Social media marketing insights – What Facebook’s changes mean for you

Posted by on Jun 11, 2018 in Digital Media Marketing, Facebook, My Insights, Social Media Marketing |

About three months ago, Facebook changed its algorithm again and many people want to know what this means for their Facebook Business Page and how it will affect the reach of the content they post on Facebook. The idea behind Facebook’s algorithm update is to go about removing corporate or public content from their site. When they announced the update, Facebook said that it is shifting the focus of its news feed to promote “meaningful” posts, mostly those shared by family and friends rather than news organisations or brands.  Many businesses are rightfully worried because this change in algorithm could spell trouble for the ecosystem of brands that have come to rely on Facebook for revenue. The truth is that this change isn’t as new as Facebook would want people to believe. Facebook has been removing organic reach from business pages for the past two years, so the reach that you are getting isn’t going to taper off significantly. The new change is mostly directed at news companies such as the New York Times, Buzzfeed and Vox to pay to market their news stories on this platform. Facebook essentially wants to make sure that the news posts that end up in your timeline are shared from your friends and family (in other words, real people) as opposed to news organisations marketing their news into Facebook news feeds. If you are worried about how social media algorithms may impact your campaigns and social media marketing strategy, partner with the digital experts at WSI OMS. Contact us for more information today. Please follow and like...

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Start planning your Christmas in July digital marketing campaigns

Posted by on Jun 4, 2018 in Digital Media Marketing, Ecommerce, General |

Doesn’t it seem like Christmas and Black Friday is so far off? Luckily, digital marketers and business owners can take advantage of “Christmas in July”, which is a mid-year shopping frenzy that consumers are expecting. Whether you run an ecommerce website or you are selling a service, you need to make sure that your company is just as ready for Christmas in July this year: Know who’s buying South Africa’s ecommerce market is advanced and people are increasingly shopping online. Know who your customers are and how they will be searching for the products and services you have to offer. Make sure your website is responsive and mobile friendly so that people who are looking for Christmas in July sales can easily browse your website from any device they are using. Plan your content marketing How are people going to know what type of sales you are offering if you’re not writing and talking about it? Create a “Christmas in July” tab on your website listing all the products that will be on sale during July. Create blog posts, video clips, social media marketing posts and Instagram pictures of your sale so that you can make sure your message travels as far as possible. Doublecheck your inventory and distribution channels You need to prepare your business for the influx of orders and shipments. Make sure you have enough stock for all of the products that will be on promotion and make sure you are able to deliver the products to your customers within a short period of time. Do you need help with your Christmas in July digital marketing campaigns? Then contact WSI OMS today. Please follow and like...

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Which Platforms Are Giving The Highest Return On Video Marketing Investment?

Posted by on May 16, 2018 in Digital Media Marketing, Online Marketing, Social Media Marketing, Visual Marketing, Website Design |

Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products. A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides video marketing. 97% of marketers, for example, say video has helped increase user understanding of their product or service and 76% of businesses say it helped them increase sales. Here are a few interesting statistics about viewing platforms from the infographic: YouTube Video 87% of marketers have published video content on YouTube; Out of those, 90% found it to be an effective strategy; 87% of marketers say they plan to use video marketing in 2018. Facebook Video 70% of marketers plan to use Facebook Video in 2018; 68% of marketers have published video content on Facebook; Of those who used it, 87% found it to be an effective strategy. Instagram Video 41% of marketers have used Instagram video; Of those who used it, 78% found it to be an effective strategy; 44% say they plan to use Instagram video in 2018. Twitter Video 39% of marketers have published video content on Twitter; 40% plan to use Twitter video in 2018. LinkedIn Video 38% of marketers have published video content on LinkedIn; Of those who used it, 75% found it to be an effective strategy; 55% plan to use LinkedIn video in 2018. For more interesting statistics about video marketing, see their video marketing infographic. Need help with your video marketing or digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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Do selfies have a place in your digital marketing strategy?

Posted by on May 16, 2018 in Digital Media Marketing |

What might appear to be a self-indulgent photo habit is actually much more than that. An infographic from Marketo connected this style of photography all the way back to Van Gogh’s self-portraits. Many people view selfies as a way to convey self-confidence, but to others, it’s a sign that our culture is becoming more me-centric than ever before. Opinions aside, marketers shouldn’t underestimate the impact of or the place of a selfie in their future marketing plans. Selfies are bigger than you think. It’s so common to take selfies that smartphone manufacturers have introduced front-facing cameras and the word ‘selfie’ has been inducted into the Oxford dictionary. Over 41-million selfies have been uploaded to Instagram alone and selfies also give you a pretty good idea of what millennial are into and things that appeal to them – which are great insights for your digital marketing strategy. Millennial are growing into the biggest demographic, which means this is who you will be targeting for sales moving forward. The problem is that this generation doesn’t want content served up in the same old way, they want it to be personalised. Millennial have grown up in an era where customisation is the standard. iPods come in every colour, screensavers can be updated with your favourite colour and televisions can learn to automatically record shows that are suggested to you. Your goal is to create brand messaging that achieves the same effect because, at the end of the day, millennials are drawn to experiences that feel unique to their likes and dislikes. When you can tap into the selfie, you will earn loyal customers that feel connected to your brand. Need help with your digital marketing or social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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These Books Will Help to Improve Your Digital Marketing Strategy

Posted by on Mar 29, 2018 in Digital Media Marketing |

When it comes to dominating the digital marketing world, an impressive, concise digital marketing strategy is essential, acting as a map to guide you closer and closer towards achieving your goals. The following is the key to making sure that your digital marketing strategy is up to the task: Make certain that you stay up to date with industry trends and changes, Ensure that you keep inspiring yourself, and You should continue to flex those ‘creative muscles’ whenever you have the opportunity. Below, we take a look at a few books that will help you to do exactly that. ‘The Spark and The Grind: Ignite the Power of Disciplined Creativity’ by Erik Wahl  This book focuses on providing guidelines for combining discipline and creativity. As the author himself has said, “Great creators embrace a principle of thinking and a discipline of doing”. The book will help you to create your very own creative process that can be applied to practically any aspect of your life, from work to personal hobbies and more. ‘The Workplace Writer’s Process: A Guide to Getting the Job Done’ by Anne Janzer  If content marketing forms a big part of your digital marketing strategy (as it should!), this book will assist you in creating the very best content possible. It details the best practices for approaching writing work depending on the type of content writer that you are (from inadvertent writers to aspirational writers and everything else in between). ‘Launch: How to Quickly Propel Your Business Beyond the Competition’ by Mike A. Stelzner  Mike Stelzner is the brains behind the super successful media company known as the Social Media Examiner. This book is partly the inspirational story of how he went about building the company from the ground up, and partly a roadmap to building your own media company by focusing on the client and their needs, rather than on simply selling something. Getting your digital marketing strategy up to scratch is simple when you rely on the experts for assistance. For information about the online marketing services offered by WSI OMS, do not hesitate to get in touch. Please follow and like...

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How to Create Brand Loyalty through Digital Marketing

Posted by on Mar 27, 2018 in Digital Media Marketing |

Digital marketing is an excellent way in which to reach a greater audience, create brand awareness and offer customers a more convenient option when it comes to getting their hands on what they want – whether it is information through content marketing or your company’s product itself. What is more is that digital marketing can also help to create a stronger sense of brand loyalty. Here is how: Talk about Your Social Responsibility Projects  According to a study conducted by Forbes, over 80% of millennials expect companies to care about more than just making a profit, and to take steps towards being the driving force behind initiating change within the community. Knowing this, it comes as no surprise that talking about your social responsibility projects will earn you favour amongst your customers. And, it will  lead to a generous boost in consumer loyalty. Focus on Personalisation  Generic email marketing or brand messaging on your website is not going to win you any points in the race to create consumer loyalty. Nowadays, people expect personalisation. The good news is that personalisation helps the consumer to connect with your brand, so you can rest assured that the extra effort (or money) that you put into this will be worth your while in the long run! Start a Loyalty Program  What better way in which to generate loyalty than to reward your customers for choosing your brand time-and-time again? A loyalty program can be something as simple as offering a discount after a customer spends a certain amount on your website, or something a little more interesting, such as a branded experience or gift that the customer can enjoy and remember for many years to come. If your goal is to create brand loyalty through digital marketing, the WSI OMS online marketing team can help you to achieve it – and more! Contact us today for information about our extensive list of services, from website design to social media marketing and everything in between. Please follow and like...

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