How SnapScan and mobile payments are changing the marketing landscape

Posted by on Jul 24, 2014 in Digital Media Marketing, Online Marketing |

In the past, transferring money to a different country was a huge problem (and for some bankers it still is). Besides the hassles involved in paying people overseas if for some arbitrary reason you don’t have a credit card or PayPal, this could never be done with total security from a cell phone. On 15 July, however, a U.K. based payments firm called World First launched a mobile app that enables users to make currency transfers from a portable device. “With the World First Money Transfer App, our clients will now be able to send and receive money from overseas in just a few minutes,” Alex Sullivan, managing director of World First U.K., said in a statement. “They will also be able to track the progress of their payments, calculate the exchange rate with the currency converter, check live rates and read our award winning blog analysis and insight directly on their mobile phone,” said Sullivan. The app can be downloaded and other app stores for free, making it a quick and easy way for users to get access to this first-of-its-kind application. SnapScan, similarly, is a QR based payment system you can download onto your smartphone. You register your name, address and debit/credit card details (which you scan via your camera) and then you will be able to simply scan a code and make a payment straight from your phone. The reason why these nifty new apps can quite literally change the marketing landscape is because it lets companies strike while the iron is hot. With shopping carts on websites, users have a lot of time to re-think their purchases (and many of them click away before completing a purchase). If, however, you’re able to give a potential client exactly what they need, when they need it – and a very easy way to purchase it immediately – you’ve got a quicker way to take them down your sales funnel. Just as So-Lo-Mo (social-location-mobile) marketing helped companies to connect and engage with their ideal customers exactly when they needed to, these mobile payment apps are going to help brands process transactions in a quicker and easier way. Need help with your digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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The psychology behind a successful digital marketing strategy

Posted by on Jul 17, 2014 in Digital Media Marketing |

Believe it or not, but digital marketing is much more than quirky creative types using the latest apps, technologies and platform to pump out marketing messages for a brand. Besides being unique and figuring out the ideal way to target your ideal customers online, you need to figure out how to appeal to a few very specific psychological needs, such as: Gaming, competing, winning Gamification is a huge part of successful digital strategies. Earning points, badges and moving up levels appeals to a very real need that people online have. It’s not just about boasting about Foursquare mayorships and your Candy Crush levels – people need to know that they’re spending their time on an app, website or page for a reason. Reward your followers for their participation in your campaign or game and reap the rewards. Validation Everyone has an opinion and people like talking about themselves. This is why people comment on news articles, share content that portrays them in a positive light and craft their online personalities very carefully online. If you want to help your online connections feel validated, create high quality content (that reflects positively on them if they share it), comment on content they share and acknowledge their interactions with your brand. Narcissism Quite a few studies have linked social media usage to narcissism. While we won’t claim everyone on social media is a narcissist (because that makes all of us guilty), it is true people use it for their own needs. Much like the need to feel validated, people want to know they are seen and heard. A successful digital marketing strategy – whether it’s launching a new social media network or a new line of clothes – should capitalise on this need. Need help with your digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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Marketers Association of Zimbabwe’s Brand of the Year

Posted by on May 30, 2014 in Articles, Digital Media Marketing |

By Marketers Association of Zimbabwe A Superbrand is a brand that has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competition, which consciously or subconsciously customers want to recognise. The Superbrand status strengthens a brand’s position, adds prestige, spotlights the brand in a competitive market and positions the brand as a success model. Superbrand Phases Brand Database Compilation  Brands  are drawn and compiled from a wide range of sources which include sector reports, blogs, public nominations, etc. Brand Screening  An Adjudication Committee screens the brands to remain with a list of the Top 200 brands in Zimbabwe. Data Gathering and Analysis The Top 200 brands are then taken out for research to the general consumers for further ranking and rating. Adjudication of Results  The results will be presented to the Adjudication Committee for final ranking and adoption. The Superbrand Awards Ceremony The final Awards Ceremony will be announced at the Superbrand Awards Ceremony in December. The use of the Superbrand status will only be used by the Top 20 brands. The Superbrand Report Publication  After the awards, a report will be published profiling the Top 200 brands in Zimbabwe. Participants can also take up advertising space in the Superbrand report. Please follow and like...

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WSI talks about the New Media Branding & Marketing Summit on Radio

Posted by on May 27, 2014 in Articles, Digital Media Marketing |

The Business: New Media Marketing By Ballz Visual Radio  19 May 2014 This Summit addresses the shift from traditional marketing to inbound marketing, and strategies that marketing and communication managers, digital marketers and advertising team members’ ought to apply to ensure a Return on Investment, Brand Growth and Loyalty. We spoke to Francois Muscat Chief Executive Officer of WSI South Africa – We SImplify the Internet – a worldwide franchise Please follow and like...

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Why is your business not on Groupon?

Posted by on May 12, 2014 in Business Resources, Digital Media Marketing |

Groupon is the key to establishing brand awareness.  The principle of Groupon is to entice thousands of customers with a “deal of the day.”  Marketing through Groupon is done in such a way that consumers feel it costs them more money “not” to purchase the deal. We all know what it feels like to want something that is not within our budget. When something you desire suddenly becomes available at half the price, you’re going to jump at it. Groupon works to retain clients, they target young, educated consumers who aren’t shy to return and spend more. Groupon has sold more than 400 million “deals of the day.” This “deal of the day” principle has worked by enticing thousands of new customers and has transformed the way local businesses promote products and services online. What should I offer as a deal? The type of deal will depend on what the market is craving. Restaurants usually offer a certain amount of food at half price, whilst salons will bundle a few treatments together; a resort that offered a free cooking class sold 500 offers. Success Story Tasleem Bapoo is owner and stylist of Dash Hair and Beauty salon in Newlands, Claremont. She started her business four years ago and her first deal was done through Groupon. She says she is still enjoying retainer business from that first deal, as well as new referrals. It was money well spent. Allow Groupon to help you sell an under-utilised service and move slow inventory. Drive traffic to your website. Marketing sites will help you structure the best possible deal. Need help with your online marketing? Contact WSIOMS today. Please follow and like...

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How SlideShare increases engagement

Posted by on Feb 3, 2014 in Digital Media Marketing, Website Analytics |

SlideShare is an online sharing tool that allows you to publicly host PowerPoint presentations, OpenOffice presentations, infographics and PDF documents and more on your own website. It is a valuable tool for businesses that want to host important presentations, keynote speeches, annual reports and other documents because it’s easily accessible, easy to use and can be easily found by people looking for related content. But how does it increase engagement? SlideShare hosts your presentations on its own website as well and the site receives over 60 million unique visitors each month. That is millions of potential visitors to your website! Because SlideShare is mainly used by business people who are searching for business-related content, it can be an excellent way to generate leads. Use tags relevant to your presentations because there are most likely people searching for the information you’ve provided. SlideShare allows you to discover who is accessing your presentations, from where they are being referred and which presentations are most popular with your target market. When you have content that ranks highly in search engine rankings like Google, it’s easier for the people you are trying to reach to find your content. In addition to ranking highly in Google search results, SlideShare presentations can now be uploaded to your LinkedIn profile for increased visibility. It’s incredibly user-friendly and costs are kept to a minimum, so if you aren’t taking advantage of this excellent tool then you may be missing out on reaching key people! Each presentation gives you the option to e-mail it or share it straight from the website, so if you come across a particular presentation you think is ideal for your own business or for someone else, SlideShare makes it simple to share it with them using a simple click of the mouse. Don’t miss out on quality business leads and potential customers – start using SlideShare today! Please follow and like...

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