Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

Posted by on Oct 30, 2013 in Digital Media Marketing, Events, Training |

WSI OMS‘s Francois Muscat will be in Lagos, Nigeria this week to present on Digital Marketing. The event is being hosted by WSI-Axon, a Nigerian WSI franchise based in the country’s capital. Muscat will be joined by Michael Monaghan, director of WSI Digital Marketing and Krista LaRiviere, the CEO of gShift labs. The theme of the Smartcamp is “Propel your brand, harnessing Digital Media Strategy”. Attendees have the opportunity to learn more about uncovering digital media possibilities for their businesses. The WSI thoughtleaders will be illustrating why and how digital media has transformed the competitive landscape for companies across the globe, including Africa. Delegates will also learn about the top tools for companies regardless of size and sector as well as what this means for their own business. The WSI-Axon Smartcamp runs from 31 October to 1 November at the Radisson Blu, Ozumba Mbadiwe Avenue, Victoria Island, Lagos. If you would like more information on the event or if you would like to book Francois Muscat for training and speaking engagements, contact WSI OMS today.   Please follow and like...

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Buzz off SEO, here comes Hummingbird

Posted by on Oct 23, 2013 in Digital Media Marketing |

At the end of September, Google announced that the latest updates to its SEO algorithms – namely “Hummingbird” – had been live for a few weeks. While this algorithm impacted a whopping 90% of search queries, many marketers were surprised that the visible impact wasn’t as big as expected (it was much less significant than the Penguin update in 2012, for example). After a lot of heated debate, many digital experts and SEO fanatics have concluded that the full impact of Hummingbird will only be visible over the coming months and years. What will Hummingbird do? The goal of this update is to give Google more insight about the intent of the search engine user. Questions linked to keyword phrases (like “How” and “Why”), coupled with long tail keywords, gives Google greater insights about the type of content the search engine user is looking for. Not only does this help people to be more conversational in their search queries, but it’s also going to significantly help mobile users. So, instead of focusing on pushing the same keyword phrase, we’re going to have to diversify our digital marketing strategies to include the following: Natural language queries An increasing number of search engine users are using longer tail keywords in order to narrow down their search results. We’re going to have to start creating niche content that speaks directly to specific questions and long tail search queries. Short tail keywords will soon be a thing of the past. It’s not all about keywords Content is still king, but keywords aren’t going to be the main focus forever. Google is actively pushing the SEO community away from keywords. We’re going to need to place a much larger emphasis on user intent and move away from trying to silo content before we even understand what kind of content the searcher is looking for. You’re not only competing with other websites In the past, you’d be competing with other web pages to get a spot on the first page of Google. Today, you’re competing with the SERP’s themselves. Google now displays larger amounts of visually appealing information, pictures and paragraphs so that users can explore search results without actually leaving the Google results page. A more holistic approach in order to include social Google will now answer questions you’ve asked on Facebook. Social content has become more important than ever, so digital marketers will need to diversify their clients’ portfolios to make sure they’re engaging on social networks (and not just focusing on publishing content). Hummingbird is just another way to give search engine users more relevant results. As digital marketers, we’re excited about these changes. Stay tuned for more information about Google algorithm...

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Web designers: Referral programmes can help your website build a following

Posted by on Aug 28, 2013 in Digital Media Marketing, Website Design |

Internet based referral programs can be an extremely beneficial component of a digital marketing strategy for any web design or web design company. Because designing a great website involves so many different elements and areas of expertise, it is almost impossible to find one person who excels at all of them: there are not many people out there who are equally good at graphic design, copywriting, programming and web-page design as well as fantastic market analysts, search engine optimisation, etc., etc., all in one. You see what I mean? Sure, there are companies that can sort of do all of that. But are they really experts and in every field? Probably not and there’s nothing wrong with that, but it just goes to show how beneficial a referral program can be to anyone in digital marketing, especially a lone web designer. People are really starting to understand the impact an effective, well-designed and appropriately-targeted website can have on their ROI. They are becoming more-and-more willing to spend ever-increasing amounts of their research and marketing budgets on digital marketing. It therefore just makes sense for you to partner up with other experts in their fields so that together you are assured of creating the best web page possible. With the advent and current success of social media platforms, encouraging your customers to think and talk about your service or product and getting other consumers to consider it has become a lot easier. Furthermore, studies have shown that referred customers are often more loyal and therefore more profitable than normal customers. However, even if that wasn’t so, just getting more people to visit your site is great for business at the end of the day. People need to know you exist before they can actually hire you. You see? It isn’t hard to understand why you should really consider incorporating a referral program into your digital marketing strategy. There is literally nothing to lose and everything to gain. Contact WSI today for industry-leading web design. Please follow and like...

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The importance of thorough competitor analysis when designing a digital marketing strategy

Posted by on Aug 22, 2013 in Digital Media Marketing |

As with any real-world marketing strategy, a thorough online competitor analysis is a critical part of designing any successful digital marketing campaign. Assessing exactly what your competitors are doing right (as well as what they are doing wrong), can give you valuable insight into what consumers respond to in your particular industry and is the best way of ensuring that your online marketing efforts outperform theirs. What makes devising a successful digital marketing strategy so tough is that you’re not just competing with the countless other companies who provide the same product or services as you do, but it also involves competing with search engines themselves. Since a keyword search is the first port of call when doing research on any product or service for most consumers, you want to make sure that you’re near or at the top of that results list. Here are two tips to help get you there and to make sure that your listing pays off: Firstly, you have to compile a list of keywords. No matter how seemingly broad, anything you can think of that has the remotest chance of indicating interest in your product or services has to be on that list. Only when you have personally searched all the words and found where they lead to, can you start whittling down the list to the really relevant keywords. Secondly, in order to ensure the success of your digital marketing campaign, you need to make sure that interest in your product is converted into a sale. It therefore helps a lot if you hire someone who can analyse your competitor’s strategy to find out what works, what doesn’t and what works but can be implemented more efficiently. Although the above-mentioned are key components, never underestimate the importance of a thorough competitor analysis in designing an effective digital marketing strategy: in this digital age it could literally mean the difference between ultimate success and failure. Contact WSI today and find out more about our leading digital marketing campaigns. Please follow and like...

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Digital marketing insights: how to get your customers to review your business

Posted by on Aug 8, 2013 in Digital Media Marketing |

Every prudent, forward-thinking business owner understands the importance of an aggressive digital marketing strategy by now. We often forget, however, that a healthy and truly productive online presence involves more than just the marketing material we put out there. Think about it: When looking to purchase a product or service, the first thing most people do is go online and find out more about what’s available out there. Now, with a good, user-friendly website and digital marketing strategy, most businesses have that covered. However, once they’ve decided on a make or model and have a pretty good idea of the costs involved, they start looking for reviews and there’s nothing like a few good reviews to tip the scales in your favour. Still, getting even your most loyal customers to review your business or product online can be extremely challenging. Here are two not-so-obvious tips to get you started: Let them know you care: When you ask your customers to review your business, let them know that you’re not just after good reviews. If they know that you take what they say about you seriously, whether it be good or bad, they are more likely to give a positive review anyway because they feel that they matter. Furthermore, if they had reported on a bad experience before and you resolved the problem, you’re probably in for a really nice public ‘thank you’. Don’t push under 30s too far. Asking under 30s for a review has no place in a digital marketing strategy. Just inform them that you have Facebook, Twitter or any other accounts and engage them in this way. Remember, many under 30s post statuses several times a day as a matter of course, so they will probably comment on their experience of your product/service in any case. Good reviews have been the deciding factor in many purchases, so remember to include inspiring online reviews in your digital marketing campaign.  Contact WSI today for more great insights! Please follow and like...

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Mapping your Digital: What guidance does a Competitor Analysis offer Digital Marketing?

Posted by on May 20, 2013 in Digital Media Marketing |

Whether you have an existing internet marketing strategy or you’re only moving online now, a competitor analysis can change the entire direction you want to take. While this may seem like a huge upheaval, it’s vital that you know exactly what your competitors are doing before you make decisions regarding how you’re going to spend your money online. The important thing about any digital marketing strategy – whether it’s creating a paid search advertising campaign or choosing the social media platforms that you’re going to use – is that you need to have a clear plan. You can’t decide to start blogging, Tweeting, pinning or creating Pay-Per-Click ads if you don’t have a clear map (along with measurable goals) that you’re setting out to reach. Here at WSI OMS, we provide clients with an extensive competitor analysis (whether they’re partnering with us for internet marketing solutions or not) so that they have a clear idea of what their competitors are doing. If you want to identify threats and opportunities in the marketplace, then you need a competitor analysis from us. Here is what this will give you: Know what keyword phrases your competitors are targeting Gain insight into the gaps in the industry. What are your competitors’ weaknesses, what are they being criticized for and how can you use this information to your advantage? Learn about the social platforms they are using and how they have built their online communities Find out how your competitors are driving traffic to their websites Find out how your competitors are acquiring new customers online Learn from the mistakes that your competitors have made in the past If this sounds like the type of information your company needs, it’s time to contact WSI OMS for a competitor analysis today. Please follow and like...

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