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What is Search Engine Marketing?

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search Engine Marketing (SEM) generally covers two areas: Paid Search Advertising and Organic Search Optimization. Google Pay-Per-Click (PPC) is the most popular or well known method of advertising your products and services o

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The Yellow Pages vs Search Engines

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

It has long been predicted that the yellow pages will fall due to overwhelming competition from Internet alternatives. Searchers are getting better at the act of searching. The invasion of search enginesĀ  during the past few years has inspired some analysts to wonder if Internet Yellow Pages directories might also be headed for extinction. This graph from webpro news (Australia) shows that search engines have finally passed the Yellow Pages with regards to finding

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