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Content Marketing Campaigns Drives Organic Traffic to Your Site

Posted by on Oct 8, 2018 in Digital Media Marketing | 0 comments

Getting traffic to your website is not always easy, especially if your business is in a mature industry. While a traditional approach to optimizing on-page content could have led to moderate increases in organic traffic in the past, an integrated and strategic content marketing campaign is needed to drive bigger results and a better ROI today. To get this right, you need to identify information that your potential customers are searching for online and determine whi

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An Explanation of The Different Types of Sponsored Ads on LinkedIn

Posted by on Oct 1, 2018 in Digital Media Marketing | 0 comments

LinkedIn offers various ways in which you can market your product on their platform. Users can pay for three different types of advertising, which will reach people and businesses on LinkedIn. Here is a quick overview of the ads you can buy on LinkedIn:  Text AdsText Ads are simply pay-per-click (PPC) ads. With this option, you can choose the audience you want to attract, which makes this option very economical for you and your business. You only have to pa

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The Millennial Travelling Trend

Posted by on Sep 25, 2018 in Digital Media Marketing | 0 comments

The generation of Millennials is the most open to new experiences and broader horizons. Born between the years of 1980 and 2004, the millennial generation forms part of a hyper-connected, always online world. Their views and ideas are sculpted not only by their local community but also by the international village that is the internet. It comes as no surprise then that there is a common trend among the millennial generation towards:Travelling abroad, and A rejecti

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Start Planning Your Black Friday Digital Marketing Campaigns Today

Posted by on Sep 24, 2018 in Digital Media Marketing | 0 comments

Black Friday is one of the biggest online sales days in the world. Make sure your company is taking full advantage of the buying frenzy with these digital marketing tips: Make Your Offer Impossible To Turn Down The reason why Black Friday is such a highly anticipated event is that people know they are going to get the best deals ever. Your Black Friday offer has to be bigger, better and more seductive than normal sales and promotions that you offer through the cours

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6 Ways to Conduct a Trend Analysis

Posted by on Sep 18, 2018 in Digital Media Marketing | 0 comments

Trend analysis is used to analyse statistical data and recorded market behaviour over a defined period. Analysing market behaviour and dominant patterns of consumers provide valuable insights to an organisation on consumer preferences and the macroeconomic environment. Using this data assists with strategising and forecasting future business plans, understanding various behaviours and the dominant traits of the consumers associated with it. Why Trend Analysis? A tre

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8 Steps to Refreshing Your Corporate Identity

Posted by on Sep 17, 2018 in Digital Media Marketing | 0 comments

Did you know that your corporate identity influences consumers and their purchasing decisions? Now you do! It should, therefore, be clear that a consistent corporate identity is vital to ensure that your company will be recognised, remembered, loved and shared. But, crafting your corporate identity entails more than giving free rein to a designer. So, how do you create a strong corporate identity that sets your business up for sustainable success? Follow the 8 ste

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