5 signs your website is just too old

Posted by on Sep 18, 2014 in Digital Media Marketing, Website Development |

The internet is continuously evolving, times are changing, and the style of digital marketing and website presentations is constantly changing. Here is a quick way to check if your website needs an updated, modern look that can attract and maintain viewers: When last has your website been updated? Is the same information, in the same style and manner still showing, as when it was first setup? Studies have shown that if your website looks and works the same way it for over 3 years, it may send out the wrong perception, of the business being outdated and unable to provide the needs the viewer is looking for. A fresher look may give viewers a reason to come back. Does your website still run on a “doctype” browser? Browsers have changed, search engines have changed. Most popular browser types to use are HTML4 or XHTML transitional. Is the layout of your website, a table based layout? A more modern method for layout is CSS. Most businesses make use of this method to define layout, instead of the older versions of <td>tags or <th> tags or <tr> tags. It may also make it more difficult for search engines to pick up your website. Is your website designed to fit any screen? Previously, websites were designed to fit monitor screens of 800 (wide) x 600 (High) resolutions. Modern day gadgets, allows one to view any website on any screen, mobile and desktop. Upgrading to a newer layout and design gives your business a chance in today’s fast paced society of internet users. Does your website make use of a built in flash? Many websites use of video,  JQuery or Javascript layouts, instead of older versions such as flash. Search engines have also evolved in such a way that websites with built in flash layouts are no longer picked up, which lessens the chances your marketing potential. Contact WSI OMS today, a newer approach to digital marketing can be developed for you and see your business into a brighter future. Need help with your digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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LinkedIn for business networking: a simple checklist

Posted by on Sep 15, 2014 in Digital Media Marketing, LinkedIn, Social Media Marketing |

Having a bulletproof social media marketing strategy that includes LinkedIn networking is a great way to build your online profile. While most people already have complete LinkedIn profiles (if you don’t, you need one pronto!), many people are still unsure about networking on this platform. Here’s a simple checklist you can use to start networking on LinkedIn. Use Open Profile to send messages Open Profile (previously called “Open Link”) is only available to premium LinkedIn members, but it’s one of the best benefits of having a premium LinkedIn account. Open Profile basically lets anyone get in contact with you and it enables you to contact anybody. They can also see your full details, which is vital for anyone who is considering doing business with you and it makes you more visible to people outside of your network. Check network updates If you’re using LinkedIn for business networking purposes, you need to stay updated with what’s going on in your industry and within your networks. Log onto LinkedIn regularly and see who’s updating, posting and commenting within your network. Get in on the conversation by posting relevant comments and advice. Who’s viewed my profile? There are few things as creepy as getting a message from a stranger saying “I see you viewed my LinkedIn profile…” This functionality is not a stalker application, but it can give you a good idea of who might be interested in working with you or for you. In order to find out who has viewed your profile in the last 90 days, move your cursor over the Profile button at the top of your home page and click on the “Who’s viewed your profile’ option. If you haven’t had any profile views in the last 90 days, you won’t be able to see this box. Need someone to help you with your LinkedIn strategy? Contact WSI OMS today. Please follow and like...

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Need more data on your consumers for your digital marketing strategy? Here’s how

Posted by on Sep 11, 2014 in Digital Media Marketing, Social Media Marketing |

Any successful digital marketing strategy relies on consumer data. If you want to create a dynamic, innovative internet marketing plan, you need to know who your customer are, who you potential customers are, their demographics and what they want. Here are a few ways to get the right data to help you tailor your digital marketing strategy: Use your Google Analytics data Google Analytics can provide you with a wealth of information. You can find out which countries your website traffic is coming from, how they are engaging with your site and which pages are the most popular. Use this data to customise your content – whether this means creating a mirror website in a different language, showcasing popular products on your home page or making it easier to get to your top content – make sure you’re using this information as the backbone of your digital marketing strategy. Set up a survey Some things you might not be able to find out from simply looking at your Google Analytics. Create a survey and e-mail a link to your e-mail subscribers, post it on your social media pages and put it on your website’s home page. Use this survey to find out other things that you would want to know about your customers, such as what their household income is, who makes the buying decisions at home, what their hobbies are and how they spend their free time. Use your social media analytics Facebook Insights can give you a good idea of your online community’s demographics, such as their gender, age, interests and what type of content is the most popular on your Facebook page. Need help with your digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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Is forming your own social media marketing team the answer?

Posted by on Sep 4, 2014 in Digital Media Marketing, Social Media Marketing |

Creating a social media marketing team to manage your company’s online presence is the only way to ensure a dynamic, continuously evolving social media strategy. Few business owners can have time to do everything – from creating content calendars, sourcing pictures, writing blog posts and tweets – themselves, which is why you need a team of people to help you on your mission. When you set out to form a social media marketing team, you can either source people internally (from your existing team members) or you can outsource this job to a digital marketing agency. There are many benefits of getting your own people to do the job, such as fewer expenses, relevant industry news and more involvement from your staff. Sometimes, however, this just isn’t realistic seeing as many full-time employees either don’t have the time, social media experience or interest in these platforms. Outsourcing the job can also come with a range of challenges. You need to make sure you’re hiring a company who will not only act as if they are your company’s full-time journalists, but they need to stay on top of industry trends and make sure your company is commenting, posting and engaging in all the right places. If you decide to partner with a digital marketing company, make sure they have the man-power to ensure a fast response rate (especially if they’re going to be dealing with customer complaints in public spaces such as on Facebook and Twitter). You also need to make sure that they will be able to set clear, measurable goals and provide you with ongoing reports so that you can track the success of your social media campaigns. Outsourcing your social media marketing is easy if you know what you expect and set the right goals. For more information on outsourcing your social media marketing, contact WSI OMS today. Please follow and like...

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How to design your ecommerce website for success

Posted by on Aug 25, 2014 in Digital Media Marketing, Website Optimization |

Designing a website that encourages online sales is no easy task. Web designers and developers have played around with numerous design options, calls to action buttons and shopping cart functionalities in order to find out what works. Here are a few tips to design your ecommerce website for success: Take high res photos You need really great photos for an ecommerce site (and you need multiple photos of each product, showing every angle and functionality of whatever you’re trying to sell online). Invest in a professional photographer for all your products pictures. Keep it simple If people are new to your site, they need to be able to find whatever they are looking for within three clicks. Make sure your product categories, payment methods and shipping options are easy to find and understand. Product videos Did you know YouTube is the second largest search engine? Besides being able to draw traffic to your ecommerce site from high search results in YouTube as well as Google, it’s worth your while to invest in product videos that explain how to assemble or use your products. Great customer service It’s not all about your web design – you need a great customer service department to support your online store. People will be less hesitant to buy from you online if you are able to give them a landline number and/or online chat functionality to a real person who will sort out any billing or shipping issues. Need help with your digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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How SnapScan and mobile payments are changing the marketing landscape

Posted by on Jul 24, 2014 in Digital Media Marketing, Online Marketing |

In the past, transferring money to a different country was a huge problem (and for some bankers it still is). Besides the hassles involved in paying people overseas if for some arbitrary reason you don’t have a credit card or PayPal, this could never be done with total security from a cell phone. On 15 July, however, a U.K. based payments firm called World First launched a mobile app that enables users to make currency transfers from a portable device. “With the World First Money Transfer App, our clients will now be able to send and receive money from overseas in just a few minutes,” Alex Sullivan, managing director of World First U.K., said in a statement. “They will also be able to track the progress of their payments, calculate the exchange rate with the currency converter, check live rates and read our award winning blog analysis and insight directly on their mobile phone,” said Sullivan. The app can be downloaded and other app stores for free, making it a quick and easy way for users to get access to this first-of-its-kind application. SnapScan, similarly, is a QR based payment system you can download onto your smartphone. You register your name, address and debit/credit card details (which you scan via your camera) and then you will be able to simply scan a code and make a payment straight from your phone. The reason why these nifty new apps can quite literally change the marketing landscape is because it lets companies strike while the iron is hot. With shopping carts on websites, users have a lot of time to re-think their purchases (and many of them click away before completing a purchase). If, however, you’re able to give a potential client exactly what they need, when they need it – and a very easy way to purchase it immediately – you’ve got a quicker way to take them down your sales funnel. Just as So-Lo-Mo (social-location-mobile) marketing helped companies to connect and engage with their ideal customers exactly when they needed to, these mobile payment apps are going to help brands process transactions in a quicker and easier way. Need help with your digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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