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4 email marketing tips from the pros

Posted by on Jun 12, 2018 in E-mail Marketing | 0 comments

Email marketing can be highly effective or highly ineffective, depending on how you execute your strategy. Here are a few tips to help you execute excellently so you can crush it with your next email marketing campaign:  Always start with valueMake sure you are delivering value with every email that you send. The recipient should see value because they are going to unsubscribe or worse – mark it as spam – if your emails aren’t providing value. They should

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3 Tips for High-Performance Email Newsletters

Posted by on Mar 26, 2018 in E-mail Marketing | 0 comments

One of the best ways to communicate with your clients and customers is directly through their inbox. You can do this once per month with an email newsletter. It’s important that you make the most of this opportunity. WSI OMS has a few tips that you can use to easily improve your email newsletters:Tip no1: Subject LineThe first thing that a potential newsletter reader will see is the subject line. So, make sure it’s effective and concise. Using a boring email

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Email Marketing: 5 Benefits of Using MailChimp

Posted by on Mar 15, 2018 in E-mail Marketing | 0 comments

If the goal is to simplify and improve your company’s email marketing strategy, it is time to consider making use of one of the leading email marketing solutions out there – MailChimp. These are the top 5 benefits of embracing this tool and its seemingly endless list of helpful features:It’s Easy to Use and Customise The MailChimp interface is extremely user–friendly. This means that anyone can use it, regardless of whether or not you have experience

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Get A Handle on Rising Email Unsubscribe Rates

Posted by on Feb 7, 2018 in E-mail Marketing | 0 comments

If you’ve noticed a steady incline in the number of people who are unsubscribing from your emails, then it’s time to get a handle on things. If too many people start unsubscribing from your emails, then it could impact your ability to reach inboxes – and this hurts your online reputation. Luckily, you’ve caught the issue in time and can still shake up your strategy before it starts affecting your revenue. Here are a few tactics to consider:Segment Your Con

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How to Create an Effective Email Drip Campaign

Posted by on Jan 22, 2018 in E-mail Marketing | 0 comments

Email drip campaigns are more complex and require more work than a once-off email blast – but it is worth the effort! Email marketing is still one of the best ways to sell more products and market your business, but a cleverly thought out and executed drip campaign can really make a difference to your bottom line. Here is how to go about the process:Determine What You Want to AchieveMaybe you need to focus on customer retention? Or maybe you want to get your p

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Tips for Successful Holiday Email Marketing

Posted by on Dec 5, 2017 in E-mail Marketing | 0 comments

For most businesses, there is no busier time than the December festive season! The question is, how do you go about making the most of this time when it comes to your email marketing efforts? We investigate below.Sort Your Email Marketing List Email marketing success is achieved when you can approach your customers with a more personalised tone. Knowing this, it helps to sort your list of contacts so that you can approach them with news and specials most rele

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