comments

Emojis are graphic ideograms used in social media platforms and it is now being used as an e-mail marketing technique. It works in that it sets your e-mail apart from the rest, increasing its visibility and ultimately the amount of traffic you have reached. Your business can benefit from this form of e-mail marketing. Here are three tips for using Emojis in e-mails:Your target audience is the most important aspect to consider. This form of e-mail marketing is not

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What you need to know about video in email

Posted by on Sep 3, 2015 in E-mail Marketing, Visual Marketing | 0 comments

Video marketing has taken over the world of digital marketing and can be greatly beneficial to any business. However it requires having all the information needed to compose successful video in e-mail marketing material. There are many ways to create these materials by using professional copywriting services as well as applying SEO principles. Additionally video in e-mail can be just as viable. Here are few statistics you need to know about video in e-mail marketing

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