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Web Analytics: Why Separate Organic, Direct, Social and Referral Traffic?

Posted by on Jan 15, 2013 in Digital Media Marketing, SEO | 0 comments

In order to measure your online presence, you need to perform web analytics. However, if you want to maximise the benefits of web analyses, you need to measure organic, direct, social and referral traffic separately. This is because in order to get the most from this market research tool, you need your analytics to measure the effect of different online strategies. For example, your website may be attracting a great deal of traffic, leading you to believe that your

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Back to Online Business: 10 Reasons why you should kick-start your 2013 digital marketing with a Competitor Analysis

Posted by on Jan 8, 2013 in Digital Media Marketing | 0 comments

In a world where consumers go online to get informed about brands, products and services, your digital marketing strategy needs to do more than stay ahead of the latest trends. Part of your marketing strategy should include taking a close look at your competition. By being aware of the strengths and weaknesses of your opposition, you are able to improve your own products and services. If you want to build your online presence, you need to perform a competitor analys

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WSI Digital Marketing Boot Camp comes to Sao Paulo

Posted by on Feb 7, 2012 in Digital Media Marketing | 0 comments

I start my year with a two-day Digital Marketing Boot Camp in Sao Paulo, Brazil. It’s been 3 months since my last flight and surprising Marianna & I took the 9-hour flight with ease. Marcos picked us up from the airport and we got a quick tour of Sao Paulo while on the way to the hotel, the EstanPlaza, very nice. Later that evening Caio and his family took us out to a great restaurant called Figueira. It is under one of the largest trees I have ever seen. The

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Google personalises search results and gets the industry all hot and bothered

Posted by on Jan 12, 2012 in Digital Media Marketing | 0 comments

On 10 January, Google announced a few tweaks to its search engine that will give users more personalized results. These tweaks mean that you will be seeing more personalised content – whether it’s comments from people you follow on the web or information right from your social media accounts, instead of thousands of search results that may (or may not) be applicable to what you were looking for. This is all part of Google’s ultimate goal: knowing enough about

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QR Codes; My New Favorite Toy!

Posted by on Dec 12, 2011 in Digital Media Marketing | 0 comments

I am happy to introduce my fellow IC from Los Angeles, Chuck Bankoff as guest blogger. Here is his post about his favourite new toy.  – Francois When it comes to Digital Marketing, the tools we’ve had to work with have always been interesting, but this one is actually way more fun than most.  Limited only by your imagination, it’s essentially free and almost anyone can adopt it! QR Codes (abbreviation for “Quick Response” Code) is a digital image tha

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2011 State of Digital Marketing Report

Posted by on Nov 10, 2011 in Digital Media Marketing | 0 comments

I recently found the following survey 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency and one can surmise that the trends should be more or less the same in South Africa and I found the results very interesting. SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed

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