Use efficient content curation to boost your digital marketing

Posted by on Nov 11, 2014 in Content Marketing, Digital Media Marketing |

The key to a successful digital marketing strategy in today’s day and age is content. With the focus of business marketing worldwide shifting to online methods, the competition is fierce and getting noticed is becoming increasingly more difficult. Effective content curation is the key to ensuring that your business blogs, newsletters and social media pages stay ahead of the game. How to ensure efficient content curation When curating your content, it is important to have a reliable source of information. To avoid the inconvenience of having to go to multiple sources for high quality content, you can make use of tools such as Hootsuite’s syndicator which allows you to keep all your regular sources conveniently located in one place. To ensure effective content marketing, you need to ensure the content you share is useful and of good quality. The only way to do this is to actually read the content you choose to share. In order to encourage effective interaction, the content you share needs to be informative and interesting. Effective curating means using the right information at the right time. Make sure you have a direction for each week and hold on to pieces of info that may be applicable in the future. This is where an effective RSS system, such as the above mentioned Hootsuite syndicator, comes in handy as it enables you to keep valuable information until you are ready to use it. Content curation takes time, but the benefits are well worth it. Make sure you stick to a timetable when it comes to sharing content for the sake of your schedule and for the sake of your followers. For more tips on web design as well as an effective social media marketing strategy, invest in the expert services of WSI OMS. For more information, contact us today. Please follow and like...

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What do Google’s quality rating guidelines mean for your digital marketing strategy?

Posted by on Oct 27, 2014 in Digital Media Marketing |

In order to optimise your digital marketing strategy, it is important to remember that everything these days is geared towards search engine optimisation. Search engines such as Google possess certain guidelines that help determine the quality of specific websites which directly influence your search engine rankings and thus the amount of traffic to your website. Google makes use of human “raters” (also known as search quality evaluators) who follow a handbook of guidelines to assist Google in determining what the quality of a particular website is. These “raters’’ assist with tweaking algorithms and typical criteria includes the trustworthiness of a particular site as well as the quality and usefulness of the information shared. They also look at whether or not a particular site has been optimised for successful SEO rankings. Get better quality ratings In order for your site to get a better quality rating, it is important you shift your focus to content. Content marketing can dramatically increase your rankings as well as web traffic, so make sure the information you put out on your website as well as your social media networks is relevant and informative. The latest version of the Google rating handbook has shown a shift in focus to expertise and the quality of the information being shared on a specific site in order to determine its authoritativeness and trustworthiness. Companies should also be aware of sticking to SEO guidelines as these go hand in hand with quality ratings. By following the SEO Starter guide offered by Google, your website will be well equipped with all the basic tools required to increase search engine visibility and web traffic. Enlisting in the professional web design services of a company like WSI OMS will go a long way in helping your business reap a world of benefits from digital marketing platforms as well as help you expand your social media marketing strategy to get top quality rankings according to the latest Google quality ratings. Contact us today. Please follow and like...

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Why digital customer service is lifeblood to your business

Posted by on Oct 24, 2014 in Digital Media Marketing |

The explosion of the internet has changed the dynamics of business as we know it. When it comes to digital marketing and digital customer service, your business needs to be at the top of its game 24/7 to ensure client satisfaction and thus, client loyalty. Nowadays, people are able to shop and access information at the click of a button which means that businesses are no longer restricted to the normal 9 to 5 operations. It is crucial- therefore to use the technological tools available to you and deliver excellent customer service at all times. Tips on implementing an effective digital customer service strategy With speed, efficiency and convenience being the main driving factors of our time, it is important to realise that a properly implemented digital customer service strategy is about more than just having a place for people to log complaints. It is important your customer service delivery is supported by the web and social media and is integrated directly into the core of your business. Identify where your issues lie and prioritise them according to importance. Identify services that will not benefit from digitisation. Ensure your systems are easy to use and understand. Encourage your customers to make use of your online services. Set goals for your business to achieve. A properly coordinated digital marketing strategy which includes effective digital customer service will allow your business to cut operational costs and increase your customer satisfaction and engagement which can only lead to an increase in business and thus profit. At WSI OMS, we understand the individual needs of your business and will help you in all aspects of your digital marketing strategy from web design to mobile marketing and more. Contact us for more information. Please follow and like...

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Top tips for the online reputation management of your business

Posted by on Oct 22, 2014 in Digital Media Marketing, Website Optimization |

The reputation of a business is probably its most important asset. In today’s technological society, online reputation management is crucial to success. Your online reputation refers specifically to how good you look when people conduct online searches and there are a number of factors that need to be considered in order to gain maximum benefit from the net. Ideally the mark of a well executed digital marketing strategy is when people search for your business they should immediately find your company website as well as your social media sites and reviews from people who are associated with you. By following a few basic steps, you will be well on your way to having a golden online reputation. Tips for effective online reputation Use your company name. Search engines are most likely to see your company website as the main authority when it comes to your online presence. Use your company name as a keyword to optimise several pages on your company website. Diverse web presence. It is impossible to control all negative content on the web, so the goal here should be to balance it out or supersede the negative with the positive content that you are able to control. Spread your web presence by making use of related blogs and social media sites as well as your company web page to secure as many top 10 search result spots as possible when it comes to keywords that pertain to your business. Monitor your results. There are a number of tools available that allow you to track your web impact. An example of this is Google Alerts which notify you whenever new content relating to you is placed on the web. Online reputation management is a long process that requires dedication and diligence. There is a delicate balancing act that needs to take place to ensure your company’s reputation stays intact, but when this is done correctly the road to business success will be paved with gold. At WSI OMS, we understand the importance of quality online reputation management. Let us take charge of your digital marketing strategy and push your business beyond expectation with expert web design services, social media marketing, content marketing and more. Give your brand the break it needs and contact us. Please follow and like...

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Is Facebook dead for brands?

Posted by on Oct 16, 2014 in Digital Media Marketing, Facebook |

Due to the many changes that Facebook presents on an ongoing basis, many marketers and businesses have been wondering if it’s worth using for their social media marketing campaign for their brand. There has been quite a stir online regarding this and a closer look at Facebook and what it offers for brands is necessary in order to answer this particular question. We must take a look at which recent changes have caused such a stir and investigate whether they are positive or negative changes for marketers. Recent changes introduced by Facebook The Save for Later feature – this feature works similarly to bookmarking. If a user doesn’t have time to check out a post or article, they can use this feature to literally save it for later. This is quite a useful tool for marketers. If your target audience is interested in your post, but doesn’t have time to read it, at least you have the peace of mind that it isn’t missed completely. Like-Gate Ban – this is one rule change that has had many digital marketers up in arms. Facebook does not want incentives offered to like a page, instead the team urges marketers to focus on getting quality leads – this means that consumers will like a page if they really want to. This too is a great feature for online marketing as the numbers or fans you have will be a real representation of your client base and not a false number to parade around with very little use. Discontinuation of click-bait headlines – if you are baiting clients with content headlines and trying to achieve likes, Facebook does not support it. The team has expressed a requirement for quality content that can be measured by how long a user will spend reading an article. This is a great change as it can really help to know what content your consumers really find helpful and which don’t. All of these changes might have caused a stir with social media marketing teams, but if some thought is put into it, Facebook is merely moving away from spam-like marketing and encouraging a more ethical approach. A big up side to the changes is that the measures you can obtain from marketing on Facebook are realistic and can be worked with – something all internet marketers should be pleased with. To learn more about our social media marketing services and other digital marketing strategies, contact us at WSI OMS today. Please follow and like...

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Francois Muscat to present on social selling at SAP on 9 October 2014

Posted by on Oct 8, 2014 in Digital Media Marketing, Social Media Marketing |

SAP is a world leader in enterprise software and they have locations in 130 countries. WSI Internet Marketing Consultant, Francois Muscat, will be starting his 3 day intensive Social Selling training at the company’s South African headquarters in Johannesburg on Thursday, 9 October. “Technical and IT companies, much like SAP, are becoming increasingly interested in the topic of social selling. In the past, sales teams were cold calling, getting appointments based on the company they represented or using other inefficient methods to set up meetings and network. Today, social media offers a completely different way of engaging,” says Francois. Personal reputation drives business thanks to people educating themselves on social media. Francois explains that people who are experts in Cloud computing, big data, business intelligence and data warehousing, for example, need to make sure their knowledge and expertise is reflected online just as much as someone who is specialising in internet marketing or online retail. “In order to get your potential customers to know, like and trust you, you need to reach prospects through their own social networks. One way to do this effectively is to create and share valuable content,” adds Francois. Keep an eye on this blog on more information about how people in the IT industry can use social selling to their advantage. Back to WSI OMS Please follow and like...

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