Which Platforms Are Giving The Highest Return On Video Marketing Investment?

Posted by on May 16, 2018 in Digital Media Marketing, Online Marketing, Social Media Marketing, Visual Marketing, Website Design |

Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products. A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides video marketing. 97% of marketers, for example, say video has helped increase user understanding of their product or service and 76% of businesses say it helped them increase sales. Here are a few interesting statistics about viewing platforms from the infographic: YouTube Video 87% of marketers have published video content on YouTube; Out of those, 90% found it to be an effective strategy; 87% of marketers say they plan to use video marketing in 2018. Facebook Video 70% of marketers plan to use Facebook Video in 2018; 68% of marketers have published video content on Facebook; Of those who used it, 87% found it to be an effective strategy. Instagram Video 41% of marketers have used Instagram video; Of those who used it, 78% found it to be an effective strategy; 44% say they plan to use Instagram video in 2018. Twitter Video 39% of marketers have published video content on Twitter; 40% plan to use Twitter video in 2018. LinkedIn Video 38% of marketers have published video content on LinkedIn; Of those who used it, 75% found it to be an effective strategy; 55% plan to use LinkedIn video in 2018. For more interesting statistics about video marketing, see their video marketing infographic. Need help with your video marketing or digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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Do selfies have a place in your digital marketing strategy?

Posted by on May 16, 2018 in Digital Media Marketing |

What might appear to be a self-indulgent photo habit is actually much more than that. An infographic from Marketo connected this style of photography all the way back to Van Gogh’s self-portraits. Many people view selfies as a way to convey self-confidence, but to others, it’s a sign that our culture is becoming more me-centric than ever before. Opinions aside, marketers shouldn’t underestimate the impact of or the place of a selfie in their future marketing plans. Selfies are bigger than you think. It’s so common to take selfies that smartphone manufacturers have introduced front-facing cameras and the word ‘selfie’ has been inducted into the Oxford dictionary. Over 41-million selfies have been uploaded to Instagram alone and selfies also give you a pretty good idea of what millennial are into and things that appeal to them – which are great insights for your digital marketing strategy. Millennial are growing into the biggest demographic, which means this is who you will be targeting for sales moving forward. The problem is that this generation doesn’t want content served up in the same old way, they want it to be personalised. Millennial have grown up in an era where customisation is the standard. iPods come in every colour, screensavers can be updated with your favourite colour and televisions can learn to automatically record shows that are suggested to you. Your goal is to create brand messaging that achieves the same effect because, at the end of the day, millennials are drawn to experiences that feel unique to their likes and dislikes. When you can tap into the selfie, you will earn loyal customers that feel connected to your brand. Need help with your digital marketing or social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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These Books Will Help to Improve Your Digital Marketing Strategy

Posted by on Mar 29, 2018 in Digital Media Marketing |

When it comes to dominating the digital marketing world, an impressive, concise digital marketing strategy is essential, acting as a map to guide you closer and closer towards achieving your goals. The following is the key to making sure that your digital marketing strategy is up to the task: Make certain that you stay up to date with industry trends and changes, Ensure that you keep inspiring yourself, and You should continue to flex those ‘creative muscles’ whenever you have the opportunity. Below, we take a look at a few books that will help you to do exactly that. ‘The Spark and The Grind: Ignite the Power of Disciplined Creativity’ by Erik Wahl  This book focuses on providing guidelines for combining discipline and creativity. As the author himself has said, “Great creators embrace a principle of thinking and a discipline of doing”. The book will help you to create your very own creative process that can be applied to practically any aspect of your life, from work to personal hobbies and more. ‘The Workplace Writer’s Process: A Guide to Getting the Job Done’ by Anne Janzer  If content marketing forms a big part of your digital marketing strategy (as it should!), this book will assist you in creating the very best content possible. It details the best practices for approaching writing work depending on the type of content writer that you are (from inadvertent writers to aspirational writers and everything else in between). ‘Launch: How to Quickly Propel Your Business Beyond the Competition’ by Mike A. Stelzner  Mike Stelzner is the brains behind the super successful media company known as the Social Media Examiner. This book is partly the inspirational story of how he went about building the company from the ground up, and partly a roadmap to building your own media company by focusing on the client and their needs, rather than on simply selling something. Getting your digital marketing strategy up to scratch is simple when you rely on the experts for assistance. For information about the online marketing services offered by WSI OMS, do not hesitate to get in touch. Please follow and like...

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How to Create Brand Loyalty through Digital Marketing

Posted by on Mar 27, 2018 in Digital Media Marketing |

Digital marketing is an excellent way in which to reach a greater audience, create brand awareness and offer customers a more convenient option when it comes to getting their hands on what they want – whether it is information through content marketing or your company’s product itself. What is more is that digital marketing can also help to create a stronger sense of brand loyalty. Here is how: Talk about Your Social Responsibility Projects  According to a study conducted by Forbes, over 80% of millennials expect companies to care about more than just making a profit, and to take steps towards being the driving force behind initiating change within the community. Knowing this, it comes as no surprise that talking about your social responsibility projects will earn you favour amongst your customers. And, it will  lead to a generous boost in consumer loyalty. Focus on Personalisation  Generic email marketing or brand messaging on your website is not going to win you any points in the race to create consumer loyalty. Nowadays, people expect personalisation. The good news is that personalisation helps the consumer to connect with your brand, so you can rest assured that the extra effort (or money) that you put into this will be worth your while in the long run! Start a Loyalty Program  What better way in which to generate loyalty than to reward your customers for choosing your brand time-and-time again? A loyalty program can be something as simple as offering a discount after a customer spends a certain amount on your website, or something a little more interesting, such as a branded experience or gift that the customer can enjoy and remember for many years to come. If your goal is to create brand loyalty through digital marketing, the WSI OMS online marketing team can help you to achieve it – and more! Contact us today for information about our extensive list of services, from website design to social media marketing and everything in between. Please follow and like...

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2018 Small Business Marketing Trends

Posted by on Mar 1, 2018 in Digital Media Marketing |

The beginning of a new year is usually when new digital marketing strategies get cemented within businesses. Infusionsoft recently shared information about the top small business marketing trends that you should keep in mind if you are busy strategising about how you are going to increase your bottom line this year. Social Media Marketing Trends Facebook is overwhelmingly the social media platform of choice for small businesses 75% of small business owners will include Facebook in their social media strategy 71% of small business owners plan to use social media content to acquire new customers Small Business Owners Still Find Digital Marketing Success Elusive 46% don’t know if their marketing strategies work 17% know their strategies aren’t working 37% can say their marketing efforts are effective Digital Marketing Spending Trends 28% of small business owners won’t increase their digital marketing budget in 2018. Instead, many will be looking for ways to optimise their marketing budgets and look for cost-effective or free tools. Spending percentages for the top 3 digital marketing tools: 38% on social media management; 30% for SEO and digital ads; and 24% on website analytics. According to the research by Infusionsoft, the biggest challenge for small business owners in 2018 is finding the time or resources for marketing. More than 1 in 5 small businesses report that their greatest challenge is finding the time to properly market their business. Do you need help with your digital marketing strategy or content marketing strategy? Then contact WSI OMS today. Please follow and like...

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New Video Marketing Statistics

Posted by on Feb 28, 2018 in Digital Media Marketing, Statistics |

Video marketing is an important part of any content marketing strategy. YouTube has reported that mobile video increases by 100% per year and 300 hours of video content get uploaded to the site every hour. Social Media Today recently published a great infographic listing some surprising video marketing statistics. As digital marketers, we think these are great stats that our clients and readers should know about: Video Marketing Conversion Rate Statistics Video in an email leads to 200 – 300% increase in click-through rates Including video on a landing page can increase conversion rates by 80% Combining video with full-page ads boost engagement by 22% After watching a video, 64% of users are more likely to buy a product online Real estate listings that include a video receive 403% more inquiries than those without Video usage statistics 86% of colleges and universities have a presence on YouTube 65% of American marketers plan to increase their mobile ad budgets to account for video 87% of online marketers use video content 96% of B2B organisations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI Video user interaction statistics 80% of users recall a video ad they viewed in the past 30 days 75% of executives watch work-related videos on business websites at least once a week 90% of users say that product videos are helpful in the decision process 92% of mobile video consumers share videos with others Do you need help with your digital marketing strategy or content marketing strategy? Then contact WSI OMS today. Please follow and like...

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