What the future holds for email marketing

Posted by on Mar 1, 2016 in Digital Media Marketing, E-mail Marketing |

Email marketing is still the top-performing marketing channel, ten years on. With the best ROI of any marketing tactic, it’s here to stay. One of the reasons for its success, is its ability to engage, connect and evolve, in a fast-paced digital world. Marketers now have the capability to use email to get personal by using the data available on subscribers. Hyper-targeted campaigns based on gender, location, income group, etc. are being used with enormous success – no more one-off campaigns and mass email methodologies. The ability to send the right message at the right time is possible, producing meaningful interactions that drive good results. So what does the future hold for email marketing? Here are five trends we’re likely to see in the next year or so: A second coming of age Social media overtook email marketing for a while, but now has become a driving force behind content. It has become central to mobile strategies, since reading email on a smart phone is the number 1 activity. More responsive email design will boost conversion rates. Being the top source of data for analytics, email marketing is once again becoming a very powerful tool. Gmail will add style support to their webmail clients 20% of Gmail users access their accounts via webmail, which currently offers no support for Cascading Style Sheets, which results in broken emails. Hyper-targeted emails will become the norm Email automation tools that allow for personal messages for customers based on their behaviour, are set to become more useful, with more integration with apps and products. More messages with the right content at the right time, exactly what customers want. Coding HTML emails is over Email design is likely to become a lot simpler, with powerful drop-and-drag technology, allowing marketers to create professional email campaigns that deliver results. Mobile-responsive templates designed for business use, will allow for email marketing campaigns that are relevant, personal and beautiful. Watch out for kinetic email True user interactivity and powerful animations will allow marketers to create eye-catching campaigns that stand out of an inbox. Brand experiences are set to become a lot more interactive, which in turn, will create a great psychological impact leading to increased engagement. Email marketing is getting smarter, more personal, flexible and engaging every day. Make sure your campaign is keeping up with the trends to maximise your returns. Contact us if you’d like to chat about email marketing, website design or any other aspect of digital marketing. Please follow and like...

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Why single page websites are not the best idea

Posted by on Feb 25, 2016 in Digital Media Marketing, Website Optimization |

A single page website (SPW), also known as a parallax scrolling website, is one where all the content exists on a long, single page for visitors to scroll though. No tabs, no multiple pages. While there are some advantages to this type of website, the biggest disadvantage is that it’s bad for SEO. Here’s why: Scrolling through a SPW can take your readers on a journey and is great for an image-heavy website. It’s perfect for mobile users, who are an increasingly large segment of internet users. They have flare, since they’re pretty uncommon and give designers more room for creativity. However, they’re not great for blog-centred websites. They also take longer to load, because of all the content and images being on one page. It also makes it hard for people to share your content. Another disadvantage is that it’s difficult for you to identify which parts of your website people are attracted to – one URL means your analytics report won’t be able to tell you much. And the biggest of all, it’s not great for SEO. Each page of a website can be optimized for different keywords. With there being a limit to how many keywords (some believe that it’s only one keyword phrase) you can target on a single page, a SPW makes SEO a waste of time. It also means you have only one set of Meta Data. With only one vital title tag and one meta description, you don’t have much to lure customers to your page. In addition, squashing a lot of images, text and videos into a single page will mean that you’ll have a page that takes a while to load. Google hates heavy pages. Obviously, with no internal pages you’ll have no opportunity for links, which can be a rich source of SEO keywords or phrases. It’s unlikely you’d want to put many, if any, external links into your single page as you don’t want to detract from your business. Once again, Google hates a silo site. So, unless most of your business comes from word-of-mouth referrals and your website is essentially just a business card, it’s best to steer away from the single page website. For more on website design, SEO and digital marketing, contact us – we have lots of experience and can point you in the right direction. Please follow and like...

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Four social selling tips for tech start-ups

Posted by on Feb 15, 2016 in Digital Media Marketing, Social Media Marketing |

Social selling is the buzzword of the day, with hundreds of tech start-ups around the globe turning to social media marketing strategies in order to boost their brand image and engage meaningfully with consumers. Not only does social media marketing allow for relatively inexpensive communication, but such platforms facilitate unprecedented consumer trust and loyalty on account of the interactive nature of social selling. At WSI OMS, we believe in the development of a reputable online presence, where the employment of social media tools can take your start-up to new heights. Social selling tips for techies We pride ourselves on the creation of effective digital marketing strategies. Your social media presence is our concern and, bearing this in mind, we offer some tips for tech start-ups: Who are you speaking to? It is essential when considering social media marketing to research your target audience, carefully choosing the right people and influencers who are sufficiently technologically savvy. What are you saying? It is crucial to consider your message, ensuring that your communication remains consistent, relevant and cutting-edge in the technological world. Where are you saying it? There are myriad social media platforms and deciding where to communicate should be based on where your target audience chooses to interact. Consider the niche platforms, particularly technologically-orientated blogs and networks. How are you encouraging a two-way conversation? The ultimate goal of your social media marketing strategy is fostering a relationship with the consumer. This can only be achieved by encouraging conversation, interaction and by listening as much as speaking. If you are involved in a tech start-up, your online presence is vital to your success. Get in touch with WSI OMS today to find out more about how we can help you cultivate an effective social media marketing strategy to take advantage of the endless possibilities of the digital world. Please follow and like...

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The value of having content marketing goals

Posted by on Feb 11, 2016 in Content Marketing, Digital Media Marketing |

The secret to successful content marketing is not just having great content, specifically designed for a target audience. It’s about having content marketing that is aligned to your business goals. Your blogs, newsletters, email marketing or podcasts all need to fit into the bigger picture of what you are trying to achieve – without a strategic framework, you won’t get the most out of your hard work and efforts. The types of goals are obviously dependent on your business and audience and what it is you are trying to achieve. An obvious goal would be to build trust and a relationship with your audience. With interesting, valuable content, your audience will trust you and be comfortable knowing that you know your stuff. Maintaining that relationship, once forged, is pretty obvious too. Attracting new prospects is another marketing goal – the only way you’re going to do that is create content that is remarkable. The type of content that stands out from the rest, gets shared on social media and starts conversations. To keep your business healthy, you need a constant supply of new prospects. Solve problems – the most successful businesses survive because they provide solutions to problems. Using webinars or Q&A sessions can bring you this information, or your audience may submit questions through blogs comments or by email. By understanding your audience and their problems, you’ll be able to tailor your content accordingly. Your audience will love you for it. Focus on your customers’ objections – why they don’t want your product or service – and write content that addresses those concerns. Creatively resolving objections in content will convert customers quicker. Try out new ideas – using your content to test the waters is an inexpensive way to gauge results. Whether it be a new product, repositioning your key product or offering an unusual service, the feedback you will get from your audience will lead you in the right direction. Lastly, build your reputation with search engines. Search engines are looking for content that is valuable to their users – so creating that kind of content is ideal. SEO optimization in your highly readable content will get it to rank well in search engines, as well as be shared and score links. To find out more about our content marketing experience and how to set up strategic goals, contact us. Please follow and like...

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How to market your start-up on a budget

Posted by on Feb 8, 2016 in Digital Media Marketing |

Anyone who has been involved in the early stages of a start-up knows that money can be tight. Start-ups face the challenge of communicating their brand message to the customer without the budget for flashy marketing campaigns. Yet, in today’s world, where consumers are distrustful of showy advertising and hard selling, companies are increasingly turning to digital marketing solutions in order to communicate with the consumer effectively and meaningfully. At WSI OMS, we know how to get more bang for your buck. How to stretch that budget  As a start-up, digital marketing offers the optimal means to reach your target audience without breaking the bank. As a content marketing specialist, WSI OMS recommends the following solutions for start-ups: Ensure that your website is appealing, attractive, easy to navigate and informative. This is often a customer’s first port of call and consequently a great deal of effort needs to be made to guarantee that the website acts as a drawing card. Incorporate social media marketing into your strategy. With social media platforms growing daily, this means to market your brand implies a vast reach and interactive communication, while maintaining a tight budget. Make the most of search engine optimisation, including keyword research, pay-per-click strategies and riveting website content. Remember that email campaigns are highly effective and can often include a referral programme or call to action. As a start-up, it is crucial to ensure that the message to consumers remains consistent, informative and valuable, where customer attraction, retention and loyalty is the objective. At WSI OMS, we focus our efforts on providing the best possible digital marketing strategies for your start-up, including website design, social media marketing, search engine optimisation, link building and mobile and email marketing. If you are marketing on a budget, get in touch with WSI OMS today and enjoy the benefits of a wide range of digital marketing solutions aimed at turning your start-up into the next big thing. Please follow and like...

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Repurposing of your existing content – to do, or not to do?

Posted by on Feb 4, 2016 in Content Marketing, Digital Media Marketing, Website Optimization |

Do it! Repurposing your content is a clever way to re-share your old content, getting as much use out of it as possible, potentially reaching a new audience. There are more ways, though, of sharing content than just using social media platforms. Using different formats, like white papers, videos, podcasts and SlideShare will help to get your content to new places, helping you tap into new resources. It’s important to share your content on the right platforms – YouTube for videos, iTunes for podcasts, SlideShare for slideshows. Once you have posted on these platforms, get those content links out there by using Twitter. The more your content is shared on social media, the more traffic and re-tweets you’ll get. Ensure the content you want to repurpose is not outdated – if your content is evergreen (it is still completely relevant a year later) it will get excellent traction. Updating and tweaking a blog post to make it more up-to-date is a wise move; it may take you more time than you’d like, but it’s still less time than it takes to create something new. One massive fail is to pretend your repurposed content is new. Your readers aren’t stupid and you’ll be the one looking like a fool and losing credibility. Make sure people know the content is repurposed by saying things like: “This is as relevant now as when we first posted it”. Don’t forget to keep writing new content – repurposing is a clever way to use what you have again, but you still need fresh content to keep your site updated. Google Analytics will be able to show you your most popular posts over the past year, which is a good place to start your repurposing plan. Here are some ways to repurpose content: Turn a webinar into a YouTube video. Turn a series of blog posts about a specific topic or product into a guide, which you can then use in your email marketing. Edit the slides from a PowerPoint presentation for a consumer audience, upload to   SlideShare and embed the presentation on one of your web pages. Edit image heavy blog posts into a post suitable for Pinterest. Use Quora Q&A to find a question that’s promising, write a blog post about it, then answer the question on Quora, linking it back to your more in-depth blog post answer. Turn a slideshow or PowerPoint into an infographic – informative and easy to read, infographics are more readily shared than other types of media. If you have a blog with statistics or fascinating facts, use these points as tweets. Your content is more shareable in this format, helping you reach a wider audience. Promote your...

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