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Making an Infographic: Tips for Non-Designers

Posted by on Jan 14, 2016 in Digital Media Marketing, Website Content | 0 comments

Infographics have taken over digital marketing. They are not only attractive and easy to share on social media platforms, but also communicate a lot of information in a simple and eye-catching way. You don’t have to be a designer with killer graphic design skills to create infographics to enhance your content marketing strategy. The following tips will help you develop killer infographics and take your content to a whole new level:Make use of paid user-friendly

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How to rethink your digital marketing strategy for the New Year

Posted by on Jan 11, 2016 in Digital Media Marketing, Online Marketing | 0 comments

As a business owner, you need to reconsider your digital marketing strategy every once in a while. The New Year is the perfect time to do this. Sticking to the same campaigns and strategies that worked a few years ago (or even last year) won’t keep you on the cutting edge of digital marketing. Here are a few ways to rethink your digital marketing strategy this year: Analyse your website statistics Instead of just looking at the number of website visits and drop-of

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The top digital marketing trends for 2016

Posted by on Jan 4, 2016 in Digital Media Marketing | 0 comments

Digital marketing continues to change at a rapid pace. Some interesting statistics to kick-off this train of thought: many businesses are doubling their social media marketing spend; 50% of companies have content marketing strategies and email with sharing buttons increasing click through rates by over 150%. Sticking to your tried and tested internet marketing campaigns will no longer get you very far. Here are a few digital marketing trends for 2016 to keep your ey

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How to use marketing performance metrics to your advantage

Posted by on Dec 30, 2015 in Digital Media Marketing, Social Media Marketing, Website Optimization | 0 comments

The performance of your website, content and social media all impact on your business’ bottom line. Using marketing performance metrics and monitoring them regularly will allow you to adjust your strategy to get the most return on your time and effort. Getting your strategy right when you have the data which tells you how, will lead to visits, return visits, lead generation and ultimately, conversion. Marketing performance metrics are the tools you use to measure

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Everything you need to know about influencer marketing

Posted by on Dec 14, 2015 in Digital Media Marketing | 0 comments

Influencer marketing is a type of digital marketing strategy that has grown immensely over the past few years. There are a number of online influencers which can help you promote your brand to their (often large) groups of followers. These influencers include celebrities, authorities in a specific industry or on a specific topic, journalists, experts and analysts. Companies that have an effective digital marketing strategy in place will know how to choose their infl

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Digital marketing tips for SA’s travel and tourism industry

Posted by on Dec 7, 2015 in Digital Media Marketing | 0 comments

Travel consultants and companies are well aware of the benefits of digital marketing for their business. Whether you’re targeting groups of people looking for tour arrangements or students looking for a cheap backpacking trip overseas, you know they’re going to be searching for flights, accommodation and travel tips online. Here are a few tips you can use to make sure you are able to connect with your ideal customer: Use the right digital platforms Few companies

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