Six Step Formula For a Winning Digital Marketing Campaign

Posted by on May 4, 2016 in Digital Media Marketing, SEO |

Competition today is brutal. To win in business, you need to employ the best online practices, including a comprehensive digital marketing strategy to streamline your marketing activities. To make sure you are prepared, here is a six step checklist: Is your website a sight for sore eyes? Digital marketing promotes organisations through electronic media. An advantage of digital marketing over traditional marketing is that it monitors what is being viewed, how often, and for how long; what content works and what doesn’t; conversions of sales and so forth. Your website is key for meaningful results. The website design needs to ensure the site is easy to navigate, responsive, trendy and modern. Content is still king According to the CMO Council, 86% of businesses use content marketing nowadays, with 26% of all marketing dollars in the United States are directed toward custom and branded content. It’s a savvy investment too, as content marketing generates three times as many leads as traditional outbound marketing. Yet it costs 62% less to execute. The majority of people will not care about your advice, no matter how much you feel it may be of value to them. To cut through the endless chatter your prospects are filtering, your message needs to be carefully crafted to appeal to them. Attract attention by combining the right mix of creative ingredients to add flavour – adopt a positive, conversational tone, share your stories and experiences. Consider outsourcing your content creation to provide unique material. Do some socialising Social media is not slowing down! Together with a proper social media marketing strategy, your presence on social networks needs to be branded to reflect who you are. Pay up Paid adverts and PPC are an effective way to launch campaigns, show new images, and are also a widespread way of finding out what appeals to a target audience. The devil is in the details Admin is a bane for many. However, quality administration of your digital marketing campaign will boost its success. Use an editorial calendar to distribute content on brand channels such as social media, website blogs, and guides. Monitor engagement, feedback, trending topics, and customer reaction to consistently creating relevant, timely content that appeals to your audience. Search Engine Optimisation Do not panic that Google and co. are routinely tweaking algorithms to reshuffle websites. Using the honest marketing strategies above, combined with fine-tuning from our digital marketing consultants will ensure that you are on-track when it comes to SEO. The bottom line Contact us to optimise your digital marketing strategy by: doing more with less. centralising your marketing activities. delivering effective results. making sense of you marketing metrics. Please follow and like...

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Decreasing attention spans affect marketers

Posted by on Apr 28, 2016 in Digital Media Marketing, Website Optimization |

There’s probably a deep and profound explanation for it, but the reality is, over the years, the average attention span of internet users has decreased steadily, making your job as a marketer even more difficult. With the typical time people spending on a web page being between 10 and 20 seconds, it’s not a very long time to convince your visitor to buy your product or use your service. Interesting, and quite alarming, studies have shown that the average attention span in 2000 was 12 seconds, but 15 years later, it’s down to 8.25 seconds. That’s a shorter attention span than a goldfish (9 seconds)! Memories are not what they used to be either – gone are the days when you used to have half a dozen phone numbers committed to memory, these days it’s a struggle to remember your own! With so much information available so easily, on a number of devices, it’s easy to get distracted – they call it an excess of external stimulation. Your average office worker will check their inbox 30 times in one hour, with the average phone user checking their phone 1 500 times per week! So while people are actively involved in online communication, it doesn’t seem to hold their attention. But it’s not all bad news for marketers. Nielsen research shows that pages with a clear value proposition are able to hold people’s attention for longer. This bottles down to five top tips: Be clear in your messaging Make navigation easy so people can find what they’re looking for, fast Keep your message short and sweet Tell stories that appeal to your customers Use rich media, like video Social media sharing doubled and content on the internet tripled in a just a couple of years and that pace has not slowed a bit. The upside of all this, is that our ability to multitask has improved dramatically in the digital age. On that note, here are five attention span destroying habits that you should try and get out of: Do not email first thing in the morning, or last thing at night. Emails can distract you early in the day, instead of giving you the time to organise and plan your day. At night, emails can stop you from sleeping well. Keep meetings and calls to 30 minutes, wherever possible. Meetings with no end time can ramble on with little progress. Check your email periodically at set times during the day, not responding every time a new email pops into your inbox. At least one day a week, leave your smartphone somewhere where you can’t access it. Try to get out of personal conversations when you’re working. You might come off...

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Why some things go viral and others don’t

Posted by on Apr 27, 2016 in Digital Media Marketing, Social Media Marketing |

It would be great if there was some magic formula for making your content or video go viral, but there isn’t really. When you look a little deeper, most of the viral posts out there either had careful thought and planning with a clear strategy, or a lot of luck. Everyone on earth must have watched Gangnum Style by now, but the truth there was that a lot of money was spent by a lot of parties to get that video where it is. Most of the posts that go viral actually do that to serve the need of business interests by select parties. Some companies have been known to pay large sums of money to generate ‘fake’ views and comments on YouTube, which makes their video rise to the top of the viewing pile. Then people watch it and pass it on, since it had to be popular because of the millions of views, right? There’s also an ecosystem of websites who look for posts that might go viral in order to get as many page views as possible from the video. They share it over and over, so it’ll pop up on all of the sites, which in turn makes it spread. In order to go viral, you need to focus on two things: Create the most awesome content you can Promote your content The promoting part is harder, since it’s not enough to post your article on social media – you need industry influencers who will share your post, so it has to be awesome in the first place. In a nutshell, here are 10 tips to help your piece go viral: Create content on trending topics Ensure your content is easy to read and share Produce content that evokes an emotional response, whether the emotion is positive or negative Give your piece a viral attention-grabbing headline Promote your post as much as you can, without annoying people Optimise your content for search, so it can be easily found by search engines Make your content Pin-able, by making sure it contains a high quality image or infographic Use multimedia – video is a lot more appealing and is likely to get more traction Build a strong online community who will share your post without hesitation Identify and engage with industry influencers; their endorsement of your post will make a huge difference to the number of views and shares If you need help deciphering the complex world of social sharing and viral content, contact us. We can help you build a solid online community so your customers can connect with you in new ways. Please follow and like...

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A quick guide to writing a winning sales email

Posted by on Apr 26, 2016 in Digital Media Marketing, E-mail Marketing |

Email marketing is not the easiest – sales emails are difficult to get right. They can be time-consuming and hard to tailor, with a good chance of being ignored. Sales emails are like the gift wrap on something special – you know people want what’s inside, but how to get them to open it? You need to keep your emails clear and unambiguous so your prospects can focus on what you want them to know. There are some golden rules about writing sales emails, with the first being to Proofread everything you write, several times over. Nothing turns people off quicker than a piece of writing littered with mistakes. No one will take your product or service seriously if you can’t be bothered to present it properly. With longer sales emails (not the best idea, but sometimes necessary), Format your writing to keep it clear. Use bold or underline to emphasise points or dates; break up larger pieces of content into smaller, easy-to-read paragraphs; use bullet points in lists; use call to actions that are bright and obvious. Check your facts – like the spelling of your prospects’ name, or their business name. Don’t get dates or days of the week wrong; make sure you attach resources promised in the text; ensure links work. Use an energetic and Active voice in your emails. Strong verbs with an authoritive tone gives your writing a confident feel. Remove weak words from your writing, like “I think” or “Actually” – they will make you sound unsure and unprofessional. Give Reasons in your writing for requests – letting people know why you want the to do something (Click here or Call me) increases the chance of them doing it by 50%. Use your Email signature. Make it easy for people to contact you. You can include more than just your name and contact details – use links to your Facebook or LinkedIn profile; add a date of an upcoming event. Be Human. Let your personality emerge in your writing, to prove your email was not generated by a machine. If your email marketing campaign needs a boost, call us. We’re experienced at helping businesses connect with their clients and can offer you a complete email marketing solution. Please follow and like...

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What is data-driven marketing?

Posted by on Apr 11, 2016 in Blogging, Content Marketing, Digital Media Marketing |

In today’s digital world, data is the new way of maximising marketing strategies when targeting customers. Data-driven marketing focuses on customer experience and value through link building. Defining data-driven marketing This is using customer information to combine and enhance marketing efforts. The first process in digital marketing is observation and measurement, and then insights and actions. When implemented well, data-driven marketing transforms and improves search engine optimisation. Where does data come from? Digital marketing uses information from multiple sources. Some of them are: Online surveys Sales transactions Customer feedback Advantages of data-driven marketing Used to drive efficiency in marketing organisations when linking with consumers Transforms the language marketers use when interacting with customers Helps in creating systems that protect customer data services Helps to create content that is relevant and valuable to subscribers Improves customer interactions through innovations such as social media marketing apps The future of data-driven marketing Data-driven marketing is important when attracting customers. It helps to identify customer preferences and needs. The following is the future of data-driven marketing: Data-driven personalisation In the future, there will be data personalisation to suit customers’ needs. This will involve personalising customer service, customer renewal and retention. The reason for this is very simple. Marketing departments now know that customers expect personalised features catering to their specific needs. This personalisation will range from knowing a customer’s last purchase, to having information on how long she has been a customer. This will then lead to the creation of website deigns that meet those expectations. Actionable analytics Analytics are important in marketing. This is a systematic analysis of data. Digital marketing enhances and makes it actionable and valuable. It helps marketers to create and improve goals like increasing conversion rates and email open rates, among others. In addition, analytics leads marketing departments to act on goals. Automation Taking risks is necessary marketing products and services. But 50% of marketers are afraid of dealing with high budget campaigns. Automation of data-driven marketing will address this fear and remove stress. It will take over some of the decisions faced when deciding on a high budget content marketing campaign, and its relevance to millions of potential customers. We offer an extensive list of digital services at WSI OMS, including content marketing, link building, social media marketing, search engine optimisation and website design. For more information, contact us. Please follow and like...

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What the future holds for email marketing

Posted by on Mar 1, 2016 in Digital Media Marketing, E-mail Marketing |

Email marketing is still the top-performing marketing channel, ten years on. With the best ROI of any marketing tactic, it’s here to stay. One of the reasons for its success, is its ability to engage, connect and evolve, in a fast-paced digital world. Marketers now have the capability to use email to get personal by using the data available on subscribers. Hyper-targeted campaigns based on gender, location, income group, etc. are being used with enormous success – no more one-off campaigns and mass email methodologies. The ability to send the right message at the right time is possible, producing meaningful interactions that drive good results. So what does the future hold for email marketing? Here are five trends we’re likely to see in the next year or so: A second coming of age Social media overtook email marketing for a while, but now has become a driving force behind content. It has become central to mobile strategies, since reading email on a smart phone is the number 1 activity. More responsive email design will boost conversion rates. Being the top source of data for analytics, email marketing is once again becoming a very powerful tool. Gmail will add style support to their webmail clients 20% of Gmail users access their accounts via webmail, which currently offers no support for Cascading Style Sheets, which results in broken emails. Hyper-targeted emails will become the norm Email automation tools that allow for personal messages for customers based on their behaviour, are set to become more useful, with more integration with apps and products. More messages with the right content at the right time, exactly what customers want. Coding HTML emails is over Email design is likely to become a lot simpler, with powerful drop-and-drag technology, allowing marketers to create professional email campaigns that deliver results. Mobile-responsive templates designed for business use, will allow for email marketing campaigns that are relevant, personal and beautiful. Watch out for kinetic email True user interactivity and powerful animations will allow marketers to create eye-catching campaigns that stand out of an inbox. Brand experiences are set to become a lot more interactive, which in turn, will create a great psychological impact leading to increased engagement. Email marketing is getting smarter, more personal, flexible and engaging every day. Make sure your campaign is keeping up with the trends to maximise your returns. Contact us if you’d like to chat about email marketing, website design or any other aspect of digital marketing. Please follow and like...

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