What are audience match rates and why do they matter?

Posted by on Jun 26, 2017 in Digital Media Marketing |

The success of a digital marketing campaign can be gauged and measured in several ways: Some traditional (such as sales), Some purely digital. One of the methods is the collection of data from Demand Side Platforms (DSPs).   Audience data collection DSPs are increasingly required in online advertising to manage multiple ad accounts and ad exchanges in the way a traditional advertising network would. These platforms often collate complex and changeable online data on: What works and what doesn’t, How users respond to different kinds of ads on different platforms, Where to focus ad campaigns, and How to focus ad campaigns.   Simply put, a DSP will allow the manager of an online marketing campaign to see how much click-through to your site that expensive banner ad is actually getting you and automate bidding for online ad space. DSPs can not only help you to utilise data-driven metrics to design and focus online marketing campaigns for maximum ROI according to response and demand, they also automate that process.   Audience match rates  One of the most important metrics used by DSPs is ‘audience match rate’. It is a metric based on user information collected through data onboarding, i.e. cookies that track user browsing behaviour. Using data onboarding, DSPs can define the percentage of users within the target market segment that your ads reach and get a response from: the ‘audience match rate’. A high match rate means you are targeting the right segment.   Why audience match rates matter Audience match rates help to take the guesswork out of the design and management of online marketing campaigns. They help you to understand and target your market. They provide invaluable data sets that ultimately guide you or your ad campaign manager as to how to focus the various aspects of paid and organic digital marketing efforts.   Audience match rate metrics are as essential to successful digital marketing as up-to-date cross-platform functional website design, search engine optimisation (SEO), social media marketing and link building.   Contact us today for more information on how WSI OMS can help you reach more of your target market through our digital marketing services and solutions. Please follow and like...

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Reasons Why Your Digital Marketing Strategy is Failing

Posted by on Jun 20, 2017 in Digital Media Marketing |

 Despite hard work and plenty of planning, your digital marketing strategy just doesn’t seem to be generating the results that you’d hoped for. Don’t worry – we know why:   Your Content Marketing Efforts Are Sub-Par or Non-Existent Content marketing is the easiest way in which to put your business on the map within the digital realm. So, if you’re not dedicating enough time and effort to content creation, curation and promotion, you’ve already lost the battle. It is also imperative to ensure that what you are putting out there is worth it. Quality is way more important than quantity!   Your Social Media Marketing Game isn’t Powerful Enough What good is it if you’ve created amazing content when nobody knows about it? Use your social media marketing profiles to do more than simply respond to customer feedback. Use it to promote your content and generate more visits to your website! These promotional posts promise a massive increase in engagement, shares and, ultimately, more followers. At the end of the day, more followers equal more conversions – which is the whole point of any and every digital marketing strategy out there!   Your SEO isn’t Up to Scratch While things like quality content, mobile-friendly web design and plenty of awesome online reviews play a massive role in determining your rankings, old-school SEO, such as optimising meta tags and descriptions, adding image alt tags, etc., is still just as important to remain in Google’s good books. So, do your best not to neglect this side of your business!   If you would like help perfecting your digital marketing strategy, be sure to check out the online marketing services offered to you by the industry experts at WSI OMS! Get in touch with us today to learn more. Please follow and like...

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In the USA, digital ad spend is now bigger than TV

Posted by on Jun 19, 2017 in Digital Media Marketing |

If it’s happening in the USA, it’s starting to happen everywhere else. This applies to much in the Western World – from ideology through to consumer behaviour. So, the fact that digital ad spend has now outstripped TV ad spend, is a solid indicator of where your advertising budget needs to go.   Digital ad spend spikes in 2017 – thanks to mobile marketing  According to Statista.com – an online portal that collects and collates statistical data – digital ad spend in the US has reached a phenomenal peak in 2017 and is projected to rise annually. This is mostly driven by mobile device use and the proliferation of mobile marketing.   Mobile marketing reaches users far more efficiently than traditional or even non-mobile internet marketing. It is also increasingly driven by data metrics on users from target market segments. This data is supplied by users’ online social profile metrics such as audience match rates and gauged by data onboarding such as ‘cookies’. All of this gives you as the advertiser an unprecedented insight into your target market segment: who they are, when and how to reach them and how to convert their response and interest into sales or further engagement with your content.   Digital marketing offers multiple and easily adaptable ways to reach audiences  There are many more creative and variable ways in which to reach online audiences. This should be used to your advantage with far more adaptable online marketing efforts. Feedback on user and audience behaviour is more accessible than ever before through metrics and analytics. Thus, advertising campaigns can be adapted quickly and efficiently, maximising ROI.   TV could never come back to you with that kind of detail on your market! So, it’s no wonder that digital ad spend is outstripping ad spend on more traditional media.   Digital marketing can pay off from more than just ad spend Digital marketing also offers many complimentary paid and so-called ‘organic’ methods to increase reach, engagement and sales through: Social media marketing, Content marketing, Search engine optimisation (SEO), and Link building. These are all arms of a 3D marketing model built on the solid base of a great website design.   However, sticklers for traditional advertising methods need not be left out in the cold. You can still reach your customers when they are on the couch behind a bowl of popcorn by using technological advances that are rapidly erasing the hardware differences between your TV and your mobile device and multi-media platforms. All ad spend will become online ad spend, it’s just a matter of time – not much time either.   Contact us today for more information on how WSI OMS can help...

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The Biggest Digital Marketing Challenges for SMEs

Posted by on Jun 14, 2017 in Digital Media Marketing |

Digital marketing is essential for all types of businesses, regardless of their size. Unfortunately, without a hefty budget, making it work for you can pose a challenge. Below, we look at some of the biggest challenges regarding online marketing that SMEs are faced with today.   Building a Following on Social Media Without enough cash for paid advertising, building a following on social media can be a challenging task. The good news is that with plenty of creativity, a good knowledge of your target market and perhaps some training in organic social media marketing, it is possible to turn that handful of followers into a horde of interested potential customers in no time at all.   Creating the Right Content Content marketing has been around for a while now. It is safe to say that it should have a place in every company’s digital marketing strategy. Unfortunately, while creating content is something that anyone can do, creating quality content and the right content is another story altogether. Without an expert on your team or a digital marketing agency in your corner, mastering the art of content creation can prove frustrating. It is because of this that many SMEs are turning to content curation.   Building a Quality Website Almost anyone can build a website nowadays. There are plenty of online tools that you can use for easy web design. However, unless your website looks professional and operates efficiently, it could mean the difference between making a sale and losing out on a lead. That’s why, regardless of budget, it is always worth it to spend a little bit extra on ensuring that you get a quality site. Looking for affordable assistance when it comes to digital marketing? Then be sure to get in touch with WSI OMS. From social media marketing to website design, we are specialists in the industry.  You can always rely on us for the best. Please follow and like...

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3 Steps to Increasing Conversions on Your E-Commerce Website

Posted by on Jun 13, 2017 in Digital Media Marketing |

Is your e-commerce website not yielding an impressive enough bottom line despite all your digital marketing efforts? Fear not! Here are the 3 simple steps to follow to increase conversions, courtesy of WSI OMS:   Say Goodbye to Shipping / Delivery Costs Countless e-commerce business owners have no idea how much of a (negative) impact shipping or delivery costs can have on the customers’ decision of whether or not to buy. Do yourself a favour and get rid of these costs immediately (if possible). While you may have to spend a little bit extra as a result, you will be sure to make it up (and then some) in a much higher number of sales.   Focus on Your Product Images Are they all uniform? Have you taken photos of the products from all angles? Did you use the services of a professional photographer? Crisp, clear images can help to convince customers to make a purchase. So, it is important to do everything in your power to ensure that they look appealing and show as much detail as possible.   Include Customer Testimonials on Your Website Customer testimonials and product reviews can help to tip the scales in your direction. While including them on your home page is sure to have a positive impact, why not take it one step further and create space for product reviews on each of your product pages? As long as the reviews are complementary, they are bound to have a positive influence on a customer’s final buying decision.   Looking for digital marketing assistance? Want to improve the web design of your e-commerce site? Perhaps you want to master the art of social media marketing? Whatever your needs, WSI OMS is the online marketing agency to contact! Call us today to find out how we can help you. Please follow and like...

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Digital Marketing and the Importance of Online Reviews

Posted by on Jun 7, 2017 in Digital Media Marketing |

Before digital marketing, the best way in which to ensure that your business stayed at the top of its game was through word of mouth. Well, while technology has continued to evolve over the years, it would seem that the importance and overall effect of word of mouth have yet to wane. The fact of the matter is that online reviews can make or break your business! Here are the stats that you need to know, as well as some advice in terms of how to go about convincing past and already-existing clients and customers to write you an online review.   The Stats                  Did you know? Positive online reviews have the potential to lead to an 18% increase in sales. Online reviews are responsible for 10% of the Google SERP ranking. Customers generally spend approximately 30% more at a business about which they have read positive reviews.   How to Generate Online Reviews for Your Business Start by creating pages and profiles for your establishment on popular review websites such as Google Local, Yelp and Trip Advisor. From there, you can start posting links back to these review pages in various strategic places, such as in your online newsletters, on your social media marketing pages and on your website, itself.   The easiest way in which to convince your customers to leave a review is to go ahead and ask them to! Once they have received a product that they ordered via your website, drop them a personalised email asking them for their feedback. Not only will it increase their chances of giving you a positive review, but it is likely to make them feel special, ultimately leading to a nice boost in brand loyalty too!   Are you looking for a digital marketing agency that can provide you with assistance in terms of your online marketing efforts, including when it comes to effectively generating positive customer reviews? If so, you must get in touch with the team at WSI OMS. Building the best possible online reputation for your business is what we do best! Please follow and like...

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