If Growth Is Your Priority This New Year, Digital Marketing Is Too

Posted by on Jan 1, 2018 in Digital Media Marketing |

Whether you’ve just launched a new start-up company or whether you’re already an established brand in your industry, annual growth is important for every business. While product development, innovations, distribution and production can all contribute to your bottom line, digital marketing needs to form part of your growth strategy for two important reasons: Flexibility Few changes in a business can be made as swiftly and promptly as changes to a digital marketing campaign. Whether a recent board committee meeting highlights the need to target a new area or whether you need to get information to your target audience quickly, digital marketing solutions such as social media marketing, email marketing and content marketing, can make this happen quickly. Consider the expensive consequences of having stockpiles of printed brochures or a billboard ad in town that isn’t yielding results and how quickly this change could be rectified if the marketing method that was used was digital. Targeted and measurable results With digital marketing, everything can be tracked and measured. If you have clear goals, then a digital marketing consultant will be able to set up analytics and reports showing you your progress in achieving these goals. WSI OMS can help you achieve your business goals with a range of digital marketing solutions. Book a consultation with us today. Please follow and like...

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It’s Not Too Late to Boost Your Digital Marketing Strategy

Posted by on Dec 11, 2017 in Digital Media Marketing |

Salescycle.com took sales and online shopping cart abandonment data from their clients during last year’s Christmas shopping season to draw a number of important digital marketing insights: The highest sales volumes during the festive season are on Black Friday and Cyber Monday. Sales volumes peaked around the 14th of December, perhaps as this is one of the last days that online shoppers felt would give online sellers enough time to ship their gifts before Christmas Day. A second, smaller peak took place on the 19th of December. Their statistics showed interesting splits between the different devices used for shopping in December. Desktop traffic volume for retailers is very close to that of mobile (50% vs 41%). Mobile web design has improved a lot over the past few years, but online sellers still need to focus on improving their online checkout processes. We know that the online shopping frenzy is already upon us and that big website changes aren’t necessarily possible for your business. But, there are still a few things that you can do to boost your online sales this season. Consider the following tips: Offer free shipping. Tell online shoppers how long it will take you to ship their gifts. If you are able to deliver products within three or four days, then this is something that needs to be communicated to potential buyers so that they feel comfortable buying something from you right before Christmas. Consider offering a gift-wrapping service and sending the gift directly to the recipient for the seller. Offer bulk discounts. Launch an email marketing campaign to tell all your existing clients about your Christmas sales and promotions. Need help with your digital strategy this festive season? Then contact WSI OMS today. Please follow and like...

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Online Shopping Is Taking SA by Storm This Christmas

Posted by on Dec 4, 2017 in Digital Media Marketing |

According to Eshopworld.com, there are currently 18.43 million eCommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021. Four years from now, these 24.79 million eCommerce users will spend an average of $189.47 online. While these are all great future forecasts, what does it mean for your online shop this festive season? As online sales continue to grow, you need to make sure that you are taking advantage of the shopping frenzy that Christmas brings each year. To do this, consider the advice by Efi Dahan, the general manager of PayPal in Israel and Africa. Efi told Money web that E-commerce in South Africa is growing by leaps and bounds. In February 2017 Efi said: “The main trends that the online payment company is seeing include growth in mobile spend due to increased mobile penetration in the country, and an increase in cross-border shopping as consumers are looking for a larger variety of products at a better price.” “In terms of barriers, people are hoping to decrease the impact of shipping costs, which can be helped by using PayPal products like Refunded Return and Buyer Protection. We also believe that data shows a huge opportunity for South African merchants, as they have the potential to trade all over the world with minimal capital costs.” Other things that you can do to drive traffic to your website include: Paid search advertising, Email marketing, Mobile marketing, and Social media marketing. If you need help with your digital campaigns for Christmas, contact WSI OMS today. Please follow and like...

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Why you should perform a local competitive audit

Posted by on Nov 29, 2017 in Digital Media Marketing |

If you’re wondering why your competitors are outranking you in Google’s local pack then perhaps it’s time to do a competitive analysis. By comparing your business against some of your local competitors you’ll be able to get some insight into which factors Google is weighting most for specific search terms and improve your digital marketing as a result. After you’ve identified those factors, you’ll be able to create a game plan to help you move up the rankings. So what makes the difference? Well, while some sites might perform better in their organic results, they might still be beaten in the Local Pack. This is when it’s important to look at content and on-page SEO. Simply optimising your title tags, implementing H tags and some schema will help your site pass Google’s mobile-friendly test, while basic on-psge SEO can contribute to some organic wins. In order to defend or improve your local ranking the following factors are important to consider when doing a local competitive audit and finding ways to win: On-page SEO Strong content txt Citation health Directing the non-www version of your site to the www one Site design for improved conversions Earning links Earning reviews If you focus on having a professional, optimised website with great content, a healthy link profile, a competitive number of high-star reviews, healthy citations, etc. your site could definitely overtake all other contestants. As part of our Website SEO audits we look at all aspects of your site that can affect your search engine rankings by providing you with a list of actions that you can take to improve your search engine visibility and rankings. Each point noted in our report will include simple explanations of what needs to be done and recommendations of improvement. Our Website SEO audit will take account of: Navigation structures Internal linking Link building campaigns Content issues PageRank issues Competitor analysis Keyword research If you need help with your digital marketing or conducting an SEO audit of your website and those of your competitors, then give us a call today to find out how we can help you with our range of services. Please follow and like...

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Data use by generation and your digital marketing strategy

Posted by on Nov 21, 2017 in Digital Media Marketing |

Data, data everywhere – if you’re marketing your business online, you probably have an idea of the sheer enormity of information that is available for you to use. This data is essential if you want to develop on point digital marketing strategies that target specific segments of your target market and ensure that you get the best reach and engagement for all of your marketing efforts. But it’s kind of overwhelming, isn’t it? Simply in terms of volume, we are consuming and producing more digital data than ever before. Consider this: from the beginning of the digital age until 2003, human beings generated a total of 5 billion gigabytes of data. Today, in 2017, we produce the same amount every 2 days. And within a year, we can expect to produce 5 billion gigabytes every 10 minutes. Wow. Many types of data on many different devices Not only are we consuming and generating data online, we are doing it on different devices such as laptops, desktop computers, tablets and mobile phones. We’re surfing the internet, updating our social media profiles, sending emails and instant messages, and live streaming our favourite TV shows. Analysing these kinds of behaviours is an important aspect of online marketing strategy, ensuring that your adverts and social media advertising reaches the right people, at the right time, and is appropriate for the device that your target market most commonly uses. How different generations are using data affects your digital marketing A way to simplify your digital marketing strategy, is to look at data use by generation. Different generations consume online data in different ways, and provide broad audience segments that you can use as a starting point for targeting the people most likely to be your potential customers. There are 3 distinct generations who are using the internet for various purposes: The Millennials (age 18 to 29), Generation X (age 30 to 49) and the Boomers (age 50 plus). All of these generations have differing online behaviours, that you can use to tweak your online and social media marketing strategies: Millennials Spend the most amount of time watching videos online every month – 7 hours 38 mins, 6 hours of which is viewed on mobile phones. Use their phones as the primary means for all online activities (42% of Millennials). Consume the second most overall data (54.6 GB per month) but are the most connected to the internet, primarily through mobile phones. What this means for your content marketing, is that video is an excellent way to target Millennials. However, as most Millennials seem to consume media via their phones, mobile responsiveness is absolutely essential. Generation X Spend the most amount of actual time surfing...

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Is Digital Marketing the Smart Choice for A Small Business?

Posted by on Nov 20, 2017 in Digital Media Marketing |

The yellow pages are dead. If you want your small business to attract new customers, you need to start hanging out where your customers are – online. Cost-effective and targeted, with digital marketing you can make sure you’re reaching and connecting with the right people and that you are making the most of your investment. Why You Should Consider Digital Marketing: · Data Beats Opinion Small businesses that make the most of digital marketing not only position themselves where they can be seen, in front of potential customers, but they also equip themselves with the tools to track marketing efforts. This then offers them far more information as to where to focus their future marketing efforts going forward, which of course means they can make even better use of their marketing budget, while tracking their return on the investment. Everyone’s Talking When it comes to digital marketing, word of mouth continues to be a primary driver for customers, with most people saying reviews and endorsements play a role in their buying decisions. Here, social media provides a platform for people to “meet” and share their thoughts on brands and experiences. With the growing power of social media influencers as well, it’s clear that what people are saying online about your company is not something you can ignore. Fortunately, social media also affords small business owners the opportunity to get involved in the conversation, to reply to posts and comments and to turn potential bad reviews into opportunities to build trust and loyalty. More Bang for Your Buck Compared to traditional methods of advertising, digital marketing is far more cost-effective. An email or social media campaign can easily communicate the same message for less than a TV, radio or newspaper advert, and it has the potential to be shared all over the world. It’s an enormously powerful communication medium and if you’re not on board, sadly, you’ll be left behind. The Power Is in Your Hands Digital marketing is easily manageable. This means that unlike conventional methods of advertising, which are set in stone once they go live, digital marketing allows you to make changes on the fly. You can add new offers, swap out images, change the copy and send your content out via a multitude of different methods in response to real-time results. It’s important to realise that digital marketing does not mean that if you’ve got a website, you’re sorted. Rather, it involves a whole host of tactics from the actual web design itself to search engine optimisation (SEO), link building, content marketing and social media marketing. If you need help to pull your digital marketing strategy together, contact us today to find out how we can...

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