How to rethink your digital marketing strategy for the New Year

Posted by on Jan 11, 2016 in Digital Media Marketing, Online Marketing |

As a business owner, you need to reconsider your digital marketing strategy every once in a while. The New Year is the perfect time to do this. Sticking to the same campaigns and strategies that worked a few years ago (or even last year) won’t keep you on the cutting edge of digital marketing. Here are a few ways to rethink your digital marketing strategy this year: Analyse your website statistics Instead of just looking at the number of website visits and drop-off rates, make time to analyse your website statistics and reports so you can get a better understanding of your target audience. Not only will you be able to gain more insights into their preferences and interests, but you will also be able to pick up on seasonal trends which you can capitalise on in future. Partner with an experienced digital marketing consultant for the best results. Consider niche social media networks Facebook and Twitter are great, but have you taken the time to consider more niche platforms such as Periscope and Instagram? New social media networks enter the market all the time and some of these networks could be particularly relevant for your target audience. Make sure you or your marketing people are on top of new social media trends in your industry. Find out where you can automate certain marketing efforts Creating content, social media and email marketing all takes a considerable amount of effort, but there are many opportunities to automate certain processes. Take a look at your sales funnel, how your sales people do business and how your marketing teams nurture leads to see where you can automate certain processes. Need help rethinking your digital marketing strategy this year? Then contact us today. Please follow and like...

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The top digital marketing trends for 2016

Posted by on Jan 4, 2016 in Digital Media Marketing |

Digital marketing continues to change at a rapid pace. Some interesting statistics to kick-off this train of thought: many businesses are doubling their social media marketing spend; 50% of companies have content marketing strategies and email with sharing buttons increasing click through rates by over 150%. Sticking to your tried and tested internet marketing campaigns will no longer get you very far. Here are a few digital marketing trends for 2016 to keep your eye on: Search isn’t only about Google anymore Facebook is testing out their own search engine, which will offer many businesses a number of opportunities when it comes to leveraging the power of social media. They will also be launching a Business on Messenger application which will enable customers to engage with businesses on Facebook’s messenger app. Live video streaming Most business owners and digital marketers know that videos can be powerful as this is among the most popular types of online content. Instead of focusing on creating videos for YouTube or your website, consider how your business can use live video streaming websites, such as Periscope, to engage with customers. Personalised content It’s time to make your content marketing campaigns more personal. You have different target audiences and brand personas buying from you. In order to ensure your target audience is highly engaged, you need to tailor your content towards different groups. Need help with your digital marketing strategy this year? Then contact WSI OMS today. Please follow and like...

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How to use marketing performance metrics to your advantage

Posted by on Dec 30, 2015 in Digital Media Marketing, Social Media Marketing, Website Optimization |

The performance of your website, content and social media all impact on your business’ bottom line. Using marketing performance metrics and monitoring them regularly will allow you to adjust your strategy to get the most return on your time and effort. Getting your strategy right when you have the data which tells you how, will lead to visits, return visits, lead generation and ultimately, conversion. Marketing performance metrics are the tools you use to measure the value of your content – using these tools can shape the type of content you write. Most people use Google Analytics, a free tool which provides masses of data and good insights into your content performance. To figure out the data, you need to decide which facts are important. Here are a dozen top measurements to look out for: Overall blog visits –   Traffic source breakdown Blog homepage visits –   Number of posts published Top viewed posts –    Average views per post Average inbound links per post –   Average comments per post Social shares per post –   New blog leads Conversion rate –   Email subscribers This kind of data will clearly show which content is driving the most interest. The trick now is to put it into your strategy and make the necessary changes. Using quantity metrics, for example, will focus on how many users, number of page views, bounce rate and inbound links to your website. If the data tells you have low traffic and low staying power, it means your content is weak and needs a major overhaul. High traffic and high staying power with shares to other pages would indicate your content is engaging, and is well suited to being repurposed. Audience performance metrics are also known as vanity, or feel good measurements. They are used to understand what content is popular and where. They tell you the number of views and comments per view, unique visitors vs. repeat, number of shares per post, to which sites. This kind of data will inform you where you need to expand your presence. Content performance metrics measure how your blog is doing and what you need to do to improve its productivity. It tells you the shelf life of your blog: how long it gets views, what days, what times. It gives you some insight into your visitors – how many comments and shares are you getting? How long do people spend on your page? How many loyal visitors do you have (the ones who visit your site five or more times a month)? The content conversions illustrate the actions a visitor takes: did they sign up, subscribe to a newsletter, take a free trial? Analytic tools are packed with valuable information...

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Everything you need to know about influencer marketing

Posted by on Dec 14, 2015 in Digital Media Marketing |

Influencer marketing is a type of digital marketing strategy that has grown immensely over the past few years. There are a number of online influencers which can help you promote your brand to their (often large) groups of followers. These influencers include celebrities, authorities in a specific industry or on a specific topic, journalists, experts and analysts. Companies that have an effective digital marketing strategy in place will know how to choose their influencers in order of preference based on the following: Their reach or audience size. Their relevance to the company’s brand. Their track record when it comes to engaging with their audience. You can find and connect with the right type of online influencers in the following ways: Look for high level networkers and influences on leading sites such as LinkedIn, Twitter and Facebook. These networkers will have over 500 contacts or followers and will have the whole profile completely filled out. They will also be evidently active online and have positioned themselves as an authority or often comment on topics related to your industry. Join groups of relevance. Find your target market by searching for groups and pages on social sites that are relevant to your company. Join these groups and start making posts and comments which are useful and interesting to other users. This is a great way to start engaging with the leading influencers in each social group. Digital marketing services offered by WSI At WSI, we offer professional digital marketing and social media marketing services whereby your market’s online influencers can be easily targeted and engaged with. With a digital marketing strategy set in place by WSI, you can expect a rewarding online advertising and marketing experience. If you would like to learn more about our digital marketing or social media marketing services, contact us via email or telephone at WSI today. Please follow and like...

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Digital marketing tips for SA’s travel and tourism industry

Posted by on Dec 7, 2015 in Digital Media Marketing |

Travel consultants and companies are well aware of the benefits of digital marketing for their business. Whether you’re targeting groups of people looking for tour arrangements or students looking for a cheap backpacking trip overseas, you know they’re going to be searching for flights, accommodation and travel tips online. Here are a few tips you can use to make sure you are able to connect with your ideal customer: Use the right digital platforms Few companies can be successful on all digital marketing platforms and social media networks, so narrow down your options to a few that represent your brand. Blogs are generally very cost effective and give you the opportunity to provide more information than a single social media update. Also create profiles on relevant social media channels so that you can interact with followers directly and post your content on these channels. Plan your content calendar You know which types of trips get booked during certain times of the year, so create a content calendar which allows you to plan your content accordingly. This calendar will ensure you stick to your digital marketing plan and keep creating content. Pick your keywords carefully The travel and tourism industry is highly competitive, but you’ve already got a head start if you are creating high quality, unique content. Partner with a digital marketing consultant to choose keywords which will ensure your content gets found by people who are searching for the services and package deals that you offer online. Need help with your digital marketing strategy? Then contact WSI today. Please follow and like...

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How to get your digital marketing campaign ready for the holiday season

Posted by on Nov 16, 2015 in Digital Media Marketing |

Want to end your year on a high note? Then start preparing your digital marketing strategy for the holiday season today. Many people procrastinate when it comes to gift shopping, so making sure your digital campaigns are tailored to those who want to buy now is definitely worth the effort. Even if you’re not necessarily offering products that people would buy as a year-end or Christmas gift, many people spend more time browsing the internet during this season, so get the most out of this extra search engine traffic by ensuring you’re drawing in more business. Here are a few things you can do to get the most out of the festive buying frenzy: Focus on mobile The number of people who browse the internet and shop from mobile devices such as smart phones and tablets continues to rise, so make sure your website is easy to navigate and that your shopping carts can be used from a phone. Find out what your competitors are doing Do some online research to gauge what your competitors are doing to make some extra cash this season. They might have a few ideas that you can recreate in an even better, more lucrative way. Launch a Pay-Per-Click campaign If you’re worried your keywords are too competitive or that potential buyers won’t be able to find their way to your content about specials and promotions, then launch a paid Google advertising campaign to ensure your products will appear on the first page of Google. Need help with your festive promotions? Then contact WSI OMS. We can help you with everything from PPC advertising to mobile website optimisation. Please follow and like...

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