4 ways that social media listening can boost your digital marketing strategy

Posted by on Nov 15, 2017 in Digital Media Marketing |

Ever heard of social media listening? It’s the next big thing in social media marketing strategy, enabling you to tailor your online marketing for higher engagement with your target audience. We’ve known for a long time that social media marketing is about creating conversations with potential customers, but unfortunately for many brands communication has become all talk and no listening. By monitoring social media reactions to your brand, your competition, and your industry at large however, you gain valuable insights and feedback that allows you to fine tune your strategies and services to be more effective. Social media listening is now far more accessible thanks to easy to use tools that are standard with Facebook and Instagram business accounts. These insights give you statistics on engagement, demographics and the activities of competitor accounts. There are also external tools that can help you track social media behaviour around your brand, giving you loads of information that you can use to create engaging content and better digital marketing campaigns. So how can you use information gleaned from social listening to better your online marketing? Engaging content that is truly relevant to your market When it comes to content, quality is far more important than quantity. By looking at what people are actually saying, and what they are reacting positively to, social listening enables brands to have insight into what people actually want in terms of quality website content, and then change things up to deliver just that. Any new strategy in website content should be reflected across the board on all social networks, so that the power of social media can be leveraged to drive traffic back to the website. Stay a step ahead of your competitors Social media monitoring gives you access to a wealth of data on your competitors – from what their strategies are, to what customers are saying about them. Most importantly it gives you info on any negative feedback, so you can see where they are going wrong and take steps in your own marketing and service delivery to offer an improved offering. By monitoring online conversations that involve your competitors, you can stay one step ahead of the game while also gaining vital insights into the needs of your target market. Improved search engine optimisation One of the most difficult aspects of SEO strategy for smaller businesses, is developing keyword strategies that rank high enough to make a dent in Google search rankings. Social listening allows brands to track the words that people are using when talking about their products or services, and can assist with providing new keywords and search terms that had not been thought of. By monitoring social media conversations, you can...

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How to Create an Exciting Digital Marketing Campaign for Black Friday

Posted by on Nov 13, 2017 in Digital Media Marketing |

With its increasing popularity, Black Friday is one holiday you cannot afford to ignore. The biggest shopping day of the year, whether you’re in retail or business, customers are going to expect some sort of discount or special offer from you. The good news is there is still time to get your digital marketing plan in order and to create an exciting campaign! Top Digital Marketing Tactics for Black Friday: Hype it up: Timing is everything! Build hype leading up to Black Friday with posts about your deals on social media. Make sure your deals are above and beyond any other offers you might have run earlier in the year so that consumers will really feel like they’re getting an unmissable deal. This will not only give consumers the chance to plan their shopping ahead of time, but it will make them feel valued and in-the-know. Google Ads will also work to supplement your social media strategy by building awareness of your brand in search results, while also potentially driving traffic to your website. Email it: Say what you will about email marketing, but it works! And it works even better when your emails are designed for mobile, which then clicks through to a website for ease of conversion. Three-quarters of Black Friday emails are opened on a mobile device. So, make sure you’re catering to popular preferences and enable your customers to shop online if they want to. As with the point above, it’s also key to implement your email marketing at least a week before Black Friday and then keep your content coming throughout the weekend. Pay for it: Like it or not, organic social posts just don’t have the reach that a paid post does. Use paid social ads for maximum impact over this key period to give your content marketing a boost and potentially reach new audiences. Then drive these customers to dedicated landing pages with special discount codes, making it easy for them to convert. Now, the cost per click is likely to be quite high at this time of year, but you can get clever with local-based words and long-tail keywords. If it all seems too overwhelming, a professional can help you figure out which ones would be best. Get creative: Creativity plays an important role when you’re trying to stand out from the crowd and get them to choose you. Build anticipation with eye-catching visuals and persuasive copywriting that create a sense of urgency and excitement – post countdown messages, hint at the discounts you might be offering and keep them waiting to find out more. Then make sure your communication ends with very clear calls to action that tell your audience exactly...

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How adding a podcast can boost your digital marketing strategy

Posted by on Nov 8, 2017 in Digital Media Marketing |

These days, it’s essential for any business to have a digital marketing strategy to build an online presence and create awareness on social media and other digital platforms. But, there is so much competition out there, so how do you stand out? One way is to look at your content, as publishing high quality material that is truly relevant and beneficial to your customers (whether it’s on your website, or through social media) helps to build trust and generate interest. Developing a regular podcast as part of your marketing strategy is one way to ensure excellent content that many of your competitors may not be using. These are just a few reasons why adding a podcast is great for your online marketing: Audio content allows for multitasking Unlike text or video content, a podcast allows people to listen while engaging in other activities such as driving or exercising. This makes it more convenient to use and an enriching rather than distracting experience. Podcasts allow for interesting formats, such as interviews Interviews will always be popular content whatever the medium. Podcasts naturally allow for engaging interviews with industry experts and panel discussions that are interesting for your listeners. Audio is personal and builds trust There is something very intimate about hearing someone’s voice. Your listeners will pick up on your passion, integrity and sincerity through a podcast – more so than through video. This type of personal connection builds trust in you first, and leads to trust in your products or services. iTunes and Stitcher can help increase your reach Podcasts are typically published on platforms such as iTunes and Stitcher, which actually function as search engines for people who are looking for music, or podcasts on specific topics. Your podcast is more likely to be seen in an iTunes search than a Google search, which increases exposure for your business. There is not as much competition Even though podcasts are gaining popularity, it is still an area of content marketing that is underused. What this means is that while in other areas of digital marketing your industry may be saturated, with podcasts you could well have the opportunity to become the ‘go-to expert’, while standing apart from your competitors who are not producing audio content. Audio content is cost effective and easy to create It is far quicker to record yourself speaking than it is to write and edit a blog. A podcast is also less expensive to produce than high quality video posts. All you need is a microphone, and software to record, edit and save your podcasts. An opportunity for a strong call to action At the end of every podcast, you should consistently be using a...

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So, you want to be a digital influencer…

Posted by on Oct 25, 2017 in Digital Media Marketing |

Becoming a digital influencer definitely has its perks. Whether you’re interested in the free swag, getting invited to parties, want to be seen as a thought leader in your industry, or simply want to bask in the joy of getting thousands of likes on your Instagram posts, being a digital influencer can pay off in a big way. But how do you get there? Every day, over 400,000 hours worth of video content gets uploaded to YouTube and 2.7 million blog posts are published. Digital savvy people who create content know how to share this content across Twitter, Facebook, Pinterest, Instagram, and wherever else they have an online following. With this flurry of content being generated online, how do you kick-start the process of being a nobody to not only having a following but influencing people online? Here are a few pointers: Find your tribe Creating content is pointless if it’s not reaching people who are interested in your area of expertise. Find people on Twitter, LinkedIn and other social platforms who are in your industry and contribute towards the online community. Make this a daily habit because a once-off mass following streak won’t build you the engaging following that you need. Share content that resonates with people You don’t have to know everything about a particular industry to be seen as a thought leader, but you need to know what the pain points, trends, and talking points are. Create strong, relevant pieces and share your opinions, commentary and expertise online. Share, rinse and repeat! Of course you’re going to share new blog posts online, but be sure to repurpose the content for different social media platforms and schedule posts in advance so that your content continues to spread online after the first round of posting. Tap into other audiences Offer to do guest posts, speak on podcasts and contribute to other online communities. This will help you raise awareness about your personal brand and drive more traffic to your online properties. Need help with your digital marketing or social media marketing? Then contact WSI OMS today. Please follow and like...

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Why small businesses fail at digital marketing

Posted by on Oct 24, 2017 in Digital Media Marketing |

Digital marketing has levelled the playing field between small businesses and large corporates. For the same price, small companies can claim top spots in paid search advertising, then can generate massive followings and turn consumers into loyal brand advocates…so why are so many small businesses still failing at digital marketing? Here are some of the top reasons: They don’t have a digital strategy (or the one they have isn’t working) Many small businesses have claimed their social media profiles, have a website, and even a blog, but there’s no clear strategy with measurable goals about what they are setting out to achieve and how they are tracking their results. Either they don’t have a digital marketing strategy in place, or the one that they are using isn’t helping them take advantage of the internet. Not understanding the ins and outs of the internet There are many moving parts in a digital marketing strategy. It’s possible that a business owner doesn’t really understand how their customers shop online, where they are spending their time online, or how to convert prospects into customers. Trying to get a handle on everything from search engine optimisation and pay-per-click advertising to mobile marketing and compelling copywriting can be overwhelming. It’s important not to give up after a first failed attempt and, where needed, outsource to people who can handle certain parts of your strategy for you. Trying to stay up to date with everything There are so many differing opinions among digital markets that trying to keep up to date with best practices can be overwhelming. To add to this complexity, Google’s seemingly endless algorithm changes can make an SEO initiative seem pointless (why do anything if the game is going to change in a few months’ time, anyway?). While changes do happen and opinions differ, your digital marketing strategy needs to be unique and based on your business and industry. Hire outsiders who know and understand the key indicators to help you achieve your goals. Need help with your digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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Online reputation management tips from digital marketing specialists

Posted by on Oct 9, 2017 in Digital Media Marketing |

Customers can share their experience with your brand in an instant and if you are not proactively managing your online reputation, and this can lead to devastating consequences. While it’s not always possible to continuously browse social media sites and respond to all types of feedback, there are a few simple things that you should do to manage your brand’s reputation online: Claim the top spots in Google If someone types your company’s name or product names into Google, you want to make sure that you are occupying the top three spots with your own content (as opposed to user generated content). Your website content and social media profiles, for example, will give you an opportunity to manage what people see in Google. If you don’t have these digital properties, then a negative Hello Peter review could be claiming the top spot and that wouldn’t be the first impression you want to give search engine users. Having a responsive web design Most website visitors will immediately click away if they aren’t able to navigate your website. In this day and age, a responsive web design that works on different mobile platforms is a must-have. Your online reputation management starts with your digital shopfront, which is your site, so make sure you’re giving people a good experience. Be a social listener If you have social media profiles, then you need to respond to what people are posting to your brand and about your brand. If you don’t have these resources in-house, then hire community managers and social media managers to do this for you. Need help with your digital marketing and online reputation management? Then contact us today. Please follow and like...

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