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Repurposing of your existing content – to do, or not to do?

Posted by on Feb 4, 2016 in Content Marketing, Digital Media Marketing, Website Optimization | 0 comments

Do it! Repurposing your content is a clever way to re-share your old content, getting as much use out of it as possible, potentially reaching a new audience. There are more ways, though, of sharing content than just using social media platforms. Using different formats, like white papers, videos, podcasts and SlideShare will help to get your content to new places, helping you tap into new resources. It’s important to share your content on the right platforms

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Five Valentine’s Day marketing ideas to inspire you

Posted by on Feb 1, 2016 in Digital Media Marketing, Events, Social Media Marketing | 0 comments

Romance is in the air with Valentine’s Day just around the corner. This is a busy time on the retail front, with flower and chocolate sales booming and restaurants around the country fully booked as couples anticipate a celebratory evening together. Yet, even those businesses that do not offer romantic products can still enjoy the benefits of Valentine’s Day. At WSI OMS, we believe in the efficacy of digital marketing solutions, with its vast customer reach and

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Importance of a Facebook Presence for Brands

Posted by on Jan 28, 2016 in Digital Media Marketing, Social Media Marketing | 0 comments

The upsurge of Instagram, Pinterest, Twitter and other social media marketing platforms has brought to question the relevance of Facebook. This is because the once overwhelmingly popular platform has seen a decline in popularity, a factor that has seen businesses shy away from setting up a page for their brands. If you are one such business, then you will be surprised to know a Facebook presence is still beneficial for your digital marketing efforts. In fact, a 2015

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Making an Infographic: Tips for Non-Designers

Posted by on Jan 14, 2016 in Digital Media Marketing, Website Content | 0 comments

Infographics have taken over digital marketing. They are not only attractive and easy to share on social media platforms, but also communicate a lot of information in a simple and eye-catching way. You don’t have to be a designer with killer graphic design skills to create infographics to enhance your content marketing strategy. The following tips will help you develop killer infographics and take your content to a whole new level:Make use of paid user-friendly

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How to rethink your digital marketing strategy for the New Year

Posted by on Jan 11, 2016 in Digital Media Marketing, Online Marketing | 0 comments

As a business owner, you need to reconsider your digital marketing strategy every once in a while. The New Year is the perfect time to do this. Sticking to the same campaigns and strategies that worked a few years ago (or even last year) won’t keep you on the cutting edge of digital marketing. Here are a few ways to rethink your digital marketing strategy this year: Analyse your website statistics Instead of just looking at the number of website visits and drop-of

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The top digital marketing trends for 2016

Posted by on Jan 4, 2016 in Digital Media Marketing | 0 comments

Digital marketing continues to change at a rapid pace. Some interesting statistics to kick-off this train of thought: many businesses are doubling their social media marketing spend; 50% of companies have content marketing strategies and email with sharing buttons increasing click through rates by over 150%. Sticking to your tried and tested internet marketing campaigns will no longer get you very far. Here are a few digital marketing trends for 2016 to keep your ey

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