How to Write Cold Emails That Will Get Read

Posted by on Jun 26, 2019 in E-mail Marketing |

All of us have received a cold email in the past. Usually, it’s not hard to see why a cold email is bad. When you get an email in your inbox, you will generally only see the email subject line and the first part of the first sentence. What you need to do is make sure that the subject line is at least neutral. Some neutral headlines that work well include “Hi, from Francois”, “Quick question” and “Question about…” The reason why generic subject lines work is that they don’t turn a person off. If you had pitched your product line in the heading, there is a good chance that the email will be deleted and that they will not read the body of the email. The first line of the email needs to be very specific towards their business. Using a compliment works well. If you are emailing a restaurant, you could say “love the food photography!” and if you are targeting an individual, you could congratulate the person on having worked with a big brand name recently. One of the best ways to get people to respond to an email is to tell them something that they already think is true. Speak it as an expert and then tell them the solution. Email marketing is still one of the best ways to communicate with people. It is cost-effective, immediate and people feel comfortable using the platform. To make sure that your emails get read, focus on finely crafting your emails so that people feel compelled to respond. Need help with your email marketing strategy? Then content WSI OMS today. Please follow and like...

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E-Commerce Email Marketing: A How-To Guide

Posted by on Apr 5, 2019 in E-mail Marketing |

One of the most important aspects of content marketing is email marketing. This is especially true if you own an e-commerce store. Not only is it a great way in which to keep customers up to date with news and information about the business, but it is also an opportunity to generate interest and hype around new products, specials, competitions and discounts. Here is what you need to know about moulding your email marketing approach to help benefit a website focused on e-commerce:   Spend Time On Your Subject Line  It’s that subject line which will determine whether or not a person opens your email or skips over it. Keep it short, snappy and avoid using sale-sy words. Also, don’t be misleading as this can land you in the spam folder very quickly indeed.   Be Strategic When It Comes To Design  Your mailer should feature a balance between copy and images. Too much copy and it could be sent to the spam folder, too many images and it’ll be sent to ‘promotions’. Try to be as clear and concise as possible and avoid putting important information into your images alone. Most readers’ images will be disabled at first, so it is essential that your mailer still makes sense even if the reader never sees it in all of its glory.   Invest In Email Marketing Software  While it is possible to conduct email marketing manually, it is going to suck up a lot of precious time and it will be much more difficult and less accurate to track your ROI and progress. Email marketing software, such as Klaviyo or Mail Chimp, will streamline and speed up your email marketing processes all for a very affordable fee.   Spruce up your approach to email and content marketing with a bit of assistance from the professionals. Here at WSI OMS, we specialise in content marketing, mobile marketing, social media marketing, website design and website development. Give us a call today for more information.   Please follow and like...

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Email Marketing: Are Your Emails Being Labelled as ‘Spam’?

Posted by on Apr 3, 2019 in E-mail Marketing |

What’s the point of spending hours crafting the perfect email only for your hard work to land up in your clients’ spam folder? Unfortunately, this is the case for a number of businesses. And, this is one of the reasons why many business owners believe that email marketing as a form of content marketing is a complete waste of time. The good news is that the problem can be easily rectified and the value of email marketing redeemed. Here’s how:   Ensure Ethics  Emails are more likely to be labelled as spam if they do not include an ‘unsubscribe’ link or if they use misleading subject lines.   Avoid Sending In Bulk  It saves time and is endlessly more convenient, but sending out bulk emails is a one-way ticket to the spam folder. Prevent this by sending out your emails in smaller batches every hour.   Do Not Write ‘Spam-ily’  The majority of spam emails contain lots of exclamation marks, make use of the word ‘free’ a hundred times and tend to have longer subject lines that are often written out in upper case letters. All of these practices will signal to your clients’ mailbox that the email is of a spammy nature.   Monitor Your Engagement Rate  The number of times clients actually open your emails and read them matters when it comes to deciding your ‘spam’ status. With this in mind, it is wise to clean out your email marketing list on a regular basis. Remove all email addresses that look fake as sending emails to these addresses, which obviously remain unopened, can have a detrimental effect on your overall engagement rate.   Need help mastering the art of email and content marketing? Look no further than the digital masterminds at WSI OMS. We specialise in content marketing, mobile marketing, social media marketing, website design and website development. Contact us today to learn more. Please follow and like...

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5 reasons to use email marketing for lead generation

Posted by on Mar 11, 2019 in E-mail Marketing |

Before the social media and mobile marketing boom, email was the top way for digital marketers to reach new clients. While many people think email is dead, the opposite is true. It might no longer be seen as the trendiest way to generate new business, email marketing is still one of the best ways to reach your target audience. Here’s why: Everyone has email You would be hard-pressed to find a person who can’t be contacted via email. Many people actively manage multiple inboxes per day, which means you have direct access to your potential buyers on this platform. It’s a preferred platform Many people don’t want to be marketed to on social media websites or while they are browsing the internet. If you have a worthwhile offering that would appeal to someone, their preferred method of communication is most likely email. Forget about cold calling, in person meetings and pop-up ads and focus on crafting compelling emails. It is cost-effective Paying for ads can become expensive, especially if you are trying to claim top real estate on a person’s cell phone screen or in their internet browser. Email marketing is still one of the most affordable ways to generate new leads. Analyse results With email marketing, you can track who is opening your messages, who is clicking on links with the email, and who are forwarding them along to friends. Segment customers You can group your audience into different segments based on their buying patterns, purchasing history, or other demographic information. Email allows you to create very targeted forms of communication. Need help with your email marketing or content marketing campaigns? Then contact WSI OMS today. Please follow and like...

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How Better Forms Can Help Boost Your Email Sign Ups

Posted by on Jan 18, 2019 in E-mail Marketing |

Quality email marketing is the crux of most companies’ digital marketing strategies – and it should be! If you are struggling to get a decent number of sign ups despite your best efforts, your email sign-up forms might not be quite up to par. Here are three tips on how to fix that! Keep Them Short  You do not need to know what someone’s mother’s maiden name is to add them to your email marketing list! People don’t like to spend 20 minutes filling in forms. So keep them as short as possible, asking only for the most relevant details, and you will be sure to sign up twice the amount of people in half the time. Their name, surname and email address should suffice. Make Them Stand Out  Where you place your sign-up form on your website makes a big difference. It needs to be easily visible without getting in the way. You may also want to add it to all of your web pages, rather than only on the home page. Share The Details Most people are hesitant to sign up to receive emails from brands because they fear that they will be spammed or sent 20 emails every day. With this in mind, it pays to share the details of how often you will be in touch with them. You may also want to pique their interest by letting them know what sort of content they can expect by sharing a few examples of previous headlines and topics. Oh, and do not forget to mention your privacy policy. People are much more likely to sign up if they know for sure that you will not be sharing their details with anyone else. Do you need help to perfect your email marketing strategy and digital marketing efforts in 2019? WSI OMS is here to lend a hand! We specialise in email marketing, content marketing, SEO, link building and social media marketing. Get in touch with us now for more info about our range of services. Please follow and like...

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Measure Your Customer Service

Posted by on Jan 16, 2019 in E-mail Marketing |

It goes without saying that great customer service is king. But, how do you determine whether your clients are indeed happy with the service levels they are receiving? Well, don’t wait for a Hellopeter mention! Be pro-active and measure your service by asking your customers. Unfortunately, using traditional surveys for these purposes have a very low response rate. Enter the one-click email banner survey – it will provide you with surprisingly sophisticated feedback insights. Below are suggestions on what constitutes a successful one-click email survey:   Short ‘N Sweet   The shorter the survey, the more chance of a response.   Creative Campaigning   Keep your campaign creative to add to the impact. Personalise your survey with your company logos, colours and images.   Check Your Tech   A one-click survey needs the tech to support it. So, make sure your email software has the image-mapping technology to achieve this.   Real Reviews   Clients who respond to your one-click email survey are more likely to respond to an invite/request to give a review/testimonial. This will create an increased chance to get testimonials and case studies that you can display on your website. And, especially if the surveys are run regularly over time, you can really see the resulting service improvements.   Reward The Right Role Players   An email banner survey can be personalised for the sender, for example, by rating individual members of your sales team and the service they’re providing. So, when the results are reported, it can show who performs best in your customer service and you can reward them accordingly. Rapid Response No one wants a negative response from a survey. But, if you do get one, then you’ve got a chance to put things right. Your banner survey should alert you to any service problems in real time. This will enable you to immediately contact the respondent, not wait for a report… or worse, a mention on Hellopeter or a public complaint on your social media account. If you need help to measure your service quality with one-click email banner surveys, contact WSI OMS for assistance today. Please follow and like...

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