Why content marketing is more powerful than you think

Posted by on Jun 14, 2016 in Content Marketing, Digital Media Marketing |

Content, in its many forms – blogs, videos, infographics – has exponential value that many marketers don’t know about. When you think about the channels you use to get to the content, it could be through search engines, social networks or links from other websites, yet, when asked, a lot of people dismiss using these channels, because they underestimate the different ways that content is consumed. When asked outright, many people will say they don’t use social media at all, or never read blogs and therefore don’t think about using these channels for their content marketing. They say they use search engines to find what they need, but the reality is, they may be directed to a social media platform or blog post on the way – so they do use these channels, but unknowingly. There are enormous opportunities for corporates or businesses who still insist on old marketing methods, like cold calling, traditional advertising and direct mailing. People may say they never read blogs or interact with social media, but everyone uses Google or other search engines, which will inevitably take them to a YouTube video or social media post at some point. Reaching out to a business network for advice, will most often involve email or a social network like LinkedIn. Many answers contain links to companies and products, or links to interesting and relevant blog posts. Diminishing the value of using social media as part of a content marketing campaign is both short-sited and outdated. Business communities established on social platforms like Twitter offer tremendous marketing opportunities. Your content can benefit from the comments you receive when posting in a community; feedback you would not necessarily get through more traditional marketing channels. Using a variety of social media channels to share your content allows you to share it more than once, increasing its reach. You are likely to get more traffic to your site as a result of a more widespread content sharing campaign. Make your carefully crafted content work for you – harness its hidden value by expanding the channels you use and you could see an increase in traffic to your site. For more on content marketing and how to release its full potential, contact us – let us help you communicate with your customers on a deeper level. Please follow and like...

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Easy ways to make your social media content more shareable

Posted by on Jun 8, 2016 in Digital Media Marketing, Social Media Marketing, Social Media Optimization |

It’s no surprise that visuals are more appealing to readers than pure text. Our brains process visual images about 60 000 times faster than text, so it’s simple to understand why image rich content is shared more freely. But if you’re a small time entrepreneur without the design resources needed to make beautiful pictures, all is not lost. Here are some easy ways to make your visual social media content infectious. Firstly, use high quality stock photography. People like beautiful things, so use images that grab attention and boost the impression of your brand. There are many free and low-cost images available, so there’s no need to use a cheesy image that your readers may have seen several times before. Next, use a variety of visual content, like quote graphics or industry tips, infographics, photos and screenshots – whatever is appropriate to your content. Use online tools to create templates for your different designs, to save time the next time you post. Use pictures you’ve taken on Instagram, visuals found on Pinterest, or other great pictures you’ve seen on other sites (just remember to give credit where it’s due). Do your research to see what kind of visuals are trending and use those ideas in your posts. If it’s trending, it’s what people are liking right now, so get on the bandwagon! Pinterest will show you what types of pictures have been repinned and give you an idea of what is popular. Remember, trends don’t last that long, so your research is an on-going process. It’s a good idea to link a graphic that you’ve created back to your website – after all, that’s the point about having your content shared in the first place. Use the empty space on your visual to emphasise the title of your piece with text – this helps tremendously to get your visuals shared on social media platforms, like Twitter or Pinterest. It really helps to optimize your visuals for different social networks, too. Every platform has preferred dimensions for its posts, so keep these guidelines in mind when publishing content to different channels. For more on social media sharing, contact us. Experts in both social selling and social media marketing, we’d love to share our secrets with you. Please follow and like...

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How To Manage Your Digital Marketing Campaign

Posted by on Jun 6, 2016 in Digital Media Marketing, Online Marketing |

In a nutshell, marketing is all about researching, developing, promoting, and selling products or services to target customers. A lot of organisations have an ongoing inter-departmental argument going as to whether marketing is regarded as an expense or an investment. Luckily, in this era of digital marketing, the overall marketing spend has the opportunity to come down while reach goes up. How is this possible? For starters, inbound marketing relies on blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing to attract customers through the different stages of the purchase funnel. And these don’t need to be printed and distributed, but rather are shared electronically. It really is a win-win situation – as long as it is well planned, meticulously executed, and monitored. In other words, a digital marketing campaign is only as good as it is managed. Determine your marketing objectives The results of a successful marketing campaign are not only measured by sales figures. Marketing can also be used to: establish brand image develop product awareness mend a tarnished reputation As with managing any goal, having a clear vision, a precise roadmap, and measurable results is essential. Set a budget Marketing of all types takes time. Digital marketing is no exception. Although there are distinct cost-saving advantages to marketing digitally, it is by no means a shortcut. Poor quality content and cheap tricks are easily called out. Establish and stick to a budget that fits your brand’s needs and strategy. Consider hiring an agency You are where you are today by drawing on your personal skills and expertise in your industry. Chances are, you’re not an expert in content creation, website design, or link building. Instead of distracting your focus from the real job of running a business, bear in mind that agencies can offer you objectivity and creativity. Monitoring your program Regardless of whether you hired an agency or you launched a campaign yourself, a critical part of digital marketing management is to watch over and monitor the program.. Decide on the frequency of monitoring the program, and the measures to be monitored.  Assessing effectiveness To assess the campaign’s value, refer back to the objectives you set in step one. The more comprehensive your goals are, the easier it is to determine whether you have been successful or not. Change and improve While there is a wealth of information on social media marketing, search engine optimisation and so on; each and every business is unique. Your industry, your culture, your customers all add to the mix of what will or won’t work. So take the time to analyse the results of your digital marketing campaign so that...

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How to get a response from your social media posts

Posted by on Jun 3, 2016 in Content Marketing, Digital Media Marketing, Social Media Marketing, Social Selling |

Any person with a digital marketing campaign of any sort, knows the importance of having a presence on a number of social media platforms. They also know that it’s important to post regular content and to build a following of prospects that will convert to sales. It’s good to know what is important, but ticking all the boxes is one thing – getting a genuine response is what it’s really about. So how do you create content that evokes a response and spreads like wildfire? Assuming you already know your target audience and what they’re interested in reading about, you need to find a way to spark a reaction. One theory is to use the Who, What, Why, When and Where words. It sounds simple, because it is – but they’re powerful tools to get your social media posts triggering the right kind of response. Using the word Who in your social media titles immediately grabs attention, like Who You Should Be Following on Twitter, or Guess Who Just Got A Million Likes? Using this word makes the reader want to know who you are talking about, a psychological trigger much like FOMO (fear of missing out). The word What reveals that there is a topic or something interesting being discussed. In a title, you are letting a reader know that they will find out just what you’re hinting at if you read the article. Think of titles like What Every Woman Should Know Before Internet Dating, or Find Out What Makes This Billionaire Tick. People pay attention to this word, as you are indirectly telling them something they need to know. Why is a word that demands an answer. A title with Why in it implies that you are going to reveal the answer, or give a solution to something. Starting an article with a question gets the reader thinking in the right direction, showing them you’re going to help them find the solution. Why Does Eating Chocolate Make You Happy? or Why Earthlings Will Never Live On Mars are examples that create curiosity – people love to learn new things. We are all a bit obsessed with time and When is the word to use to get your audience thinking about a time frame. When Are You Going To Make A Change? or similar creates a finite period for a task, that needs to be fulfilled. Where To Find Quality Influencers shows people how to find something – again, you are hinting at providing an answer they need to know. No one wants to be left out, so revealing where the fun stuff happens is very likely to get you a response. Crafting an article using the...

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design |

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar is just unacceptable. Studies have shown that people are less likely to engage with companies that post error-riddled sales copy, as they feel it undermines the credibility of the company (are they just as careless with their orders, accounts or delivery?). Creating any kind of negativity towards your business is a sure-fire way to kill sales, so why do it? With online companies like Grammarly, offering automated proofreading services, it’s a mystery why there is still so much room for improvement in online writing. It’s been shown that over 40% of web users are influenced by spelling or grammar blunders in online content. When you sell or communicate online, most of the time it’s done by using the written word, so it’s quite obvious the damage it can do to your conversions. Questions have been raised over the importance of correct spelling and grammar in social media interactions, since it’s a more relaxed medium for communication, especially when using platforms like Facebook. That said, any business using Facebook to increase their exposure, should treat it with as much importance as their website or LinkedIn profile. There are simple ways to improve your content, which can make a real difference to your bottom line. These are: Read your content backwards: this disrupts the natural flow of how you perceive things, so it forces you to read every word, making misspelled words easier to spot. Ask someone else to read your writing: a friend or co-worker who has not been working on the same piece of content for hours will spot inaccuracies that you will miss time and time again. Read your piece out loud: some errors can be more easily heard than seen, so reading your writing out loud forces you to listen. Use software like Grammarly: it really does make a difference. While you may not agree with all their suggestions, it does help to sharpen your eye. Whether or not you agree on the importance of accurate writing, think of a website with sloppy grammar and lots of error. Would you be happy to give them your credit card details? Didn’t think so. If you’d like to know more on content marketing or need help creating the perfect content for...

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Everything your business needs to know about ad blockers

Posted by on May 23, 2016 in Digital Media Marketing |

As a business owner, you have to not only focus on your digital marketing and conversion goals but also on the challenges that you will face. Ad blocking has become mainstream and experts predict that it will be costing publishers millions from 2016. So what can you do to overcome the challenges that ad blockers pose? Consider different types of ads  Not all internet users make use of ad blockers, so it’s not like your current strategy will be go to waste because it’s blocked by the masses. It is, however, worth your while to consider other channels where ad blockers aren’t so common. Native ads and mobile app ads are known for being less impacted by ad blockers. Creative targeting and relevance is key  If you want to ensure that your ideal customers aren’t blocking your ads, then you need to create ads that are highly targeted, interesting and very relevant to them. The added benefit of this is that this type of strategizing will lead to more conversions and less waste in your online ad expenditures. Focus on the user experience A few unwanted ads can lead to users blocking your ad, so you need to focus on the entire user experience. How quickly are your pages loading? How are your ads hurting the experience of the user? All of these things need to be considered going forward. Need help with your digital marketing strategy? WSI OMS offers social media marketing, search engine optimization and paid search advertising services. For more information, contact us today. Please follow and like...

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