Increase your search engine rankings

Posted by on Sep 5, 2009 in Digital Media Marketing | 2 comments

By taking full advantage of Search Engine and Social Media Optimization you are able to reinforce your website or brand presence on popular search engines without paying extra for it. Here are some steps you can take to optimize your website organically: Content Marketing A resource website should have articles related to the product or service that you are offering. Websites that contain 100 pages of content or more are likely to achieve higher rankings in search engines and increase your website’s ability to be found for long-tail keyword searches. Create Incoming Links Link building and link popularity is important for all websites. Link popularity refers to the amount of text links that lead to your website from other sites and is the single most important factor that a search engine algorithm considers when ranking a web page. Effective link building is achieved by blogging on a regular basis, submitting your websites to online classifieds/directories and by taking advantage of the many social media platforms that are available – Twitter, Facebook, LinkedIn etc. Combine SEO with SMO Brand your name with social media marketing. Websites like Facebook, YouTube, MySpace and Twitter can be leveraged effectively to grow your business. By spreading your content over social media channels your website will gain many more search engine positions. Source: Make sure your company is visible on Google with Search Engine Optimization Please follow and like...

read more

Relevant quality content for your website

Posted by on Sep 4, 2009 in Digital Media Marketing | 0 comments

If you have good quality content on your website, your search rankings will increase with the correct optimization.  To get quality content is to think creatively about the types of content you should upload to your website. One of the best ways to come up with content ideas is to do some research and identify other keywords that would help you with writing relevant content.  A great way is searching for similar content on blogs, forums and various social networks. The websites that is ranked at the top by Google have one thing clearly in common:  relevant quality content.  Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings. This is where Search Engine Optimization comes into its own. It is used to increase your website’s search engine rankings so users can find your products or services easily. With the addition of Social Media Optimization you can dramatically increase the number of search engine rankings you list in, which in turn will drive more targeted traffic to your website. Source: Make sure your company is visible on Google with Search Engine Optimization Please follow and like...

read more

What is Social Media Marketing

Posted by on Sep 2, 2009 in Digital Media Marketing | 0 comments

Social media marketing is the process of marketing your website through social media channels.  It is a very powerful strategy that will get you backlinks and massive amounts of traffic to your website. Social Media could mean many things to us especially if one is not familiar with the term. Social media could be looked at in the following categories: Social Media Advertising Using paid text or banner ads on sites like Facebook. These ads allow you to target your market based on their demographics. Social Media Bookmarking Social media websites like “Digg” and “Stumbleupon” provide users with the ability to tag websites that they like or recommend. Social Bookmarking supports your search engine linking strategy. Social Media Optimization Upload your videos to Youtube and optimize them using product related keywords and you stand the chance of getting on Google’s first page for your related keywords. By posting optimized content on websites like “Craigslist” & “Yahoo Answers” one can get ranked for related keywords in a short space of time. Social Media Networking Many business owners attend regular networking meetings where the objective is to meet other business owners with the objective of doing business with each other. Social media websites like “LinkedIn” provide professionals with a way to establish relationships online where one can build credibility and introduce their products and services in an educational manner. Here is a couple of reasons why you should consider Social Media Marketing for your business: It is natural (Your website will be displayed to a large number of people in a natural way.) It is defensible (Social communities can be a great source to obtain website traffic.) Low cost (Costs are only limited to the time you spent on marketing your business through social media channels.  The ROI will often  exceed the time spent on it.) It complements other efforts (Social media marketing is usually category specific. It doesn’t interfere with any other methods of getting traffic to your website.) Source: Make sure your company is visible on Google with Search Engine Optimization Please follow and like...

read more

Build good valuable links for your website

Posted by on Sep 1, 2009 in Digital Media Marketing | 0 comments

To build relevant backlinks for your website is one of the most important “Off-page optimization” factors. Other websites will link to your website if you have good content that they wish to refer to. In this case your website will acquire links without much intervention from you. Many webmasters soon realized that external links would get their website ranked well and that is when they started to use techniques that are seen or termed as “Black Hat SEO”. A term used when one engages in activities that try to manipulate the search engine rankings. The objective with link building is to get links back to your website using your “product keyword” or variable thereof in the link text. This is seen as a valuable link and not easily manipulated. Links can be created by the following link building strategies: Blog posts that promote, discuss or compare products Article marketing – where one writes product related articles and submits to “Article websites” where webmasters can use your article on their websites. The rule is that they cannot change your content and must leave the authors signature where links are pointed back to your website. Reciprocal links from other industry related websites. Where webmasters agree to swap links with one other using requested “valuable” link text. Source: Make sure your company is visible on Google with Search Engine Optimization Please follow and like...

read more

What information are people looking for on the search engines?

Posted by on Aug 29, 2009 in Digital Media Marketing | 0 comments

In a previous article I wrote I explained “What is search engine visibility” by analysing the Enviro and MarketingSherpa B2B Report 2009.   In the same report we can study what people are looking for on the internet when doing a search on popular search engines. The study revealed that people who use search engines are looking for the following information in order of importance: Easily found prices Download info Product info Product comparisons Your company’s approach to business Technical papers Knowledge base General information about your product White papers Case studies Multimedia like video on your product Information about your company Webinars Podcasts From this list it is easy to see what the “secret” is. It is “CONTENT”. I am sure you’ve all heard of the phrase “content is king”. Well since the inception of the Internet, content is what we have all been looking for. It has stood the test of time, while many of us try to keep up with Google’s ever changing algorithms. Once we find out that content is all we need to achieve search engine visibility, we see many business owners get excited about participating in their website marketing with great results. The best way to get a return on your website investment is to create an asset out of your website. This is achieved by adding content to your website on a regular basis. This strategy is called “Content Marketing”. By adding content pages you increase your chances of ranking for “long tail” keyword phrases. These are phrases of 3 or more words that often result in highly focused and targeted search results. Source: Make sure your company is visible on Google with Search Engine Optimization Please follow and like...

read more

What is Search Engine Visibility?

Posted by on Aug 29, 2009 in Digital Media Marketing | 0 comments

Search engines have been integrated in to our daily lives.  When we have a question, we turn to our favourite search engine for an answer.  Maybe we should call them answer machines?  People use the search engines when they are looking for information, want to find a company, product, service, cause or an idea. Most searches on the search engine are generic with descriptive words to what you are looking for.  Not brand names or terms. If your website has no search engine visibility on those keywords you will not be seen by the public. Search engine visibility means getting your company’s name and brand to appear on search engine results pages for many keywords that are related to your product or service. So how does one go about achieving this? Why do people use search engines today? Analysing the Enviro and MarketingSherpa B2B Report 2009 identified that only 10% of people go to a search engine like Google, type in a keyword and then click through to a Web page and buy a product, all on the same day. The rest of us go to the Internet to get information and do research on the product or service we are interested in. So how do you increase your search engine visibility? Optimize your website and content Press releases Newsletters Write articles and create Squidoo lenses and Hubpages Start a blog RSS syndication Source: Make sure your company is visible on Google with Search Engine Optimization Please follow and like...

read more