Five Valentine’s Day marketing ideas to inspire you

Posted by on Feb 1, 2016 in Digital Media Marketing, Events, Social Media Marketing |

Romance is in the air with Valentine’s Day just around the corner. This is a busy time on the retail front, with flower and chocolate sales booming and restaurants around the country fully booked as couples anticipate a celebratory evening together. Yet, even those businesses that do not offer romantic products can still enjoy the benefits of Valentine’s Day. At WSI OMS, we believe in the efficacy of digital marketing solutions, with its vast customer reach and ability to allow communication that is both inexpensive and interactive. This Valentine’s Day, why not embrace the digital marketing revolution and craft an unforgettable campaign? In seeking to inspire you, here are just a few tips courtesy of WSI OMS: Create a Valentine’s Day offer. Whether this is a discount on orders placed on the day or a free gift with certain purchases, special offers on Valentine’s Day can boost your brand’s reputation and gain customer loyalty. Incorporate the idea of love into your product offerings by presenting your goods creatively in your website design, such as including the colour red or a heart shape in your displays. Run a competition. Competitions are the ideal way to garner support for your brand, where employing social media marketing tactics permits your brand ample exposure. Send gifts to loved ones. Valentine’s Day is an opportunity to show love in a tangible way and, bearing this in mind, special offers can be presented via social media and email campaigns to bolster sales and share the love. Show your love. Valentine’s Day is about celebrating love and, in this spirit, social campaigns to demonstrate societal love could enhance customer loyalty, such as online engagement with charities and non-profit organisations. As a digital marketing specialist, WSI OMS will take care of all your communication needs, from social media to search engine optimisation to website design and link building. Contact WSI OMS today and enjoy the fruits of a comprehensive and successful marketing strategy this Valentine’s Day. Please follow and like...

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Importance of a Facebook Presence for Brands

Posted by on Jan 28, 2016 in Digital Media Marketing, Social Media Marketing |

The upsurge of Instagram, Pinterest, Twitter and other social media marketing platforms has brought to question the relevance of Facebook. This is because the once overwhelmingly popular platform has seen a decline in popularity, a factor that has seen businesses shy away from setting up a page for their brands. If you are one such business, then you will be surprised to know a Facebook presence is still beneficial for your digital marketing efforts. In fact, a 2015 survey revealed that Facebook users are four times more active compared to those on Instagram or Twitter. Here are three reasons to have a brand presence on Facebook: It helps you go where your customers are – Customers believe that almost every business has a presence on Facebook. Thus, Facebook is their first reference point when they want to know about your business, what you offer, opening hours and prices amongst other things. This means that when they get there and do not find you, they are highly likely to settle on your competitor.  Your presence on Facebook also says a lot about your reliability and the value you place on customer interaction. It gives you a new dimension to customer service – Having a Facebook presence gives you an opportunity to meet your customers virtually. It also offers a superb opportunity for you to enhance customer service. Customer service offered through Facebook is friendly and fast, thereby letting you deal with any emerging issues before they get out of hand. Ultimately, a Facebook presence demonstrates your commitment to your customers. It enhances your SEO efforts – Having a Facebook presence goes a long way in enhancing your search engine optimisation efforts. That is, search engine results will return your Facebook links on search results effectively increasing traffic to your site. In summary, a Facebook presence for brands is still relevant in not only enhancing customer interaction, but also increasing brand visibility online. Get in touch with us today for more details. Please follow and like...

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Making an Infographic: Tips for Non-Designers

Posted by on Jan 14, 2016 in Digital Media Marketing, Website Content |

Infographics have taken over digital marketing. They are not only attractive and easy to share on social media platforms, but also communicate a lot of information in a simple and eye-catching way. You don’t have to be a designer with killer graphic design skills to create infographics to enhance your content marketing strategy. The following tips will help you develop killer infographics and take your content to a whole new level: Make use of paid user-friendly software There is a lot of user-friendly software available online that even an amateur can use to design an infographic. These include PiktoChart, Visual.ly, Creatly. These options allow you to create professional looking infographics by simply inputting data and choosing templates that are suitable to you. Many of the software providers such as PiktoChart also include a paid service, which means you can use the software without having to purchase and install it on your machine. Use free software Can’t afford paid software? Not to worry. There are many free software options online including Easel.ly, Picmonkey and Infogr.am. Many of the paid software also offer free options so you can test their software. Take advantage of this and test your skills in creating infographics. Apply Design Principles Even with free equipment, the basic design principles still apply. In order to create a professional looking infographic, consider the following design principles: Let the data guide the design You can’t design an infographic effectively, without knowing what data you will include. The data will guide the design of the infographic. Keep it clear Ensure the information is clear and can be easily understood. Remember that the infographic is a tool of communication. Maintain some white space Using white space to frame your content ensures your layout remains simple and makes the design attractive. Communicate through design Use design to drive your message across. Include shapes, colours, clip art and images to communicate as opposed to filling it with text. Be creative You need to think outside the box. Consider other infographics for inspiration on how to present your statistics and facts in a creative way. Contact us today for more information. Please follow and like...

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How to rethink your digital marketing strategy for the New Year

Posted by on Jan 11, 2016 in Digital Media Marketing, Online Marketing |

As a business owner, you need to reconsider your digital marketing strategy every once in a while. The New Year is the perfect time to do this. Sticking to the same campaigns and strategies that worked a few years ago (or even last year) won’t keep you on the cutting edge of digital marketing. Here are a few ways to rethink your digital marketing strategy this year: Analyse your website statistics Instead of just looking at the number of website visits and drop-off rates, make time to analyse your website statistics and reports so you can get a better understanding of your target audience. Not only will you be able to gain more insights into their preferences and interests, but you will also be able to pick up on seasonal trends which you can capitalise on in future. Partner with an experienced digital marketing consultant for the best results. Consider niche social media networks Facebook and Twitter are great, but have you taken the time to consider more niche platforms such as Periscope and Instagram? New social media networks enter the market all the time and some of these networks could be particularly relevant for your target audience. Make sure you or your marketing people are on top of new social media trends in your industry. Find out where you can automate certain marketing efforts Creating content, social media and email marketing all takes a considerable amount of effort, but there are many opportunities to automate certain processes. Take a look at your sales funnel, how your sales people do business and how your marketing teams nurture leads to see where you can automate certain processes. Need help rethinking your digital marketing strategy this year? Then contact us today. Please follow and like...

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The top digital marketing trends for 2016

Posted by on Jan 4, 2016 in Digital Media Marketing |

Digital marketing continues to change at a rapid pace. Some interesting statistics to kick-off this train of thought: many businesses are doubling their social media marketing spend; 50% of companies have content marketing strategies and email with sharing buttons increasing click through rates by over 150%. Sticking to your tried and tested internet marketing campaigns will no longer get you very far. Here are a few digital marketing trends for 2016 to keep your eye on: Search isn’t only about Google anymore Facebook is testing out their own search engine, which will offer many businesses a number of opportunities when it comes to leveraging the power of social media. They will also be launching a Business on Messenger application which will enable customers to engage with businesses on Facebook’s messenger app. Live video streaming Most business owners and digital marketers know that videos can be powerful as this is among the most popular types of online content. Instead of focusing on creating videos for YouTube or your website, consider how your business can use live video streaming websites, such as Periscope, to engage with customers. Personalised content It’s time to make your content marketing campaigns more personal. You have different target audiences and brand personas buying from you. In order to ensure your target audience is highly engaged, you need to tailor your content towards different groups. Need help with your digital marketing strategy this year? Then contact WSI OMS today. Please follow and like...

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How to use marketing performance metrics to your advantage

Posted by on Dec 30, 2015 in Digital Media Marketing, Social Media Marketing, Website Optimization |

The performance of your website, content and social media all impact on your business’ bottom line. Using marketing performance metrics and monitoring them regularly will allow you to adjust your strategy to get the most return on your time and effort. Getting your strategy right when you have the data which tells you how, will lead to visits, return visits, lead generation and ultimately, conversion. Marketing performance metrics are the tools you use to measure the value of your content – using these tools can shape the type of content you write. Most people use Google Analytics, a free tool which provides masses of data and good insights into your content performance. To figure out the data, you need to decide which facts are important. Here are a dozen top measurements to look out for: Overall blog visits –   Traffic source breakdown Blog homepage visits –   Number of posts published Top viewed posts –    Average views per post Average inbound links per post –   Average comments per post Social shares per post –   New blog leads Conversion rate –   Email subscribers This kind of data will clearly show which content is driving the most interest. The trick now is to put it into your strategy and make the necessary changes. Using quantity metrics, for example, will focus on how many users, number of page views, bounce rate and inbound links to your website. If the data tells you have low traffic and low staying power, it means your content is weak and needs a major overhaul. High traffic and high staying power with shares to other pages would indicate your content is engaging, and is well suited to being repurposed. Audience performance metrics are also known as vanity, or feel good measurements. They are used to understand what content is popular and where. They tell you the number of views and comments per view, unique visitors vs. repeat, number of shares per post, to which sites. This kind of data will inform you where you need to expand your presence. Content performance metrics measure how your blog is doing and what you need to do to improve its productivity. It tells you the shelf life of your blog: how long it gets views, what days, what times. It gives you some insight into your visitors – how many comments and shares are you getting? How long do people spend on your page? How many loyal visitors do you have (the ones who visit your site five or more times a month)? The content conversions illustrate the actions a visitor takes: did they sign up, subscribe to a newsletter, take a free trial? Analytic tools are packed with valuable information...

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