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Email Marketing Tips: What To Do If Your Unsubscribe Rates Are On The Rise?

Posted by on Nov 6, 2018 in E-mail Marketing | 0 comments

According to Experian, 60% of marketers do not let customers choose the type of email they want to receive and only 30% let them choose how often they receive correspondence. To avoid customer rejection and decrease unsubscribe rates, you need to make sure that every message you send proves its own relevance and value (and that the customer understands why they are receiving your message in the first place). It is important for customers to choose the types of email

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5 Ways to Tailor Your Email Marketing for Mobile

Posted by on Oct 15, 2018 in E-mail Marketing | 0 comments

In this fast-paced digital age, more and more people are viewing emails on their mobile phones. That is why it is becoming increasingly important for businesses to optimise their email marketing for mobile. Designing your emails for desktop just will not cut it any more, in fact, your audience is more likely to ignore or delete your mails, which is costly – to say the least. Here are 5 ways you can stay ahead of the game and tailor your email marketing for mob

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Interactive Emails – The Future of Email Marketing

Posted by on Aug 20, 2018 in E-mail Marketing | 0 comments

According to most email marketing experts, interactive emails are the next big thing. So, what is interactive email? An interactive email is one that has functionality for the user to take some sort of action within that email. The action that is taken will then trigger some type of event within that email. This could, for example, be:A drop-down menu, A navigation tool, or A photo carousel.This is a great evolution from traditional emails. In terms of interacti

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Should You Remove People From Your Email Marketing List?

Posted by on Aug 6, 2018 in E-mail Marketing | 0 comments

If you are sending out email newsletters and campaigns, then you are undoubtedly getting reports and analytics on how your campaigns are performing. One question that people often ask us is whether they should remove people from their email lists if they have never opened an email from you.   Once you’ve had an email list for any length of time, you’re going to have some people on there who have stopped engaging or stopped opening your emails. This is only

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When to Send Follow-Up Email Autoresponders

Posted by on Jul 18, 2018 in E-mail Marketing | 0 comments

Email marketing autoresponders are the secret sauce to almost all effective digital marketing strategies. It enables you to communicate with customers on their terms by giving them the information they need when they need and where they want it (i.e. their inbox).   Because this type of communication requires automation to succeed and to scale, there are all kinds of questions surrounding when it should be sent. When someone opts in for something you are offeri

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5 Tips for Making Sure Your Email Newsletters Are a Hit

Posted by on Jul 9, 2018 in E-mail Marketing | 0 comments

Email newsletters are a great way for people to get a sample of the content and updates from a company. People generally subscribe to newsletters if they want to receive information about a brand. However, they don’t want constant blasts of short information. So, the way you structure your email newsletters has to be carefully thought-out. Here are a few tips to make sure your newsletters are a hit:   Plan the Content Earmark around three to five different to

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