There is no doubt that email marketing is one of the most powerful tools out there when it comes to product and content marketing. Carefully designed and integrated with other digital marketing strategies such as your social media campaign, email marketing is the most direct way to reach your customers. It encourages the engagement and click-through your to website where you need conversions, SEO and long-term link-building. Here are 6 tips to help you use your emai
Once the primary method of online marketing, e-mail marketing quickly very quickly gained the ubiquitous synonym of ‘spam’. Fair enough – because as most of it was. Before mail platforms were developed to ‘filter’ it out, it was quite common to have to sift through 30 or 40 ‘spam e-mails’ a day, every single one of them trying to sell your something, to get to the ones you wanted to open. This is where personality comes in – because the mails you
Email marketing is a wonderful, cost-effective way in which to connect with your customers. When done right, it can lead to a massive boost in sales, social media followers and interest in your business in general. Here are 5 helpful tips from the WSI OMS team to help you make the most of your next campaign: Conduct A/B TestingIn doing so, you will get a better idea of what your audience best responds to in terms of subject lines, image placement, conten
Traditional email marketing has been around so much longer than other digital marketing techniques such as social media marketing and content marketing. While some business owners may believe that it is no longer as effective as it used to be, that observation is incorrect. Here are a few reasons why email marketing is still an essential part of any successful online marketing strategy!It Fits in with the ‘Mobile Revolution’ As we all know, most people no
A great website design inevitably leads to more conversions and, most importantly, a customer who is very impressed and who might spread the word about what they have just experienced! With this in mind, here are a few new website design trends that you might want to use to your advantage going forward… Age Responsive Design Let’s face it – a man in his early sixties is going to want something different from your website than a female in her early twenties wil
Email marketing has its place in every great digital marketing strategy. However, unless you go about it the right way, these efforts could all be in vain as your emails may land up in your audience’s spam folders. Here are our best tips on how to stop that from happening:Avoid Sending in Bulk This can be tempting, especially if you have a massive mailing list. However, it is a sure-fire way in which to have your emails banished to the spam folder for good.