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Should You Remove People From Your Email Marketing List?

Posted by on Aug 6, 2018 in E-mail Marketing | 0 comments

If you are sending out email newsletters and campaigns, then you are undoubtedly getting reports and analytics on how your campaigns are performing. One question that people often ask us is whether they should remove people from their email lists if they have never opened an email from you.   Once you’ve had an email list for any length of time, you’re going to have some people on there who have stopped engaging or stopped opening your emails. This is only

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When to Send Follow-Up Email Autoresponders

Posted by on Jul 18, 2018 in E-mail Marketing | 0 comments

Email marketing autoresponders are the secret sauce to almost all effective digital marketing strategies. It enables you to communicate with customers on their terms by giving them the information they need when they need and where they want it (i.e. their inbox).   Because this type of communication requires automation to succeed and to scale, there are all kinds of questions surrounding when it should be sent. When someone opts in for something you are offeri

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5 Tips for Making Sure Your Email Newsletters Are a Hit

Posted by on Jul 9, 2018 in E-mail Marketing | 0 comments

Email newsletters are a great way for people to get a sample of the content and updates from a company. People generally subscribe to newsletters if they want to receive information about a brand. However, they don’t want constant blasts of short information. So, the way you structure your email newsletters has to be carefully thought-out. Here are a few tips to make sure your newsletters are a hit:   Plan the Content Earmark around three to five different to

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4 email marketing tips from the pros

Posted by on Jun 12, 2018 in E-mail Marketing | 0 comments

Email marketing can be highly effective or highly ineffective, depending on how you execute your strategy. Here are a few tips to help you execute excellently so you can crush it with your next email marketing campaign:  Always start with valueMake sure you are delivering value with every email that you send. The recipient should see value because they are going to unsubscribe or worse – mark it as spam – if your emails aren’t providing value. They should

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3 Tips for High-Performance Email Newsletters

Posted by on Mar 26, 2018 in E-mail Marketing | 0 comments

One of the best ways to communicate with your clients and customers is directly through their inbox. You can do this once per month with an email newsletter. It’s important that you make the most of this opportunity. WSI OMS has a few tips that you can use to easily improve your email newsletters:Tip no1: Subject LineThe first thing that a potential newsletter reader will see is the subject line. So, make sure it’s effective and concise. Using a boring email

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Email Marketing: 5 Benefits of Using MailChimp

Posted by on Mar 15, 2018 in E-mail Marketing | 0 comments

If the goal is to simplify and improve your company’s email marketing strategy, it is time to consider making use of one of the leading email marketing solutions out there – MailChimp. These are the top 5 benefits of embracing this tool and its seemingly endless list of helpful features:It’s Easy to Use and Customise The MailChimp interface is extremely user–friendly. This means that anyone can use it, regardless of whether or not you have experience

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