How To Manage Your Digital Marketing Campaign

Posted by on Jun 6, 2016 in Digital Media Marketing, Online Marketing |

In a nutshell, marketing is all about researching, developing, promoting, and selling products or services to target customers. A lot of organisations have an ongoing inter-departmental argument going as to whether marketing is regarded as an expense or an investment. Luckily, in this era of digital marketing, the overall marketing spend has the opportunity to come down while reach goes up. How is this possible? For starters, inbound marketing relies on blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing to attract customers through the different stages of the purchase funnel. And these don’t need to be printed and distributed, but rather are shared electronically. It really is a win-win situation – as long as it is well planned, meticulously executed, and monitored. In other words, a digital marketing campaign is only as good as it is managed. Determine your marketing objectives The results of a successful marketing campaign are not only measured by sales figures. Marketing can also be used to: establish brand image develop product awareness mend a tarnished reputation As with managing any goal, having a clear vision, a precise roadmap, and measurable results is essential. Set a budget Marketing of all types takes time. Digital marketing is no exception. Although there are distinct cost-saving advantages to marketing digitally, it is by no means a shortcut. Poor quality content and cheap tricks are easily called out. Establish and stick to a budget that fits your brand’s needs and strategy. Consider hiring an agency You are where you are today by drawing on your personal skills and expertise in your industry. Chances are, you’re not an expert in content creation, website design, or link building. Instead of distracting your focus from the real job of running a business, bear in mind that agencies can offer you objectivity and creativity. Monitoring your program Regardless of whether you hired an agency or you launched a campaign yourself, a critical part of digital marketing management is to watch over and monitor the program.. Decide on the frequency of monitoring the program, and the measures to be monitored.  Assessing effectiveness To assess the campaign’s value, refer back to the objectives you set in step one. The more comprehensive your goals are, the easier it is to determine whether you have been successful or not. Change and improve While there is a wealth of information on social media marketing, search engine optimisation and so on; each and every business is unique. Your industry, your culture, your customers all add to the mix of what will or won’t work. So take the time to analyse the results of your digital marketing campaign so that...

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How to get a response from your social media posts

Posted by on Jun 3, 2016 in Content Marketing, Digital Media Marketing, Social Media Marketing, Social Selling |

Any person with a digital marketing campaign of any sort, knows the importance of having a presence on a number of social media platforms. They also know that it’s important to post regular content and to build a following of prospects that will convert to sales. It’s good to know what is important, but ticking all the boxes is one thing – getting a genuine response is what it’s really about. So how do you create content that evokes a response and spreads like wildfire? Assuming you already know your target audience and what they’re interested in reading about, you need to find a way to spark a reaction. One theory is to use the Who, What, Why, When and Where words. It sounds simple, because it is – but they’re powerful tools to get your social media posts triggering the right kind of response. Using the word Who in your social media titles immediately grabs attention, like Who You Should Be Following on Twitter, or Guess Who Just Got A Million Likes? Using this word makes the reader want to know who you are talking about, a psychological trigger much like FOMO (fear of missing out). The word What reveals that there is a topic or something interesting being discussed. In a title, you are letting a reader know that they will find out just what you’re hinting at if you read the article. Think of titles like What Every Woman Should Know Before Internet Dating, or Find Out What Makes This Billionaire Tick. People pay attention to this word, as you are indirectly telling them something they need to know. Why is a word that demands an answer. A title with Why in it implies that you are going to reveal the answer, or give a solution to something. Starting an article with a question gets the reader thinking in the right direction, showing them you’re going to help them find the solution. Why Does Eating Chocolate Make You Happy? or Why Earthlings Will Never Live On Mars are examples that create curiosity – people love to learn new things. We are all a bit obsessed with time and When is the word to use to get your audience thinking about a time frame. When Are You Going To Make A Change? or similar creates a finite period for a task, that needs to be fulfilled. Where To Find Quality Influencers shows people how to find something – again, you are hinting at providing an answer they need to know. No one wants to be left out, so revealing where the fun stuff happens is very likely to get you a response. Crafting an article using the...

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design |

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar is just unacceptable. Studies have shown that people are less likely to engage with companies that post error-riddled sales copy, as they feel it undermines the credibility of the company (are they just as careless with their orders, accounts or delivery?). Creating any kind of negativity towards your business is a sure-fire way to kill sales, so why do it? With online companies like Grammarly, offering automated proofreading services, it’s a mystery why there is still so much room for improvement in online writing. It’s been shown that over 40% of web users are influenced by spelling or grammar blunders in online content. When you sell or communicate online, most of the time it’s done by using the written word, so it’s quite obvious the damage it can do to your conversions. Questions have been raised over the importance of correct spelling and grammar in social media interactions, since it’s a more relaxed medium for communication, especially when using platforms like Facebook. That said, any business using Facebook to increase their exposure, should treat it with as much importance as their website or LinkedIn profile. There are simple ways to improve your content, which can make a real difference to your bottom line. These are: Read your content backwards: this disrupts the natural flow of how you perceive things, so it forces you to read every word, making misspelled words easier to spot. Ask someone else to read your writing: a friend or co-worker who has not been working on the same piece of content for hours will spot inaccuracies that you will miss time and time again. Read your piece out loud: some errors can be more easily heard than seen, so reading your writing out loud forces you to listen. Use software like Grammarly: it really does make a difference. While you may not agree with all their suggestions, it does help to sharpen your eye. Whether or not you agree on the importance of accurate writing, think of a website with sloppy grammar and lots of error. Would you be happy to give them your credit card details? Didn’t think so. If you’d like to know more on content marketing or need help creating the perfect content for...

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Everything your business needs to know about ad blockers

Posted by on May 23, 2016 in Digital Media Marketing |

As a business owner, you have to not only focus on your digital marketing and conversion goals but also on the challenges that you will face. Ad blocking has become mainstream and experts predict that it will be costing publishers millions from 2016. So what can you do to overcome the challenges that ad blockers pose? Consider different types of ads  Not all internet users make use of ad blockers, so it’s not like your current strategy will be go to waste because it’s blocked by the masses. It is, however, worth your while to consider other channels where ad blockers aren’t so common. Native ads and mobile app ads are known for being less impacted by ad blockers. Creative targeting and relevance is key  If you want to ensure that your ideal customers aren’t blocking your ads, then you need to create ads that are highly targeted, interesting and very relevant to them. The added benefit of this is that this type of strategizing will lead to more conversions and less waste in your online ad expenditures. Focus on the user experience A few unwanted ads can lead to users blocking your ad, so you need to focus on the entire user experience. How quickly are your pages loading? How are your ads hurting the experience of the user? All of these things need to be considered going forward. Need help with your digital marketing strategy? WSI OMS offers social media marketing, search engine optimization and paid search advertising services. For more information, contact us today. Please follow and like...

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How To Tell If Your Digital Marketing Strategy Is Working

Posted by on May 10, 2016 in Digital Media Marketing, SEO |

It’s all the buzz, and anyone without one is a loser. But how do you know if the effort you’re putting into your digital marketing is paying off? Where are the goal posts? As with all achievements in life, from running a marathon to learning a new language, it’s crucial to have a clear vison of the goals you wish to accomplish. How will you know you’ve succeeded if you haven’t envisioned success. The main marketing goals for 2016 According to a 2015 study by the Content Marketing Institute, these are the most common marketing goals in order of importance: 88%     engagement 88%     customer loyalty 87%     brand awareness 77%     sales 69%     lead generation 69%     customer evangelism So how do we measure marketing success? Research indicates that 33% of B2B marketers and 41% of B2C marketers cite the inability to measure marketing success as a significant challenge. Four of the most effective methods to measure marketing success include: Website traffic There are a number website analytics software options available. However, for most businesses, Google Analytics is an excellent package because it provides a wealth of information at no cost. And just because it’s free doesn’t mean the information gathered isn’t valuable or comprehensive. Audience overview shares critical information on the number of visitors, page views, pages per visit, visit duration, and bounce rate. These metrics provide a good summary of how your website is performing overall. To determine whether your inbound marketing program is effective, it is best to compare these numbers month on month to look for trends or changes in visitor behaviour. Sources provides the details of how people are finding your website, giving internet marketers insight into which direction to grow the campaign. Landing and exit pages lists where visitors are entering your site and where they’re exiting. Search Engine Optimisation Google Analytics to the fore again! It is one of the best tools for measuring how organic search brings revenue and profit to the business. Universal analysis filters include: Viewing only organic search traffic The quality of SEO traffic Assigning rand values to organic traffic Identifying slow loading page times Even creating your own SEO dashboard Time spent on site Measuring time on a website can be hard. Every web analytics tool has issues in this department, Google Analytics included. That is not to imply it is not a good metric. For many types of businesses it can be a critical metric – but rather consult a website analyst who better understands how it is computed so that you can make more informed decisions. Inbound links Quality inbound links are a significant component of web site marketing and search engine optimisation in order to increase traffic and online...

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Six Step Formula For a Winning Digital Marketing Campaign

Posted by on May 4, 2016 in Digital Media Marketing, SEO |

Competition today is brutal. To win in business, you need to employ the best online practices, including a comprehensive digital marketing strategy to streamline your marketing activities. To make sure you are prepared, here is a six step checklist: Is your website a sight for sore eyes? Digital marketing promotes organisations through electronic media. An advantage of digital marketing over traditional marketing is that it monitors what is being viewed, how often, and for how long; what content works and what doesn’t; conversions of sales and so forth. Your website is key for meaningful results. The website design needs to ensure the site is easy to navigate, responsive, trendy and modern. Content is still king According to the CMO Council, 86% of businesses use content marketing nowadays, with 26% of all marketing dollars in the United States are directed toward custom and branded content. It’s a savvy investment too, as content marketing generates three times as many leads as traditional outbound marketing. Yet it costs 62% less to execute. The majority of people will not care about your advice, no matter how much you feel it may be of value to them. To cut through the endless chatter your prospects are filtering, your message needs to be carefully crafted to appeal to them. Attract attention by combining the right mix of creative ingredients to add flavour – adopt a positive, conversational tone, share your stories and experiences. Consider outsourcing your content creation to provide unique material. Do some socialising Social media is not slowing down! Together with a proper social media marketing strategy, your presence on social networks needs to be branded to reflect who you are. Pay up Paid adverts and PPC are an effective way to launch campaigns, show new images, and are also a widespread way of finding out what appeals to a target audience. The devil is in the details Admin is a bane for many. However, quality administration of your digital marketing campaign will boost its success. Use an editorial calendar to distribute content on brand channels such as social media, website blogs, and guides. Monitor engagement, feedback, trending topics, and customer reaction to consistently creating relevant, timely content that appeals to your audience. Search Engine Optimisation Do not panic that Google and co. are routinely tweaking algorithms to reshuffle websites. Using the honest marketing strategies above, combined with fine-tuning from our digital marketing consultants will ensure that you are on-track when it comes to SEO. The bottom line Contact us to optimise your digital marketing strategy by: doing more with less. centralising your marketing activities. delivering effective results. making sense of you marketing metrics. Please follow and like...

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