Simplify Your Engagement With Marketing Automation

Posted by on Mar 24, 2020 in E-mail Marketing |

 Client engagement is an important aspect of digital marketing. However, there is just not enough time to interact personally with every customer. So, to be not only effective in your client-engagement strategy, but also cost-effective, marketing automation would seem to be the logical answer. However, a couple of common reservations are that marketing automation is impersonal and takes away from your personal interactions with clients. Yet, if done right, marketing automation can include all the touch points and interactions that allow people to know you, trust you and ultimately build your brand.  In other words, if you want to boost your bottom line, then you need to invest in marketing. You can’t sit back and hope that people will magically find your business. Fortunately, marketing automation makes it easy to engage with clients in a meaningful way without losing precious time needed elsewhere in the business. Here are some easy ways to incorporate marketing automation into your engagement strategy. Personalised Emails Can Nurture Valuable Relationships  You can set up your email marketing to blast out quick and simple emails, or you can create a complex set of emails that need to be delivered to recipients in a specific sequence based on pre-defined triggers and behaviours. The better you get with email marketing, the more personalisation you can add to them. Consider the impact of sending personalised promotions or following up with customers who have abandoned their shopping carts. It can work wonders for your business. Go Mobile  You can create a consistent experience with your brand through mobile apps and mobile marketing. Everything from push notifications to delivering the right message at the right time can be used to create a seamless experience with your business. Schedule Content and Make it Shareable You can automate all of the following: Schedule posts in advance,  Create polls and other content that people like to engage with, and  Include share buttons on all your website content to allow your website visitors to share their content with friends effortlessly. Need professional help? Contact WSI OMS for assistance on marketing automation.   Please follow and like...

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7 KPIs to Track on Your Email Marketing Campaign

Posted by on Mar 20, 2020 in E-mail Marketing |

If you have an email marketing strategy, then you’re already ahead of many businesses. However, if you don’t use KPIs, it’s nearly impossible to sustainably create successful email marketing campaigns. The best KPIs to include in your email marketing strategy 1. Emails delivered You could have 10,000 email addresses on your email list, but if only 1,000 emails get delivered, your strategy isn’t very effective. Alternatively, keeping an eye on your email delivery rate can tell you whether a certain server- such as gmail- develops a problem with your email address. 2. Emails opened If your emails aren’t being opened, then no one is reading your content and- more importantly- no one is responding to your brand. 3. Click-to-open rate This metric compares how many people opened your email to how many people clicked on a link in said email. The CTO rate can tell you if both your subject link and your link were effective. 4. Unsubscribe rate If you notice significant changes to your unsubscribe rate, it means that some change you made to your email marketing strategy didn’t go over well with your audience. 5. Conversion rate This metric is often hailed as the most valuable KPI. It measures how many people open your email, click on a link and take a specific action. The action is typically related to your CTA, such as downloading a resource, “liking” your social media page or making a purchase. 6. List growth rate When your email list is growing at a healthy rate, you know that part of your email marketing campaign is working. 7. Sharing rate When email recipients hit “share,” it means you’re producing quality content. Having an effective email marketing strategy is crucial to the success of your inbound marketing efforts. If you don’t know how to create a successful strategy and track key KPIs, don’t worry. That’s what digital marketing agencies are here for! Contact us today to learn how we can help. Please follow and like...

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Email Marketing: All You Need to Know About Interactive Email and Email Automation

Posted by on Mar 10, 2020 in E-mail Marketing |

If you’re looking for ways to improve your email marketing, you can’t go wrong with interactive email and email automation. These are highly effective ways to reach your audience with targeted content that can establish your authority in your industry and drive increased sales for your business.  Interactive Email Explained  An interactive email allows your reader to perform an action that activates or sets off an event in the said email. Using interactive email in email marketing is a very effective tool as it keeps the user intrigued and in the inbox for longer periods of time as they perform the required actions.  Email Automation Explained Email automation allows for an email to be automatically sent when a specific trigger or action has been met. For example, when a user subscribes to your webpage an automated email welcoming them and helping them to get started might be sent. Now that we understand what interactive email and email automation are, we can look at what steps need to be taken to ensure a successful email campaign.  Step 1 – Determine Your Goals  It would be in your best interest to understand your goals and know exactly what you would like to achieve through your email campaign, as this will ultimately determine who needs to be targeted, what type of email is to be sent and what marketing automation content is required. Step 2 – Two Ways to Build Your Email List Your email list can be built in one of two ways, depending on whether you want to target existing users or whether you want to obtain email addresses that you might not already have. Here is how to go about it: Existing Customers If it is existing customers you plan on getting in touch with, you can simply import a list of your known contacts’ email addresses into your chosen email marketing tool. New Customers  On the other hand, if it is new customers you plan on acquiring, then this will be done by manually building a new list from scratch. Step 3 – Determine Which Type of Email Campaign You’ll Need Should you be sending out a newsletter, a marketing offer, an event invitation or simply just an announcement? Ultimately, what you decide on here will be influenced by the goals you decided on in step 1. Step 4 – Craft Your Email Campaign  Now that your goals are decided on and you have built a list of email addresses and selected the type of campaign you would like to send out, you can begin to build your email. In short, it should be easy to read, have engaging images and visual content, be personalized and be relevant...

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How to Make Your Email Marketing “Unsubscribe-Proof”

Posted by on Mar 3, 2020 in E-mail Marketing |

Still getting unsubscribe requests after meticulously crafting your email marketing content and making your communications as user-friendly as possible? It happens to the best email marketers in the business. Some people just don’t like engaging with brands via email.  Don’t let this fact get you down, rather identify the reasons for unsubscribes and work on keeping those numbers as low as possible. Here are four tips on how you can do that:  Keep Subject Lines Simple and Free from Spam-Related Terms Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder or cause your reader to hit the unsubscribe button. Think Your Message Through and Write Short and Sweet Content Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA. Give Them What They Came For Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing – which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time! Don’t Overemphasise Your Unsubscribe Option Legally, an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in a smaller text next to other options such as “please provide feedback” and don’t allow too much white space around it. Email marketing can be a highly effective method of communicating with your audience, as long as your strategy is sound and your content is useful to your readers. Minimise the unsubscribe rates by using our email marketing guide to get the most out of your content marketing.  Need help with your email marketing? Then contact WSI OMS today. Please follow and like...

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4 Steps to Keep Email Marketing Customers Interested

Posted by on Feb 28, 2020 in E-mail Marketing |

Email marketing is used to maintain regular contact with customers, remind them of your business and share more about the products and services you offer. The aim is to foster positive engagement with your brand and keep customers interested and subscribed. Identifying the reasons for people unsubscribing from your email marketing list is key. Here are four tips on what to do to keep them interested: 1. Keep Subject Lines Simple  Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder. It may even cause your reader to hit the unsubscribe button. 2. Write Clear and Concise Content Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA. 3. Give Customers What They Expect Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing, which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time! 4. Make the Unsubscribe Option Inconspicuous  Legally an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in a smaller font next to other options such as “please provide feedback”. Another tip is to not allow too much white space around it. Email Marketing Automation Can Pinpoint the Best Times to Reach out to Customers  To discover how you can promote your business by using email marketing, marketing automation and great content marketing, contact us immediately. Please follow and like...

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Maintain Positive Customer Engagement With Email Marketing

Posted by on Feb 18, 2020 in E-mail Marketing |

Email marketing is simple, costs very little and its results are easily tracked. It is a convenient way to inform your customers of new products and services or share current events in your business and industry. Keeping your customers engaged and interested can, however, be a challenge.  How to Keep Subscribers Engaged Hands up, if you have been tickled pink by a company and you, therefore, happily subscribed to their newsletter. However, fast-forward to a couple of months later, and your inbox is overflowing with newsletters you haven’t even opened, and your enthusiasm has waned considerably. As with all types of marketing, success is not guaranteed when it comes to email marketing. Spam traps, unsubscribes and ignored messages are just some of the stumbling blocks to the success of your campaign. So, how do you keep your subscribers hooked and interested with your email newsletter design? Here are a hand full of tips: Know Who the Message Is Aimed at All the platforms available for automating your email marketing include the necessary tools to keep your business GDPR compliant, to keep your records accurate and up to date and to filter or segment your database according to your subscribers’ interests and needs. Getting your email to the right contacts increases your conversions – and keeps your readers wanting more. Keep it Short and Sweet Ask anyone how they are, and ten-to-one they’ll reply “Busy!” Bear that in mind as you design your email and make it easy for your readers to scan the content so as to get your message across in minimal time. Cut unnecessary noise and focus on only one message you want your readers to remember. Share Your Personality Simple formats are the easiest to read. But that doesn’t mean that you need to be boring. Add some personality to your emails to reflect you, your company and your message with originality. Be Bossy  At each pause, make sure that it is crystal clear to your readers what your call to action is. Email Marketing Might Be a Great Customer Engagement Tool for Your Business  Visit our website to find out how we can help you with email marketing, content marketing, marketing automation and more. Please follow and like...

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