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Start Planning Your Black Friday Digital Marketing Campaigns Today

Posted by on Sep 24, 2018 in Digital Media Marketing | 0 comments

Black Friday is one of the biggest online sales days in the world. Make sure your company is taking full advantage of the buying frenzy with these digital marketing tips: Make Your Offer Impossible To Turn Down The reason why Black Friday is such a highly anticipated event is that people know they are going to get the best deals ever. Your Black Friday offer has to be bigger, better and more seductive than normal sales and promotions that you offer through the cours

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6 Ways to Conduct a Trend Analysis

Posted by on Sep 18, 2018 in Digital Media Marketing | 0 comments

Trend analysis is used to analyse statistical data and recorded market behaviour over a defined period. Analysing market behaviour and dominant patterns of consumers provide valuable insights to an organisation on consumer preferences and the macroeconomic environment. Using this data assists with strategising and forecasting future business plans, understanding various behaviours and the dominant traits of the consumers associated with it. Why Trend Analysis? A tre

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8 Steps to Refreshing Your Corporate Identity

Posted by on Sep 17, 2018 in Digital Media Marketing | 0 comments

Did you know that your corporate identity influences consumers and their purchasing decisions? Now you do! It should, therefore, be clear that a consistent corporate identity is vital to ensure that your company will be recognised, remembered, loved and shared. But, crafting your corporate identity entails more than giving free rein to a designer. So, how do you create a strong corporate identity that sets your business up for sustainable success? Follow the 8 ste

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CMOs Must Not Lose Sight of the Power of Brand

Posted by on Sep 12, 2018 in Digital Media Marketing | 0 comments

Because of the economic downturn in 2009, a lot of CMOs negated all long-term brand-building activity. At the time, it seemed ‘safer’ (and more desirable to the CFOs) to rather invest in measurable digital channels.  The question is whether marketers have lost sight of the importance of brand marketing. We investigate the reasons why it is important not to lose sight of the power of brand building. Smart Companies Will Focus on Boosting Long-Term Brand Buildi

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Product Demonstrations Work – Both Online and Offline

Posted by on Sep 11, 2018 in Digital Media Marketing | 0 comments

Many of our clients are looking for new ways to market their businesses. While we focus on digital marketing campaigns, we also keep an eye on ATL marketing initiatives that can boost sales. There is almost nothing more powerful than a great product demonstration. Done correctly, it will move the sale forward.  So, if you want to increase your sales and brand awareness, you need to be doing in-store product demonstrations.   Boost Brand Consciousness Brand m

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Do Not Let Your eBook Collect Dust! Here Is How to Market It like a Pro:

Posted by on Sep 10, 2018 in Digital Media Marketing | 0 comments

Whether your eBook is 10 pages or 100 pages long, you undoubtedly spent multiple hours writing, editing and polishing it to get it perfect. If you have already published your eBook on your website or even an online marketplace like Amazon, you need to make sure that you are continuously driving people to your download or ‘buy now’ landing page. Here are a few tips to market your eBook like a pro: PPC Marketing If your initial downloads have started to wane, it i

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