What Is Contextual Marketing And Why Do You Need It?

Posted by on Dec 5, 2018 in Digital Media Marketing | 0 comments

Much of today’s marketing fails because a brand’s messages and content do not reach the right people at the right time. Contextual marketing provides an alternative to the needle in a haystack approach of reaching audiences by offering:The right content, To the right audience, and At the right time.So, what is contextual marketing? This type of marketing offers targeted advertising to a user based on their online identity and the content they have searched f

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Influencers Can Take Your Experiential and Event Marketing to the Next Level This Festive Season

Posted by on Dec 3, 2018 in Digital Media Marketing | 0 comments

If you think that digital marketing, influencer marketing and event marketing are all separate strategies, you are not alone. But just think of the power you would hold if you were to merge the three of them into one? Inviting an influencer to promote your event online and to attend it in person could lead to a number of benefits for your brand – and will be well worth the cost in the long run.Why Influencers Will Add Value to Your EventIt is all about the p

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A Digital Marketing Guide to Cross-Channel Marketing

Posted by on Nov 20, 2018 in Digital Media Marketing | 0 comments

Connecting with your target audience today is like trying to hit a moving target. According to Oracle, close to 80% of consumers now use at least two communication channels before making a buying decision. In addition, 30% use three or more channels before making a buying decision. This means that marketing has gotten a lot more complicated:You need to SEO your site so that people can find you on Google, You need to post to social media so you can engage with your

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Digital Marketing Skills to Master (Part One)

Posted by on Oct 24, 2018 in Digital Media Marketing | 0 comments

As a digital marketing company, we are often asked which skills must become a successful digital marketer. Here are some of the skills that you need to cultivate and master to become a digital marketer that everyone wants to hire:Marketing FundamentalsUnderstanding the fundamentals of marketing is crucial to becoming a successful digital marketer, but unfortunately, this is something that many digital marketers ignore. Understanding marketing fundamentals mean h

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Data Analytics Skills That You Need to Cultivate

Posted by on Oct 23, 2018 in Digital Media Marketing | 0 comments

Data analytics skills are increasingly sought-after in the digital marketing community. If you’re new to data analytics, then it is worthwhile researching which skills you can benefit from cultivating. Here is a brief overview:Business / Domain UnderstandingData analysts are problem-solvers. They have to solve a problem in a specific context, so they would need to understand the variables within different businesses. Understanding the customers’ journey and

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How to Transition into A Data Analyst

Posted by on Oct 22, 2018 in Digital Media Marketing | 0 comments

What skills will you need to become a data analyst? This will depend on your current skill-set and goals. Here is how to pursue your new-found career: If you have no work experience, you don’t need to despair. With data analytics still being a new field of digital marketing, many digital marketing companies are hiring graduates straight out of college and training them in-house. Many times, businesses need a fresh pair of eyes to look at their business problems wi

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