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What information are people looking for on the search engines?

Posted by on Aug 29, 2009 in Digital Media Marketing | 0 comments

In a previous article I wrote I explained “What is search engine visibility” by analysing the Enviro and MarketingSherpa B2B Report 2009.   In the same report we can study what people are looking for on the internet when doing a search on popular search engines. The study revealed that people who use search engines are looking for the following information in order of importance:Easily found prices Download info Product info Product comparisons

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What is Search Engine Visibility?

Posted by on Aug 29, 2009 in Digital Media Marketing | 0 comments

Search engines have been integrated in to our daily lives.  When we have a question, we turn to our favourite search engine for an answer.  Maybe we should call them answer machines?  People use the search engines when they are looking for information, want to find a company, product, service, cause or an idea. Most searches on the search engine are generic with descriptive words to what you are looking for.  Not brand names or terms. If your website has no sear

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My Social Media Roadmap for September

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

Being a business owner can be rewarding, especially when you do what you love. I have been an Internet Marketing consultant with WSI since 2003 and I must say that I am having fun. The Internet Marketing industry changes all the time and it gives me the opportunity to learn more. My passion is to travel and meet other Internet Consultants and business owners around the world and my job allows me to do that. Over the next month I will be travelling to Spain, London a

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What is Search Engine Marketing?

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search Engine Marketing (SEM) generally covers two areas: Paid Search Advertising and Organic Search Optimization. Google Pay-Per-Click (PPC) is the most popular or well known method of advertising your products and services o

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The Yellow Pages vs Search Engines

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

It has long been predicted that the yellow pages will fall due to overwhelming competition from Internet alternatives. Searchers are getting better at the act of searching. The invasion of search engines  during the past few years has inspired some analysts to wonder if Internet Yellow Pages directories might also be headed for extinction. This graph from webpro news (Australia) shows that search engines have finally passed the Yellow Pages with regards to finding

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