Tips for Growing your Social Media Networks

Posted by on Jul 20, 2017 in Digital Media Marketing |

Social Media marketing is central to any digital marketing effort, and so it follows that growing your Facebook network and increasing the number of people who follow you on Twitter is essential to the success of your digital marketing campaign. Do this and all the other digital marketing techniques and platforms you use in your campaign will offer up ROI the way daisies pop up in the Karoo after it rains. Following are just some of the things you can do to grow your social media networks. Increase your Facebook reach Inspire people to share your content by making it fun, interesting and engaging. Ideal methods for this include images, text in meme format, videos, giveaways and competitions. (PS – announce competition winners too – it helps build trust.) If you can do ‘seriously cute’ or ‘seriously funny’ – do it. Those kinds of posts get millions of views. Few people share serious or important stuff. You don’t need to have kittens and babies headbanging to Metallica in their car seats, but if it makes you go ‘aaaw’ or laugh out loud, it will get shared – a lot. People also love ‘aaahah’ moments, so if you can do ‘clever’ or ‘enlightening’, do that too. Try to keep it original though. Don’t post five times a day.  If you spam people’s feeds they will un-follow you, and that’s damage you might never undo. Use plugins on your website that allow people to Like and Share your content – where they found it and without having to visit Facebook to paste a URL. Get more followers on Twitter Tweet regularly and often. Because they are short and can be read in microseconds, Tweets aren’t as invasive as constant Facebook Page updates that fill up your news feed to the exclusion of other posts. Make your tweets more visible outside of your community of followers by referencing popular topics through hashtags. Follow ‘Influencers’ (famous people or people and businesses with large followings) and re-tweet their tweets – with @mentions (signifying your re-tweet). Start conversations…and then keep them going. Make sure your tweets are meaningful and will inspire other to re-tweet them and ‘co-opt’ more followers. In both cases, you can learn a lot by ‘winging it’, but you also risk losing followers in the process. A best practice for all attempts to grow networks and get more followers is to design a campaign and have a strategy from the start. A next best practice is to implement your strategy with constant attention to Facebook, Twitter and Google Analytics metrics and be ready to adjust your posts and tweets accordingly. If that sound like a lot of work, it’s because it is – if...

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Analytics – bounce rates and why they matter

Posted by on Jul 4, 2017 in Digital Media Marketing |

One of the most important metrics tracked in Analytics is Bounce Rates.   Bounce rates measure the % of site visitors who view the page they have landed on and then click off the site. It is an algorithmic indication that they did not find what they were looking for when they searched for, or clicked on, ‘xyz’.   While there will always be a certain bounce rate, high bounce rates can be very damaging to your website’s performance in Google search – and devastating to your digital marketing campaign.   Reasons for high bounce rates  A website visitor didn’t find what they were looking for They don’t think they’ll find what they are looking for if they browse further through the website They don’t like the website: the way it looks, displays, and/or content They don’t trust the website They can’t or don’t want to try and browse the site because: it doesn’t display properly, there are too many pop-up ads, ads obscure the content, menus don’t work properly, etc. There’s nothing wrong with the website, but you are getting hits from the wrong market You used the wrong PPC keywords or landing page There’s nothing wrong with the website, but it’s not the one they heard about   A high bounce rate can indicate one or several problems.  It is usually measured at between 50 and 70% of site visitors bouncing off immediately, after reading only one page or browsing to only one other page, then leaving the site. There could be myriad reasons why site visitors ‘bounce’. Some of these can be measured through Analytics, and /or they can be deduced quickly and accurately at the outset or during the process of SEO and the online marketing campaign along with on-going Analytics.   Why Analytics and bounce rates matter so much To Google it doesn’t matter what is making your site visitors bounce off your website in such high numbers. What matters is that they are bouncing. That indicates that by returning your website or web page on a search for ‘xyz’, Google isn’t fulfilling its mandate (to serve the needs of its customers) to the best of its ability. That means that it shouldn’t bring up your website or your web page in response to that search: either not at all or not positioned as high in search results. Ouch. Low bounce rates = high quality; high bounce rates = low quality. So, while the reason site visitors are ‘bouncing off’ doesn’t matter all that much to Google beyond it being an indicator of low quality, it should matter to you – a great deal! It certainly matters to us… Contact us at WSI OMS to set up Analytics on your site as part of an SEO and digital...

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3 of the Most Influential Women in Digital Marketing

Posted by on Jun 27, 2017 in Digital Media Marketing |

When most of us think of influential people within the digital marketing realm, we think of Jeff Bullas, Sam Hurley and Larry Kim… But what about Mari Smith? Jennifer Cisney? And Michelle Killebrew? All of these women have done some amazing things, received incredible awards and obtained immense success over the years. We take a closer look below.   Mari Smith  Mari Smith is better known as the Queen of Facebook and specialises in Facebook training for small businesses. She is a respected digital marketing speaker, consultant and author and is best known for her 1.5 million followers on her combined social networks.   Jennifer Cisney Jennifer Cisney is a content marketing and social media marketing expert and has been for almost 20 years. She is the Chief Blogger & Social Media Manager at Kodak Alaris. Her talents don’t end there though. She also has a keen eye for design and photography, two skills which have helped her achieve success on the behalf of many a client in the past!   Michelle Killebrew As Group Vice President of US Marketing at Fisher Investments, Michelle Killebrew has done some incredible things throughout her digital marketing career. She is best known for being able to deliver a superior brand experience and has worked at several high-tech companies over the years. She has won a multitude of awards including the Innovators 40 Under 40 award and the 2014 Killer Content Award, to name but a few.   Here at WSI OMS, we do more than simply admire the industry’s most successful digital marketers… we put our own spin on it! For assistance with all aspects of digital marketing, from social media marketing to website design and everything in between, be sure to get in touch with us today! Please follow and like...

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What are audience match rates and why do they matter?

Posted by on Jun 26, 2017 in Digital Media Marketing |

The success of a digital marketing campaign can be gauged and measured in several ways: Some traditional (such as sales), Some purely digital. One of the methods is the collection of data from Demand Side Platforms (DSPs).   Audience data collection DSPs are increasingly required in online advertising to manage multiple ad accounts and ad exchanges in the way a traditional advertising network would. These platforms often collate complex and changeable online data on: What works and what doesn’t, How users respond to different kinds of ads on different platforms, Where to focus ad campaigns, and How to focus ad campaigns.   Simply put, a DSP will allow the manager of an online marketing campaign to see how much click-through to your site that expensive banner ad is actually getting you and automate bidding for online ad space. DSPs can not only help you to utilise data-driven metrics to design and focus online marketing campaigns for maximum ROI according to response and demand, they also automate that process.   Audience match rates  One of the most important metrics used by DSPs is ‘audience match rate’. It is a metric based on user information collected through data onboarding, i.e. cookies that track user browsing behaviour. Using data onboarding, DSPs can define the percentage of users within the target market segment that your ads reach and get a response from: the ‘audience match rate’. A high match rate means you are targeting the right segment.   Why audience match rates matter Audience match rates help to take the guesswork out of the design and management of online marketing campaigns. They help you to understand and target your market. They provide invaluable data sets that ultimately guide you or your ad campaign manager as to how to focus the various aspects of paid and organic digital marketing efforts.   Audience match rate metrics are as essential to successful digital marketing as up-to-date cross-platform functional website design, search engine optimisation (SEO), social media marketing and link building.   Contact us today for more information on how WSI OMS can help you reach more of your target market through our digital marketing services and solutions. Please follow and like...

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Reasons Why Your Digital Marketing Strategy is Failing

Posted by on Jun 20, 2017 in Digital Media Marketing |

 Despite hard work and plenty of planning, your digital marketing strategy just doesn’t seem to be generating the results that you’d hoped for. Don’t worry – we know why:   Your Content Marketing Efforts Are Sub-Par or Non-Existent Content marketing is the easiest way in which to put your business on the map within the digital realm. So, if you’re not dedicating enough time and effort to content creation, curation and promotion, you’ve already lost the battle. It is also imperative to ensure that what you are putting out there is worth it. Quality is way more important than quantity!   Your Social Media Marketing Game isn’t Powerful Enough What good is it if you’ve created amazing content when nobody knows about it? Use your social media marketing profiles to do more than simply respond to customer feedback. Use it to promote your content and generate more visits to your website! These promotional posts promise a massive increase in engagement, shares and, ultimately, more followers. At the end of the day, more followers equal more conversions – which is the whole point of any and every digital marketing strategy out there!   Your SEO isn’t Up to Scratch While things like quality content, mobile-friendly web design and plenty of awesome online reviews play a massive role in determining your rankings, old-school SEO, such as optimising meta tags and descriptions, adding image alt tags, etc., is still just as important to remain in Google’s good books. So, do your best not to neglect this side of your business!   If you would like help perfecting your digital marketing strategy, be sure to check out the online marketing services offered to you by the industry experts at WSI OMS! Get in touch with us today to learn more. Please follow and like...

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In the USA, digital ad spend is now bigger than TV

Posted by on Jun 19, 2017 in Digital Media Marketing |

If it’s happening in the USA, it’s starting to happen everywhere else. This applies to much in the Western World – from ideology through to consumer behaviour. So, the fact that digital ad spend has now outstripped TV ad spend, is a solid indicator of where your advertising budget needs to go.   Digital ad spend spikes in 2017 – thanks to mobile marketing  According to Statista.com – an online portal that collects and collates statistical data – digital ad spend in the US has reached a phenomenal peak in 2017 and is projected to rise annually. This is mostly driven by mobile device use and the proliferation of mobile marketing.   Mobile marketing reaches users far more efficiently than traditional or even non-mobile internet marketing. It is also increasingly driven by data metrics on users from target market segments. This data is supplied by users’ online social profile metrics such as audience match rates and gauged by data onboarding such as ‘cookies’. All of this gives you as the advertiser an unprecedented insight into your target market segment: who they are, when and how to reach them and how to convert their response and interest into sales or further engagement with your content.   Digital marketing offers multiple and easily adaptable ways to reach audiences  There are many more creative and variable ways in which to reach online audiences. This should be used to your advantage with far more adaptable online marketing efforts. Feedback on user and audience behaviour is more accessible than ever before through metrics and analytics. Thus, advertising campaigns can be adapted quickly and efficiently, maximising ROI.   TV could never come back to you with that kind of detail on your market! So, it’s no wonder that digital ad spend is outstripping ad spend on more traditional media.   Digital marketing can pay off from more than just ad spend Digital marketing also offers many complimentary paid and so-called ‘organic’ methods to increase reach, engagement and sales through: Social media marketing, Content marketing, Search engine optimisation (SEO), and Link building. These are all arms of a 3D marketing model built on the solid base of a great website design.   However, sticklers for traditional advertising methods need not be left out in the cold. You can still reach your customers when they are on the couch behind a bowl of popcorn by using technological advances that are rapidly erasing the hardware differences between your TV and your mobile device and multi-media platforms. All ad spend will become online ad spend, it’s just a matter of time – not much time either.   Contact us today for more information on how WSI OMS can help...

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