How important is your integrated marketing mix to your profits

Posted by on May 12, 2010 in Digital Media Marketing |

Internet marketing mix Has evolved into more than placing a banner or simple ad strategically on a web page. But presently, internet marketing has evolved to a larger variety and can involve a range of  sophisticated online techniques which you can use to grow your online business and become much more profitable. In recent time, any marketing plan that is geared towards substantial success must incorporate online marketing strategy as part of the new form of integrated marketing. What is the objective of internet marketing mix or strategies? There are so many reasons for employing online marketing strategies for your business. The main objective is to get your product across to potential buyers, and also to retain and up sell existing customers. Internet marketing is your best means of clearly informing the public or your target audience about the products and services you have to offer. Online marketing strategies are also means through which a business owner can carry out research on how to manage and assess their customers’ need – both present and potential customers. The bottom line of it all is that you will generally increase profits from your business using internet marketing. Internet Marketing Mix or Components Website or Blog There are certain important online marketing  components that should be incorporated into your online business marketing plan. One of them is website. You need a website to effectively market your business online. If you are just starting out newly and may not be able to afford a website at this time, you can use a blog to start promoting your business online. Among the top popular blog sites is You can sign up and start promoting your business immediately. In recent time, there are several functionalities you can add to your blog to make it more appealing; these include images and video clips. You can also employ Internet marketing professionals to help you design the layout of your blog to look more professional. You can also use online free form makers to incorporate a form into your WordPress blog site to help you get feedback from your visitors. However, website design services have become more affordable, especially for simple basic websites for just promoting an online business and collecting feedback from clients. Such does not include heavy graphic designs and automatons; it will basically be a promotional medium for showcasing your product and/or service. It is one thing to build a website, and another to make it popular through the natural search engines like Google and Yahoo, using SEO (Search Engine Optimization) techniques. Email Marketing Email marketing is one of the internet marketing mix that should be incorporated somewhere in your online marketing plan. This...

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WSI South Africa Internet Summit 3 May 2010

Posted by on May 4, 2010 in Digital Media Marketing |

Yesterday I attended the WSI South Africa Internet Summit 2010 seminar held at Monte Casino. This was an excellent and informative Internet Marketing seminar facilitated by industry leaders with the foresight, insight and knowledge presenting various topics regarding Digital marketing and various other Internet marketing strategies. Find some information below on the industry leaders that presented at the seminar. Ron McArthur – President of WSI Ably positioned at the helm, Ron has built a team that embraces the concept of strong relationships in all their interactions within our global community. With his long standing experience in the franchise industry and unrelenting focus on providing superior customer service, Ron leads the WSI team towards realising the company’s vision – to be the world’s leading provider of Internet solutions to the small and medium size business (SMB) market. Michael Jackson – Keynote speaker Michael who has made a name for himself both locally and internationally as an outstanding keynote speaker talked about ‘The Challenge of Change’ that provides a dynamic view of the Global business world. Francois Muscat – WSI Internet Marketing trainer and speaker Francois is a sought after speaker at Internet Marketing conferences and has presented at numerous International seminars. He has been voted as best presenter in the last 3 WSI international conferences in Stansted, London and Orlando. Please follow and like...

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WSI and Google will Sponsor the 2010 iMex Conference

Posted by on Apr 6, 2010 in Digital Media Marketing |

WSI, the world’s #1 Internet marketing franchise company as ranked by industry leading Entrepreneur Magazine, will share its online marketing knowledge with the Mexican business community at the 2010 Internet Marketing Experts (iMex) Conference on March 26. More than 100 local business owners and marketing executives are expected to convene at the Crowne Plaza® Hotel in Mexico City, where WSI and Google will reveal insider success secrets on how to increase their profitability with Internet marketing. Ron McArthur, president of WSI, says, “According to eMarketer, advertising spending in Mexico is expected to increase 7.5% in 2010. For that reason, WSI is investing a lot of resources to help our Internet Marketing Consultants leverage this growth through our relationship with Google Latin America. By sponsoring this iMex Conference next week, we seek to educate and empower local business owners and marketing professionals to effectively use Internet marketing, build their brands online, generate more leads and boost their revenues.” To read the full press release: Please follow and like...

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WSI South Africa Internet Summit 2010

Posted by on Mar 12, 2010 in Digital Media Marketing |

Imagine a whole morning devoted to the understanding of new communications tools, facilitated by industry leaders with the foresight, insight and knowledge to help you implement them. You’ll walk away with a transformative view of the practical value of digital innovation: real-world possibilities that your brand, your agency, your clients, or your small business can embrace. Sell more by marketing your business on Google, Yahoo & Bing. Many businesses are seeing the advantages of switching a greater portion of their advertising budget onto the internet as it’s ultimately more measurable and the best medium to make your business a success. You’ll get real-world advice from internet marketing experts and learn how to ‘amp’ up your efforts by implementing the most effective digital and social media opportunities out there. No thinly disguised sales pitches – just practical knowledge to take your business to the next level. WSI’s Internet Marketing Summit Now in South Africa for the first time after receiving rave reviews from a recent world tour: ST. LOUIS /KANSAS CITY / CHICAGO /TAMPA /MIAMI / ORLANDO/ SAN DIEGO / SAN FRANSICO |/L.A. / TORONTO / PARIS / LONDON/  MEXICO/ SPAIN/ UK/ SOUTH AFRICA So, you want to master social media and become an internet marketing rock star, huh? Now’s your chance to learn from the greats in this half-day workshop headlined by WSI leaders in digital marketing education, you will go a long way to equipping yourself with the knowledge about the power of online marketing and how to integrate it into your overall marketing strategy. Don’t worry about all the technical jargon, we speak your language and will show you how to create the best online solutions for your business. Book your seat now! Avoid disappointment and follow the link to book your seat online now for the upcoming WSI Internet Marketing Summit for an action packed morning session that includes a valuable networking lunch. 09h00 09h30- Ron McArthur, President of WSI, the World’s leading Internet Consultancy Will open the summit and provide a view of current and future trends that your business should be aware of. Having joined the company in 2004, Ron McArthur continues to focus WSI efforts on the growth and profitability of our customers, consultants and partners within the WSI e-Marketplace. Ably positioned at the helm, Ron has built a team that embraces the concept of strong relationships in all their interactions within our global community. With his long standing experience in the franchise industry and unrelenting focus on providing superior customer service, Ron leads the WSI team towards realising the company’s vision – to be the world’s leading provider of Internet solutions to the small and medium size business (SMB) market. 09h30 -10h30- Michael...

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Social Media, Blogs and Relationship Marketing

Posted by on Jan 29, 2010 in Digital Media Marketing |

Relationship marketing involves the building of relationships with your potential customers. You can do this with Social Media, your website or direct communication with your clients. Relationship marketing builds long term customers through regular communication. It has been proved that people prefer to buy from businesses/people that they trust. They will also keep doing business and stay with you for the same reason. Usually companies spend 70-80% of their marketing budget going after new customers and clients rather that nurturing and retaining their current customers. By having solid relationships with their customers, businesses can increase repeat orders from existing clients. Find a couple of tips below to help you with your relationship marketing. Blog Marketing With a blog, you can reach your readers regularly on a conversation level. Each day you can reach them with problem solving ideas, insights, business advice on how you can help them. You can engage with your readers in a blogging conversation. In my line of work, blog development is almost more important than normal website development. Website Design and develop your website to be relationship orientated. This means that you must invite your readers with your website by presenting a warm and friendly user experience. Offer your visitors free stuff in the form of tools, information and ebooks.  Always show your hospitality. A well developed FAQ (frequently asked questions) area makes it easy for people to find information quickly and get answers.  Always encourage two way dialogue where they can easily message, call or email for immediate answers. Allow your visitors to describe their unique needs and receive specialized answers to their needs. Email communication You can use email to stay in touch with your clients.  Offer to send them valuable information such as newsletters or resources. This is about creating a positive experience, not spamming.  Everyone hates spam, even the spammers. Always offer an easy way for them to opt out from future emails so that they are in control. Social Media Use popular social media channels like Twitter, Facebook, LinkedIn, YouTube where you can interact and network with prospective and current clients.  There is really thousands of social media tools and websites where people from different market niches gather and converse. You can also start building relationships and building more online visibility for your business, website or blog, through social networking. The best way to use and engage via social networking is to choose the networks that is most relevant to your market and niche. New social networks are developed every day so you might have to do a bit of research on the ones you will use. With relationship marketing you are distinguising yourself from the masses.  You must be...

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Opening of WSI Digital Marketing Training in Mexico

Posted by on Jan 26, 2010 in Digital Media Marketing |

Hello Fellow WSI Internet Consultants. I have 3 short videos of the opening of our Digital Marketing Training in Mexico City for your viewing pleasure.  We have Carlos Guzman, WSI Area Representative for Mexico opening the  training session and introducing Maribel Guiste, VP of WSI Operations. Carlos Guzman opening WSI Digital Marketing Training in Mexico City [youtube]ySw1Gi0VXoU[/youtube] Carlos Guzman introducing Maribel Guiste VP of WSI Operations [youtube]6-ho2VwZZvw[/youtube] Francois Muscat WSI Digital Marketing Training in Mexico City [youtube]m-1bnglW8_s[/youtube] I hope to see some of you in the near future when I visit a city near you Next training is in San Antonio on the 9 – 10 February, venue to be announced Please follow and like...

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